RADII
RADII is an independent digital media platform publishing editorial and original video content about Chinese and broader Asian youth culture for global audiences, monetizing through advertising, branded content partnerships, events, and a weekly newsletter.
- Company typePrivate
- Founded2017
- HeadquartersShanghai, China
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What RADII does
RADII is an independent digital media platform operating a multi-brand content business focused on Chinese and broader Asian youth culture. The platform is built around an owned website (radii.co) that publishes editorial content across six verticals: Pulse (music, fashion, entertainment), Discover (food, travel, heritage), Future (tech, AI, gaming), Viewpoints (opinion), Style, and Feast. RADII extends this core editorial product into original video IP through a portfolio of sub-brands including Slice for a Slice, RADII Voices, RADII Scope, SNAPS, ONE TAKE, INTO THE NIGHT, Stories on Canvas, and Way of the Warrior, and into audio through podcasts and a weekly email newsletter. Content is distributed globally through owned social channels on Instagram, TikTok, Twitter/X, and Facebook, targeting international readers, viewers, and followers interested in Asian cultural perspectives beyond Western media framing.
The underlying technology is a standard digital content management and distribution stack — editorial publishing systems, video production pipelines, podcast production, and newsletter distribution infrastructure. RADII maintains a career page and operates from Shanghai, with a headcount in the 11-50 range. The company's go-to-market is content-led growth: organic editorial and video content builds global audience, which then supports revenue through advertising, sponsored/branded content partnerships (e.g., the East West Bank 'Stories on Canvas' collaboration), event activations (e.g., RADII x Madame Ching Shanghai Smugglers Challenge), and newsletter subscriptions. RADII was founded in 2017, remains privately held, and has not disclosed external funding rounds or revenue.
RADII firmographics
Firmographics- Name
- RADII
- Legal name
- RADII
- Website
- https://radii.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RADII is an independent digital media platform publishing editorial and original video content about Chinese and broader Asian youth culture for global audiences, monetizing through advertising, branded content partnerships, events, and a weekly newsletter.
- Ownership category
- akta.pro rank
RADII industry classification
Industry- Product category
- Digital Media and Cultural Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industries
- Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG), Creator-Centric Short-Form Video Platforms (MPACAHAB)
Keywords
Where RADII is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
RADII business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising and Sponsorship: The platform likely generates revenue through advertising placements, sponsored content, and brand partnerships. Content featuring brands like East West Bank indicates sponsorship arrangements.
- Newsletter Subscription: RADII offers newsletter subscriptions delivering weekly top picks and exclusive content to subscribers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
RADII product offering
Product offeringCore offering
RADII is an independent digital media platform of artists, writers, and creators that publishes editorial articles, video series, and podcasts focused on Asian youth culture. It operates a central website (radii.co) organized into content verticals including Pulse (music, fashion, entertainment), Discover (food, travel, heritage), Future (tech, AI, gaming), Viewpoints, Style, and Feast, supported by a weekly newsletter and branded video series such as Slice for a Slice, RADII Voices, and RADII Scope.
Product overview
RADII is a multi-brand media platform of artists, writers, and creators dedicated to providing a window into the rarely explored sides of Asian youth culture. The platform operates across multiple content verticals including Pulse (music, fashion, entertainment), Discover (food, travel, heritage), Future (tech, AI, gaming), Viewpoints (opinion and analysis), and FEAST (food and drink). The core website serves as the central hub, supported by distinct video series brands including Slice for a Slice, RADII Voices, RADII Scope, SNAPS, ONE TAKE, INTO THE NIGHT, STORIES ON CANVAS, and WAY OF THE WARRIOR. The company also operates a weekly newsletter and produces content in partnership with East West Bank through the Stories on Canvas initiative.
Differentiator
Problem solved
Functional benefit
Brands
- RADII Videos: Video content series including One Take, Into the Night, Stories on Canvas, Way of the Warrior
- RADII Podcasts
- RADII Newsletter
Products and services
- RADII Content Platform (radii.co) A digital editorial platform delivering articles, videos, and podcasts covering Asian youth culture across verticals such as Pulse (music, fashion, entertainment), Discover (food, travel, heritage), Future (tech, AI, gaming), and Viewpoints, targeted at global audiences interested in Asian cultural trends.
- RADII Weekly Newsletter A weekly email newsletter distributing curated content, top picks, and exclusive stories from the RADII editorial team to individual subscribers.
Companies that use RADII
Customer profileSegments1 record
Ideal customer profiles1 record
RADII technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RADII partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- East West BankminorRADII collaborates with East West Bank on the 'Stories on Canvas' project, featuring branded content series showcasing Asian cultural stories. This appears to be a content partnership where RADII produces stories for East West Bank's platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
RADII competitors and assessment
Company assessmentDirect peers
- The Beijinger: The Beijinger is an English-language media brand covering lifestyle, culture, events, food, and community in China. It shares RADII's mix of editorial content, branded event collaborations, and lifestyle-oriented coverage of Chinese urban culture aimed at foreign and bilingual audiences.
- That's Shanghai: That's (formerly That's Shanghai, that's Beijing, etc.) is an English-language China lifestyle media brand covering dining, nightlife, and culture. Overlap with RADII is direct: city-by-city China lifestyle coverage, multi-channel digital distribution, and an event/sponsorship monetization model very close to RADII's.
- The China Project: The China Project (formerly SupChina) is an English-language media and intelligence platform focused on China. It directly compares to RADII in its remit of translating China-centric topics—culture, business, policy—into English for international readers, with similar newsletter- and content-led distribution.
- Jing Daily: Jing Daily is an English-language B2B and consumer media brand covering luxury, fashion, and lifestyle trends in China. It is a direct peer to RADII in its English-language, China-anchored editorial model and in monetizing through branded content and sponsorship deals with global brands seeking Asia reach.
- Sixth Tone: Sixth Tone is a Shanghai-based, English-language news outlet covering Chinese society and culture. It is the closest direct peer to RADII: same geographic base, same English-language bridging role between China and global audiences, and overlapping coverage of culture, lifestyle, and social trends.
- Yicai Global: Yicai Global is the English-language news outlet of China's Yicai Media Group, covering China-focused business, tech, and culture stories. It is comparable to RADII in its role bridging Chinese stories to global English-speaking audiences, with overlapping coverage of culture, tech, and lifestyle.
Others
- Substack: Substack is a creator-newsletter publishing and subscription platform that powers independent writers. RADII uses a newsletter as one of its core distribution channels (RADII Weekly) and competes for the same creator-and-subscriber mindshare, making Substack an adjacent ecosystem enabler rather than a direct editorial competitor.
Broad incumbents
- Vice Media: Vice Media is a global incumbent in alternative, youth-oriented editorial and video. Compared with RADII, Vice is a much larger established player in youth-culture storytelling with similar brand-sponsored content and short-form video, but operating at global Western scale rather than RADII's Asia-anchored niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RADII social profiles
Digital presenceRADII financial estimates
Financial estimateRevenue estimate
Valuation estimate
RADII leadership team
Management profileNumber of profiles
RADII funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RADII M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RADII
What does RADII do?
RADII is an independent digital media platform of artists, writers, and creators that publishes editorial articles, video series, and podcasts focused on Asian youth culture. It operates a central website (radii.co) organized into content verticals including Pulse (music, fashion, entertainment), Discover (food, travel, heritage), Future (tech, AI, gaming), Viewpoints, Style, and Feast, supported by a weekly newsletter and branded video series such as Slice for a Slice, RADII Voices, and RADII Scope.
Is RADII a public or private company?
RADII is a private company. It is classified as unknown and is currently operating.
When was RADII founded?
RADII was founded in 2017. It employs 11 to 50 people.
Where is RADII based?
RADII is headquartered in Shanghai, China, in the Asia region.
How does RADII make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are newsletter Subscription.
Who are RADII's main competitors?
Direct peers on record are The Beijinger, That's Shanghai, The China Project, Jing Daily, Sixth Tone and Yicai Global. Substack is listed as an others. Vice Media is listed as a broad incumbent.
Does RADII have an API?
No public API is recorded for RADII.
What industry is RADII in?
RADII's product category is Digital Media and Cultural Publishing. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of MPACAHAG, Short-Form Video Discovery, Curation & Aggregation Platforms. Its NAICS code is 5162 and its SIC code is 7812.