DIFS

What DIFS does

DIFS B.V., doing business as Dutch International Food Supply, is a Netherlands-based B2B food and non-food wholesaler operating an online ordering platform at difs.nl. The company offers more than 50,000 articles across four temperature-segregated assortment groups — DKW (dry groceries/ambient), Vers (fresh and chilled), Diepvries (frozen), and Non-Food — sourced directly from brand manufacturers including Ferrero (Nutella), Vendofoods (Gwoon), Hak, Hero (Nutrilon), and Haribo, supplemented by DIFS's own private-label ranges. The platform supports ordering from individual trade units up to full sea containers, with fresh, frozen, and dry categories delivered through separate temperature-controlled logistics streams from a central distribution center in Waalwijk, Netherlands, positioned near the Rotterdam, Vlissingen, and Antwerp ports.

The company's go-to-market is a sales-led B2B model with assigned account managers contacting each customer post-order, combined with a digital layer comprising a twice-weekly email newsletter, the multilingual webstore, paid digital advertising, and SEO-driven organic acquisition. Revenue is generated through product sales priced at daily market rates with separately billed transport costs calculated per pallet and destination, and minimum order thresholds of €6,500 for ambient/non-food and €2,000 for chilled/frozen products. The primary customer segment is independent supermarkets in the Netherlands and abroad, served alongside supermarket chains (notably SPAR Netherlands), Horeca and foodservice operators, and international distributors and importers sourcing Dutch and European products for their local markets.

DIFS reports more than 30 years of international export experience and daily deliveries to over 500 Dutch stores, with export operations spanning multiple European ports and airports to serve customers worldwide. The business is privately held under Dutch jurisdiction as a private limited company (B.V.) with no disclosed parent, institutional investors, or venture backing, and operates as an independently owned wholesale specialist with no public revenue, funding, or headcount disclosures.

Name

DIFS

Legal name

DIFS B.V.

Website

https://difs.nl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

DIFS B.V. (Dutch International Food Supply) is a Netherlands-based B2B food and non-food wholesaler that operates an online ordering platform offering 50,000+ articles across ambient, chilled, frozen, and non-food categories for independent supermarkets, distributors, importers, and hospitality businesses in the Netherlands and internationally.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution

NAICS

Refrigerated Warehousing and Storage (49312), Warehousing and Storage (4931)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro industry

PRIMARYCRAOABAM

Institutional Foodservice Distribution (Education, Healthcare, Government)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

Keywords

• B2B food wholesale
• Grocery distribution services
• Food export logistics
• Temperature-controlled distribution
• Private label groceries

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food and Non-Food Product Sales: DIFS generates revenue primarily through the sale of more than 50,000 food and non-food articles including dry groceries, fresh/chilled products, frozen products, and non-food items. Products are sourced directly from brand manufacturers and include private label options. Pricing is based on daily market prices.
2. Transport and Logistics Services: DIFS charges separately for transportation costs which are calculated based on number of pallets and delivery address. Fresh and frozen products are transported separately and billed independently. Export documentation services are available upon request.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DIFS is a Dutch international food wholesale company that supplies more than 50,000 food and non-food articles sourced directly from brand manufacturers to independent supermarkets, supermarket chains, distributors, importers, and hospitality businesses. Orders are placed through an online B2B webstore and fulfilled from a central distribution center in the Netherlands, with four product categories (DKW/ambient, Vers/fresh-chilled, Diepvries/frozen, Non-Food) delivered through separate transport streams and supported by export documentation services for international customers.

Product overview

DIFS operates a B2B e-commerce platform (difs.nl) serving independent supermarkets, food distributors, importers, and hospitality businesses across the Netherlands and internationally. The platform offers four primary product assortment groups — DKW (Dry Grocery/Ambient), Vers (Fresh/Chilled), Diepvries (Frozen), and Non-Food — through a unified B2B webstore with over 50,000 articles sourced directly from brand manufacturers. Orders are assembled from DIFS's centrally located distribution center in the Netherlands, with goods delivered via separate ambient, chilled, and frozen transport streams. The platform also features a Specials & Promotions section with weekly specials (renewed every two weeks) and seasonal offerings. Customers can order from individual trade units up to full sea containers, with personal support, export document handling, and optional air freight for ultra-fresh products. The platform targets both Dutch and international markets, with Dutch and English language support.

Differentiator

Problem solved

Functional benefit

Products and services

• DIFS B2B Webstore (difs.nl)

Quantifiable outcome

• More than 500 stores served daily with fresh inventory
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Brand Manufacturers (Nutella, Gwoon, Hak, Nutrilon, Haribo)coreOthersDIFS maintains direct purchasing relationships with major brand manufacturers including Ferrero (Nutella), Vendofoods (Gwoon), Hak, Hero (Nutrilon), and Haribo. These supplier partnerships enable competitive pricing and consistent product availability.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bidfood Netherlands: Dutch arm of the international Bidfood/366 Foodservice group, distributing ambient, chilled, and frozen products to horeca and independent retailers. Comparable assortment breadth and customer mix with multi-temperature cold-chain operations.
• Transgourmet: European foodservice wholesale subsidiary of Coop Group operating across Germany, France, Switzerland, Austria, Poland, and Romania. Comparable broad assortment across ambient, fresh, and frozen with delivery to independent retailers and hospitality.
• Hanos: Dutch cash-and-carry and foodservice wholesaler serving hospitality, caterers, and independent retailers across the Netherlands and Germany. Direct overlap on product categories and target customers with multi-site DC operations.
• Sligro Food Group: Dutch foodservice and retail wholesale group serving horeca, independent retailers, and institutional buyers across the Netherlands and Belgium. Most directly comparable to DIFS in product breadth, customer base, and multi-temperature logistics capability.

Broad incumbents

• Metro AG (METRO Cash & Carry): Large multinational cash-and-carry and foodservice wholesaler operating across Europe and Asia, serving hospitality, independent retailers, and resellers. Comparable assortment breadth and multi-temperature logistics but at much greater scale and a broader delivery/click-and-collect model.
• Lekkerland: German convenience and foodservice wholesale group serving petrol stations, kiosks, convenience stores, and foodservice operators across Western Europe. Overlapping customer base in convenience retail and horeca with broader scale and category reach.
• Booker Group: UK cash-and-carry and foodservice wholesale subsidiary of Tesco, serving independent retailers, caterers, and small businesses across the UK. Overlapping assortment and customer profile with DIFS, but at significantly larger scale and concentrated in the UK market.
• Sysco Corporation: Global foodservice distribution leader serving restaurants, healthcare, education, and hospitality across North America and internationally. Comparable broad assortment and multi-temperature delivery at a vastly larger scale and with institutional-customer skew.

Emerging players

• Caterfood (UK): Mid-sized UK foodservice distributor serving independent caterers and small hospitality operators with broad ambient, chilled, and frozen ranges. Comparable customer mix (SMB hospitality) and product breadth, but with no export platform.

Regional players

• Handelshof Wittmund: German regional cash-and-carry and foodservice wholesaler focused on hospitality and independent retailers in northern Germany. Overlapping assortment and customer base but geographically concentrated in Germany rather than Netherlands/international export.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dutch-international-food-supply-difs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIFS