What Vani Commercials does

Vani Commercials Limited is a publicly listed Indian Non-Banking Financial Company (NBFC) headquartered at Connaught Place, New Delhi, that has been operating since 1988. The company provides diversified credit products to Micro, Small and Medium Enterprises (MSMEs) and retail borrowers through a portfolio of eight products: Personal Loans, MSME Loans, Three-Wheeler Finance, Merchant Financing, Two-Wheeler Loans, Unsecured Loans, Investment Advisory, and Retail IPO Funding. Revenue is generated primarily through interest income on these loan products, with pricing determined case-by-case based on borrower profile, loan amount, tenure, and product type. The company operates under the Reserve Bank of India's Master Direction (Scale Based Regulations) Directions, 2023 framework and is listed on BSE Limited under scrip code 538918 with ISIN INE661Q01017.\n\nThe company operates a digitally-enabled but lightweight distribution model anchored on WhatsApp Business messaging. Each loan product has a dedicated WhatsApp deep link on the company website (vanicommercials.com), through which prospective borrowers initiate contact with customer representatives. An online customer portal (portal.vanicommercials.com) supports existing borrower servicing, and a third-party EMI calculator tool (emicalculator.net) is embedded for payment estimation. Beyond WhatsApp, the company maintains organic social presence on Facebook and Instagram but has no proprietary mobile application, no public API, and no disclosed in-house technology stack. Ajay Kumar Tayal, the Whole-Time Director with approximately 40 years' experience in vehicle and property finance, is described as a pioneer in electric vehicle financing since 2016.\n\nAs of Q4 FY2025-26 (31 March 2026), Vani Commercials has 100% public shareholding with no promoter or promoter group, approximately 29.4 million equity shares outstanding, and 1,816 public shareholders. Bodies Corporate hold approximately 64% of shares, with Novaxdigital Technologies and Services Limited (21.68%), Kirtish Technologies Private Limited (14.17%), and Vani Moto Private Limited (10.85%) as the largest disclosed holders. The board comprises two executive directors and six non-executive directors. The company owns one subsidiary, Silverlink Fintech Private Limited, and is subject to ongoing SEBI LODR compliance, including investor grievance and dispute resolution mechanisms via SCORES and the SMART ODR portal.

Name

Vani Commercials

Legal name

Vani Commercials Limited

Website

https://vanicommercials.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Vani Commercials Limited is a BSE-listed Indian NBFC, established in 1988 and headquartered in New Delhi, that provides eight loan products including personal loans, MSME financing, two-wheeler and three-wheeler finance, and retail IPO funding to MSMEs and retail borrowers, operating primarily through WhatsApp-based customer acquisition.

Ownership category

akta.pro rank

Product category

Non-Banking Financial Services (NBFC Lending)

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

akta.pro secondary industries

SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB), SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF), Fleet & Commercial Vehicle Finance (FSAKADAE), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

Keywords

• NBFC lending services
• MSME financing
• Vehicle finance loans
• Personal loan products
• Retail borrower credit

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loan Products: The company generates revenue primarily through interest income from providing various loan products including personal loans, MSME loans, three-wheeler finance, merchant financing, two-wheeler loans, and unsecured loans. Interest rates are determined based on loan type, tenure, and borrower profile.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vani Commercials Limited is a listed Non-Banking Financial Company (NBFC) operating since 1988, providing diversified loan products to MSMEs and retail borrowers in India. The company offers eight core financial products: Personal Loans, MSME Loans, Three Wheeler Finance, Merchant Financing, Two-Wheeler Loans, Unsecured Loans, Investment Advisory, and Retail IPO Funding, primarily sourced through WhatsApp-based customer acquisition and an online customer portal.

Product overview

Vani Commercials Limited is a listed NBFC that operates as a diversified loan products platform offering eight distinct financial products: Personal Loans, MSME Loans, Three Wheeler Finance, Merchant Financing, Two-Wheeler Loans, Unsecured Loans, Investment Advisory, and Retail IPO Funding. The company focuses on serving MSMEs and retail borrowers with tailored financing solutions since 1988. The product portfolio centers on secured and unsecured lending across vehicle finance (two-wheelers and three-wheelers), business lending (MSME and merchant financing), and investment services (advisory and IPO funding).

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loan Flexible personal loans designed to help retail customers manage personal financial needs with accessible terms. Targeted at individual retail borrowers seeking quick unsecured credit.
• MSME Loan Financing solutions designed to help micro, small, and medium enterprises grow their businesses through smart financing options. Targeted at SMEs and business owners needing growth and working capital funding.
• Three Wheeler Finance Affordable loan products to support business transportation needs through three-wheeler vehicle financing. Targeted at small business owners, drivers, and commercial vehicle operators.
• Merchant Financing Finance solutions powering retail and trade businesses with easy access to working capital. Targeted at merchants, retailers, and traders needing business funding.
• Two-Wheeler Loan Loan products enabling customers to purchase motorcycles and scooters on simple terms. Targeted at individual retail borrowers seeking vehicle financing.
• Unsecured Loans Quick access to funds without collateral requirements for qualified borrowers. Targeted at individual borrowers and small businesses needing urgent credit without pledging assets.
• Investment Advisory Expert financial planning guidance and investment advisory services for customer growth. Targeted at retail investors and individuals seeking financial planning support.
• Retail IPO Funding Funding assistance enabling retail investors to apply for IPOs with ease and expedited processing. Targeted at retail investors needing capital to subscribe to IPO offerings.

Quantifiable outcome

• 35+ years of lending experience in Indian financial services market

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered operational, core infrastructure and subsidiary.

• Skyline Financial Services Private LimitedoperationalOthersRegistrar and Transfer Agent (RTA) providing share registry services. Contact person: Mr. Virender Rana, Vice President. Located at D-153 A, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi - 110020. Phone: +91-(0)11-2681 2682. Handles investor service requests and KYC processing.
• National Securities Depository Limited (NSDL)core infrastructureOthersElectronic depository connectivity for share dematerialization and settlement. ISIN allotted: INE661Q01017. Part of India's demat infrastructure for listed securities.
• Central Depository Services (India) Limited (CDSL)core infrastructureOthersElectronic depository connectivity for share dematerialization and settlement. Partnered with CDSL along with NSDL for electronic connectivity of company shares.
• BSE Limitedcore infrastructureOthersStock exchange listing partner. Company shares are listed on BSE with Scrip Code 538918. Subject to SEBI LODR Regulations compliance and regular disclosure requirements.
• Silverlink Fintech Private LimitedsubsidiaryOthersSubsidiary company of Vani Commercials Limited. Audited financial results of Silverlink Fintech Private Limited for FY 2023-24 are disclosed as part of stakeholder information.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shriram Finance: Diversified Indian NBFC focused heavily on vehicle (two-wheeler, commercial vehicle) and MSME lending. Directly comparable to Vani Commercials on vehicle finance and small-business lending mix, with overlapping EV financing exposure.
• Cholamandalam Investment and Finance: Chola is a listed NBFC with vehicle finance (two-wheeler, three-wheeler, used cars) and SME/MSME lending businesses that overlap directly with Vani Commercials' product portfolio and customer segments.
• Spandana Sphoorty Financial: Listed Indian NBFC providing microfinance and MSME loans to underserved borrowers, overlapping with Vani Commercials' retail and small-business lending focus on underbanked segments.
• SBFC Finance: Listed NBFC specializing in secured MSME/SME lending and gold loans, directly comparable to Vani Commercials' MSME, merchant, and secured retail lending products.
• Five-Star Business Finance: Listed NBFC focused on secured MSME/SME lending to small business owners, similar to Vani Commercials' MSME and merchant financing products, with comparable ticket sizes and target customer profile.
• Muthoot Microfin: Listed microfinance/SME-focused NBFC serving small business and retail borrowers across India, comparable to Vani Commercials in serving MSMEs and retail customers in semi-urban and rural markets.
• MAS Financial Services: Listed NBFC providing MSME, two-wheeler, and commercial vehicle finance — closely matching Vani Commercials' product mix of vehicle and small-business loans.

Broad incumbents

• Manappuram Finance: Diversified listed NBFC with gold loans, microfinance, vehicle finance, and SME lending — overlapping with several of Vani Commercials' product categories but operating at much larger scale.
• Bajaj Finance: India's largest listed NBFC offering diversified consumer, MSME, vehicle, and SME lending products. Operates in the same product categories (personal loans, vehicle finance, MSME) as Vani Commercials but at vastly greater scale and with proprietary digital platforms.
• IIFL Finance: Diversified listed Indian NBFC offering gold, home, MSME, and personal loans; comparable to Vani Commercials on the MSME and personal lending overlap but with broader portfolio and proprietary digital origination infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61577693792153
• Instagraminstagram.com/vanicomofficial?fbclid=IwY2xjawNDYQlleHRuA2FlbQIxMABicmlkETE3bnpGZ2JLbUtDYnNSZ2ZjAR4H_TRm0B_a68qBJjjPN_4Be5nWctSav3_ko4WM2omA_UvMvK-GLsQlHQ2jWQ_aem_nPNhJ19dOYNLVPW4rrtn1Q

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vani Commercials