Matsumoto
Matsumoto is a Japanese printing company producing graduation albums for approximately 7,000 schools annually and commercial print materials, with newer operations in Web3/NFT marketplace (ShinoVi) and blockchain-connected educational services.
- Company typePublic
- Founded1932
- HeadquartersKitakyushu, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Matsumoto does
Matsumoto Inc. is a Japanese printing and document production company founded in 1932 in Kitakyushu, Fukuoka Prefecture, and listed on JASDAQ since 1994. The company's core business is the production of graduation albums (卒業アルバム) for approximately 7,000 elementary, junior high, and high schools annually across Japan, supplemented by general commercial printing (catalogues, posters, DM) and proprietary hologram printing technology. Matsumoto operates four manufacturing facilities (Saruodai, Matsubara, Shanonoki, Takahama) in Kitakyushu and three sales offices in Tokyo, Nagoya, and Fukuoka, employing 187 staff as of the fiscal year ending April 2025.
The company generates revenue primarily through one-time B2B contracts with schools for graduation albums and commercial print jobs, distributed via direct field sales. Under president Matsumoto Daiki (appointed July 2022), Matsumoto has expanded into digital and Web3 services, including the ShinoVi NFT marketplace (launched 2023) operating on the Polygon blockchain, the MNS (Home Room) digital content platform for graduates, and the Web3電子の巻 owned-media content site. Web3/NFT operations are currently a minor revenue stream; the CEO has stated that yearbook and anthology printing still constitutes nearly all sales.
Strategic priorities since 2022 have centered on integrating blockchain technology into traditional graduation albums — notably via a July 2024 partnership with NTT Digital using the scramberry WALLET for Business service — and diversifying into adjacent verticals such as generative AI education programs (October 2024) and a truancy support project (December 2024). The company also maintains international Web3 partnerships with Spain-based Compdeep, the Avalanche public blockchain, and Taiwan's Old City Association for metaverse tourism initiatives.
Matsumoto firmographics
Firmographics- Name
- Matsumoto
- Legal name
- 株式会社マツモト
- Website
- https://matsumoto-inc.co.jp
- Company type
- Public
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Matsumoto is a Japanese printing company producing graduation albums for approximately 7,000 schools annually and commercial print materials, with newer operations in Web3/NFT marketplace (ShinoVi) and blockchain-connected educational services.
- Ownership category
- akta.pro rank
Matsumoto industry classification
Industry- Product category
- School Photography & Printing Services
- SIC
- Book Printing (2732), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Picture Book Publishing (MPAJAFAA)
Keywords
Where Matsumoto is headquartered
LocationHeadquarters
- HQ city
- Kitakyushu
- HQ country
- Japan
- HQ region
- Asia
Offices7 records
Markets served
Matsumoto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- 卒業アルバム・文集印刷 (Yearbook & Anthology Printing): Primary revenue source producing graduation albums and anthologies for approximately 7,000 schools annually in Japan. Represents the vast majority (nearly all) of the company's sales according to the CEO.
- 一般商業印刷 (Commercial Printing): General commercial printing including catalogues, posters, flyers, DM materials, and various other printed materials.
- Web3/NFT Services (ShinoVi): NFT marketplace operations and blockchain-related services. Revenue from digital art NFT sales on the ShinoVi platform.
- デザイン・企画・トークン事業 (Design, Planning & Token Services): Design, planning, and token/blockchain-based business services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Matsumoto product offering
Product offeringCore offering
Matsumoto produces graduation photo albums for Japanese schools at a scale of roughly 7,000 schools per year, leveraging its origins as a photo studio founded in 1932. Beyond school photography, the company offers commercial printing services and specialized hologram printing, and operates the ShinoVi NFT marketplace for digital content distribution. Its customers are primarily Japanese educational institutions and commercial enterprises seeking printing and authentication/anti-counterfeit solutions.
Product overview
Matsumoto operates as a diversified printing and technology company with a portfolio spanning traditional printing services and Web3 digital platforms. The core business centers on graduation album production (7,000 schools annually) and general commercial printing, while newer digital offerings include ShinoVi (NFT marketplace for Japanese digital art) and related Web3 services. The product ecosystem integrates traditional album/printing services with blockchain-based digital content, connected through proprietary technologies like hologram printing and the MNS online platform. The company positions itself as transitioning from a traditional printing company to a content supplier leveraging Web3.0 technologies.
Differentiator
Problem solved
Functional benefit
Brands
- ShinoVi: NFTマーケットプレイス。日本のクリエイター作品を世界へ発信するデジタルアートNFT販売プラットフォーム。
- MNS
Products and services
- Graduation Photo Albums Annual graduation photo album production service for Japanese K-12 schools, covering on-site photography, design, printing, and delivery of class graduation albums to schools and families.
- Commercial Printing Commercial printing services for business customers, including catalogs, brochures, packaging materials, and other printed collateral produced at Matsumoto's printing facilities.
- Hologram Printing Specialized hologram printing for anti-counterfeit labels, security stickers, and brand-authentication applications, serving enterprises needing tamper-evident and visually distinctive printed security features.
- ShinoVi NFT Marketplace Online NFT marketplace where users can mint, list, buy, and trade digital content and collectibles, operated by Matsumoto as a Web3 distribution channel.
Quantifiable outcome
- 卒業アルバム年間7,000校制作
Companies that use Matsumoto
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Matsumoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Matsumoto partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NTT DigitalcoreMatsumoto signed a basic agreement with NTT Digital to provide a new 'Home Room, Graduation Album with scramberry' service targeting elementary, junior high, and high schools using NTT Digital's 'scramberry WALLET for Business' service. The partnership aims to deliver blockchain-connected graduation albums integrated with NTT Digital's wallet service to schools across Japan.
- 台湾 Old City Association社 / 資訊工業策進會 (III)minorMatsumoto's partner Compdeep signed a basic MOUsign with Taiwan's Kaohsiung Old City Association, witnessed by the Institute for Information Industry (III, Taiwan's digital development ministry equivalent), for Web3 and ShinoVi-based tourism and metaverse game creation initiatives.
- Compdeep社 (Spain/Barcelona)coreMatsumoto partnered with Compdeep (based in Barcelona, Spain, CEO Cormac Guerin) for game development and Web3.0 marketplace ShinoVi operations. Compdeep developed ShinoVi and the companies collaborate on game development and sales through the Avalanche blockchain ecosystem. Matsumoto's cooperative company Compdeep also signed an MOUsign with Taiwan's Old City Association for tourism and metaverse game creation using ShinoVi.
Scale indicators5 records
Recent moves12 records
Expansion highlights6 records
Matsumoto competitors and assessment
Company assessmentDirect peers
- Nakabayashi Co., Ltd. Japanese manufacturer of stationery, photo albums, and paper products with direct overlap to Matsumoto's yearbook/photo album business. Comparable in target customer (B2B schools/retail) and product format.
- Kyodo Printing Holdings: Mid-cap Japanese printing company producing books, commercial print, and packaging. Comparable in scale and product mix to Matsumoto's commercial printing and yearbook operations, and faces the same structural Japan print-market headwinds.
- Seiko Inc. (Seiko Printing Group): Japanese printing group active in commercial printing, photo products, and book manufacturing. Comparable mid-tier Japanese printing peer with overlapping yearbook/photo album and commercial print offerings.
- LINE Xenesis (LINE NFT, part of LY Corporation): Operates one of Japan's leading Japanese-language NFT marketplaces, directly comparable to ShinoVi in serving Japanese creators and collectors. Represents the primary domestic competitive threat in the Japan-focused NFT segment.
- Asahi Printing Co., Ltd. Small-cap Japanese commercial printing company (publicly listed) serving a similar B2B customer base with catalogues, packaging, and commercial print — closely comparable in scale and product focus to Matsumoto.
Broad incumbents
- Benesse Holdings: Major Japanese education services group (cram schools, educational publishing, school services). Highly relevant adjacent comparable for Matsumoto's K-12 school customer base, particularly as both companies extend into digital and AI-enabled education services.
- OpenSea: Largest global NFT marketplace and the de facto benchmark for ShinoVi's product category. Relevant comparable for marketplace economics, user experience, and the global Web3 distribution channel that ShinoVi is trying to access.
- Dai Nippon Printing (DNP): One of the world's largest printing conglomerates, with overlapping commercial printing, decorative/hologram, and information services. Relevant comparable for Matsumoto's commercial print and differentiated finish capabilities, though vastly larger and more diversified.
- Toppan Holdings: Major Japanese printing and information communications conglomerate. Overlaps with Matsumoto in commercial printing and security/hologram-related print, but operates at vastly greater scale with a much broader portfolio.
Others
- Compdeep: Barcelona-based Web3/game development partner that built and operates the ShinoVi platform alongside Matsumoto. Not a direct competitor, but the closest ecosystem peer given its co-development role and shared exposure to the Avalanche gaming and ShinoVi marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Matsumoto social profiles
Digital presenceMatsumoto compliance and trust
Trust signalCompliance1 record
Matsumoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matsumoto leadership team
Management profileNumber of profiles
Matsumoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matsumoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matsumoto
What does Matsumoto do?
Matsumoto produces graduation photo albums for Japanese schools at a scale of roughly 7,000 schools per year, leveraging its origins as a photo studio founded in 1932. Beyond school photography, the company offers commercial printing services and specialized hologram printing, and operates the ShinoVi NFT marketplace for digital content distribution. Its customers are primarily Japanese educational institutions and commercial enterprises seeking printing and authentication/anti-counterfeit solutions.
Is Matsumoto a public or private company?
Matsumoto is a public company. It is classified as public and is currently operating.
When was Matsumoto founded?
Matsumoto was founded in 1932. It employs 101 to 250 people.
Where is Matsumoto based?
Matsumoto is headquartered in Kitakyushu, Japan, in the Asia region.
How does Matsumoto make money?
Four revenue lines are on record. 卒業アルバム・文集印刷 (Yearbook & Anthology Printing) is the primary driver. The others are 一般商業印刷 (Commercial Printing), web3/NFT Services (ShinoVi) and デザイン・企画・トークン事業 (Design, Planning & Token Services).
Who are Matsumoto's main competitors?
Direct peers on record are Nakabayashi Co., Ltd., Kyodo Printing Holdings, Seiko Inc. (Seiko Printing Group), LINE Xenesis (LINE NFT, part of LY Corporation) and Asahi Printing Co., Ltd.. Broad incumbents are Benesse Holdings, OpenSea, Dai Nippon Printing (DNP) and Toppan Holdings. Compdeep is listed as an others.
Does Matsumoto have an API?
No public API is recorded for Matsumoto.
What industry is Matsumoto in?
Matsumoto's product category is School Photography & Printing Services. Its primary akta.pro industry code is MPAJAFAA, Picture Book Publishing. Its SIC code is 2732.