What FourSixty does

FourSixty Inc. is a Toronto-based, private software company founded in 2013 that operates a social commerce platform for eCommerce brands. The platform converts Instagram, TikTok, Pinterest, and other user-generated content (UGC) into shoppable galleries that can be embedded on brand websites, product pages, and email campaigns. Its core product portfolio includes Shoppable Instagram Galleries, Shoppable UGC Galleries, TikTok Galleries, Ambassador Shops, and Email Campaign Galleries, delivered through multiple embeddable widget formats (Mini-Feed, Slider/Carousel, Full Page Gallery, Video Gallery, Video Slider, and Ambassador formats). The platform is delivered as a Certified Shopify App with native integrations across six eCommerce backends (Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento, Wix, Squarespace, WordPress) and supporting integrations with Klaviyo (email automation), Okendo (reviews), Google Analytics, and Google Drive.

The company is designated as a Meta Business Partner and a Shopify Certified App Partner, and its platform is reported to be in use by over 2,000 eCommerce brands. Named customers include Pura Vida Bracelets, Mejuri, Knix, Meshki, Frankies Bikinis, MICHI, Lack of Color, Urban Planet, and EVEREVE — predominantly fashion, jewelry, and apparel brands. The company operates with a small team (1-10 employees) and headquartered in Toronto, Canada.

FourSixty sells through a hybrid product-led growth and enterprise sales motion: a 14-day free trial with self-serve sign-up via the Shopify App Store and direct website, plus personalized product tours for enterprise customers. Pricing is subscription-based with quote-based enterprise contracts; specific plan tiers are not publicly disclosed. A 2024 pricing restructuring is documented. The company discloses no external funding rounds, acquisitions, or institutional investors, suggesting a bootstrapped or self-funded operating model.

Name

FourSixty

Legal name

Foursixty Inc.

Website

http://foursixty.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Foursixty is a Toronto-based social commerce SaaS platform that helps eCommerce brands convert Instagram, TikTok, and UGC into shoppable galleries, serving over 2,000 fashion, jewelry, and beauty brands via Shopify and other integrations.

Ownership category

akta.pro rank

Product category

Social Commerce Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

akta.pro secondary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

Keywords

• Shoppable galleries
• Social commerce platform
• UGC monetization
• Instagram shoppable posts
• Ecommerce content integration

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Foursixty offers subscription-based pricing with flexible plans designed to scale with business size. Plans include features like Shoppable Galleries, advanced analytics, and platform integrations. The company also offers custom enterprise pricing for larger accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Foursixty is a software platform that enables eCommerce brands to transform Instagram, TikTok, and other user-generated social content into shoppable galleries embedded on their online stores. The platform supports product tagging, conversion tracking, and email marketing integration to convert social engagement into direct sales.

Product overview

Foursixty is a social commerce platform that enables eCommerce brands to transform social media content into shoppable experiences. The core offering centers on Shoppable Galleries that integrate with major eCommerce platforms (Shopify, BigCommerce, WooCommerce, Magento, Wix, Squarespace, WordPress) and social networks (Instagram, TikTok, Pinterest). The product portfolio includes Shoppable Instagram Galleries, Shoppable UGC Galleries, TikTok Galleries, Ambassador Shops, Shoppable Social Posts, and Email Campaign Galleries. Multiple embeddable widget formats are available including Mini-Feed, Slider/Carousel, Full Page Gallery, Video Gallery, Video Slider, and specialized Ambassador formats (Slider, Collage, Carousel + Collage, Full Page). The platform integrates with Klaviyo for email marketing automation and Okendo for reviews. Additional capabilities include Instagram Analytics, Auto Publish & Schedule, and Creator & Campaign Tracking for influencer management.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoppable Galleries Foursixty's foundational product suite of fully customizable shoppable galleries embeddable on eCommerce sites, featuring Instagram and TikTok content with product tagging and direct purchase functionality for online retailers.
• Shoppable Instagram Galleries Transforms Instagram posts into shoppable gallery content that can be embedded on eCommerce sites. Enables product tagging on posts, analytics tracking, and direct purchase paths for online retailers.
• Shoppable UGC Galleries User-generated content galleries that feature customer photos and content tagged with shoppable products. Builds social proof and trust for eCommerce brands.
• TikTok Galleries Shoppable galleries featuring TikTok video content. Transforms trending TikTok videos into shoppable experiences on eCommerce sites.
• Ambassador Shops Dedicated shops for brand ambassadors and influencers. Creates curated gallery experiences showcasing ambassador content and linked products.
• Shoppable Social Posts Embeddable shoppable social content posts that display across websites. Converts Instagram, TikTok, and other social content into direct purchase opportunities.
• Email Campaign Galleries Shoppable content integration for email marketing campaigns. Includes dynamic galleries for Klaviyo, abandoned cart galleries, and static email galleries.
• Foursixty Shopify App Shopify Certified App that provides plug-and-play shoppable gallery integration for Shopify and Shopify Plus stores. Embeds galleries in product pages, homepages, and dedicated pages with minimal setup.

Quantifiable outcome

• 161% increase in conversions
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationFoursixty is a Shopify Certified App Partner. The integration allows brands to quickly connect their Shopify store, sync inventory, auto-tag products, and embed shoppable galleries. Supports both Shopify and Shopify Plus.
• Meta Business PartnercoreTechnology or IntegrationMeta Business Partner designation enables deep integration with Instagram and Facebook Business features, allowing brands to connect their business accounts and pull in shoppable content.
• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo enables dynamic Instagram and UGC galleries in email campaigns, including abandoned cart flows and promotional emails.
• StoreTaskerminorImplementation/ SI/ Consulting PartnerCustom development partner for brands needing custom gallery work. Contact: [email protected]
• TikTokcoreTechnology or IntegrationTikTok integration allows brands to pull trending TikTok videos into shoppable galleries on their websites.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Bazaarvoice: Bazaarvoice operates a UGC and shoppable content platform that lets brands curate ratings, reviews, and social content into on-site commerce experiences. It directly overlaps with Foursixty's UGC gallery and influencer content monetization capabilities, targeting the same eCommerce brand buyers.
• Yotpo: Yotpo offers UGC, reviews, loyalty, and SMS marketing for eCommerce brands, including shoppable Instagram galleries and influencer content tools. It is one of the closest direct competitors to Foursixty in turning social/UGC content into on-site conversion assets.
• Loox: Loox is a Shopify-native UGC photo reviews and referrals platform that builds shoppable galleries from customer photos. It competes directly with Foursixty's UGC and Instagram gallery products for Shopify-focused DTC brands.
• Tint by OpineClub: Tint is a UGC rights-management and shoppable content platform that turns social posts into embeddable, shoppable widgets for eCommerce sites. It competes with Foursixty on UGC curation, rights, and shoppable gallery use cases.
• EmbedSocial: EmbedSocial aggregates user-generated content from social networks into embeddable, shoppable widgets for websites and emails. It overlaps with Foursixty across UGC galleries, Instagram feeds, and reviews-to-shoppable-content flows.
• Stackla: Stackla is a visual UGC platform that helps brands aggregate social content and deploy shoppable galleries, influencer hubs, and on-site displays. It is a direct comparable to Foursixty for enterprise and mid-market retail customers.
• Okendo: Okendo is a Shopify-focused reviews and UGC platform that displays customer photos and ratings across product pages. While it has a partnership with Foursixty, it competes for the same use case of monetizing customer content within eCommerce stores.
• LikeShop: LikeShop provides shoppable Instagram widgets and galleries for Shopify and other eCommerce platforms, focused on tagging products inside social posts. It targets the same SMB and mid-market eCommerce segment as Foursixty.

Broad incumbents

• Shopify (Collabs / Shop App): Shopify operates the broader commerce platform on which Foursixty is built, including native UGC and influencer tooling like Shopify Collabs. As a broad incumbent, it represents both Foursixty's primary distribution channel and a potential long-term competitive threat if it expands first-party shoppable social features.
• Meta (Instagram Shopping): Meta owns Instagram Shopping, a native shoppable social experience directly competitive with Foursixty's Instagram gallery product. As the upstream platform, it is both a critical integration partner and a risk if it expands native commerce features that disintermediate third-party galleries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/foursixtysocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FourSixty