Durashine Roofing Sheet

What Durashine Roofing Sheet does

Tata Steel Colors Private Limited (formerly Tata BlueScope Steel) operates as a coated-steel and roofing-solutions subsidiary within the Tata Steel conglomerate, headquartered in Gurgaon, India. The company manufactures and sells pre-painted Al-Zn alloy coated steel (marketed as COLORBOND®) and Al-Zn alloy coated steel (marketed as ZINCALUME®), both licensed from BlueScope Steel, and converts these substrates into a portfolio of branded building products. Its flagship retail brand, DURASHINE® (the brand under which the company is being analyzed), covers metal roofing sheets, wall cladding, tile profiles, liner panels, LongLine Crimp sheets, and accessories for residential, commercial, small industrial, and institutional applications. Adjacent brands — LYSAGHT® (premium B2B roofing, cladding, purlins, decking, sandwich panels, insulated systems), EZYBUILD®/PEB-Lite®/SMARTBUILD®/SMARTRUSS® (light structural steel framing), ECOBUILD® (pre-engineered buildings), and ILIOS® (solar module mounting) — extend the offering across the building envelope and into pre-engineered and solar infrastructure.

The company serves four primary use-case segments — residential, commercial, small industrial, and institutional — through a multi-tier distribution model: authorized distributors handle retail and small-contractor volumes, dedicated Large Service Centers (LSCs) serve project customers with larger volumes and specification support, a dealer/partner program recruits new distributors, and direct online purchasing is available via the Tata Steel Colors storefront on aashiyana.tatasteel.com. Pricing is quote-based and not publicly disclosed; revenue is generated through hardware sales of roofing, cladding, structural, and solar mounting products. Marketing is conducted through social media (Facebook, LinkedIn, YouTube), a project gallery, magazine and newsletter content, and enquiry-based lead capture with toll-free phone and email support. The entity is an Indian private limited company (CIN U45209PN2005PTC020270) under the Tata Steel conglomerate, with no public listing, no disclosed funding rounds, and no disclosed revenue figures in the available source data.

Name

Durashine Roofing Sheet

Legal name

Tata Steel Colors Private Limited

Website

https://tatabluescopesteel.com

Company type

Private

Operating status

Operating

Short description

Tata Steel Colors Private Limited, the Indian coated-steel and roofing subsidiary of Tata Steel, manufactures and sells branded metal roofing sheets, wall cladding, light structural steel framing, pre-engineered buildings, and solar mounting solutions under brands including DURASHINE®, LYSAGHT®, COLORBOND®, and ZINCALUME® for residential, commercial, industrial, and institutional customers across India.

Ownership category

akta.pro rank

Product category

Metal Roofing and Wall Cladding

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Paint and Wallpaper Retailers (44412)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Metal roofing sheets
• Wall cladding solutions
• Color coated steel
• Pre-painted steel roofing
• Building envelope products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Metal Roofing and Wall Cladding Products: Durashine generates revenue through the sale of metal roofing sheets, wall cladding, tiles, liners, and accessories to residential, commercial, industrial, and institutional customers via distributors, LSCs, and direct channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DURASHINE® is the flagship retail brand of Tata Steel Colors that manufactures and sells pre-painted metal roofing sheets and wall cladding products made from Al-Zn alloy coated steel (COLORBOND® and ZINCALUME®) for residential, commercial, small industrial, and institutional applications. The portfolio includes Roof and Wall Sheets, Tile profiles, Liner panels, LongLine Crimp sheets, and a complementary accessories range (fixings, flashings, sealants). Sales occur via authorized distributors for retail buyers, Large Service Centers (LSCs) for project customers, and a Tata Steel e-commerce storefront.

Product overview

Tata Steel Colors (formerly Tata BlueScope Steel) operates as a premium coated steel and roofing solutions company offering a portfolio of interconnected brands. DURASHINE® is the flagship retail brand — Durashine Roofing Sheet — covering a wide range of roofing sheets and wall cladding applications including residential, commercial, small industrial, and institutional sectors. The product lineup includes DURASHINE® branded profiles (Roof and Wall Sheets, Tile, Liner, LongLine Crimp, and Accessories), supported by LYSAGHT® premium B2B products (roof and wall cladding, purlins and girts, decking sheets, sandwich panels, insulated roof/wall systems, accessories, and the ILIOS® solar mounting system). Tata Steel Colors also offers COLORBOND® pre-painted Al-Zn coated steel and ZINCALUME® Al-Zn alloy coated steel as foundational substrate materials, EZYBUILD® light structural steel building solutions with sub-systems (PEB-Lite®, SMARTBUILD®, SMARTRUSS®), and ECOBUILD® pre-engineered buildings for large-scale industrial and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• DURASHINE®: Flagship retail brand - leading roofing sheets and wall cladding manufacturer catering to residential, commercial, small industrial and institutional applications.
• LYSAGHT®
• COLORBOND®
• ZINCALUME®
• EZYBUILD®
• ECOBUILD®
• ILIOS®

Products and services

• DURASHINE® Roof and Wall Sheets DURASHINE® metal roofing sheets and wall sheets provide durable, weather-resistant cladding solutions made from COLORBOND® pre-painted Al-Zn alloy coated steel and ZINCALUME® Al-Zn alloy coated steel for residential, commercial, small industrial, and institutional applications.
• DURASHINE® Tile DURASHINE® Tile profile offers an aesthetic tile-like appearance for roofing applications while leveraging the strength and durability of COLORBOND®/ZINCALUME® coated steel.
• DURASHINE® Liner DURASHINE® Liner is designed for internal wall and ceiling lining applications, providing a clean, functional surface finish using coated steel substrates.
• DURASHINE® LongLine Crimp DURASHINE® LongLine Crimp provides a tall-crimp profile roofing sheet with enhanced spanning capabilities for industrial and commercial roofing applications.
• DURASHINE® Accessories DURASHINE® Accessories includes complementary fixings, flashings, sealants, and other hardware required for proper installation of DURASHINE® roofing and wall sheet systems.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Hindalco Industries (Aditya Birla Group): Diversified metals major with downstream flat-rolled and coated product lines serving construction and roofing applications; competes in adjacent coated steel and aluminum roofing categories.
• Steel Authority of India Limited (SAIL): India's largest public-sector steel producer with branded coated sheet offerings for roofing and construction; a broad incumbent competing with Durashine in institutional and project segments.
• BlueScope Steel: Australian-origin steel coatings major and the licensor of COLORBOND® and ZINCALUME® technologies to Durashine; competes in the same product category globally and holds the IP backbone of Durashine's offering.
• Kingspan Group: Global leader in insulated panels and building envelope systems; competes with LYSAGHT® sandwich panels, insulated roof/wall systems, and ECOBUILD® pre-engineered building offerings in the premium commercial segment.
• ArcelorMittal Nippon Steel India: Major Indian flat steel producer with coated steel products serving construction, infrastructure, and consumer-durables end markets; a scale competitor across the building envelope category.

Others

• Tata Steelium: Sibling retail brand under Tata Steel offering galvanized and coated steel products for construction; an internal comparable rather than direct competitor but illustrates the parent group's portfolio positioning.

Direct peers

• Lloyd Insulations (India): Indian manufacturer of insulated metal roofing panels, sandwich panels, and building envelope solutions — overlapping with LYSAGHT® and ECOBUILD® product lines in industrial and commercial roofing.
• Everest Industries: Indian building products manufacturer offering roofing sheets, boards, and panels across residential, commercial, and industrial segments — a directly comparable branded building-envelope portfolio to Durashine.
• JSW Steel Coated Products: JSW's coated steel division produces color-coated coils, sheets, and roofing products under brands such as JSW Colouron and JSW Vishwas, competing head-to-head with Durashine in the Indian retail and project roofing market.
• Multicolor Steels (India): Niche Indian manufacturer of color-coated steel roofing sheets and profiles; a smaller direct competitor serving similar residential and small-commercial roofing customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TataSteelColors
• Facebookfacebook.com/tatasteelcolors
• LinkedInlinkedin.com/company/tata-steel-colors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durashine Roofing Sheet