Common Man for Ukraine

What Common Man for Ukraine does

Common Man for Ukraine is a grassroots, all-volunteer 501(c)(3) humanitarian initiative operated under the Plymouth Rotary Foundation (EIN 59-3841932), based in Plymouth, New Hampshire. Founded in February 2022 by four co-founders — Alex Ray (founder of The Common Man Family of Restaurants), Susan Mathison (retired USDA Forest Service), Steve Rand (hardware store owner), and Lisa Mure (public health consultant) — the organization delivers food, supplies, and trauma counseling to Ukrainian orphans, displaced children, and families affected by the Russia-Ukraine war. Its operations consist of two primary programs: (1) humanitarian convoys in partnership with the Zamosc Ordynacky Rotary Club in Poland, which deliver a 40-day supply of nonperishable food, sleeping bags, and generators to orphanages and safe houses in Ukraine, and (2) the Children of Ukraine Health Retreat in Zakopane, Poland — a 3-week residential trauma counseling camp serving 30-35 children per session who have lost at least one parent in the war, with a newly added widows retreat program.

There is no proprietary technology platform; operational execution is delivered through logistics coordination, the Rotary club network (30+ US clubs plus Polish partners), and on-ground volunteer management. Since inception, the organization reports delivering more than 4 million pounds of food, 10,000+ sleeping bags, hundreds of generators, 15 humanitarian convoys into Ukraine, and serving over 1,100 children through trauma retreats. The revenue model is entirely donation-based — including one-time and recurring contributions from 4,000+ individual supporters, Rotary clubs, and in-kind product donors such as NEMO Equipment. The organization is supported by earned media coverage (CBS, NBC, Boston Globe, WMUR, WCVB), recognition including a 2023 Rotary Magazine cover story and a 2024 Community Investments Award from former U.S. Ambassador John J. Sullivan, and a 2025 partnership with the Clinton Global Initiative's Ukraine Action Network. There are no paid staff, no commercial revenue, and the entire program is funded by charitable giving.

Name

Common Man for Ukraine

Legal name

Plymouth Rotary Foundation

Website

https://commonmanforukraine.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Common Man for Ukraine is a volunteer-run 501(c)(3) initiative of the Plymouth Rotary Foundation that delivers food, supplies, and trauma counseling to Ukrainian orphans, displaced children, and widows of fallen soldiers through humanitarian convoys and a residential retreat program in Poland.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Child and Youth Services (624110), Individual and Family Services (6241), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

akta.pro secondary industries

MHPSS & Trauma-Informed Support for Displaced Populations (BPADAHAJ), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Humanitarian aid services
• Disaster relief programs
• Trauma counseling retreats
• Food aid delivery
• Refugee support programs

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: 501(c)(3) nonprofit organization (DBA of Plymouth Rotary Foundation, EIN 59-3841932) that operates entirely through charitable donations from individuals, organizations, and Rotary clubs across the United States; accepts credit card, Venmo, PayPal, Donor Advised Fund (DAF), check, and stock donations; conducts fundraising campaigns and benefit events

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Common Man for Ukraine is a volunteer-run nonprofit initiative that delivers humanitarian aid and trauma counseling to Ukrainian orphans, displaced children, and families affected by the war. Its primary offerings include (1) food and supply convoys into Ukraine in partnership with the Zamosc Ordynacky Rotary Club, delivering 40-day rotations of nonperishable food, sleeping bags, and generators to orphanages and safe houses, and (2) the Children of Ukraine Health Retreat in Zakopane, Poland — a 3-week residential trauma counseling program for children ages 8-16 who have lost at least one parent in the war, with a recent expansion to a widows retreat program.

Product overview

Common Man for Ukraine is a grassroots, volunteer-run nonprofit initiative of the Plymouth Rotary Foundation that delivers humanitarian aid to Ukrainian orphans, displaced children, and families. The organization operates two primary programs: (1) Food and Supply Convoys that partner with the Zamosc Ordynacki Rotary Club in Poland to deliver nonperishable food, sleeping bags, and generators to orphanages and child safe houses in Ukraine, and (2) the Children of Ukraine Health Retreat in Zakopane, Poland — a 3-week residential trauma counseling program for children who have lost at least one parent to the war. The organization recently expanded to include a retreat program for widows of fallen soldiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Supply Convoys to Ukraine Direct delivery of nonperishable food, sleeping bags, clothing, and generators to Ukrainian orphanages, child safe houses, and frontline villages through recurring humanitarian convoys. Each recipient receives a 40-day supply rotation of nonperishable goods, with generators provided to power and heat safe houses. Operated in partnership with the Zamosc Ordynacky Rotary Club in Poland and supported by 30+ US Rotary clubs.
• Children of Ukraine Health Retreat (Trauma Counseling Program) Monthly 3-week residential trauma counseling retreat in Zakopane, Poland, for Ukrainian children ages 8-16 who have lost at least one parent in the war. Staffed by certified teachers, doctors, and counselors, the program offers group and individual counseling, art and nature therapy, physical activity, and free play. The retreat has helped more than 1,100 Ukrainian children since February 2022.
• Widows of Fallen Soldiers Retreat Program Residential retreat program recently expanded to serve widows of fallen Ukrainian soldiers, providing emotional support, peer community, and sisterhood for widowed mothers affected by the war.
• Seeds of Hope Campaign Active fundraising campaign supporting Common Man for Ukraine's humanitarian convoys and trauma counseling programs, promoted through the organization's website and case statement materials.

Quantifiable outcome

• 4 million+ pounds of food delivered since February 2022
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Clinton Global Initiative - Ukraine Action NetworkmajorGTM or Marketing Partner · 18 June 2025Rebecca Liron from CGI's Ukraine Action Network moderated the June 2025 webinar 'Ukraine's Children of War and the Helpers.' The Clinton Foundation featured the organization's work in a press release about an impromptu meeting at CGI leading to humanitarian aid delivery.
• Arts & Big HeartsminorGTM or Marketing Partner · 1 January 2025Co-producer and partner for 'Voices from Ukraine: Stories of War & Hope' artistic performances featuring Ukrainian teenagers.
• Zamosc Ordynacky Rotary Club (Poland)coreStrategic or Co-development Partner · 1 February 2022Key delivery partner for food and humanitarian supply convoys into Ukraine. On rotation, provides each orphanage or safe house with a 40-day supply of nonperishable goods.
• Polish Rotary PartnerscoreStrategic or Co-development Partner · 1 February 2022More than 50 joint convoys delivered together since Russia's full-scale invasion in February 2022.
• Plymouth Rotary FoundationcoreStrategic or Co-development Partner · 1 February 2022Parent nonprofit organization (501c3, EIN 59-3841932) that operates Common Man for Ukraine as an initiative. Located at 71 Main Street, Plymouth, NH.
• Rotary Clubs of Lebanon (NH), Hanover (NH), Dover (NH), Lincoln Woodstock, Waterbury (VT), and 25+ additional US Rotary ClubscoreChannel Partner/ Reseller/ Distributor · 1 February 202230+ Rotary clubs across the US on the Rotary Honor Roll supporting fundraising and awareness efforts. Includes clubs from NH, MA, VT, ME, RI, NC, OR, and Ontario, Canada.
• NEMO EquipmentminorOthersDonated 100 sleeping bags to support humanitarian relief efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• World Central Kitchen: Operates large-scale frontline food delivery operations globally, including in Ukraine. Comparable on the core mechanism of direct food delivery into active conflict/frontline areas using mobile logistics networks.
• Razom for Ukraine: US-based 501(c)(3) supporting Ukraine through humanitarian aid, medical supplies, and direct relief programs to Ukrainian civilians. Directly comparable as a grassroots, US-incorporated Ukrainian humanitarian aid organization with similar donor base and program mix.
• United Help Ukraine: US-based volunteer-led nonprofit delivering humanitarian aid, medical supplies, and support to displaced Ukrainians and the Armed Forces. Comparable grassroots aid delivery model targeting similar beneficiaries.
• Voices of Children: Ukrainian foundation providing psychological support and trauma counseling to children affected by armed conflict. Most directly comparable on the trauma retreat/counseling program for war-affected children.
• Nova Ukraine: US-based nonprofit providing humanitarian aid, medical supplies, and educational support to Ukrainians affected by the war. Closely comparable volunteer-driven, US-donor-funded model serving similar populations.
• Sunflower of Peace: US-registered 501(c)(3) funding medical aid and frontline relief supplies to Ukraine. Comparable small-volunteer, donation-funded Ukrainian humanitarian aid delivery model.

Broad incumbents

• Direct Relief: Large-scale US-based humanitarian medical aid organization with active Ukraine operations. Comparable as a humanitarian aid provider with established Ukraine logistics and global donor base, but operates at significantly greater scale and resource depth.
• International Rescue Committee (IRC): Major global humanitarian organization delivering aid and psychosocial support in crisis zones including Ukraine. Comparable in targeting displaced/war-affected populations with both material aid and MHPSS programming, but operates at vastly larger scale.
• UNICEF USA: Global child-welfare organization with substantial Ukraine response, including child protection and MHPSS programming. Comparable on serving war-affected children through both material aid and trauma/psychosocial support, though at global-institution scale.
• Save the Children: Large international NGO with active Ukraine operations focused on child welfare, education, and protection in conflict. Comparable on serving displaced/orphaned Ukrainian children with compound aid + psychosocial programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/v/1CBvC8Pfkd
• Instagraminstagram.com/reel/DNlojyuOQB_

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Common Man for Ukraine