ZeroTech Optics
ZeroTech Optics designs and distributes consumer optical instruments — riflescopes, red dots, binoculars, spotting scopes, and prisms — for hunters, precision shooters, and tactical users across the US, Australia, New Zealand, and broader global markets through DTC e-commerce and a dealer network.
- Company typePrivate
- Founded2018
- HeadquartersBrookvale, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ZeroTech Optics does
ZeroTech Optics is a privately held consumer optics company founded in Australia in 2018 by a third-generation optical family with over 50 years of industry experience and US roots. The company designs, manufactures (via world-class manufacturing partners), and distributes a portfolio of riflescopes, red dot/reflex sights, binoculars, spotting scopes, and prism optics organized into three tiers: Trace (premium long-range and precision), Thrive (mid-range versatility), and Vengeance (value-driven). Core technology centers on optical engineering — fully multi-coated lenses, ED glass for chromatic aberration reduction, IPX7-rated 6061-T6 aircraft-grade aluminum construction, proprietary reticle families (RAR, PHR, R3, RMG, THLR, OSR), a Precision Turret System with Zero Stop, FFP configurations, and a licensed TREMOR3 reticle from Horus Vision for premium scopes.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (zerotechoptics.com) with a global dealer/retailer network, separate regional storefronts for Australia, New Zealand, and international markets, a Custom Gun Builders program, and a Professional User Program serving military, law enforcement, and professional shooters. Pricing spans $99 (entry-level binoculars) to $2,499 (premium spotting scopes), with frequent promotional discounting. Revenue is generated exclusively through one-time hardware sales with no subscription component. Geographic reach spans the US (Nashville HQ), Australia (parent headquarters), New Zealand, and broader markets across the Americas, Europe, Africa, and the South Pacific. The company is differentiated by an unconditional Triple A Lifetime Warranty, a 4.9/5 customer rating across 615 verified reviews, and an expanding ecosystem of partnerships (Applied Ballistics AB Quantum, OnGlass Adapters, Shoot2Hunt/Rokslide, Wild Sheep Foundation, NSSF membership).
ZeroTech Optics firmographics
Firmographics- Name
- ZeroTech Optics
- Legal name
- ZeroTech International PTY LTD
- Website
- https://zerotechoptics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZeroTech Optics designs and distributes consumer optical instruments — riflescopes, red dots, binoculars, spotting scopes, and prisms — for hunters, precision shooters, and tactical users across the US, Australia, New Zealand, and broader global markets through DTC e-commerce and a dealer network.
- Ownership category
- akta.pro rank
ZeroTech Optics industry classification
Industry- Product category
- Sporting Optics
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Optical Instruments & Lenses (3827), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders) (CRAMAKAC)
- akta.pro secondary industries
- Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail (CRAMAAAK), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
Keywords
Where ZeroTech Optics is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
ZeroTech Optics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Revenue model
- Optical Instruments Sales: ZeroTech generates revenue through direct-to-consumer sales of riflescopes, red dot/reflex sights, binoculars, spotting scopes, prisms, and accessories via their e-commerce platform zerotechoptics.com. Products are sold at one-time purchase prices ranging from approximately $99 to $2,499. Revenue is generated as one-time hardware sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level Riflescopes |
| Unit Pricing | Pay-as-you-go | Mid-Range Riflescopes |
| Unit Pricing | Pay-as-you-go | Premium Riflescopes |
| Unit Pricing | Pay-as-you-go | Red Dot / Reflex Sights |
| Unit Pricing | Pay-as-you-go | Binoculars |
| Unit Pricing | Pay-as-you-go | Spotting Scopes |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
ZeroTech Optics product offering
Product offeringCore offering
ZeroTech Optics designs, manufactures, and sells optical instruments for hunting, shooting, and tactical applications, including riflescopes (LPVOs and fixed magnification), red dot and reflex sights, prism sights, binoculars, and spotting scopes. Its product portfolio is organized into three branded series — Trace (premium), Thrive (mid-range), and Vengeance (value) — and is sold both direct-to-consumer online and through a global dealer network.
Product overview
ZeroTech Optics offers a comprehensive portfolio of precision optical instruments organized into three product series: Trace (premium), Thrive (mid-range versatility), and Vengeance (value-driven). The riflescope lineup spans LPVOs (1-4x to 1-10x), hunting scopes (3-9x to 6-24x), and long-range precision optics (4.5-27x to 5-30x) across First and Second Focal Plane configurations with reticle options including RAR, RMG, R3, PHR, THLR, TREMOR3, G4, MILDOT, and ZEROPLEX. Red dot and reflex sights include enclosed H.A.L.O technology, micro reflex, and multi-reticle options. Binocular offerings range from compact 8x25 to full-size 12x50 with ED glass variants. Spotting scopes provide 20-60x magnification with angled and straight configurations. The portfolio is completed by prism sights and accessories including mounts, sunshades, and throw levers.
Differentiator
Problem solved
Functional benefit
Brands
- Trace: Premium tier riflescopes built for precision shooting and advanced long-range performance, featuring high-end optical systems, refined reticles, and consistent tracking in demanding conditions. Available in Classic, ED (Enhanced Definition), and Advanced variants.
- Thrive
- Vengeance
Products and services
- Trace Series (Premium Optics) Premium-tier riflescopes, red dot sights, and related optical instruments positioned for hunters, precision shooters, and professional users who demand higher-grade optical performance.
- Thrive Series (Mid-Range Optics) Mid-tier riflescopes and optical instruments designed to deliver a balanced combination of performance, features, and value for general hunting and shooting applications.
- Vengeance Series (Value Optics) Value-tier riflescopes and optical instruments targeting entry-level and budget-conscious hunters and shooters seeking reliable performance at a lower price point.
- Binoculars and Spotting Scopes Optical observation products including binoculars and spotting scopes designed for game spotting, landscape observation, and long-range shooting support.
- Prism Sights Prism-based aiming sights for rifles, providing a fixed-reticle alternative to red dot and magnified scope systems for close- to mid-range engagements.
Quantifiable outcome
- 4.9/5 average customer rating based on 615 verified reviews with 92% five-star rating
- +3 more outcomes
Companies that use ZeroTech Optics
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
ZeroTech Optics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature15 records
ZeroTech Optics partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Shoot2Hunt / RokslidecoreZeroTech collaborated with Shoot2Hunt and Rokslide to develop a co-branded Trace Advanced 3-18x44 FFP riflescope with the Shoot2Hunt reticle configuration. When 500 units went live, all sold within 90 minutes, demonstrating strong market demand and community validation. This co-branded product serves the precision hunting and backcountry market.
- Applied Ballistics AB QuantumcoreZeroTech partnered with AB Quantum to integrate its full library of precision reticles within the Applied Ballistics AB Quantum app. This enables shooters to use ZeroTech reticles with Applied Ballistics' ballistic calculation engine for enhanced long-range shooting solutions.
- Wild Sheep FoundationminorZeroTech Optics partnered with the Wild Sheep Foundation to support conservation efforts. The partnership was announced in Columbia, TN on July 8, 2025, and aligns ZeroTech with the hunting conservation community, building brand goodwill and reaching dedicated hunting customers.
- National Shooting Sports Foundation (NSSF)minorZeroTech Optics is a proud member of the NSSF, the trade association for the US shooting sports industry. NSSF membership signals industry credibility and connects ZeroTech with the broader shooting sports community.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ZeroTech Optics competitors and assessment
Company assessmentDirect peers
- Burris Optics: Burris manufactures riflescopes, red dots, and optics for hunting, tactical, and competitive shooting markets. Its product range and price points directly overlap with ZeroTech's Thrive and Trace tiers, making it a relevant industry peer.
- Primary Arms: Primary Arms is a US-based optics retailer and brand offering riflescopes, LPVOs, red dots, and prism sights at competitive price points, with strong DTC and dealer presence. It directly competes with ZeroTech's Vengeance and Thrive tiers in the AR/LPVO segment.
- Athlon Optics: Athlon is a US-based value-tier sporting optics brand offering riflescopes, binoculars, and spotting scopes with comparable pricing to ZeroTech's Vengeance line. It is a direct competitor in the affordable precision and hunting optics category.
- Vortex Optics: Vortex is a leading US-based direct-to-consumer optics brand offering riflescopes, red dots, binoculars, and spotting scopes across value, mid-range, and premium tiers. It is ZeroTech's most direct competitor in the consumer sporting optics market with a similar DTC-led go-to-market model and broad product lineup.
Emerging players
- Sig Sauer Electro-Optics: Sig Sauer Electro-Optics is a growing optics division within the firearms brand, offering riflescopes, red dots, and binoculars with strong brand pull from the parent firearms business. It competes with ZeroTech in the tactical and precision shooting segments.
- Maven Outdoor Equipment: Maven is a growing DTC premium optics brand offering binoculars, spotting scopes, and riflescopes with a direct-to-consumer model. It competes with ZeroTech's Trace premium tier in the high-end sporting optics category.
Broad incumbents
- Swarovski Optik: Swarovski Optik is a premium European optics manufacturer with a strong reputation in high-end binoculars, spotting scopes, and riflescopes. It represents the premium-tier benchmark that ZeroTech's Trace Advanced line aspires to compete with.
- Nikon Sport Optics: Nikon Sport Optics is a well-established global optics brand offering binoculars, riflescopes, and spotting scopes with strong brand recognition. It is a broader industry incumbent competing with ZeroTech across multiple product categories.
- Leupold & Stevens: Leupold is a long-established American optics manufacturer with a premium reputation in riflescopes, red dots, and binoculars, strong military/law enforcement channels, and broad dealer distribution. It is a primary competitor to ZeroTech's Trace premium tier and a broader industry incumbent.
- Bushnell: Bushnell is a long-established broad-line consumer optics brand offering riflescopes, binoculars, spotting scopes, and rangefinders across price tiers. It is a major industry incumbent with deep retail distribution that competes with ZeroTech across all product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ZeroTech Optics social profiles
Digital presenceZeroTech Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZeroTech Optics leadership team
Management profileNumber of profiles
Profiles1 record
ZeroTech Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZeroTech Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZeroTech Optics
What does ZeroTech Optics do?
ZeroTech Optics designs, manufactures, and sells optical instruments for hunting, shooting, and tactical applications, including riflescopes (LPVOs and fixed magnification), red dot and reflex sights, prism sights, binoculars, and spotting scopes. Its product portfolio is organized into three branded series — Trace (premium), Thrive (mid-range), and Vengeance (value) — and is sold both direct-to-consumer online and through a global dealer network.
Is ZeroTech Optics a public or private company?
ZeroTech Optics is a private company. It is classified as family owned and is currently operating.
When was ZeroTech Optics founded?
ZeroTech Optics was founded in 2018. It employs 11 to 50 people.
Where is ZeroTech Optics based?
ZeroTech Optics is headquartered in Brookvale, Australia, in the Oceania region.
How does ZeroTech Optics make money?
One revenue line is on record: optical Instruments Sales.
Who are ZeroTech Optics's main competitors?
Direct peers on record are Burris Optics, Primary Arms, Athlon Optics and Vortex Optics. Emerging players are Sig Sauer Electro-Optics and Maven Outdoor Equipment. Broad incumbents are Swarovski Optik, Nikon Sport Optics, Leupold & Stevens and Bushnell.
Does ZeroTech Optics have an API?
No public API is recorded for ZeroTech Optics.
What industry is ZeroTech Optics in?
ZeroTech Optics's product category is Sporting Optics. Its primary akta.pro industry code is CRAMAKAC, Optics & Sighting Devices Retail (Scopes, Binoculars, Rangefinders), with a secondary code of CRAMAAAK, Wildlife Viewing & Optics (Binoculars, Spotting Scopes) Retail. Its NAICS code is 33451 and its SIC code is 3827.