NEADE

What NEADE does

NEADE is a privately held Brazilian industrial supplier founded in 1964 and headquartered at Rua dos Pescadores, 170, in the Cambuci neighborhood of São Paulo. The company specializes in steel cables and load lifting solutions, operating across the verticals of steel (Siderurgia), mining (Mineração), civil construction, automotive, and offshore. Its portfolio encompasses steel cables (polished, galvanized, and stainless variants in 6x25, 6x41, 19x7, 8x19, and 35x7 constructions), custom-manufactured steel cable slings up to 4 inches and grommets up to 4.5 inches per ABNT NBR ISO 11900 and NBR 13541, a full accessory range (shackles, hooks, load rings, clamps, tensioners, cable shoes, suspension eyelets, sockets), Grade-8 and Grade-10 chains, polyester and aramid straps, and the NER Series electric and manual chain hoists (125 kg to 20 tonnes). The company also performs in-house custom manufacturing of special devices for load handling applications.

The business model is B2B industrial sales-led, with quote-based pricing and direct engagement by an internal sales team supplemented by a WhatsApp Business channel for rapid customer consultation. Revenue is generated through two streams: hardware sales of cables, accessories, slings, chains, hoists, and custom devices, and professional services including annual NR-11 inspection and recertification, electromagnetic cable inspection, reverse engineering for undocumented lifting equipment, destructive and non-destructive tensile testing (up to 200 tonnes / 8.5 meters), load-handling training, and product selection consulting. A 1,000-ton steel cable inventory enables immediate delivery.

Operating primarily in Brazil with no disclosed international footprint, NEADE holds ISO 9001:2015, CE, DNV Type Approval, and Petrobras certifications, alongside compliance with NBR 11900-3, NBR 13541-1, NBR 15637-1/-2, and EN 818-2/-4 standards. The company has 51-100 employees and operates as an independent private entity with no disclosed institutional investors, parent company, or M&A activity.

Name

NEADE

Legal name

NEADE

Website

https://neade.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

NEADE is a privately held Brazilian industrial supplier founded in 1964, headquartered in São Paulo, that manufactures and distributes steel cables, lifting slings, accessories, chains, polyester straps, electric and manual hoists, and complementary load-handling services for the steel, mining, construction, automotive, and offshore sectors.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Hardware Manufacturing (33251)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

Keywords

• Steel cable manufacturing
• Load lifting equipment
• Industrial rigging hardware
• Lifting slings and slings
• Heavy lifting accessories

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales: Sale of steel cables, accessories (shackles, hooks, load rings, turnbuckles, thimbles, sockets), chain slings, synthetic slings, electric and manual hoists, and special custom-made devices
2. Professional Services: Inspection and specification services, electromagnetic cable inspection, reverse engineering, tensile testing (destructive and non-destructive), training for load handling, and consulting for product selection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

NEADE manufactures, distributes, and services steel cables and load lifting solutions for heavy industry. Its offering covers steel cables (polished, galvanized, stainless steel), steel cable slings up to 4 inches, lifting accessories (shackles, hooks, load rings, clamps, tensioners, cable shoes, suspension eyelets, sockets), polyester straps, Grade-8 and Grade-10 chains, and electric and manual chain hoists (NER Series, 125 kg to 20 tonnes).

Product overview

NEADE is a Brazilian company specializing in steel cables and load lifting solutions, founded in 1964. The product portfolio centers on steel cables (polished, galvanized, stainless steel in various configurations), complemented by a comprehensive range of lifting accessories including slings, shackles, hooks, load rings, clamps, tensioners, cable shoes, suspension eyelets, and sockets. The company also offers polyester straps and chains (Grade-8 and Grade-10), electric and manual chain hoists (NER Series), and special accessories such as synthetic cables. NEADE's offering is completed by professional services including inspection, electromagnetic testing, reverse engineering, tensile testing, training, and consulting. The company operates with a 1,000 tonne steel cable inventory and serves industrial sectors including steel, mining, construction, automotive, and offshore.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabos de Aço (Steel Cables) Steel cables available in polished, galvanized, and stainless steel variants. Types include conventional 6x25 and 6x41, non-rotating 19x7, passenger elevator 8x19, and high-capacity compacted 6 and 8 strand and 35x7 options. Targets heavy industrial users in steel, mining, construction, automotive, and offshore sectors.
• Laços de Cabo de Aço (Steel Cable Slings) Custom-manufactured steel cable slings up to 4 inches in various configurations including single leg, 2 legs, 4 legs, 3 legs, choked single leg, choked 2 legs, with clamps, and with sockets. Conforms to ABNT NBR ISO 11900 and NBR 13541 standards. Designed for heavy industrial load lifting.
• Anéis de Carga (Load Rings) Load rings in simple and sub-eye configurations for industrial load lifting applications.
• Grampos (Clamps) Heavy-duty and light-duty clamps for steel cable applications, conforming to NBR 11900-4 standards.
• Manilhas (Shackles) High-capacity shackles including straight threaded pin, straight with screw and nut, curved threaded pin, and curved with screw, nut and cotter pin configurations.
• Ganchos (Hooks) Carbon steel forged hooks including eye hook (NGO), automatic eye hook, and rotary automatic eye hook models with 5:1 safety factor.
• Esticadores (Tensioners) Neade (NEA) tensioners for load handling applications.
• Sapatilhos Para Cabo de Aço (Cable Shoes) Heavy-duty (NSP) and light standard cable shoes to protect cable eyes and prevent deformation.
• Olhais de Suspensão (Suspension Eyelets) Screw-on suspension eyelets including DIN 580, DIN 582 standards, and Grade-8 and Grade-10 screw-on models. Available in galvanized, electroplated, and oiled finishes.
• Soquete Para Cabo de Aço (Cable Sockets) ROPEBLOCK open socket, closed socket, and wedge socket options with connecting links for steel cable terminations.
• Cintas de Poliéster (Polyester Straps) Polyester and aramid straps for load lifting up to 1,000 tonnes and load lashing, conforming to NBR 15637-1 and 15637-2 standards. Includes tubular and flat strap models, multi-body slings, and Grab straps.
• Correntes (Grade-8 Chains) Grade-8 chain slings with working load limits (CMT) in tonnes, conforming to EN 818-2 and EN 818-4 standards.
• Acessórios Para Corrente – Grau 10 (Grade 10 Chain Accessories) Grade-10 chain accessories for chain lifting applications.
• Talhas Elétricas e Manuais (NER Series Electric and Manual Chain Hoists) NER Series Electric Chain Hoists designed for severe industrial applications with capacities from 125 kg to 20 tonnes. Features include low headroom, friction clutch, upper/lower limit switches, and RoHS compliant construction.
• Acessórios Especiais (Special Accessories) Special accessories including horizontal plate grips with fixed handle, vertical plate grips with articulated handle, and Lanko Force synthetic cables.
• Inspeção e Especificação de Produtos (Inspection and Product Specification) Annual equipment inspection services conforming to NR.11 standards, including certification issuance and product recertification for industrial lifting equipment.
• Inspeção Eletromagnética em Cabos de Aço (Electromagnetic Cable Inspection) Electromagnetic inspection service that detects discontinuities in steel cables through magnetic flux line analysis.
• Engenharia Reversa (Reverse Engineering) Reverse engineering services to regulate load handling and lifting devices in compliance with current standards for items lacking specific NBR documentation.
• Ensaios de Tração (Tensile Testing) Destructive and non-destructive tensile testing services (working load, test, and rupture) with equipment capacity up to 200 tonnes and 8.5 meters.
• Treinamento para Movimentação de Cargas (Load Handling Training) Specialized training services in load handling safety and equipment operation.
• Consultoria para Seleção de Produtos (Product Selection Consulting) Analysis and study services to assist in selecting the most appropriate components for customer needs and applications.

Quantifiable outcome

• Immediate delivery capability from 1,000 ton stock
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CimafcoreChannel Partner/ Reseller/ Distributor · 1 January 1964Pioneer distribution partner for Cimaf steel cables in Brazil since 1964. Neade was the first distributor of Cimaf steel cables in the country, establishing the foundation for the company's market leadership in load lifting solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Columbus McKinnon: Large US-based manufacturer of hoists, cranes, and lifting solutions, including electric and manual chain hoists comparable to NEADE's NER Series. Operates a broader portfolio than NEADE but overlaps on hoist and rigging hardware.
• Gunnebo Industries: Swedish manufacturer of lifting and material handling equipment, including hoists and blocks. Adjacent to NEADE on hoist and lifting hardware categories within a broader industrial portfolio.
• Kito Group: Japanese manufacturer of hoists, cranes, and material handling equipment. Overlaps with NEADE on electric and manual chain hoists serving industrial customers, with broader geographic reach.

Direct peers

• The Crosby Group: Global manufacturer of rigging hardware including shackles, hooks, and lifting accessories. Highly comparable to NEADE on lifting accessory product line, with broader international scale and similar standards-driven offerings.
• Bridon-Bekaert: Global manufacturer of steel wire ropes and synthetic ropes used in lifting, mining, offshore, and elevator applications. Directly overlaps NEADE's steel cable product category and serves similar heavy-industry customers.
• Peerless Industrial Group: Manufacturer of chain, attachments, and rigging hardware. Comparable to NEADE on chain slings, hooks, and related Grade 8/10 lifting accessories for industrial and construction markets.
• Mazzella Companies: US-based distributor and manufacturer of lifting equipment, rigging, and overhead crane products. Comparable to NEADE's combined distribution plus custom manufacturing and inspection services model.
• Van Beest: Dutch manufacturer of wire rope slings, shackles, and rigging accessories under the Green Pin brand. Closely comparable to NEADE in sling and accessory manufacturing for industrial lifting customers.

Regional players

• Mills: Brazilian provider of equipment rental and industrial services, including lifting and rigging solutions for construction, infrastructure, and energy projects. Comparable to NEADE in serving Brazilian heavy-industry customers with lifting equipment and related services.
• Açotubo: Brazilian distributor of steel tubes, plates, and industrial products serving similar industrial customers in Brazil. Geographic and channel overlap with NEADE but different product mix focused on steel semi-finished goods.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neade
• Instagraminstagram.com/neade_movimentacaodecargas

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEADE