Rokeby School

What Rokeby School does

Rokeby School is an independent preparatory day school for boys aged 4-13, based on a single campus at George Road, Kingston upon Thames, Surrey (KT2 7PB). The school operates a three-tier structure — Lower School (Reception to Year 2), Middle School (Years 3 to 6) and Upper School (Years 7 to 8) — delivering a core academic curriculum (English, Mathematics, Science, History, Geography, Languages) alongside a broader curriculum covering Drama, Art, Design and Technology, Music and Sport. It is governed by a Board of Governors chaired by Mrs Davidson and led by Headmaster Jason Peck, with 51-100 staff, and is held out as one of the leading prep schools in the Kingston area.

The business model is straightforward subscription-based tuition billed termly, supplemented by ancillary fee-paying services such as Breakfast Club and After School Care. Fees are not publicly disclosed; prospective parents are directed to contact the school. The technology stack is conventional for UK independent schools: Firefly (LMS and parent portal), ParentPay (fee management), a dedicated sports portal (rokebysports.co.uk) and a WordPress CMS for the public website. The school holds sector accreditations from ISI, ISC, IAPS and ISBA, plus Eco-Schools Green Flag and AllergyWise certification. There are no disclosed funding rounds, M&A activity or external investors; the school is independently owned and operated.

Rokeby's customer base is geographically segmented, targeting parents of boys aged 4-13 in the Kingston upon Thames / Surrey catchment. Go-to-market is direct-to-consumer through the school's website, Open Mornings, virtual tours, social channels (Instagram, Facebook, Bluesky) and peer referrals via the Rokeby Parents' Committee (RPC). The school's value proposition centres on academic excellence, senior school scholarship preparation and character development under a "Smart, Skilful and Kind" ethos. Measurable outcomes include 39 scholarships and awards from 16 senior schools in 2025 (including King's College School, Epsom College, Hampton School and St Paul's), VEX Robotics regional wins, LAMDA distinctions, and notable alumni achievements (Stockholm Junior Water Prize, Viita Prize, European History Bee runner-up). The school has also extended its product surface into student-led publishing (Half Human YA novel series, 2025-2026) and competitive programmes such as VEX Robotics and Future Skills.

Name

Rokeby School

Legal name

Rokeby School

Website

https://rokebyschool.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Rokeby School is an independent preparatory day school for boys aged 4-13 in Kingston upon Thames, Surrey, offering academic, broader curriculum and extracurricular programmes with a strong track record of senior school scholarships and awards.

Ownership category

akta.pro rank

Product category

Independent Preparatory Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Child Care Services (62441)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Boarding Schools (EDAJABAB)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Independent preparatory education
• Boys day school
• Primary school education
• Senior school preparation
• Co-curricular enrichment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. School Fees: Tuition fees for independent day school education for boys aged 4-13. The school offers Lower School (Reception-Year 2), Middle School (Years 3-6), and Upper School (Years 7-8) divisions. Additional optional services include Breakfast Club and After School Care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Rokeby School is an independent preparatory day school for boys aged 4-13 in Kingston upon Thames, Surrey. The school delivers a structured three-tier education programme — Lower School (Reception to Year 2), Middle School (Years 3-6), and Upper School (Years 7-8) — combining a rigorous academic curriculum with a broader curriculum including drama, art, music, sport, and design technology, alongside wraparound care services such as Breakfast Club and After School Care.

Product overview

Rokeby School is an independent preparatory day school for boys aged 4-13 in Kingston upon Thames, Surrey. The school operates a three-tier structure comprising Lower School (Reception to Year 2), Middle School (Years 3-6), and Upper School (Years 7-8). The educational offering combines a rigorous Academic Curriculum with a Broader Curriculum encompassing Drama, Art, Design and Technology, Music, and Sport. The school provides enrichment programs including the student-hosted Rokeby Round-Up podcast series, JASS Award, Future Skills enterprise program, and competitive VEX Robotics. Additional services include term-time care (Breakfast Club and After School Care), with parent community engagement through the RPC (Rokeby Parents' Committee). The school has also facilitated publication of collaborative YA novels by the Rokeby Writing Team.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• Independent Schools Council (ISC)coreOthersMembership organization providing representation, support, and resources for independent schools. Rokeby displays ISC accreditation on website footer.
• Independent Schools Inspectorate (ISI)coreOthersOfficial inspectorate for independent schools in England. Rokeby displays ISI accreditation indicating compliance with educational standards.
• Independent Association of Prep Schools (IAPS)coreOthersProfessional association representing preparatory schools. Membership provides networking, resources, and competitive events for students.
• Independent Schools Bursars Association (ISBA)supportingOthersProfessional association for bursars and business managers in independent schools, providing guidance on financial and operational matters.
• Eco-SchoolscoreOthersInternational programme providing framework for environmental education. Rokeby has achieved Green Flag status through this programme.
• Good Schools GuidesupportingOthersIndependent school review platform where Rokeby is featured and reviewed, providing prospective parents with third-party validation.
• Books for AfricaminorOthersCharity receiving donations of books from Rokeby. Science department donated 12 boxes (quarter tonne) of textbooks.
• Galsworthy House Care HomeminorOthersLocal care home benefiting from Reception boys' community project. Boys painted plant pots and visited to present flowers and sing to residents.
• London Ambulance ServiceminorOthersProvided 'London Lifesaver' first aid training to Year 8 students, teaching vital emergency response skills.
• Little CityminorOthersProvider of immersive role-play experiences for Reception boys, transforming school hall into miniature city with professional stations.
• The Outdoors PeoplesupportingOthersOutdoor education provider delivering overnight camping experiences for Year 4 students at RSG (Rokeby Sports Ground).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King's College School, Wimbledon: Leading independent day prep school in South-West London. Directly comparable boys-only senior prep model and a named destination for Rokeby scholarship recipients, putting the two schools in the same competitive set for senior school placement.
• Westminster Under School: Pre-prep and junior school of Westminster School, a top London independent day prep. Runs a parallel boys-only day model aimed at senior school scholarships, making it a direct functional comparable for Rokeby's model.
• Dulwich Prep London: Independent boys' day prep school in South London operating an all-through model to senior schools. Direct functional comparable to Rokeby in age range, gender mix, and senior-school scholarship focus.
• St Paul's Juniors (St Paul's School): Junior school of St Paul's School, a leading independent London day prep. Operates a parallel boys-only day model and is a top scholarship destination for Rokeby leavers, putting it in the same competitive set for senior school positioning.
• Kingston Grammar School: Co-educational independent day school located in Kingston upon Thames, directly overlapping Rokeby's catchment and competing for the same Kingston families. Cited as a recipient of Rokeby leavers' scholarships, indicating overlap at the senior entry boundary.
• City of London Freemen's School: Co-educational independent day school in Ashtead, Surrey, with a structured prep-to-senior pathway. Named as a scholarship destination for Rokeby leavers and serves a similar South-West London/Surrey fee-paying demographic.
• Hampton School: Boys-only independent day school in Hampton, also serving South-West London families. Operates a similar all-through to senior model and is a frequent scholarship destination for Rokeby leavers, making it both a competitor at the prep stage and a partner at the senior transition.

Regional players

• Surbiton High School: Independent co-educational day school in Surbiton, immediately adjacent to Rokeby's Kingston catchment. Competes for the same local families with a co-ed model and broader age range, including a prep phase.
• Epsom College: Independent co-educational day and boarding school in Surrey, geographically close to Rokeby's catchment. Comparable fee-point and scholarship destination for Rokeby leavers, with a broader senior curriculum that competes for the same Surrey families.
• Reed's School: Independent boys' day school in Cobham, Surrey. Operates a similar boys-only day model and serves as a named scholarship recipient for Rokeby leavers, placing it in direct competition for senior placement outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rokebyprepschool
• Instagraminstagram.com/rokebyschool
• LinkedInlinkedin.com/company/rokeby-school

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rokeby School