Self Doen Wat Werkt

What Self Doen Wat Werkt does

Self Doen Wat Werkt, legally Stichting Self, is a Dutch non-profit foundation (stichting) headquartered in Tilburg that provides ambulatory mental health and social services to children, youth, families, and (young) adults in the North Brabant region. Service delivery operates under three Dutch public-payer frameworks — the Jeugdwet (Youth Act), Wet maatschappelijke ondersteuning (Wmo / Social Support Act), and Wet langdurige zorg (Wlz / Long-term Care Act) — meaning the foundation is funded through municipal contracts, health insurance, and personal budgets rather than through private-pay pricing. Its integrated service portfolio comprises Ambulant werk (ambulatory care under each of the three frameworks), Gezinsbehandeling (family treatment), Psychomotorische therapie, the KICK program for youth and young adults, Zorg en Onderwijs (integrated care and education), Bengels (a low-threshold learning-work placement program for at-risk youth in Moergestel), and EMDR trauma therapy.

Operationally, the foundation runs from six locations across North Brabant — Tilburg (HQ, Ringbaan Zuid 42), Breda, Waalwijk, Moergestel (Bengels), Eindhoven, and 's-Hertogenbosch — and is supported by a headcount of 51–100 staff. Technology is limited to standard healthcare/social-service delivery tools; there is no disclosed proprietary platform, no AI/ML components, and no app. Marketing is primarily referral-driven (huisartsen, wijkteams, municipalities) augmented by an owned website, blog, podcast/video content, and a multi-channel social presence including LinkedIn, Instagram, Facebook, and TikTok. The foundation is ISO 9001 certified and publicly publishes a visiedocument, jaarplan, and client satisfaction research (most recent: 2025).

The business model is that of a publicly funded Dutch care provider: revenue is generated through fee-for-service or contract payments from municipalities and zorgkantoren under the Jeugdwet, Wmo, and Wlz frameworks, with no disclosed pricing, no private enterprise customers, and no external investment, parent company, or M&A activity. Strategic emphasis is on regional densification within North Brabant, cross-framework service expansion (notably the recent addition of Wlz ambulatory care), and integrated youth pathways combining clinical treatment, education support, and employment placement via Bengels.

Name

Self Doen Wat Werkt

Legal name

Stichting Self

Website

https://selfdoenwatwerkt.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Stichting Self is a Dutch non-profit foundation headquartered in Tilburg that delivers ambulatory mental health, family, and youth social services across North Brabant under the Jeugdwet, Wmo, and Wlz frameworks, funded by municipal and public healthcare payers.

Ownership category

akta.pro rank

Product category

Youth and Family Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Individual and Family Services (6241), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK), Interagency Coordination & Case Management (VR, DD, Medicaid Waivers) (EDAKANAM)

Keywords

• Ambulatory youth care
• Family treatment services
• Psychomotor therapy
• EMDR trauma therapy
• Mental health support

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels6 records

Core offering

Self Doen Wat Werkt (Stichting Self) provides ambulatory mental health, youth, and family care services in the Netherlands, including ambulatory care under the Youth Act (Jeugdwet), Social Support Act (Wmo), and Long-term Care Act (Wlz), family treatment, psychomotor therapy, specialized KICK programming, integrated care and education, low-threshold learning-work placements (Bengels), and EMDR trauma therapy. Its services target children, youth, families, and (young) adults who have become stuck, applying a person-centered "do what works" treatment philosophy across multiple North Brabant locations.

Product overview

Self Doen Wat Werkt is a Dutch healthcare organization providing a unified portfolio of ambulatory care and treatment services. The offering consists of multiple interconnected services: Ambulant werk (ambulatory care under various legislative frameworks including Youth Act, Social Support Act, and Long-term Care Act), Gezinsbehandeling (family treatment), Psychomotorische therapie, KICK, Zorg en Onderwijs, Bengels (low-threshold learning-work placements), and EMDR therapy. These services are designed to support youth, families, and adults who have become stuck, providing tailored guidance and treatment with genuine contact as the foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulant werk (Ambulatory care) Ambulatory support and treatment for youth, families, and (young) adults in their own homes and community settings, delivered under the Youth Act, Social Support Act, and Long-term Care Act.
• Gezinsbehandeling (Family treatment) Treatment services designed to support and treat families experiencing difficulties, helping them work through relational or systemic challenges.
• Psychomotorische therapie (Psychomotor therapy) Therapy that combines physical movement with psychological approaches to support treatment for clients, particularly useful for youth and adults who benefit from a body-based intervention.
• KICK Specialized care service offering tailored for youth and young adults who need targeted support beyond standard ambulatory care.
• Zorg en Onderwijs (Care and Education) Integrated services that bridge healthcare support with educational support for clients who need help across both domains.
• Bengels (Low-threshold learning and work placements) Low-threshold learning and work placement services for youth at risk of dropping out or falling between school and work, designed as a 'laagdrempelige leerwerkplek'.
• EMDR (Eye Movement Desensitization and Reprocessing) Eye Movement Desensitization and Reprocessing therapy for trauma treatment, delivered to clients who require trauma-focused intervention.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jeugdformaat: The Hague-based youth and family care organization offering ambulant werk, family treatment, and specialized youth programs — closely matches Self's service portfolio and ambulatory delivery.
• Pluryn: Large Dutch youth and disability care provider offering ambulatory, residential, and family treatment services under Jeugdwet/Wmo/Wlz frameworks — directly comparable to Self's multi-framework, multi-modality youth care model.
• Levvel: Amsterdam-based youth mental health and behavioral care provider offering outpatient treatment, family interventions, and specialized youth programs comparable to Self's KICK and gezinsbehandeling offerings.
• Pactum Jeugdzorg: Dutch youth care organization providing ambulant werk, family treatment, and specialized youth programs under Jeugdwet, with a multi-region operating footprint comparable to Self's model.
• Youz (Parnassia Groep): Specialized youth mental health division of Parnassia Groep providing outpatient and ambulatory mental health services for children and adolescents across the Netherlands.
• De Hoop ggz: Dutch mental health and addiction treatment provider offering outpatient and ambulatory programs, including youth and family services, operating under similar Dutch healthcare frameworks.
• Intermetzo: Dutch provider of youth mental health and family treatment services, including ambulatory and residential care, operating under similar Dutch statutory frameworks as Self.

Broad incumbents

• Eleos: Dutch mental health provider offering outpatient treatment, family interventions, and specialized youth care programs — broader regional coverage but overlapping service categories with Self.
• Cardea Jeugdgezondheidszorg: Dutch youth and family services organization providing ambulant werk, family treatment, and integrated care-education programs under Jeugdwet/Wmo — overlapping service lines with Self's portfolio.

Regional players

• GGZ Oost Brabant: Regional mental health provider in the same North Brabant geography as Self, offering outpatient mental health and addiction services — overlapping referral market and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/selfdoenwatwerkt
• LinkedInlinkedin.com/company/self-doen-wat-werkt
• Instagraminstagram.com/selfdoenwatwerkt
• TikToktiktok.com/@self_doenwatwerkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Self Doen Wat Werkt