I Spy Spain
- Company typePrivate
- Founded-
- HeadquartersVictoria, Canada
- Headcount—
- GTM typeB2C
- OfferingServices
I Spy Spain firmographics
Firmographics- Name
- I Spy Spain
- Legal name
- I Spy Small Group Travel Ltd
- Website
- https://ispyspain.com/
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
I Spy Spain industry classification
Industry- Product category
- Travel Planning Consulting
- NAICS
- Travel Agencies (561510), Travel Agencies (56151), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)
Keywords
Where I Spy Spain is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
I Spy Spain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Travel Planning Consulting Fees: Charges transparent flat consulting fees per travel day rather than vendor commissions. Clients pay for the planning service directly, with no hidden markups on accommodations, activities, or transportation booked on their behalf.
- Custom Itinerary Design Services: Day-rate pricing model for itinerary creation, coordination, and planning services. Includes unlimited travel advice, accommodation booking, transfer arrangements, activity booking, restaurant reservations, on-trip support, and itinerary delivery via app and PDF.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Planning Fee - Per Day Rate |
| Subscription | Pay-as-you-go | Contact Page Rate |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
I Spy Spain product offering
Product offeringCore offering
I Spy Spain is a fee-for-service travel consulting firm that designs fully customized, day-by-day itineraries for travelers going to Spain (and Portugal). The service covers preliminary consultation, personalized itinerary design, accommodation and activity booking, restaurant reservations, internal transfers, driving route planning, and 24/7 on-trip support, with itineraries delivered via a proprietary mobile app and PDF. Pricing is a flat per-day rate with no vendor commissions or hidden markups, distinguishing the firm from traditional travel agencies.
Product overview
I Spy Spain is a premium custom travel planning service for Spain and Portugal, operating as a division of I Spy Small Group Travel Ltd. The core offering is a personalized travel planning service that creates bespoke itineraries delivered through their mobile app and PDF documents. Their portfolio includes specialized services for different traveler segments: custom travel planning, small group tours (6-25 people), family vacations, and honeymoons. Services include preliminary consultation, personalized itinerary design, unlimited travel advice, itinerary delivery (I Spy Spain App + PDF), accommodation recommendations and booking, internal transfer recommendations and booking, activity recommendations and booking, dinner reservations, driving route planning, and on-trip support. Pricing is CAD $490/day or USD $350/day with service for parties up to 5 travelers. The company also offers a free Driving in Spain eBook as a supplementary resource.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Spain Travel Planning Service Full-service, custom travel planning for trips to Spain and Portugal, providing personalized itineraries, accommodation and activity booking, restaurant reservations, transportation arrangements, and on-trip support. Designed for individual travelers and couples seeking a bespoke, fee-for-service alternative to package tours.
- Spain Itinerary Planning Custom day-by-day itinerary design based on traveler preferences, interests, and travel style, delivered via mobile app and PDF. Includes preliminary consultation, unlimited travel advice, accommodation and activity booking, internal transfers, driving routes, rainy day suggestions, and on-trip support.
- Vacations in Spain Packages All-inclusive custom vacation packages covering accommodation, transportation, restaurant reservations, guided tours, and curated activities across Spanish destinations, priced per travel day.
- Small Group Tours of Spain Custom-crafted group tours for parties of 6-25 travelers covering Northern Spain, Southern Spain (Andalusia), and luxury group travel experiences, with large-group pricing applied to parties exceeding 5 travelers.
- Family Vacation in Spain Customized family tour packages tailored for families with children of all ages, including multi-generational trips, with kid-friendly activities, accommodations, and dining options.
- Honeymoon in Spain Romantic couple-focused travel planning service including honeymoon and anniversary itineraries with romantic destinations, couples activities, and special-occasion experiences.
- I Spy Spain Mobile App Proprietary mobile application for itinerary delivery, reservations, activity details, maps, meeting points, and real-time on-trip travel assistance for clients.
Quantifiable outcome
- 600+ towns personally visited in Spain
- +2 more outcomes
Companies that use I Spy Spain
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
I Spy Spain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
I Spy Spain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- I Spy Small Group Travel LtdcoreI Spy Spain is a division of I Spy Small Group Travel Ltd. The parent company provides the corporate structure and brand umbrella under which I Spy Spain and I Spy Portugal operate as specialized travel planning divisions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
I Spy Spain competitors and assessment
Company assessmentDirect peers
- Indagare Travel: Members-based bespoke travel advisory that curates custom international itineraries through destination experts. Highly comparable to I Spy Spain in model (expert-led, fee/discernment-driven) though broader in geography and higher price point.
- Audley Travel: Specialist tailor-made tour operator employing country-specific travel specialists who design custom international itineraries. Operates on a similar consultant model with first-hand destination expertise, though at much larger scale and across many countries.
- Butterfield & Robinson: Luxury small-group and private custom tour operator specializing in slow, immersive travel experiences in Europe and beyond. Comparable to I Spy Spain's experiential, off-the-beaten-path positioning and use of local guides.
- Wild Frontiers Adventure Travel: Adventure and cultural travel company offering small-group tours and tailor-made itineraries focused on off-the-beaten-path destinations. Comparable on the experiential/cultural positioning and custom itinerary model.
- Kensington Tours: Custom luxury tour operator creating private, tailor-made itineraries worldwide with a strong European portfolio. Comparable on the bespoke consultant-led model and premium traveler focus, though at much greater scale.
- Embark Beyond: Bespoke luxury travel advisory that designs custom international trips through dedicated travel advisors. Comparable in fee-based advisory positioning and high-end clientele.
- Inside Travel Group: Specialist tour operator with country-specific teams designing custom and small-group trips, particularly to Asia and select European destinations. Comparable in country-expert model and experiential travel positioning.
Emerging players
- Ciao Bambino: Family travel planning service that helps families design custom trips with vetted hotels, activities, and logistics. Directly comparable to I Spy Spain's family vacation offering, though broader in geographic scope.
Broad incumbents
- Travel + Leisure (A-List Travel Advisors): Major travel media brand maintaining a curated network of independent travel advisors specializing in custom itineraries. Functions as a distribution/credibility layer rather than a direct competitor, but increasingly relevant as travelers search for vetted bespoke planners.
- TourRadar: Online marketplace aggregating multi-day guided tours and small-group experiences across operators worldwide. Adjacent rather than directly competitive, but represents a broader, lower-cost alternative travelers may choose over bespoke planning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
I Spy Spain social profiles
Digital presenceI Spy Spain financial estimates
Financial estimateRevenue estimate
Valuation estimate
I Spy Spain leadership team
Management profileNumber of profiles
Profiles1 record
I Spy Spain subsidiaries and ownership
Company hierarchySubsidiaries1 record
I Spy Spain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I Spy Spain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I Spy Spain
What does I Spy Spain do?
I Spy Spain is a fee-for-service travel consulting firm that designs fully customized, day-by-day itineraries for travelers going to Spain (and Portugal). The service covers preliminary consultation, personalized itinerary design, accommodation and activity booking, restaurant reservations, internal transfers, driving route planning, and 24/7 on-trip support, with itineraries delivered via a proprietary mobile app and PDF. Pricing is a flat per-day rate with no vendor commissions or hidden markups, distinguishing the firm from traditional travel agencies.
Is I Spy Spain a public or private company?
I Spy Spain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was I Spy Spain founded?
I Spy Spain was founded in -1.
Where is I Spy Spain based?
I Spy Spain is headquartered in Victoria, Canada, in the North America region.
How does I Spy Spain make money?
Two revenue lines are on record. Travel Planning Consulting Fees are the primary driver. The others are custom Itinerary Design Services.
Who are I Spy Spain's main competitors?
Direct peers on record are Indagare Travel, Audley Travel, Butterfield & Robinson, Wild Frontiers Adventure Travel, Kensington Tours, Embark Beyond and Inside Travel Group. Ciao Bambino is listed as an emerging player. Broad incumbents are Travel + Leisure (A-List Travel Advisors) and TourRadar.
Does I Spy Spain have an API?
No public API is recorded for I Spy Spain.
What industry is I Spy Spain in?
I Spy Spain's product category is Travel Planning Consulting. Its primary akta.pro industry code is THAKAOAA, Fee-Based/Independent Trip Planners (No Booking). Its NAICS code is 561510.