Egypt Today

What Egypt Today does

Egypt Today is a privately held Egyptian media company that operates the nation's oldest and bestselling English-language social affairs magazine, founded in 1979 by the late William Harrison alongside its sister publication Business Today. The company serves international and regional audiences seeking reliable English-language coverage of Egypt and the Middle East across politics, business, arts, culture, and sports.

The company's product portfolio comprises three core assets: the print Egypt Today Magazine (founded 1979), the digital news portal EgyptToday.com (launched April 2017), and the Business Today sister publication. The digital portal delivers breaking news, in-depth analysis, opinions, and features across six editorial sections: News, Business, Arts & Culture, Sports, ET Scenes, and Our Magazine. Distribution spans print, the egypttoday.com website, and active social media channels on Facebook, Instagram, and Twitter. The company is headquartered in Mohandiseen, Giza, Egypt, and operates with a staff of 251-500 employees.

The underlying business model is consistent with traditional consumer media: advertising-supported content delivered across print and digital channels to a horizontal reader base of international community readers and regional audiences. No specific pricing model, subscription tiers, or revenue figures are disclosed in the available source data. The company has no disclosed parent company, institutional investors, or M&A activity, operating as an independent media outlet with a 45-year brand heritage.

Name

Egypt Today

Legal name

Egypt Today

Website

https://egypttoday.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Egypt Today operates Egypt's oldest English-language social affairs magazine (founded 1979) and its associated digital news portal EgyptToday.com, delivering news, business, and cultural coverage to international and regional audiences across print, web, and social media.

Ownership category

akta.pro rank

Product category

English-language News Media

NAICS

Information (51), Newspaper Publishers (51311)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• English news media
• News magazine
• Digital journalism
• Print publication
• Middle East news

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels4 records

Core offering

Egypt Today is a multi-platform English-language news and media company that publishes the Egypt Today Magazine (founded 1979) and the EgyptToday.com digital news portal (launched April 2017), delivering breaking news, in-depth analysis, opinions and features on local Egyptian, regional and international news across News, Business, Arts & Culture, Sports, ET Scenes and Magazine sections.

Product overview

Egypt Today operates a multi-platform news and media portfolio consisting of EgyptToday.com (the flagship news portal launched in April 2017) and the flagship Egypt Today Magazine (founded in 1979), along with its sister publication Business Today. The news website delivers breaking news, in-depth analysis, opinions and features covering local Egyptian, regional and international news across distinct sections including News, Business, Arts & Culture, Sports, ET Scenes, and Magazine. The digital platform and print magazine complement each other to serve both international and regional audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Business Today: Sister publication to Egypt Today, founded alongside the main magazine in 1979.

Products and services

• EgyptToday.com Flagship digital news portal providing breaking news, in-depth analysis, opinions and features covering local Egyptian, regional and international news across News, Business, Arts & Culture, Sports, ET Scenes, and Magazine sections; targeted at international and regional English-speaking audiences.
• Egypt Today Magazine Egypt's oldest and bestselling English-language social affairs magazine, covering politics, business, travel, culture and arts; published since 1979 and distributed as a print magazine.
• Business Today Sister publication to Egypt Today Magazine, covering business and economic affairs for English-speaking readers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Al-Monitor: Digital-first English-language news site specializing in Middle East analysis and Egypt coverage. Closely comparable digital newsroom model and target audience.
• Daily News Egypt: Long-running English-language Egyptian daily newspaper covering politics, business, and culture. Direct competitor for English-speaking readers in Egypt with overlapping advertising targets.
• Ahram Online: English-language digital news portal of Al-Ahram, Egypt's flagship state-affiliated newspaper. Competes directly with Egypt Today for international and English-speaking Egypt-focused audiences.
• Arab News: Leading English-language daily covering Middle East news with significant Egypt coverage. Competes for the same international and regional English-speaking audience as Egypt Today.
• Mada Masr: Independent Egyptian news outlet producing English-language investigative journalism and political coverage. Direct competitor for English-language Egypt news readership.
• Middle East Eye: Major English-language digital news outlet covering the Middle East and North Africa, including Egypt. Overlapping audience of international and regional English readers.

Regional players

• Sky News Arabia: Regional 24/7 news outlet covering Middle East affairs with a strong digital presence. Comparable to Egypt Today in regional scope and language targeting, though headquartered in the UAE.

Broad incumbents

• BBC News: Global news leader with a dedicated Middle East bureau and significant Egypt coverage. Sets the editorial standard against which Egypt Today must compete for international credibility.
• The National: Major English-language news outlet based in the UAE covering the broader Middle East, including Egypt. Larger scale and broader regional scope but similar business model and audience.
• Al Jazeera English: Global English-language news network with extensive Middle East coverage including Egypt. Much larger organization that competes for the same international audience attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EgyptTodayMag
• Facebookfacebook.com/EgyptTodayMag
• Instagraminstagram.com/egypttodaymagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egypt Today