StreekSelecties

What StreekSelecties does

StreekSelecties B.V. is a privately held Dutch food company founded in 2008 and headquartered in Drunen, Netherlands, that operates as a curated marketplace and brand aggregator for approximately 200 regional artisanal food products sourced from Dutch farmers, bakers, butchers, and other small producers. The company distributes these products under three owned brands — GIJS (regional Dutch food products including Brabantse Worstenbroodjes, protein-rich ice cream, and cheese cookies), Passie & Trots (specialty regional foods launched 2017), and Queens of Dairy (specialty dairy brand launched 2019) — alongside individually branded artisan items each documented with a dedicated producer story page on streekselecties.nl. The core operating model is a B2B distribution story: StreekSelecties acts as a single point of contact for major Dutch retailers and foodservice operators, providing product development, quality assurance, and logistics across a fragmented base of small artisan producers who would otherwise lack the scale to access mainstream channels.

The company's primary customer segments are Dutch supermarket chains (PLUS as a long-term nationwide partner since 2017, plus SPAR's "SPAR uit de Streek" collection), foodservice operators (Albron at 400 company restaurant and hotel locations), and the Nationale Postcode Loterij, which distributes exclusive themed packages (12 Provinces Breakfast, Pizza, Winter) to lottery winners as promotional prizes. StreekSelecties does not operate a direct-to-consumer e-commerce storefront; products are sold through retail partners and the promotional lottery channel. The underlying business mechanics combine wholesale distribution margins on branded and curated regional products, plus a large-scale consumer awareness channel via the Postcode Loterij packages. Recent strategic activity includes a March 2026 partnership with Gulden Krakeling BV to pursue logistics and supply-chain synergies while both companies remain independent, ongoing product launches in the PLUS relationship (Worstenbroodjes 2025, packaging restyle 2024, organic baking mixes 2023), and a GIJS Best Product of the Year 2025-2026 award. The company has 11-50 employees and no disclosed funding, parent company, or external capital — consistent with a founder-led, organically grown B.V. structure.

Name

StreekSelecties

Legal name

StreekSelecties B.V.

Website

https://streekselecties.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

StreekSelecties B.V. is a Dutch curated marketplace and brand aggregator that connects regional artisan food producers with major retailers (PLUS, SPAR), foodservice operators (Albron), and the Nationale Postcode Loterij through three owned brands — GIJS, Passie & Trots, and Queens of Dairy.

Ownership category

akta.pro rank

Product category

Regional Food Products

NAICS

Specialty Food Retailers (4452), Other Food Manufacturing (3119), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141), Cookies & Crackers (2052), Dairy Products (2020)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Artisanal & Craft Bakeries (CRAHAGAA), Cheese Shops & Fromageries (CRAHAGAD), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Regional food products
• Artisan food curation
• Specialty food brands
• Dutch food distribution
• Private label food

Headquarters

HQ city

Drunen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Distribution channels3 records

Marketing channels4 records

Core offering

StreekSelecties curates approximately 200 regional Dutch artisan food products under three owned brands (GIJS, Passie & Trots, Queens of Dairy), sourced from local farmers, bakers, and makers. The company acts as a single point of contact for retailers and foodservice operators, providing product development, quality assurance, logistics, and provenance storytelling that brings small artisan producers to mainstream Dutch supermarket shelves and corporate dining channels.

Product overview

StreekSelecties is a Dutch food products company that develops and markets regional food products offering added value and meaning for their target audience. They operate three own brands: GIJS (regional Dutch food products including Brabant sausage rolls, protein-rich ice cream, and cheese cookies), Passie & Trots (specialty products featuring artisanal cheeses, spreads, jams, coffees, teas, and baked goods), and Queens of Dairy (specialty dairy brand from exceptional strawberries to barista coffee milk). The company curates over 200 articles available through supermarkets and foodservice, including themed packages for the Postcode Loterij such as the 12 Provincies Ontbijtpakket (breakfast package), Pizza Pakket (pizza package), and Winterpakket (winter package). Products originate from Dutch farmers, bakers, and butchers with a passion for their craft, focusing on traditional methods and rich flavors. The company also announced a strategic partnership with Gulden Krakeling BV to strengthen and scale authentic Dutch brand concepts.

Differentiator

Problem solved

Functional benefit

Brands

• GIJS: Regional Dutch food products including Brabantse Worstenbroodjes, cheese cookies, and protein-rich ice cream. GIJS has won multiple awards including Best Product of the Year 2025-2026.
• Passie & Trots
• Queens of Dairy

Products and services

• GIJS GIJS is StreekSelecties' flagship regional Dutch food brand featuring Brabantse Worstenbroodjes (Brabant sausage rolls), protein-rich ice cream, and cheese cookies. GIJS protein-rich ice cream and cheese cookies won multiple product awards for 2025-2026, including Best Product of the Year.
• Passie & Trots Passie & Trots is a specialty food brand launched in 2017 featuring artisanal products including regional cheeses, spreads, jams, coffees, teas, and baked goods sourced from Dutch artisan producers.
• Queens of Dairy Queens of Dairy is a specialty dairy brand launched in 2019 featuring products ranging from strawberry specialties to barista coffee milk, sourced from Dutch dairy artisans.
• 12 Provincies Ontbijtpakket (12 Provinces Breakfast Package) Postcode Loterij package featuring regional Dutch breakfast products from all 12 provinces, including artisanal cheeses, sweet treats, and local delicacies from regional makers. Distributed exclusively as a lottery prize package.
• Pizza Pakket (Pizza Package) Postcode Loterij pizza package featuring ingredients from three Dutch provinces: artisan grain pizza mix from Friesland (Graanbroeders), rich pizza sauce from South Holland (Food Fellows), and aromatic pizza herbs from Overijssel (De Weerd Spices).
• Winterpakket (Winter Package) Postcode Loterij winter package featuring regional Dutch products including chocolates, crackers, mustards, teas, and seasonal specialties sourced from StreekSelecties artisan producers.

Quantifiable outcome

• GIJS protein-rich ice cream and GIJS cheese cookies won multiple product awards for 2025-2026.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Gulden Krakeling BVcoreStrategic or Co-development Partner · 13 March 2026StreekSelecties BV and Gulden Krakeling BV announced a strategic partnership on 13 March 2026. Both companies remain legally and organisationally independent. The collaboration focuses on leveraging operational synergies in logistics, supply chain management, and market approach. The goal is to strengthen and scale authentic Dutch brand concepts within national retail and foodservice. The partnership has no impact on employment — all staff remain with their own organisation.
• PLUS SupermarketscoreChannel Partner/ Reseller/ Distributor · 1 January 2017Long-term cooperation agreement signed in 2017 between StreekSelecties and PLUS Supermarkets. The partnership began with a pilot collection of GIJS regional products, followed by a nationwide rollout. PLUS later introduced GIJS Brabantse Worstenbroodjes (2025), a restyle of GIJS packaging (2024), and organic baking mixes (2023). The relationship is a flagship distribution partnership for StreekSelecties' private-label and curated regional brands.
• AlbronminorChannel Partner/ Reseller/ DistributorGIJS regional products became available at 400 Albron locations, including company restaurants and hotels, expanding StreekSelecties' reach into the foodservice channel.
• SPARminorChannel Partner/ Reseller/ DistributorSPAR launched a regional product collection curated by StreekSelecties (SPAR uit de Streek), expanding distribution of Dutch artisan foods through SPAR's retail network.
• Nationale Postcode LoterijcoreGTM or Marketing PartnerThe National Postcode Loterij distributes exclusive themed product packages (12 Provinces Breakfast Package, Pizza Package, Winter Package) to lottery winners nationwide. These packages feature curated artisan products sourced from StreekSelecties producers across all 12 Dutch provinces, providing massive consumer awareness and trial reach that individual producers could not achieve independently.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Others

• Ekoplaza: Dutch organic and natural food retail chain; adjacent to StreekSelecties through a shared emphasis on provenance, sustainability, and artisan producers, though operating a dedicated retail format rather than B2B distribution.
• Food Fellows: Dutch producer featured inside StreekSelecties' Pizza Package (pizza sauce from Jesse/Food Fellows) and a broader sustainable food manufacturer using 'imperfect' produce; adjacent to StreekSelecties as a Dutch artisan producer in its ecosystem rather than a direct competitor.

Direct peers

• Boerderijwinkels.nl: Dutch platform aggregating farm shops and regional food producers nationwide; comparable as a curated marketplace of Dutch artisan regional foods, with overlapping producer base though a more decentralized shop model.
• De Streekboer: Dutch regional food aggregator and online marketplace connecting local farmers and artisan producers to consumers and businesses; comparable to StreekSelecties in curating multi-producer regional assortments across the Netherlands, though more consumer-facing.
• Landwinkel: Network of Dutch farm shops selling directly from local farmers; comparable to StreekSelecties in aggregating regional/artisan Dutch food supply, but operating physical farm retail outlets rather than B2B distribution to supermarkets.
• Gulden Krakeling: Dutch authentic regional brand operator that announced a strategic partnership with StreekSelecties in March 2026; comparable as an authentic Dutch regional food brand company serving retail and foodservice, and now a partner rather than pure competitor.

Broad incumbents

• PLUS Supermarkten: Dutch supermarket chain and StreekSelecties' flagship retail partner since 2017; comparable as a regional/specialty food retailer and direct customer, with overlap on private-label and regional product categories.
• SPAR Netherlands: Dutch arm of the international SPAR franchise; launched the 'SPAR uit de Streek' regional collection curated by StreekSelecties, making it both a channel partner and a comparable retail-led regional foods program.
• Albert Heijn: Largest Dutch supermarket chain and part of Ahold Delhaize; operates broad regional and specialty food programs (e.g., 'Puur & Eerlijk') that overlap with StreekSelecties' positioning and represent both a channel partner opportunity and a private-label threat.

Regional players

• Edeka Regionalprogramme (Edeka / Regionalmarke): Germany's largest supermarket confederation running regional product programs (e.g., 'Edeka Regional') comparable in concept to StreekSelecties' regional curation model, though operating in a different geography and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/streekselecties
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/streekselecties-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreekSelecties