Barsis
Barsis is a privately held Armenian multi-vertical trading company (founded 1998, Yerevan) that imports and distributes 260+ brands of construction materials, perfumery, and household goods through 27-32 retail stores, 600+ wholesale partners, 703+ L'Oréal sales points, and its own KALDO pipe-manufacturing brand, serving over 1 million end-consumers across Armenia.
- Company typePrivate
- Founded1998
- HeadquartersYerevan, Armenia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Barsis does
Barsis LLC is a privately held, multi-vertical Armenian trading company founded in 1998 and headquartered in Yerevan. Its core business is the import and distribution of construction materials, perfumery, cosmetics, and household goods, operating through 27-32 retail stores organized under three owned brands — Nor Tun (20 construction-material store-halls across Armenia), Mary (7 perfumery shops exclusive to 52+ international brands), and KALDO (proprietary manufacturing of metal-plastic and polypropylene pipes since 2009, ISO 9001:2008 certified) — supplemented by a 703+ sales-point distribution network serving as the official L'Oréal representative in Armenia since the company's inception.
The company has grown from a single store with 12 employees to approximately 700 staff across retail, wholesale, manufacturing, and services. It imports 260+ brands from 17 countries (primarily Europe and Asia), holds a 38,000 sq m warehousing footprint, and operates a Service Center providing design, installation, and warranty/post-warranty maintenance for more than 70,000 installed boilers and air-conditioning units under 1,000+ product categories. The revenue mix is spread across one-time retail and wholesale transactions, proprietary KALDO hardware sales, and recurring installation/maintenance service contracts.
Barsis generates revenue through four parallel streams: (1) retail sales via owned Nor Tun, Mary, and KALDO storefronts; (2) wholesale distribution to 600+ partner buyers and independent retailers across Yerevan and all regions of Armenia; (3) own-brand manufacturing and sale of KALDO piping and fittings; and (4) installation, design, and maintenance services for heating/cooling systems and interior finishing products. The go-to-market combines direct retail, multi-tier wholesale/Channel-partner relationships, and enterprise sales for construction projects, with family-controlled ownership (Barseghyan family board members) and no disclosed external equity capital.
Barsis firmographics
Firmographics- Name
- Barsis
- Legal name
- «ԲԱՐՍԻՍ» ՍՊԸ (BARSIS LLC)
- Website
- https://barsis.am
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Barsis is a privately held Armenian multi-vertical trading company (founded 1998, Yerevan) that imports and distributes 260+ brands of construction materials, perfumery, and household goods through 27-32 retail stores, 600+ wholesale partners, 703+ L'Oréal sales points, and its own KALDO pipe-manufacturing brand, serving over 1 million end-consumers across Armenia.
- Ownership category
- akta.pro rank
Where Barsis is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Barsis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales: Barsis operates 27-32 retail stores across its own branded chains — Nor Tun (construction materials), Mary (perfumery), Kaldo — selling directly to end consumers in Armenia.
- Wholesale Distribution: Barsis distributes over 260 brands of construction materials, cosmetics, perfumery, and household goods to more than 600 wholesale buyers and retail establishments across Yerevan and all regions of Armenia.
- KALDO Manufacturing: Barsis manufactures and sells its own KALDO-branded metal-plastic and polypropylene pipes and fittings, representing a proprietary production revenue stream.
- Installation and Maintenance Services: The affiliated service center provides design and installation of heating and cooling systems, plus warranty and post-warranty maintenance for 70,000+ boilers and air conditioners. The service center also offers installation of approximately 1,000 product categories including sanitary ceramics, suspended ceilings, laminate floors, and interior doors.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Barsis product offering
Product offeringCore offering
Barsis is a multi-vertical Armenian trading company that imports, wholesales, and retails building materials, perfumery, cosmetics, and household goods through its own retail chains (Nor Tun, Mary) and a 600+ partner wholesale network. The company also manufactures KALDO-branded metal-plastic and polypropylene pipes and fittings domestically, and provides professional installation and maintenance services for heating and cooling systems covering 70,000+ units.
Product overview
Barsis is a multi-industry trading company operating as a wholesale and retail distributor across three main verticals: construction materials (Nor Tun chain and Kaldo manufacturing brand), perfumery/cosmetics (Mary chain), and L'Oréal beauty products. The company imports over 260 brands of building materials, cosmetics, and household goods from Europe and Asia, operates 27+ stores, and maintains approximately 38,000 square meters of warehouse space.
Differentiator
Problem solved
Functional benefit
Brands
- Nor Tun (Նոր Տուն): Leading chain of construction materials and renovation products stores in Armenia with over 1 million satisfied customers. Operates 20 stores across Armenia, offering heating/cooling systems, ceramic tiles, laminate floors, wallpaper, and more.
- KALDO
- Mary (Մերի)
- Arome (L'Oreal Department)
Products and services
- Nor Tun Retail Chain Retail chain of 20 construction materials and renovation products stores across Armenia, offering heating/cooling systems, ceramic tiles, laminate floors, wallpaper, doors, sanitary ware, and wall coverings to end consumers and small contractors, with over 1 million satisfied customers served.
- KALDO Pipe and Fittings Manufacturing In-house manufacturing of KALDO-branded metal-plastic and polypropylene pipes and fittings for hot and cold water systems, with expanded product range including hoses, fittings, valves, fume systems, siphons, metal sinks, faucets, showers, pumps, and tools for wholesale and retail distribution.
- Mary Perfumery Retail Chain Retail chain of 7 perfumery and cosmetics stores across Armenia (including Abovyan 31, Northern Avenue, and Megamall Armenia locations) serving as the exclusive official importer of over 52 international fragrance and cosmetics brands for Armenian consumers.
- L'Oréal Brand Distribution in Armenia Exclusive distribution of L'Oréal Group brands in Armenia including Garnier, L'Oréal Paris, Maybelline, Giorgio Armani, Lancôme, Yves Saint Laurent, Biotherm, Valentino, Prada, and Maison Margiela, distributed through 703+ sales points with a dedicated 35-person team.
- Wholesale Distribution of Construction Materials, Cosmetics, and Household Goods Wholesale distribution of 260+ imported brands of construction materials, cosmetics, perfumery, and household goods to more than 600 wholesale buyers and retail establishments across Yerevan and all regions of Armenia, leveraging approximately 38,000 sq m of warehousing.
- Heating, Cooling, and Interior Installation and Maintenance Services Design, installation, and warranty/post-warranty maintenance services for heating and cooling systems (covering 70,000+ boilers and air conditioners), plus installation services for approximately 1,000 product categories including sanitary ceramics, suspended ceilings, laminate floors, and interior doors for residential, commercial, and industrial buildings.
Quantifiable outcome
- 1 million+ satisfied customers served through the Nor Tun chain alone.
- +3 more outcomes
Companies that use Barsis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Barsis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Barsis partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- L'OréalcoreBarsis has been the official representative of L'Oréal in Armenia since 1998, distributing Garnier, L'Oréal Paris, and Maybelline brands through 703+ sales points with a dedicated 35-person team. The company also distributes L'Oréal Luxe brands including Giorgio Armani, Lancôme, Yves Saint Laurent, Biotherm, Valentino, Prada, and Maison Margiela.
- KALDO (internal brand)coreKALDO is Barsis's own manufacturing brand launched in 2009, producing metal-plastic and polypropylene pipes. ISO 9001:2008 certified. The brand represents Barsis's own-production capability.
- FonditalmajorFondital is an Italian heating systems brand. Barsis is the official importer and representative of Fondital in Armenia, hosting training sessions and receiving brand representatives for staff education.
- ClassenmajorClassen is a German laminate flooring brand. Barsis conducts joint sales competitions with Classen and organizes factory visits for top-performing employees.
- MarburgmajorMarburg is a German wallpaper brand. Barsis organizes factory visits for top sales performers and joint competitions with the Marburg brand.
- ArgentamajorArgenta is a Spanish ceramic tile brand. Barsis conducts joint training sessions with Argenta representatives for Nor Tun store staff.
- InglotmajorInglot is a Polish cosmetics/makeup brand. Inglot specialists conduct training for Mary store chain employees in Armenia.
- ITAP S.p.A.majorITAP is an Italian company producing components for heating systems and sanitary ware. Barsis employees visited ITAP's factories in Lumezzane and Rodengo-Saiano, Italy for training on production processes.
- SOS Children's Villages ArmeniaminorCharitable partnership for the 'Happy New Year with Nor Tun' campaign, where Nor Tun donates 1,000 AMD per new Telegram subscriber to provide New Year gifts to children from disadvantaged families.
Scale indicators13 records
Recent moves11 records
Expansion highlights5 records
Barsis competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Barsis social profiles
Digital presenceBarsis compliance and trust
Trust signalCompliance3 records
Barsis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barsis leadership team
Management profileNumber of profiles
Profiles21 records
Barsis subsidiaries and ownership
Company hierarchySubsidiaries3 records
Barsis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barsis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barsis
What does Barsis do?
Barsis is a multi-vertical Armenian trading company that imports, wholesales, and retails building materials, perfumery, cosmetics, and household goods through its own retail chains (Nor Tun, Mary) and a 600+ partner wholesale network. The company also manufactures KALDO-branded metal-plastic and polypropylene pipes and fittings domestically, and provides professional installation and maintenance services for heating and cooling systems covering 70,000+ units.
Is Barsis a public or private company?
Barsis is a private company. It is classified as family owned and is currently operating.
When was Barsis founded?
Barsis was founded in 1998. It employs 501 to 1,000 people.
Where is Barsis based?
Barsis is headquartered in Yerevan, Armenia, in the Asia region.
How does Barsis make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are wholesale Distribution, KALDO Manufacturing and installation and Maintenance Services.
Does Barsis have an API?
No public API is recorded for Barsis.