Z-104.5 The Edge

What Z-104.5 The Edge does

Z-104.5 The Edge (legal call sign KMYZ) is a commercial alternative rock FM radio station broadcasting on 104.5 MHz in the Tulsa, Oklahoma metropolitan area and surrounding Green Country region. The station is owned and operated by Stephens Media Group, a privately held multi-market radio operator, through Stephens Family Limited Partnership, with KMYZ operating alongside sister stations KXOJ 94.1 FM, KYAL 97.1 FM The Sports Animal, and KTSO 100.9 FM Tulsa's Soft Oldies. The station has operated since at least 1995, branding itself as Tulsa's Rock Alternative, and features original local programming including The Morning Edge with hosts Josh and Chuck, on-air contests, concert promotion, and a listener street-team program.

The product surface extends well beyond FM broadcast and centers on multi-platform audio distribution: native iOS and Android apps with background listening, song history, alarm-clock, voice shout-out recording, and on-demand access to morning show and highlight content; an Amazon Alexa skill and Google Assistant support for hands-free smart-speaker listening; TuneIn smart-TV and Chromecast streaming; and Apple CarPlay/Android Auto integration for in-vehicle dashboards. Engagement products include the Mystery Money Jackpot (frequency-matched cash prizes up to $1,045), Pick Your Prize (50 prizes across 12 SMG stations), Win Lunch With Josh & Chuck, the Music Survey, and the Edge Newsletter for first-party listener data capture. Strategic partnerships with Tulsa venues (Cain's Ballroom, BOK Center, The Vanguard, Tulsa Theater, Zoo Amphitheatre) and regional events such as Rocklahoma drive live-event ticketing and station-event attendance.

The business model is advertising-driven and free-to-listen. Revenue is generated by selling on-air and digital advertising airtime to local and regional businesses, with bundled multi-station cluster sales handled through SMG National and a dedicated Director of Sales. Pricing is quote-based and not publicly disclosed, with contracts typically structured as multi-year deals. The customer base is a distributed portfolio of local SMB advertisers (restaurants, automotive dealers, seasonal retailers, entertainment sponsors) rather than enterprise anchors, and advertising revenue is the sole disclosed monetization stream across both on-air and digital surfaces.

Name

Z-104.5 The Edge

Legal name

KMYZ (operated by Stephens Media Group)

Website

https://edgetulsa.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Z-104.5 The Edge (KMYZ) is a commercial alternative rock FM radio station serving the Tulsa, Oklahoma market under Stephens Media Group, distributing content via FM broadcast plus iOS/Android apps, Alexa, smart TVs, CarPlay, and Android Auto, and monetizing through on-air and digital advertising sold to local and regional businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. On-Air Advertising: Z104.5 The Edge generates revenue by selling advertising airtime to local and national businesses. As a commercial radio station, it welcomes advertisers to promote their products and services on-air. The station also offers advertising across its station cluster which includes KXOJ 94.1 FM, KYAL 97.1 FM The Sports Animal, and KTSO 100.9 FM Tulsa's Soft Oldies.
2. Digital and Streaming Services: While the station app is free to download and use, the station leverages its digital presence to enhance advertiser value through integrated digital advertising opportunities via push notifications, app features, and online contests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Z104.5 The Edge (KMYZ) is a commercial alternative rock radio station broadcasting at 104.5 FM in Tulsa, Oklahoma, owned by Stephens Media Group. The station delivers continuous alternative rock music, The Morning Edge morning show hosted by Josh & Chuck, concert and event coverage for Tulsa-area venues, and listener engagement through on-air contests, giveaways, and a street-team program. Beyond FM, the broadcast is distributed via a custom mobile app, Amazon Alexa voice skill, smart TV (TuneIn), Chromecast, Apple CarPlay, and Android Auto, with on-demand morning show content accessible through the app.

Product overview

Z104.5 The Edge (KMYZ) is a commercial alternative rock radio station owned by Stephens Media Group serving the Tulsa, Oklahoma market. The station operates as a unified broadcast and digital media platform offering FM radio broadcast, custom mobile applications for iPhone and Android with background listening and on-demand content, Amazon Alexa voice skill for smart speaker streaming, live audio streaming via web and smart devices (TuneIn, Apple CarPlay, Android Auto, Chromecast), and The Morning Edge morning show program. The station engages listeners through promotional contests (Mystery Money Jackpot, Pick Your Prize, Win Lunch With Josh & Chuck), the Edge Newsletter, music surveys, Karaoke Thursdays features, and concert/event promotion for regional venues. The portfolio also includes advertising sales services for business clients seeking on-air presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Z104.5 The Edge Radio Broadcast (KMYZ)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Stephens Media GroupcoreOthersZ104.5 The Edge (KMYZ) is owned and operated by Stephens Media Group through Stephens Family Limited Partnership. The station is part of a broader media group controlling multiple radio stations across Tulsa and other markets. Stephens Media Group provides corporate infrastructure, advertising sales support, and multi-station promotional platforms.
• KXOJ 94.1 FMminorChannel Partner/ Reseller/ DistributorSister station under Stephens Media Group cluster. Cross-promotional opportunities and bundled advertising packages available for advertisers wanting reach across both stations.
• KYAL 97.1 FM (The Sports Animal)minorChannel Partner/ Reseller/ DistributorSister station under Stephens Media Group cluster. Part of the multi-station advertising cluster offering sports format alongside The Edge's alternative rock format.
• KTSO 100.9 FM (Tulsa's Soft Oldies)minorChannel Partner/ Reseller/ DistributorSister station under Stephens Media Group cluster. Part of the advertising cluster offering classic hits format alongside The Edge.
• Cain's BallroomcoreGTM or Marketing PartnerMajor Tulsa concert venue and primary partner for The Edge's concert event promotions. The station heavily features Cain's Ballroom shows and hosts station events at the venue including The Edge Fall Brawl. Featured concerts include Rival Sons, Toadies, Hatebreed, AFI, Neko Case, and Judah & The Lion.
• BOK CentercoreGTM or Marketing PartnerMajor Tulsa arena venue for larger concert productions. The Edge promotes BOK Center events including Billy Idol, Three Days Grace, and Staind concerts. Station provides promotional support for venue events.
• The VanguardminorGTM or Marketing PartnerTulsa concert venue included in the station's venue coverage and promotional partnerships.
• Zayne Rose (Director of Sales)coreGTM or Marketing PartnerDirector of Sales representing SMG National, the sales representation firm for Stephens Media Group stations. Primary contact for advertisers seeking to reach The Edge's audience.
• Burn Co. BarbequeminorGTM or Marketing PartnerRestaurant partner providing lunch experiences for contest winners in the 'Win Lunch With Josh & Chuck' contest. Located at Riverwalk in Jenks, Oklahoma.
• Ferguson KiaminorGTM or Marketing PartnerAutomotive sponsor for Karaoke Thursdays feature on The Morning Edge show with Josh & Chuck.
• Castle Muskogee FireworksminorGTM or Marketing PartnerGreen Country's largest fireworks retailer, promotional partner for station contests and advertising. Open seasonally through July 5th with a 'Guarantee to Light' on products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KMOD-FM (Tulsa): KMOD is another rock-formatted FM station operating in the same Tulsa market as Z-104.5 The Edge, competing directly for rock-format listeners and the same local advertiser dollars. Direct head-to-head competitor in alternative/classic rock.
• KJSR-FM (Tulsa): Classic rock formatted station serving the Tulsa market. Competes for the same listener time and advertiser spend as The Edge, with overlapping but distinct rock audiences.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster operating hundreds of stations across multiple markets including alternative rock formats. Competes with The Edge for Tulsa ad budgets at the cluster level and represents the dominant scale player in commercial radio.
• Cumulus Media: Major US radio operator with stations across many markets. Comparable as a multi-station commercial broadcaster competing for national advertising dollars and digital streaming listenership alongside independent operators like The Edge.
• Townsquare Media: Multi-market US radio operator running clusters of stations across smaller and mid-sized markets. Directly comparable operating model to Stephens Media Group's Tulsa cluster structure.
• Beasley Media Group: Mid-sized US radio broadcaster operating station clusters across multiple markets. Comparable in cluster-based operating approach and competing for similar advertiser categories to The Edge in their respective markets.
• Audacy (formerly Entercom): Large US radio broadcaster with rock formats across multiple markets, and an active digital streaming platform (Audacy app). Comparable in terms of broadcasting, digital distribution, and event/concert partnerships.

Others

• TuneIn: Global internet radio streaming aggregator and platform that distributes The Edge via Smart TVs and connected devices. Functions as a distribution/enabling platform rather than a direct competitor, but reflects the broader shift from terrestrial to streaming audio.
• Stephens Media Group (parent cluster): Parent entity operating The Edge alongside KXOJ 94.1, KYAL 97.1, and KTSO 100.9 in Tulsa. While not a peer in the competitive sense, the cluster defines cross-promotion, shared sales, and operational context relevant to valuing The Edge.

Regional players

• KATT-FM (Oklahoma City): Alternative rock station serving the Oklahoma City market, comparable in format and programming approach to The Edge but in a different metropolitan area within Oklahoma. Useful regional format peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/theedgetulsa
• Xx.com/edgetulsa
• LinkedInlinkedin.com/company/kmyz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z-104.5 The Edge