What Todomoda does

Todomoda is an Argentine-origin fashion and lifestyle retail brand operating under the Blue Star Group conglomerate, selling bags and backpacks, jewelry (Bijou), beauty products (in-house #TMB Beauty line plus curated K-Beauty brands Rom&nd, Fwee, and Banila & Co), licensed character merchandise (Disney, Sanrio, Peanuts, Powerpuff Girls), children's products, fragrances, and lifestyle accessories. The business serves primarily young women aged 18-35 in Argentina and four additional Latin American markets (Brazil, Chile, Mexico, and Peru), with secondary personas including parents of children, beauty enthusiasts, and licensed-IP fans/collectors. The technology layer is a standard owned e-commerce storefront (ar.todomoda.com) backed by shared Blue Star Group CDN infrastructure, with no disclosed AI, API, or proprietary platform capabilities.

The company operates an omnichannel go-to-market combining physical retail stores in five countries, owned e-commerce, a WhatsApp Commerce channel, and social media storefronts on Instagram, TikTok, Facebook, and Spotify. Revenue is generated predominantly through one-time unit-priced product sales in Argentine pesos, with a wide pricing ladder from approximately $870 entry-level Bijou items to $64,999+ premium licensed bags and beauty sets. Customer retention is driven by the Friends Club (TM Squad) multi-tier loyalty program (Friend, Bestie, BFF) offering points, birthday rewards, early product access, and exclusive events, supplemented by flexible installment financing (3-24 installments) and a 6-month return policy. The company is privately held with no disclosed funding rounds, external investors, or M&A activity.

Name

Todomoda

Legal name

Todomoda

Website

https://ar.todomoda.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Todomoda is an Argentine-origin fashion and lifestyle retailer under Blue Star Group, selling bags, jewelry, beauty products, and licensed character merchandise to young women and families across five Latin American countries via physical stores, e-commerce, and WhatsApp commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across fashion accessories, bags, beauty products, and licensed merchandise. Revenue generated through direct retail sales both online and in physical stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Todomoda is an Argentine fashion and accessories retailer selling bags, backpacks, jewelry (Bijou), beauty products (own #TMB Beauty line and curated K-Beauty brands like Rom&nd, Fwee, Banila & Co), and licensed character merchandise (Disney, Sanrio, Peanuts, Powerpuff Girls) through company-owned physical retail stores and an e-commerce platform across Latin America. The company operates under Blue Star Group and runs a multi-tier Friends Club loyalty program to drive customer retention.

Product overview

Todomoda is a fashion and lifestyle e-commerce platform offering a diverse portfolio of products across multiple categories. The core offering centers on bags and backpacks (Carteras y Mochilas) alongside jewelry (Bijou) and fashion accessories. The company has expanded into beauty with its own #TMB Beauty line featuring makeup and skincare, including vegan options, as well as curated K-Beauty products from Korean brands. A significant portion of the catalog features licensed character merchandise from brands like Disney, Sanrio (Hello Kitty, My Melody, Cinnamoroll), and Powerpuff Girls. The platform operates a multi-tiered loyalty program called FRIENDS CLUB and offers complementary categories including children's products, lifestyle/decor items, hair accessories, and textile accessories. Todomoda also provides Gift Cards in digital and physical formats.

Differentiator

Problem solved

Functional benefit

Brands

• #TMB Beauty: Beauty and skincare sub-brand featuring makeup, fragrances, and K-Beauty products

Products and services

• Carteras y Mochilas (Bags & Backpacks)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• Rom&ndmajorTechnology or IntegrationExclusive K-Beauty brand partnership offering Rom&nd lip tints, blushes, and beauty products through Todomoda's beauty section #TMB
• FweemajorTechnology or IntegrationK-Beauty brand partnership featuring Fwee makeup products including lip tints and multi-use beauty items
• Banila & ComajorTechnology or IntegrationK-Beauty skincare partnership bringing Banila & Co cleansing and skincare products to Todomoda's beauty offering
• Vynil ClubminorStrategic or Co-development PartnerLifestyle brand collaboration featuring Vynil Club ceramic mugs and lifestyle accessories with music-inspired retro designs

Recent moves7 records

Expansion highlights6 records

Regional players

• Coral: Argentine specialty retailer focused on fashion jewelry, accessories, and gifts for young women. Highly comparable in product mix (bijou-led) and Argentine market dynamics, representing the closest direct domestic peer.
• C&A: European-origin fashion retailer with strong Latin American presence (notably Brazil and Mexico). Offers accessories and beauty categories at mass-market prices that overlap with Todomoda's positioning in adjacent markets.
• Rapsodia: Argentine-origin contemporary fashion and accessories brand with a young female customer base. Closely comparable in country of origin and target demographic, though positioned at a higher price tier than Todomoda.
• Falabella: Leading Latin American department store chain operating across multiple countries including Chile, Peru, Mexico, and Argentina. Carries overlapping accessories, bags, and beauty categories and competes for the same regional consumer wallet share.

Direct peers

• Accessorize: UK-based fashion accessories and jewelry retailer targeting trend-conscious women with bags, hair accessories, and jewelry. Strong product overlap with Todomoda's Bijou and accessories categories at accessible price points.
• Lovisa: Specialty fashion jewelry and accessories retailer operating globally with a rapid store-rollout model and trend-driven, affordable price points. Comparable in core product (bijou/jewelry-led assortment) and mass-market young female customer, though stronger geographic mix in Australia/EMEA.
• Claire's: Global specialty retailer of fashion accessories, jewelry, and licensed character merchandise targeted at tween and young women. Closely comparable in product mix (bags, charms, jewelry, licensed IP) and target demographic, with a similar mall/strip and e-commerce distribution model.

Broad incumbents

• H&M: Global fast-fashion incumbent with broad accessories, bags, and beauty assortments that compete with Todomoda in the same young female price band. Operates across Latin America via both physical stores and e-commerce, serving as a broader incumbent benchmark.
• Pandora: Global branded jewelry retailer with a strong young female customer base, including charms and collectible-style pieces. Overlaps with Todomoda's Bijou and bag charms categories, though positioned at a higher price tier.

Emerging players

• SHEIN: Global cross-border fast-fashion marketplace with significant Latin American reach, competing head-on in bags, accessories, and beauty adjacent items at lower price points. Direct competitive threat for price-sensitive Todomoda shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TodomodaOficialAR
• Instagraminstagram.com/todomodaoficial
• TikToktiktok.com/@todomoda.oficial?lang=es
• Xx.com/todomoda_ar
• LinkedInlinkedin.com/company/todomodaoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todomoda