Neitui
Neitui is a Shanghai-based, privately held online platform founded in 2013 that connects employers with job candidates through direct recruitment and internal employee referrals in China, operating with 11–50 employees.
- Company typePrivate
- Founded2013
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Neitui firmographics
Firmographics- Name
- Neitui
- Website
- https://neitui.me
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- Neitui is a Shanghai-based, privately held online platform founded in 2013 that connects employers with job candidates through direct recruitment and internal employee referrals in China, operating with 11–50 employees.
- Ownership category
- akta.pro rank
Neitui industry classification
Industry- Product category
- Online Recruitment Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)
Keywords
Where Neitui is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Neitui business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Neitui product offering
Product offeringCore offering
Neitui is an online platform that enables direct recruitment and internal employee referrals in China. It connects employers with potential candidates through employee referral mechanisms, facilitating hiring without traditional recruitment intermediaries. The company operates as a digital hiring marketplace serving companies seeking qualified talent.
Differentiator
Problem solved
Functional benefit
Products and services
- Neitui Direct Recruitment Platform
Companies that use Neitui
Customer profileIdeal customer profiles1 record
Neitui technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Neitui competitors and assessment
Company assessmentBroad incumbents
- Indeed: Indeed is a global online recruitment and job-search platform with employer-direct posting and matching tools. While global, its product model overlaps with Neitui's online direct-recruitment positioning.
- Zhilian Zhaopin (Zhaopin): Zhaopin is one of the largest established online recruitment platforms in China, serving employers across functions and seniority levels with job postings and recruitment solutions. It competes broadly with Neitui for employer spend.
- 51job (now part of GTH/Recruit): 51job is one of China's longest-running online recruitment and HR services platforms, offering job postings, campus hiring, and HR outsourcing. It is a broad incumbent with overlapping direct-recruitment functionality to Neitui.
- LinkedIn (China operations, then local successor): LinkedIn operated a localized China platform built around professional networking, referrals, and direct recruiter outreach — directly analogous to Neitui's referral-led recruitment model before exiting the China consumer market.
Direct peers
- Maimai (Momo's professional network): Maimai is China's leading professional networking platform with embedded referral and direct-message hiring flows. It directly overlaps with Neitui's referral-driven recruitment positioning in the Chinese market.
- BOSS Zhipin (KANZHUN): BOSS Zhipin (KANZHUN) is the dominant direct-recruitment and chat-based hiring platform in China, connecting employers and job seekers online. It is the closest direct competitor to Neitui's stated online direct-recruitment model in the Chinese market.
- Lagou (拉勾): Lagou is a major China-based online recruitment platform focused on internet/tech roles with direct-hire employer tools. It is a direct competitor to Neitui within the Chinese online direct-recruitment category.
- Liepin (LinkedIn China peer): Liepin is a China-focused online recruitment platform specializing in mid-to-senior professional placements. It competes with Neitui for the same direct-hire and referral-style employer wallet share.
Emerging players
- Hiretual / Hired (LHH's referral platform): Hired is a marketplace-style recruitment platform emphasizing direct employer-to-candidate matches with referral mechanics. It is an emerging Western player with comparable referral-driven direct-hire functionality to Neitui.
- Refer.io / EmployeeReferral.com: EmployeeReferral.com and similar tools offer software specifically for managing employee referral programs at employers. They represent the narrower, software-only peer to Neitui's referral-platform positioning.
Market position
Customer concentration
Neitui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neitui leadership team
Management profileNumber of profiles
Neitui funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neitui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neitui
What does Neitui do?
Neitui is an online platform that enables direct recruitment and internal employee referrals in China. It connects employers with potential candidates through employee referral mechanisms, facilitating hiring without traditional recruitment intermediaries. The company operates as a digital hiring marketplace serving companies seeking qualified talent.
When was Neitui founded?
Neitui was founded in 2013. It employs 11 to 50 people.
Where is Neitui based?
Neitui is headquartered in Shanghai, China, in the Asia region.
Who are Neitui's main competitors?
Broad incumbents on record are Indeed, Zhilian Zhaopin (Zhaopin), 51job (now part of GTH/Recruit) and LinkedIn (China operations, then local successor). Direct peers are Maimai (Momo's professional network), BOSS Zhipin (KANZHUN), Lagou (拉勾) and Liepin (LinkedIn China peer). Emerging players are Hiretual / Hired (LHH's referral platform) and Refer.io / EmployeeReferral.com.
Does Neitui have an API?
No public API is recorded for Neitui.
What industry is Neitui in?
Neitui's product category is Online Recruitment Platform. Its primary akta.pro industry code is BPACABAN, RPO Technology, ATS Administration & Recruitment Operations. Its NAICS code is 561311 and its SIC code is 7361.