Tijssen Goed voor Dieren

What Tijssen Goed voor Dieren does

Tijssen Goed voor Dieren B.V. is a Dutch family-owned producer and wholesaler of animal feed and pet supplies, founded in 1858 and headquartered in Hazerswoude-Rijndijk, Netherlands. The company operates an integrated manufacturing-and-distribution model: it runs a HACCP-certified factory with six production lines that mix grains, seeds, and feed for rodents, birds, poultry, horses, and outdoor birds, alongside packaging for 10-15kg bags handled by a robotic pallet stacker. It distributes approximately 12,000 SKUs across more than 250 brands, including eight-plus own brands (Natural Health, ESVE, It's My Dog, Linda, EKOO, Vanilia, Via Organica, and Tijssen) and a portfolio of international A-brand partners (Rogz, Naturea, Animonda, Bozita, Nobby, Carnis, Frenky Lewis, Greenheart, LONA).

The business is exclusively B2B, serving pet specialty stores (dierenspecializzaken), grooming salons (trimsalons), and garden centers (tuincentra) across the Netherlands, Belgium, Germany, and France. Onboarding requires KvK (Chamber of Commerce) registration, indicating a long-tail independent-retailer base. Go-to-market combines a field sales team of five representatives covering Dutch territories, a B2B webshop, and a mobile app with barcode scanning for in-store reordering. Logistics are run on the company's own fleet of 10 trucks with employed drivers, supported by a paperless warehouse using voice-picking headsets and barcode scanning; the facility also hosts 1,608 solar panels generating ~400,000 kWh/year.

Revenue is generated through wholesale distribution on transactional terms with a €600 minimum order value for free within-route delivery, 21-day payment terms, and penalty interest on late payment. A second revenue stream comes from private-label manufacturing, where customers can develop wild bird products (seed mixes, fat balls, pine cone feeders) under their own branding. The company has remained family-controlled across four generations, with no disclosed external institutional shareholders, and operates the wholly-owned subsidiary Tijssen Veevoeder B.V. (KvK 28054985). Recent capital programs include a warehouse expansion (Phase 1, October 2022), a robotic packaging line (April 2022), and a new office building (September 2024).

Name

Tijssen Goed voor Dieren

Legal name

Tijssen Goed voor Dieren B.V.

Website

https://tijssengovodi.nl

Company type

Private

Founded year

1858

Operating status

Operating

Headcount range

51–100 employees

Short description

Tijssen Goed voor Dieren B.V. is a Dutch family-owned manufacturer and wholesaler of animal feed and pet supplies, founded in 1858, serving pet specialty stores, grooming salons, and garden centers across the Netherlands, Belgium, Germany, and France with ~12,000 SKUs across 250+ brands.

Ownership category

akta.pro rank

Product category

Pet Food & Animal Feed Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Custom & Private-Label Pet Food Manufacturing (AFADAFAO), Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Pet food wholesale
• Animal feed manufacturing
• Pet supplies distribution
• Private label pet products
• HACCP pet nutrition

Headquarters

HQ city

Hazerswoude-rijndijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Wholesale distribution of pet supplies and animal feed to pet specialty stores, grooming salons, and garden centers across the Netherlands, Belgium, Germany, and France.
2. Own Brand Production & Sales: Manufacturing and sale of own brand products including grain and seed mixtures for rodents, birds, poultry, and outdoor birds. Also offers private label options for customers.
3. Private Label Manufacturing: Custom manufacturing services where customers can develop wild bird products such as bird seed, fat balls, and pine cone feeders in their own branding.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tijssen Goed voor Dieren is a Dutch manufacturer and wholesaler of animal feed and pet supplies. The company operates an in-house HACCP-certified factory with 6 production lines producing grain and seed mixes for rodents, birds, poultry, horses, and outdoor birds under its own brands. It also distributes more than 250 brands across approximately 12,000 products to B2B customers including pet specialty stores, grooming salons, and garden centers across the Netherlands, Belgium, Germany, and France.

Product overview

Tijssen Goed voor Dieren is a producer and wholesaler of animal feeds and pet supplies operating since 1858. The company offers its own brands (Natural Health, ESVE, It's My Dog, Linda, EKOO, Vanilia, Via Organica, and the Tijssen brand) alongside distribution of A-brands. Their portfolio spans approximately 12,000 products across more than 250 brands, including dry/wet/canned/frozen dog and cat food, bird feed, rodent food, horse feed, and pet accessories. They operate an in-house factory under HACCP certification with 6 production lines for small to large packaging, offer private label manufacturing, and provide a digital ordering platform (webshop and mobile app with barcode scanning) for their B2B customers (pet specialty stores, grooming salons, garden centers).

Differentiator

Problem solved

Functional benefit

Brands

• Natural Health: 100% natuurlijk honden- en kattenvoer met 3 productlijnen
• ESVE
• It's My Dog
• Linda kattenbakvulling
• EKOO
• Vanilia
• Via Organica
• Tijssen

Products and services

• Tijssen Animal Essentials (Own Brand) In-house manufactured grains and seeds for rodents, hobby birds, poultry, and wild birds, plus hay products, wood fiber bedding, and small animal feed. Sold wholesale to pet specialty stores and garden centers.
• Natural Health 100% natural dog and cat food brand with three product lines including dry food and wet food (natvoer). Sold through Tijssen's B2B wholesale channel.
• ESVE Complete and supplementary feed for birds, rodents, and poultry. Also includes bedding products such as coconut fiber bundles, paper bedding, cotton, hemp bedding, and cockatiel nest boxes.
• It's My Dog Range of dog food and snacks including dry food, wet food, and treats. Offers grain-free, insect-based, and specialty formulas.
• Linda Cat Litter Cat litter range including clumping and non-clumping varieties, circular (eco) cat litter, and cat litter bags. Includes Linda Wood, Linda Spaans (Blue), Linda Silica, and Linda USA (Orange) variants.
• EKOO Bedding made from recycled residual flows developed for birds and rodents, including coconut blocks, Ecobiose and hemp bedding.
• Vanilia Horse snacks available in vanilla, herbal, tropical, apple, garlic, and sugar-free flavors. Includes other equine supplements in bags or buckets.
• Via Organica Organic division of ESVE for wild birds and rodents. Includes bio farmer's mix, bio layer pellets, bio free-range mix, bio scratch grain, bio peanuts, sunflower seeds, bird feeding mixes, bio rabbit muesli, pig muesli, sheep muesli, and bio mezumba balls.
• Wholesale Distribution Services Distribution of A-brands and own brands exclusively for pet specialty stores, grooming salons, and garden centers across the Netherlands, Belgium, Germany, and France.
• Private Label Manufacturing In-house factory mixing grains and seeds into finished products with 6 production lines for small to large packages. Customers can develop wild bird products such as bird seed, fat balls, and pine cone feeders under their own branding.
• Own Transport & Delivery Fleet Fleet of 10 trucks operated by the company's own drivers, providing direct delivery with short communication lines between warehouse and customer for orders, transport, and delivery queries.
• Tijssen Webshop & Mobile App B2B digital ordering platform for registered customers. Includes a mobile app with barcode scanning to scan products in-store and add them directly to the shopping cart.

Quantifiable outcome

• 400,000 kWh solar energy generated annually - sufficient for own operations
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• RogzminorChannel Partner/ Reseller/ DistributorSouth African company offering extensive range of collars, leads, harnesses, and toys for dogs and cats. Made from durable materials. Distributed through Tijssen wholesale network.
• NatureaminorChannel Partner/ Reseller/ DistributorPortuguese company founded in 2010, offering high-quality dog and cat food and snacks. Distributed through Tijssen wholesale network.
• AnimondaminorChannel Partner/ Reseller/ DistributorGerman company founded in 1991 with vision of producing high-quality pet food inspired by nature. Develops cat and dog food. Distributed through Tijssen wholesale network.
• BozitaminorChannel Partner/ Reseller/ DistributorSwedish brand with ambition to be as good for pets as for the environment. High-quality nutritious food made with natural ingredients without unnecessary additives. Distributed through Tijssen wholesale network.
• NobbyminorChannel Partner/ Reseller/ DistributorCompany since 1991 offering all pet supplies for dogs, rabbits, rodents, birds, and aquariums. Known for versatile assortment and top quality. Distributed through Tijssen wholesale network.
• CarnisminorChannel Partner/ Reseller/ DistributorNatural pet food brand based on passion for animals and their health. Offers appropriate food for dogs and cats of all ages and sensitivities. Distributed through Tijssen wholesale network.
• Frenky LewisminorChannel Partner/ Reseller/ DistributorDutch brand honoring the bond between humans and dogs. Products include shampoos, conditioners, fragrances, and accessories for dogs. Distributed through Tijssen wholesale network.
• GreenheartminorChannel Partner/ Reseller/ DistributorBrand since 1997 developing 'Close to nature' innovative high-quality complete dog and cat foods. Distributed through Tijssen wholesale network.
• LONAminorChannel Partner/ Reseller/ DistributorBrand with vision of loving nature, respecting customers, leading in new trends, being innovative and distinctive, and delivering quality products. Distributed through Tijssen wholesale network.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vitakraft: One of the largest European branded pet food and care companies, headquartered in Germany, with a broad multi-species portfolio (small animals, birds, cats, dogs) sold through grocery, DIY and specialty retail across Europe. Comparable to Tijssen in small animal and bird categories but operates at materially greater scale and brand awareness.
• Trouw Nutrition: Netherlands-based global animal nutrition company (part of Nutreco) producing feeds, premixes and specialty nutrition for livestock, aquaculture and companion animals. Comparable to Tijssen as a Dutch-headquartered animal nutrition player, but operating at far greater scale with a much broader species and customer portfolio.

Direct peers

• Animonda: German pet food manufacturer founded in 1991 producing nature-inspired cat and dog food. Comparable to Tijssen as a current brand partner supplying the wholesale network, with overlapping mid-market positioning and a multi-species pet food portfolio distributed through independent retail channels.
• MultiFit Tiernahrung: German pet supplies wholesaler and brand serving independent pet retail across multiple species (dogs, cats, small animals, birds). Comparable to Tijssen as a DACH-focused mid-market B2B pet supply distributor with overlapping assortment and a similar target customer of independent specialist retailers.
• JR Farm: German specialty manufacturer of natural feeds and treats for birds, rodents, rabbits and other small animals. Highly comparable to Tijssen's ESVE and Via Organica lines; both compete in the same specialty small-animal and wild bird feed niches sold through independent pet retail in Europe.
• Beaphar: Netherlands-based manufacturer of pet care, health and nutrition products with a broad multi-species portfolio distributed globally. Comparable to Tijssen as a Dutch-headquartered pet industry manufacturer with overlapping categories (small animal, bird, dog, cat) and similar B2B go-to-market through independent retail.
• United Petfood: Belgian-headquartered pan-European private label and co-manufacturer of dry and wet pet food. Comparable to Tijssen as a European private-label pet food manufacturer competing for the same contract manufacturing opportunities and independent retail customers across Benelux and beyond.
• Prins Petfoods: Dutch premium pet food manufacturer (dog and cat) with a similar B2B and specialty-channel focus in the Benelux market. Comparable mid-market European manufacturer competing for the same independent pet retailer shelf space as Tijssen's Natural Health and It's My Dog lines.
• Nobby GmbH: German-based mid-market pet supplies manufacturer and wholesaler offering a versatile assortment for dogs, rabbits, rodents, birds and aquariums since 1991. Direct peer to Tijssen as a current brand partner with overlapping B2B distribution in DACH and a comparable size and product mix across small animal, bird and dog categories.
• Bozita: Swedish premium natural-ingredient pet food brand for dogs and cats. A current brand partner of Tijssen, distributing into the Dutch/Benelux independent retail channel. Comparable mid-market European branded pet food manufacturer overlapping with Tijssen's premium Natural Health positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tijssen Goed voor Dieren