PROTYM

What PROTYM does

PROTYM is a French electronic article surveillance (EAS) specialist founded in 2009 and headquartered in Saint-Just, with a second operational office in Chanteloup en Brie. The company manufactures, distributes, and installs anti-theft gates, badges, adhesive labels, spider cable locks, and accessories targeting retail businesses across France, with an end-to-end model spanning consultation, technical site installation (typically 1-4 hours), and nationwide after-sales maintenance. The portfolio is built on two underlying technologies — Radio-Frequency (RF 8.2MHz) and Acousto-Magnetic (AM 58KHz) — offered through PROTYM-branded gates (PHR 500, DG NOIR Multiplex, PLEXI VISION IV) as well as authorized distribution of premium global brands Sensormatic and Nedap.

The go-to-market is sales-led and B2B, combining direct enterprise field sales with quote-based system design for larger installations and an e-commerce boutique for SMB self-service purchases of consumables. Unit pricing ranges roughly €1,500-€2,500 HT per installed system, with the company claiming payback typically under one year for retailers facing losses of up to 5% of turnover to shoplifting. Revenue mechanics mix one-time hardware sales, bundled professional installation, and a growing managed-service layer through SAV (after-sales) repair, relocation, and trade-in programs covering all brands and technologies. Customer concentration is diversified across verticals including pharmacies, ready-to-wear, multimedia, perfumeries, opticians, bookstores, DIY/garden, sports, motorcycle, large surfaces, and automotive/industrial accounts, with named logos including Prada, Orchestra, Nature & Découvertes, LDLC, King Jouet, Cash Converters, Nocibé, and Renault Trucks.

PROTYM has expanded its product surface beyond traditional EAS into adjacent security categories: METAL GUARD aluminum-bag detection, SUPERIOR Outdoor remote-trigger alarms, wireless video surveillance kits, and Dahua-powered AI cameras for person detection, security perimeter alerts, and customer counting. The company is privately held as a SARL with €30,000 registered capital, employs 11-50 people, has no disclosed external funding, and operates exclusively in the French market under founders and technicians carrying 30 years of collective EAS experience.

Name

PROTYM

Legal name

PROTYM sarl

Website

https://protym.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electronic Article Surveillance (Retail Anti-Theft Systems)

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)

Keywords

• Electronic article surveillance
• Retail anti-theft systems
• RFID security gates
• Security tags and labels
• Retail loss prevention

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Anti-theft Equipment Sales: Sale of anti-theft systems including gates/portiques, tags, labels, badges, spiders, and accessories. Products sold through e-commerce boutique and quote-based sales for larger installations.
2. Installation Services: Professional installation of anti-theft systems by qualified technicians. Installation typically takes 1-4 hours depending on site configuration. Included in overall system pricing.
3. Maintenance and After-Sales Service (SAV): Technical interventions on deficient installations across France. Services include repair, relocation, reinstallation, and trade-in programs for technological upgrades. Supports all brands and technologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PROTYM manufactures, distributes, and installs Electronic Article Surveillance (EAS) anti-theft systems for retail stores across France. The offering centers on RF (8.2MHz) and AM (58KHz) anti-theft gates, complemented by a full range of consumable security tags, hard badges, self-adhesive labels, spider cable locks, detachers, metal detection, remote-controlled alarms, and AI-powered video surveillance. Services include site consultation, professional installation (typically 1–4 hours) and nationwide after-sales maintenance.

Product overview

PROTYM is a French anti-theft (EAS - Electronic Article Surveillance) company founded in 2009, specializing in electronic security systems for retail environments. The product portfolio centers on two main anti-theft technologies: Radio-Frequency (RF at 8.2MHz) and Acousto-Magnetic (AM at 58KHz). Core products include RF gate systems (PHR 500, DG NOIR Multiplex, PLEXI VISION IV, NEDAP FL 45) and AM gate systems (AM VISION V, SENSORMATIC SYNERGY), complemented by a full range of security tags and labels (MT 34, R50, Golf 55 badges, RF and AM self-adhesive labels, Spider cable locks), detachers, and accessories. PROTYM extends its offering into AI-powered video surveillance with Dahua cameras featuring computer vision for customer counting and security detection, metal detection systems (METAL GUARD), and remote-controlled alarm kits (SUPERIOR Outdoor). The company operates as a distributor/installer for Sensormatic (Johnson & Johnson) and Nedap brands alongside its own PROTYM-branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• PHR 500 PROTYM-branded entry-level RF (8.2MHz) anti-theft gate, available in mono-antenna or bi-antenna configurations, designed for small boutiques and independent stores.
• DG NOIR Multiplex PROTYM-branded black aluminum RF (8.2MHz) anti-theft gate featuring Multiplex 3D detection concentrated on three axes (x, y, z) with a 15% performance improvement.
• PLEXI VISION IV PROTYM-branded transparent plexiglas RF (8.2MHz) anti-theft gate with Multiplex 3D technology on 4 loops, featuring permanent lighting and integrated design that blends with store décor.
• NEDAP FL 45 Premium RF (8.2MHz) anti-theft gate featuring NEDAP's Orientation Independent Detection (OID) technology, DSP high-speed processing, and optional integrated RFID, metal detection, and customer counting cell.
• AM VISION V PROTYM-branded bestseller AM (Acousto-Magnetic 58KHz) anti-theft gate with jammer detection, available in white or black, designed for standard entrances up to 1.4m passage width.
• Sensormatic Synergy Premium Sensormatic AM (Acousto-Magnetic) anti-theft gate available in 2.0M and 2.5M detection ranges, with options including Back Field Reduction, jammer detection, and integrated metal detection.
• RF 8.2MHz Self-Adhesive Labels (Étiquette autocollante RF 8.2MHz) Self-adhesive RF labels at 8.2MHz frequency, available in 4x4cm or 5x5cm sizes, white or with barcode, deactivatable or non-deactivatable; detection range up to 1.8m.
• AM 58KHz Sensormatic Self-Adhesive Labels (Étiquette autocollante AM 58KHz) High-quality Sensormatic AM self-adhesive labels at 58KHz, available in white or with barcode, in perforating or non-perforating versions; detection range up to 2.4m.
• Badge MT 34 RF 8.2MHz High-end RF security badge at 8.2MHz, 34mm diameter with metal nail fixation, detachable only with a double-force detacher.
• Badge R50 RF 8.2MHz RF security badge at 8.2MHz, 50mm diameter, available in black or white with domed metal nail fixation.
• Badge Golf 55 RF 8.2MHz RF security badge at 8.2MHz, 55mm diameter with metal domed nail fixation.
• Spider Grand Modèle Large spider cable lock for RF 8.2MHz systems, 95cm cable length, 70mm diameter, nylon-coated steel cable and approximately 5-year average battery life.
• Spider Petit Modèle Small spider cable lock for RF 8.2MHz systems, 24cm cable length, 45mm diameter, nylon-coated steel cable and approximately 5-year average battery life.
• Kit SUPERIOR Outdoor Invisible remote-controlled alarm kit compatible with all anti-theft systems, allowing staff to discreetly trigger an alarm via remote control when suspicious client behavior is detected; fully integrated inside the gate.
• METAL GUARD Metal detection system designed to detect aluminum bags and prepared jackets, preventing bypass of conventional anti-theft gates; up to 1.8m detection distance and can be coupled with any plexiglas anti-theft system with beeper alert.
• Wireless Video Surveillance Kit (Kit vidéo sans fil) Wireless video surveillance kit for retail stores using Dahua AI-powered cameras with computer vision for person detection, security perimeter, zone alerts, and real-time customer counting.
• Detachers (Détacheurs) Range of universal AM and RF detachers for removing security badges from products, available in recessed, Golf-secure, portable, and universal models.
• Élingue avec boucle et clou Cable loop with buckle and nail for securing products: 170mm length, 2g weight, black nylon-coated steel cable.
• Portable Detector EC-HT03 Portable EAS detector (model EC-HT03) used to scan for active AM 58KHz badges and labels.

Quantifiable outcome

• Shoplifting represents up to 5% of turnover for certain businesses; anti-theft investment amortized in less than one year
• +7 more outcomes

Named customers15 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Sensormatic (by Johnson & Johnson)coreTechnology or IntegrationPROTYM is a distributor and installer of Sensormatic anti-theft systems. Sensormatic is globally recognized as the best producer of anti-theft systems, from labels to gates to deactivators. PROTYM offers Sensormatic products including Synergy gates (2.0M and 2.5M), Ultra gates, and Sensormatic quality labels. Sensormatic technology (Acousto-Magnetic 58KHz) allows greater spacing between antennas while improving detection.
• NedapcoreTechnology or IntegrationPROTYM is a distributor and installer of Nedap anti-theft systems. Nedap is a major and prestigious player in anti-theft gates with innovative OID (Orientation Independent Detection) technology. PROTYM offers Nedap FL 45 gates with RFID integration option and integrated metal detection. Nedap gates feature DSP high-speed processing and 24V low voltage power supply.
• French Manufacturing PartnerssupportingStrategic or Co-development PartnerPROTYM works with French partners for thermoforming, machining, bending, assembly, and polishing. Their expertise enables production of adapted products with European standards guarantees. This supports PROTYM's commitment to reducing carbon footprint in sustainable development actions.
• Dahua SecuritysupportingTechnology or IntegrationPROTYM offers Dahua AI-powered intelligent cameras for video surveillance integration. Dahua cameras feature artificial intelligence for person detection, security perimeter establishment, zone alerts, and customer counting capabilities. These cameras complement PROTYM's anti-theft systems for maximum security.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nedap Retail: Dutch manufacturer of premium EAS gates (FL 45 with OID technology) and RFID inventory solutions. PROTYM is a listed distributor/installer of Nedap products in France; Nedap also serves retail accounts directly across Europe, overlapping in target customer and product category.
• Checkpoint Systems: Global leader in retail EAS, RFID, and merchandise visibility solutions. Directly competes with PROTYM as an EAS gate and label vendor, but operates at global scale with proprietary source-tagging and inventory analytics platforms, serving the same retail verticals (apparel, electronics, pharmacies).
• Stanley Security: Division of Stanley Black & Decker providing integrated retail security including EAS, video surveillance, and access control across France. Larger portfolio player competing with PROTYM for retail loss-prevention contracts, especially among multi-site enterprise clients.
• Securitas France: Swedish-origin global security services group with significant French retail-security operations combining EAS installation, monitoring, and manned guarding. Competes with PROTYM on integrated retail-security solutions and has substantially larger scale and service breadth.
• Sensormatic Solutions (Johnson & Johnson): World-leading EAS manufacturer (Acousto-Magnetic 58KHz) and a core technology partner of PROTYM. While PROTYM distributes Sensormatic Synergy gates and labels, Sensormatic also sells directly to large French retailers, making it both supplier and competitor in the same vertical.

Others

• Axis Communications: Network camera and video analytics provider (now part of Canon) often integrated into retail security solutions. Comparable to PROTYM's surveillance and analytics ambitions, though Axis is a component supplier rather than a turnkey retail-loss-prevention specialist.
• Hikvision: Global AI video surveillance manufacturer with deep retail and loss-prevention verticals. Indirectly comparable to PROTYM's growing AI-camera business as an alternative supplier of AI-driven people-counting and perimeter-detection cameras for French retail.
• Dahua Technology: Chinese AI camera and video surveillance manufacturer serving as PROTYM's technology partner for computer vision security. Related through PROTYM's retail AI-camera offering and Dahua's broader retail-security solutions, but not a direct EAS gate competitor.

Direct peers

• TAG Systems: Italian-headquartered specialist in EAS labels, hard tags, and security gates serving apparel and retail. Comparable to PROTYM as a focused EAS specialist with branded products and installation services for European retail verticals, though at broader geographic scale.
• Survision: French EAS and RFID label manufacturer serving European retail, automotive, and library markets. Directly competes with PROTYM's RF label and tag business with comparable technology (RF/AM) and overlapping customer base in French retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PROTYM_France
• Instagraminstagram.com/protym_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROTYM