Sociedad Peruana de Marketing

What Sociedad Peruana de Marketing does

Sociedad Peruana de Marketing is a Peruvian non-profit professional association founded in 2012 and headquartered in Miraflores, Lima. It operates as a membership-based community organization for marketing professionals in Peru, with its stated value proposition centered on connecting practitioners through events, educational resources, and networking opportunities. The association's primary digital presence is its website at spm.org.pe, and it operates with a small team of 11–50 employees consistent with a national professional society scale.

The organization's business mechanics follow a typical non-profit association model: revenue is most plausibly generated through membership dues, event ticket sales and sponsorships, training programs, and corporate partnerships, though none of these revenue streams are explicitly disclosed in the source data. Pricing, customer segments, and member tier structure are not publicly available. The source also does not disclose any proprietary technology stack, digital platform features, mobile applications, or integration capabilities — the only direct source content from the website was an unverified loading page rather than substantive product information.

The available evidence base is notably thin: there is no disclosed leadership team, no operating geographies beyond Peru, no funding rounds (consistent with non-profit status), no subsidiaries, no M&A history, no partnerships, and no certifications. The company description above is therefore grounded strictly in the firmographic snapshot and the short description provided; any deeper inference about go-to-market motion, technology architecture, or revenue mechanics would exceed the evidence in the input.

Name

Sociedad Peruana de Marketing

Legal name

Sociedad Peruana de Marketing

Website

https://spm.org.pe

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Sociedad Peruana de Marketing is a Peruvian non-profit professional association founded in 2012 and based in Miraflores, Lima, that connects marketing professionals through events, resources, and networking opportunities. It operates with a small staff of 11–50 employees serving the domestic Peruvian marketing community.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Marketing professional association
• Marketing networking events
• Professional community building
• Marketing education resources
• Industry networking Peru

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Sociedad Peruana de Marketing operates as a professional association that connects marketing professionals in Peru through events, educational resources, and networking opportunities. The organization serves as a community platform for practitioners seeking professional development and industry connections. [Inferred from firmographic description and non-profit classification]

Product overview

No product information available. The source page displays a loading/verification screen ("One moment, please...") rather than company content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Others

• ESOMAR: Global market research and insights association serving research, marketing, and opinion professionals. Adjacent professional society with comparable member services and event portfolio.

Direct peers

• Chartered Institute of Marketing (CIM): UK-based professional body for marketers providing qualifications, events, and member services. Same professional-association model targeting individual marketing practitioners, with a stronger certification focus.
• Canadian Marketing Association (CMA): National marketing association in Canada delivering events, awards, and member programs. Similar structure to SPM with a stronger emphasis on corporate membership and corporate responsibility programs.
• American Marketing Association (AMA): The largest marketing professional association in the US, offering events, training, certification, and networking for marketing practitioners. Directly comparable business model to SPM as a professional society serving marketers.
• Asociación Peruana de Agencias de Publicidad (APAA): Peruvian trade association of advertising agencies, serving a closely related advertising and marketing audience. Overlapping membership pool and similar event-driven model within the same geography.
• IAB Perú: Peruvian chapter of the Interactive Advertising Bureau, representing digital marketing and advertising professionals. Directly competes for the same Peru-based marketing practitioner audience.

Regional players

• Associação Brasileira de Marketing de Vendas (ABMN): Brazilian marketing and sales association offering events, courses, and networking. Comparable professional-association model within a Latin American market adjacent to Peru.
• Australian Marketing Institute (AMI): Australia's professional body for marketers, providing continuing education, events, and member accreditation. Comparable professional-society model in a different but analogous English-speaking market.
• Asociación Mexicana de Marketing (AMM) / Consejo Mexicano de Marketing: Mexican marketing association serving professionals and brands across Mexico. Closest regional peer given shared Latin American context and Spanish-language membership base.
• Círculo de Marketing de Córdoba / Club de Marketing de Rosario: Argentine regional marketing clubs providing events and networking for local marketers. Similar association structure but operating in Argentina rather than Peru.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SPMPERU
• LinkedInlinkedin.com/company/sociedad-peruana-de-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sociedad Peruana de Marketing