Hanatour Japan
- Company typePublic
- Founded2005
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Hanatour Japan firmographics
Firmographics- Name
- Hanatour Japan
- Legal name
- 株式会社HANATOUR JAPAN
- Website
- https://hanatourjapan.jp
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Hanatour Japan industry classification
Industry- Product category
- Inbound Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Travel Agencies (56151), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)
- akta.pro secondary industries
- Hotel & Accommodation Booking Platforms (THALAFAB), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Hanatour Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Hanatour Japan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Inbound Travel Arrangement Services: Arrangement of hotels, restaurants, buses, and sightseeing spots for inbound tourists from Korea, China, Southeast Asia, and other regions. Revenue generated from service fees and commissions from travel arrangements including package tours, FIT (individual travel), and incentive tours.
- Hotel and Accommodation Bookings: Securing hotel inventory through annual block bookings and selling through online platforms like Japan Ryokan Net. Revenue from booking commissions and room block management fees.
- Ticket and Tour Product Sales: Sales of admission tickets, transportation passes (SUICA, KANSAI THRU PASS, SUNQ PASS), optional tours, and restaurant tickets through Japan Topken platform.
- Gorilla Platform B2B Sales: One-stop B2B travel platform selling hotels, tickets, transportation passes, optional tours, and dynamic packages to global travel agents. Revenue from transaction fees on room sales exceeding 45,000 monthly rooms sold.
- Korean Visa Application Services: Visa proxy application service for Korean visas. Fee of 16,500 yen per person plus consular visa review fees.
- Subsidiary Bus Operations (YUAI KANKO BUS): Chartered tourist bus services and shuttle bus operations primarily for inbound tourists, operated through subsidiary.
- Hotel Operations (Allegrox TM): Operation of Tmark City Hotel chain (Tokyo Omori, Sapporo Odori, Kanazawa) through hotel management subsidiary.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Korean Visa Application - Tokyo Jurisdiction |
| Unit Pricing | One time | Korean Visa Application - Yokohama Jurisdiction |
| Transaction based/ take rate | Pay-as-you-go | B2B Platform (Gorilla) |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Hanatour Japan product offering
Product offeringCore offering
Hanatour Japan is an inbound travel company that arranges and delivers travel services in Japan for visitors from Korea, China, Southeast Asia and other overseas markets. It operates the Gorilla B2B platform selling hotel rooms, attraction tickets, transport passes, optional tours and dynamic packages to global travel agents, complemented by B2C ticket and visa application services. Through subsidiaries it runs chartered tourist buses (YUAI KANKO BUS) and the Tmark City Hotel chain, and supplies own technology platforms maintained by its Vietnam software development unit.
Product overview
HANATOUR JAPAN is an inbound travel company operating B2B and B2C services. The core product is the Gorilla platform — a B2B online platform for Japanese travel products offering hotel reservations, ticket sales, and dynamic packaging. Supporting products include JAPAN TOMARU (B2B hotel sales), JAPAN TOPKEN (ticket and pass sales), and Japan Ryokan Net (Japanese inn reservations). The company also provides Korean visa application services. Through subsidiaries, it operates chartered buses (YUAI KANKO BUS), hotels (Tmark City Hotels), and software development (Hanatour Japan System Vietnam).
Differentiator
Problem solved
Functional benefit
Brands
- Gorilla: B2B online travel product sales platform offering hotels, tickets, transport passes, optional tours, restaurant tickets for travel agents worldwide
- JAPAN TOPKEN
- T-mark City Hotel
- YUAI KANKO BUS
- JAPAN TOMARU
- STAR SHOP
Products and services
- Gorilla (B2B travel platform) B2B online platform that provides Japanese travel products to global travel agents, enabling hotel reservations, attraction ticket sales, transportation pass sales, optional tours and dynamic packaging combining hotels with travel add-on products. Supports global API integration for product expansion with travel agents worldwide.
- JAPAN TOPKEN (ticket and pass sales platform) B2B and B2C online platform selling attraction admission tickets, transportation passes (SUICA, KANSAI THRU PASS, SUNQ PASS), and optional tour products.
- JAPAN TOMARU (B2B hotel reservation system) B2B hotel reservation management system used by travel agents to purchase and block Japanese hotel inventory.
- HANATOUR JAPAN Travel Arrangement Services Inbound travel arrangement service covering hotel, restaurant, bus and sightseeing reservations for travelers from Korea, China, Southeast Asia, Europe and the Americas. Handles package tours, FIT (individual travel), incentive tours and custom-designed products.
- Korean Visa Application Support
Companies that use Hanatour Japan
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Hanatour Japan technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hanatour Japan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HANATOUR SERVICE INC. (Korea)coreParent company holding 54.45% of voting rights. Listed on Korea Exchange and London Stock Exchange. Provides referral of Korean tourists to Japan under business partnership agreement. Main source of inbound Korean travelers.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Hanatour Japan competitors and assessment
Company assessmentDirect peers
- Jalan (Recruit Holdings): Japanese domestic and inbound travel booking platform operated by Recruit. Competes with Hanatour Japan for hotel reservations, package tours, and travel product distribution within the Japanese inbound market.
- Rakuten Travel: One of Japan's largest online travel platforms, operated by Rakuten Group. Directly comparable to Hanatour Japan's Gorilla and Japan Topken platforms in B2B/B2C hotel and ticket distribution for inbound visitors.
- H.I.S. Co., Ltd. Major Japanese travel agency with strong inbound and outbound operations, listed on TSE Prime. Operates travel agency retail, online booking, and tour packaging — closely comparable to Hanatour Japan's core business of inbound tour arrangement for Asian travelers.
- KNT-CT Holdings (Kinki Nippon Tourist): Japanese travel agency group with inbound, outbound, and domestic operations under Club Tourism and KNT brands. Competes directly with Hanatour Japan in inbound Japan travel arrangement and tour packaging.
Broad incumbents
- Trip.com Group: Global Asian-origin OTA platform operating Ctrip, Trip.com, and Skyscanner brands. Comparable to Hanatour Japan as a hotel and travel product distribution platform for inbound Asia travelers, but at vastly larger scale and broader geographic scope.
- Agoda: Asia-focused accommodation booking platform owned by Booking Holdings. Direct competitor in inbound Japan hotel distribution, particularly for Southeast Asian and Korean travelers; competes with Gorilla B2B platform for travel agent inventory access.
- JTB (Japan Travel Bureau): Japan's largest travel agency handling both inbound and outbound travel. Directly comparable to Hanatour Japan in inbound services but vastly larger scale with broader portfolio including corporate travel, publishing, and diversified tourism operations.
- Hana Tour Service Inc. Korean travel agency and parent company of Hanatour Japan, dual-listed on Korea Exchange and LSE. Largest Korean outbound tour operator and a major source of inbound referrals to Hanatour Japan; comparable in outbound tour packaging but operates at much larger scale.
Emerging players
- Klook: Asia-based tours, activities, and attractions booking platform. Directly comparable to Hanatour Japan's Japan Topken ticket/pass sales business, particularly for inbound Asian tourists purchasing sightseeing admissions and transportation passes.
Regional players
- Mode Tour (Kumho T&T): Korean outbound travel agency specializing in Japan-bound packages. Comparable to Hanatour Japan's inbound business as a Korean source market for Japan travel demand; competes with HANATOUR SERVICE INC. parent for outbound Korean tourist share.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hanatour Japan compliance and trust
Trust signalCompliance7 records
Hanatour Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hanatour Japan leadership team
Management profileNumber of profiles
Profiles9 records
Hanatour Japan subsidiaries and ownership
Company hierarchySubsidiaries3 records
Hanatour Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hanatour Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hanatour Japan
What does Hanatour Japan do?
Hanatour Japan is an inbound travel company that arranges and delivers travel services in Japan for visitors from Korea, China, Southeast Asia and other overseas markets. It operates the Gorilla B2B platform selling hotel rooms, attraction tickets, transport passes, optional tours and dynamic packages to global travel agents, complemented by B2C ticket and visa application services. Through subsidiaries it runs chartered tourist buses (YUAI KANKO BUS) and the Tmark City Hotel chain, and supplies own technology platforms maintained by its Vietnam software development unit.
Is Hanatour Japan a public or private company?
Hanatour Japan is a public company. It is classified as public and is currently operating.
When was Hanatour Japan founded?
Hanatour Japan was founded in 2005. It employs 101 to 250 people.
Where is Hanatour Japan based?
Hanatour Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Hanatour Japan make money?
Seven revenue lines are on record. Inbound Travel Arrangement Services are the primary driver. The others are hotel and Accommodation Bookings, ticket and Tour Product Sales, gorilla Platform B2B Sales, korean Visa Application Services, subsidiary Bus Operations (YUAI KANKO BUS) and hotel Operations (Allegrox TM).
Who are Hanatour Japan's main competitors?
Direct peers on record are Jalan (Recruit Holdings), Rakuten Travel, H.I.S. Co., Ltd. and KNT-CT Holdings (Kinki Nippon Tourist). Broad incumbents are Trip.com Group, Agoda, JTB (Japan Travel Bureau) and Hana Tour Service Inc.. Klook is listed as an emerging player. Mode Tour (Kumho T&T) is listed as a regional player.
Does Hanatour Japan have an API?
No public API is recorded for Hanatour Japan.
What industry is Hanatour Japan in?
Hanatour Japan's product category is Inbound Travel Services. Its primary akta.pro industry code is THALAFAJ, B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges), with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 561520 and its SIC code is 4700.