Budels

What Budels does

Budelse Brouwerij B.V. (Budels) is a privately held, fourth-generation family brewery founded in 1870 in Budel, North Brabant, Netherlands. The company produces a 24-SKU portfolio spanning pilseners, organic beers, alcohol-free beers, specialty beers, radlers, and seasonal offerings, organized into six consumer-facing categories on budels.nl. Its technology stack centers on traditional family brewing methods combined with a climate-neutral brewing process, soft water from the brewery's own spring, and automated bottle and cask filling. Budels was the producer of the first 100% organic beer in the Netherlands in 1999 and holds EKO and Skal organic certifications across 15 SKUs, with five alcohol-free variants rounding out the portfolio.

Budels generates revenue through one-time product sales across a multi-channel GTM: regional B2B distribution to horeca (restaurants and bars), supermarkets, liquor stores (slijterijen), and wholesalers primarily in the Gemeente Cranendonck area, supplemented by a proprietary DTC e-commerce webshop at budels-webshop.nl. Experiential marketing through brewery excursions and beer tasting sessions for groups of 30+ at the Bierparel tasting room provides additional engagement. The company is structured as a private limited company (B.V.) under continuous Arts family ownership, has 11-50 employees, and holds no disclosed funding rounds, parent company, or subsidiaries. Recognitions include the Royal Supplier (Hofleverancier) designation granted November 9, 2020, and repeat Dutch Beer Challenge gold medals in 2023 and 2024 across Pilsener, Weizen, and 0.0% Malt, alongside Consumentenbond recognition for best pilsener and best alcohol-free beer.

Name

Budels

Legal name

Budelse Brouwerij B.V.

Website

https://budels.nl

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Budelse Brouwerij B.V. (Budels) is a fourth-generation family-owned Dutch brewery founded in 1870 in Budel, producing 24 beer SKUs across organic, alcohol-free, specialty, and seasonal categories for regional B2B and DTC e-commerce customers in the Netherlands.

Ownership category

akta.pro rank

Product category

Craft Brewery / Beer Production

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft brewery operations
• Organic beer production
• Alcohol-free brewing
• Regional beer distribution
• Family-owned brewery

Headquarters

HQ city

Budel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer product sales: Revenue generated from selling beer products through multiple channels including wholesale distribution to retailers and horeca, direct-to-consumer e-commerce sales through the Budels webshop, and regional delivery to supermarkets, liquor stores, and wholesalers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Budelse Brouwerij B.V. is a family-owned Dutch brewery that produces and sells a portfolio of 24 beers across pilseners, organic, alcohol-free, specialty, radler, and seasonal varieties. The brewery brews using climate-neutral processes with soft water from its own spring and distributes through regional B2B channels (horeca, supermarkets, liquor stores, wholesalers) as well as a direct-to-consumer e-commerce webshop.

Product overview

Budels is a family-owned Dutch brewery offering a diverse portfolio of 24 beer varieties, including pilseners, alcohol-free beers, organic beers, specialty beers, radlers, and seasonal beers. The product line is organized into six main categories: Pilseners (traditional and organic), Alcohol-Free beers (5 varieties including Malt 0.0%, Malty Dark, Witte Parel 0.0%, Radler 0.0%, and Hopped 0.0%), Organic beers (15 varieties with EKO and Skal certifications), Specialty beers (including Batavier, Capucijn series, Weizen, Goudblond, Oud Bruin, Honingkolos, Zware Dobber, Tripel, White Gose, Golden Ale, and IPA), Radlers (organic lemon mix drinks), and Seasonal beers (Lentebock and Herfstbock). The company emphasizes its commitment to climate-neutral brewing, organic ingredients, and traditional craftsmanship dating back to 1870.

Differentiator

Problem solved

Functional benefit

Products and services

• Budels Pilsener Traditional, artisanally brewed pilsner with a golden-yellow color, fresh soft taste, and refined aroma; brewed according to centuries-old family tradition.
• Budels Bio Pilsener Pure organic pilsner brewed from entirely organic ingredients; sparkling, fresh with refined taste, made with soft brewing water from the brewery's own spring.
• Budels Ongefilterd Naturally cloudy, unfiltered pilsner from the storage tank; present yeast and hops provide a full, soft, creamy taste.
• Budels Malt 0.0% Alcohol-free organic beer produced via special fermentation; soft brewing water and mild hops deliver a unique, thirst-quenching taste.
• Budels Malty 0.0% Dark Dark alcohol-free beer brewed from a mix of organic barley malts; mildly bitter hopped with genuine beer character.
• Budels Witte Parel 0.0% Organic, alcohol-free Belgian-style white beer; refreshing soft taste with a hint of lemon.
• Budels 0.0% Radler Refreshing mix of organic Budels Malt 0.0% with pure organic lemon juice; fruity character and thirst-quenching.
• Budels Hopped 0.0% Organic alcohol-free Pale Ale dry hopped with American Amarillo hops; subtle hoppy character and fresh citrus accent.
• Budels Witte Parel Soft Belgian-style organic white wheat beer with characteristic cloudiness; fresh and fruity from coriander and citrus peels.
• Budels Batavier Amber high-fermentation beer brewed according to family tradition; rich aromatic character and warm amber color from various malt types.
• Budels Capucijn Blond Organic abbey beer; intense gold color with a taste balance between light bitter and sweet; brewed in honor of the French Capucins.
• Budels Capucijn Ruby-colored top-fermented beer; soft in taste and full of aroma; brewed in honor of the French Capucins.
• Budels Cap Tripel Organic abbey beer; deep golden yellow with firm, full-bodied taste; brewed in honor of the French Capucins.
• Budels Weizen Organic Weissbier brewed from barley and wheat malt; weissbier yeast delivers a fresh, banana-like fruity aroma.
• Budels Goudblond Top-fermented blonde specialty beer brewed with Hallertauer and Saaz hops; noble with subtle fruit aromas and a dry finish.
• Budels Oud Bruin Traditional Dutch specialty beer brewed from dark roasted malt and sweetened with real sugar; thirst-quenching in taste.
• Budels Honingkolos Bottom-fermented organic beer with slightly lower alcohol; real flower honey gives a light sweet honey accent.
• Budels Zware Dobber Deep-red top-fermented organic strong beer; a blend of barley malt, wheat malt, real candy sugar, Hallertauer hops and coriander.
• Budels Tripel Full-mash brewed organic tripel; strong top-fermented beer with deep golden yellow color and robust aftertaste.
• Budels White Gose Organic wheat beer with special fermentation resulting in slightly sour taste with citrus and coriander notes; 4.5% alcohol.
• Budels Golden Ale Pale Ale with golden blend of rich hop aromas and flavors; extra character from dry hopping with Sorachi Ace.
• Budels IPA India Pale Ale with refined bitterness and smooth character; brewed with a mix of four hop varieties: Chinook, Lemon Drop, Simcoe and Willamette.
• Budels Radler Refreshing mix drink with Budels organic beer and 100% organic lemon juice; cloudy with very refreshing taste.
• Budels Lentebock Spring seasonal beer; bottom-fermented with sunny yellow-gold color and fresh, fruity aftertaste from specially selected barley and hops.
• Budels Herfstbock Distinctive autumn seasonal beer brewed according to family tradition for over 50 years; special Munich malt gives a strong, robust taste.
• Budels Bio Bier The first 100% organic beer of the Netherlands, brewed in 1999; represents Budels' commitment to 100% biological raw materials.
• Brewery Excursions and Beer Tastings Brewery tours and beer tasting sessions offered for groups (from 30 persons) by appointment at the Bierparel tasting room; experiential offering for consumer engagement.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DHL and PostNLminorOthersDelivery partners used for shipping orders to customers. Mentioned in the privacy policy as third parties that receive customer data for order fulfillment purposes. They must comply with privacy regulations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brouwerij De Molen: Dutch craft brewery known for specialty and strong beers including imperial stouts. Comparable in craft specialty/SKU breadth and Dutch on-trade craft distribution.
• Hertog Jan: Dutch craft brewery (acquired by AB InBev) producing premium pilsener and specialty beers. Most direct regional competitor in the Netherlands' mid-tier craft segment, sharing supermarket, horeca, and specialty distribution channels.
• Jopen Brewery: Dutch craft brewery from Haarlem producing specialty and seasonal beers. Comparable as a Dutch craft specialist with a broad specialty portfolio and strong regional brand engagement.
• 't IJ Brewery: Amsterdam-based Dutch craft brewery with broad specialty portfolio and taproom. Comparable as a Dutch craft producer with on-site tasting/experience and multi-channel distribution.
• Bavaria Brewery: Independent Dutch family-owned brewery based in Lieshout, producing a broad pilsener and specialty portfolio. Comparable as a multi-generational Dutch family brewery with regional distribution and on-trade presence.
• De Koningshoeven (La Trappe): Dutch Trappist brewery producing premium abbey beers and specialty styles. Comparable in specialty/organic positioning and Dutch heritage-brewery distribution.

Emerging players

• Oedipus Brewing: Dutch craft brewery with a specialty-forward, innovative portfolio. Comparable as a Dutch craft competitor focusing on specialty flavors and modern brand-led marketing.

Broad incumbents

• Affligem Brewery (AB InBev): Belgian abbey-style brewery owned by AB InBev, producing specialty ales. Comparable in specialty/organic positioning and Belgian/Dutch cross-border distribution.
• Grolsch: Iconic Dutch brewery owned by AB InBev, producing pilsener and specialty beers. A broad incumbent with overlapping pilsener and craft category presence, competing for the same Dutch on-trade and supermarket shelf.
• Heineken: Global Dutch incumbent brewer with extensive pilsener and specialty portfolio. Relevant as the dominant Dutch brewer exercising scale, distribution, and marketing advantages over regional craft players like Budels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/budelsebieren
• Facebookfacebook.com/Budels.Bier.Budelse.Brouwerij
• LinkedInlinkedin.com/company/budelse-brouwerij-bv
• Instagraminstagram.com/budelsbier

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Budels