Color of Sports

What Color of Sports does

Color of Sports, LLC is a privately held, founder-led strategic consulting firm that advises mission-driven companies and ventures in the sports, media, and entertainment sectors on organizational transformation. Founded in 2020 by Quashan Lockett, the firm offers six interconnected advisory capabilities — Organizational Capability, Operational Excellence, Talent Strategy, Brand & Culture Alignment, Workplace Culture, and Scale with Purpose — that together address the alignment between external brand and internal people, culture, and operations. The firm's methodology is described as human-centered, holistic, and grounded in organizational psychology, drawing on the founder's 20+ years of cross-vertical experience and his Leaders Sports Awards Class of 2020 recognition.

The business model is professional services consulting: engagements are project-based or retainer-driven, pricing is quote-based and tailored to scope, and the firm is reached primarily through direct outreach, LinkedIn, Instagram, and a website contact form. There is no proprietary technology platform, no software product, no API, and no app — the entire delivery model is human advisory work. The firm operates as Color of Sports, LLC, a US-incorporated entity, and there is no disclosed parent company, institutional ownership, funding history, or headcount beyond the founder. Customer logos, revenue figures, and office locations are not disclosed in available sources, which constrains visibility into scale and concentration.

Go-to-market is consultative and direct, targeting enterprise and mid-market buyers in mission-driven sports, media, and entertainment organizations. The firm's primary channels are organic social (LinkedIn company page, founder's LinkedIn and X profiles, Instagram) supplemented by direct email at [email protected]. The distribution model is direct consulting engagement with no resellers, distributors, or marketplace channels. Geographic scope is described as global in service delivery capability, but no specific markets served or office locations are disclosed.

Name

Color of Sports

Legal name

Color of Sports, LLC

Website

https://colorofsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Color of Sports, LLC is a founder-led strategic consulting firm that advises mission-driven companies in sports, media, and entertainment on organizational transformation, talent strategy, culture, and operational excellence through direct, project-based engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAKAL

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAKAKAF

Sports Brand Strategy & Creative Services (Design, Content, Social)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Strategic consulting services
• Organizational transformation consulting
• Talent strategy advisory
• Change management consulting
• Sports media consulting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting Services: The company generates revenue through providing strategic consulting engagements to mission-driven organizations across sports, media, and entertainment. Engagements cover organizational transformation, talent strategy, culture development, and operational excellence. Revenue is likely generated through project-based or retainer consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Color of Sports is a human-centered strategic consulting firm that partners with mission-driven organizations across the sports, media, and entertainment sectors. It delivers advisory engagements spanning organizational transformation, operational excellence, talent and culture strategy, brand-culture alignment, and scaling advisory, grounded in organizational psychology and executive-level expertise.

Product overview

Color of Sports is a human-centered strategic consulting firm offering advisory services across the sports, media, and entertainment sectors. The company provides six interconnected consulting capabilities—Organizational Capability, Operational Excellence, Talent Strategy, Brand & Culture Alignment, Workplace Culture, and Scale with Purpose—that collectively help mission-driven companies build, grow, and transform their organizations. Rather than a software product platform, Color of Sports delivers expert advisory services focused on organizational psychology, business strategy, organizational development, talent and culture development, change management, and operational excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Organizational Capability Advisory engagement that strengthens an organization's ability to deliver on its mission and strategy, lead through change, and scale with confidence by enhancing core capabilities across people, processes, and culture.
• Operational Excellence Consulting engagement that connects strategy to execution by optimizing business processes, systems, and infrastructure to drive operational efficiency, enhance performance, and enable scalable growth.
• Talent Strategy Advisory engagement that builds agile, future-ready, high-performing teams and develops innovative talent strategies to accelerate value creation and enable long-term growth.
• Brand & Culture Alignment Consulting engagement that aligns brand and culture to ensure the external story matches the internal reality, so every stakeholder interaction is authentic to organizational values and purpose.
• Workplace Culture Advisory engagement focused on creating inclusive, high-growth work environments that attract, retain, and cultivate top talent from diverse backgrounds where people are valued and empowered to lead.
• Scale with Purpose Strategic advisory for mission-driven companies and ventures on designing organizational structures and growth strategies to scale intentionally while preserving mission and core identity.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Deloitte (Sports Business Group): Deloitte's Sports Business Group advises leagues, teams, and media organizations on strategy, operations, and transformation. As a Big Four incumbent, it competes for the same large enterprise transformation mandates that Color of Sports targets, but with vastly greater resources.
• Teneo: Teneo is a global CEO advisory firm with a dedicated sports practice serving leagues, teams, and sports investors on strategy, organizational design, and stakeholder communications. It is a broad incumbent competing for the same enterprise sports clients as Color of Sports.
• IMG (Endeavor): IMG, part of Endeavor, is a global sports and entertainment advisory and management company with deep relationships across leagues, federations, and brands. It competes with Color of Sports for advisory mandates in sports and entertainment, but at vastly greater scale.
• McKinsey & Company (Sports & Entertainment Practice): McKinsey's Sports & Entertainment practice serves global leagues, teams, and media companies on strategy, organizational design, and performance. It is the most established broad incumbent in the space and the benchmark against which specialist sports advisory firms are evaluated.
• Octagon: Octagon is a global sports marketing and consulting agency with deep relationships across leagues, teams, and brands. It is a broad incumbent offering strategy, talent management, and event services — overlapping with Color of Sports' organizational and brand advisory capabilities but at far greater scale.
• KPMG Sports: KPMG's global Sports practice advises leagues, teams, and event organizers on strategy, governance, and operational transformation. As a Big Four incumbent, it competes for similar enterprise mandates to Color of Sports with significantly broader service breadth.

Direct peers

• The Sports Consultancy: The Sports Consultancy is a UK-based specialist advisory firm serving sports rights holders, federations, and brands on strategy and commercial transformation. It is a direct boutique peer offering overlapping strategy and organizational advisory to sports organizations.
• MKM Partnership: MKM Partnership is a boutique sports advisory firm providing strategic, commercial, and operational consulting to sports organizations. It directly competes with Color of Sports for the same enterprise buyers — leagues, teams, and sports-adjacent brands — with overlapping scope in strategy and organizational transformation.

Emerging players

• Sports Innovation Lab: Sports Innovation Lab is a research and advisory firm serving sports leagues, teams, and brands on consumer trends, fan engagement, and innovation strategy. It is an emerging specialist peer with thematic overlap in culture and brand transformation within sports.
• Catalyst Sports + Culture: Catalyst Sports + Culture is a boutique advisory firm specializing in DEI, culture, and organizational development for sports organizations. It is an emerging specialist with the closest thematic overlap to Color of Sports' mission-driven, culture-and-talent positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ColorofSports
• LinkedInlinkedin.com/company/colorofsports
• Instagraminstagram.com/colorofsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color of Sports