St. Johns County Visitors and Convention Bureau
St. Johns County Visitors and Convention Bureau is a tax-funded destination marketing organization that promotes Florida's Historic Coast (St. Augustine, Ponte Vedra Beach, and surrounding beaches) to leisure travelers, meeting planners, wedding parties, and group organizers through content, events, and visitor services.
- Company typePrivate
- Founded2023
- HeadquartersSaint Augustine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What St. Johns County Visitors and Convention Bureau does
St. Johns County Visitors and Convention Bureau is a destination marketing organization (DMO) operating under the legal name St. Augustine, Ponte Vedra and The Beaches Visitor and Convention Bureau, headquartered at 29 Old Mission Ave, St. Augustine, Florida. The entity functions as a quasi-governmental nonprofit funded through local tourist development taxes and visitor-related fees, and it promotes a 42-mile stretch of Florida's Historic Coast spanning St. Augustine (founded 1565, the oldest European-established city in the United States), Ponte Vedra Beach, and seven named beachfront locations. Its primary beneficiaries are the local tourism economy — hotels, resorts, B&Bs, restaurants, breweries, golf courses, attractions, and event venues — and its primary audiences are leisure travelers, meeting and event planners, wedding parties, sports organizers, religious retreat groups, and tour operators. The organization does not sell products; it provides marketing, content, and visitor services at no direct cost to travelers.
The DMO's product surface is a unified destination platform built around floridashistoriccoast.com and distributed across e-newsletters, print visitor guides, branded social hashtags, physical visitor centers, press releases, and owned media channels (FHC Radio, FHC Live TV). Core product categories include beaches and outdoor activities, attractions and sightseeing, accommodations search, golf (12+ championship courses), food and drink, live music, an annual events calendar, meetings and conventions support with RFP submission, and weddings. Sub-products include the Sing Out Loud Music Festival (September 2026), the Fort Mose Jazz & Blues Series (February 2027), and the Florida Skimboarding Pro/Am Tournament (August 2026). The organization has no disclosed proprietary technology stack, API, or mobile application; its underlying technology is a content publishing platform with supporting email and broadcast channels.
The go-to-market motion is event-driven and content-led: the bureau produces or co-produces signature events that drive headline demand, supports them with year-round blog content, email newsletters, and social media engagement, and distributes visitor guides through physical and digital channels. Revenue mechanics are tax-based rather than commercial — tourist development taxes and visitor-related fees fund marketing operations, partner promotion, and event production. The bureau's 2026 strategic emphasis is the 'Celebrate America's 250th in the Nation's Oldest City' programming track and a partnership with Pensacola under the 'From the 1500s, With Love' campaign, both of which operationalize the destination's heritage positioning into a multi-year demand-generation platform.
St. Johns County Visitors and Convention Bureau firmographics
Firmographics- Name
- St. Johns County Visitors and Convention Bureau
- Legal name
- St. Augustine, Ponte Vedra and The Beaches Visitor and Convention Bureau
- Website
- https://FloridasHistoricCoast.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- St. Johns County Visitors and Convention Bureau is a tax-funded destination marketing organization that promotes Florida's Historic Coast (St. Augustine, Ponte Vedra Beach, and surrounding beaches) to leisure travelers, meeting planners, wedding parties, and group organizers through content, events, and visitor services.
- Ownership category
- akta.pro rank
St. Johns County Visitors and Convention Bureau industry classification
Industry- Product category
- Destination Marketing and Tourism Promotion
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)
Keywords
Where St. Johns County Visitors and Convention Bureau is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
St. Johns County Visitors and Convention Bureau business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations
Revenue model
- Tourism Promotion Funding: As a Visitors and Convention Bureau, the organization is funded through local tourist development taxes and visitor-related fees collected from the St. Augustine and Ponte Vedra Beach area. Revenue supports marketing the destination to potential visitors, supporting local tourism businesses, and hosting events.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
St. Johns County Visitors and Convention Bureau product offering
Product offeringCore offering
St. Johns County VCB is the official destination marketing organization promoting St. Augustine and Ponte Vedra Beach (Florida's Historic Coast) to leisure travelers, meeting planners, and wedding groups. It delivers visitor information, lodging directories, event calendars, meetings/convention support, and trip-planning guides, funded primarily through local tourist development taxes.
Product overview
St. Johns County Visitors and Convention Bureau operates Florida's Historic Coast as a unified destination marketing platform combining multiple tourism service categories. The platform integrates beach experiences (42 miles of beaches), accommodations (hotels to private rentals), attractions (outdoor, history, cultural), dining, live music, events, meetings, and weddings into a single resource. Key sub-products include the Sing Out Loud Festival (September 2026), Fort Mose Jazz & Blues Series (February 2027), and Florida Skimboarding Pro/Am Tournament (August 2026). The platform serves individual travelers, families, groups, meeting planners, and wedding parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Meetings and Conventions Support
- Destination Weddings Service
Quantifiable outcome
- Destination marketing supports the local tourism economy through promotion of 42 miles of beaches, over a dozen golf courses, and hundreds of local businesses.
Companies that use St. Johns County Visitors and Convention Bureau
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
St. Johns County Visitors and Convention Bureau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
St. Johns County Visitors and Convention Bureau partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pensacola, FloridacoreCollaborative marketing partnership between Pensacola and St. Augustine to celebrate America's 250th birthday through the 'From the 1500s, With Love' campaign. Both cities are among the oldest European settlements in North America, with St. Augustine founded in 1565 and Pensacola established in 1559. The campaign includes joint content, itineraries, and cultural events highlighting their shared historical significance.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
St. Johns County Visitors and Convention Bureau competitors and assessment
Company assessmentBroad incumbents
- Visit Tampa Bay: Regional DMO for the greater Tampa Bay area. Larger Florida destination bureau with broader geographic scope and budget; competes for Florida visitor share across leisure, sports events, and conventions.
- Visit Orlando: Major Florida destination marketing organization. Larger, better-funded DMO for Central Florida with overlapping leisure and meetings business; competes for share of Florida visitor spending and meeting planner attention but operates at significantly greater scale.
- Visit Florida: Statewide Florida tourism marketing corporation. Operates as the umbrella DMO coordinating promotion across all Florida regions including the subject company's territory; provides cooperative marketing funding and brand assets to regional bureaus like St. Johns County VCB.
Direct peers
- Explore Charleston: Convention and Visitors Bureau for Charleston, South Carolina. Similar-sized DMO marketing a historic coastal destination with beaches, plantations, and culinary tourism; directly comparable structure, scale, and visitor segment focus to the subject company.
- Visit Amelia Island: DMO for Amelia Island in Northeast Florida. Nearby regional competitor operating the same destination marketing model for a barrier island in the same broader Northeast Florida region; directly comparable scale, partner structure, and visitor segment mix.
- Visit Savannah: Destination marketing organization for Savannah, Georgia. Closely comparable DMO promoting a historic coastal Southern destination with colonial architecture, walking tours, and beach access; competes for heritage and leisure travel segments in the same broader Southeast market.
- Visit St. Pete/Clearwater: DMO for Pinellas County, Florida. Comparable Gulf Coast Florida destination bureau promoting beaches, culture, and events; competes for Florida coastal leisure visitors and meeting business in the same state marketing ecosystem.
Regional players
- Visit Jacksonville: Destination marketing organization for Jacksonville, Florida. Direct regional competitor and adjacent DMO serving a neighboring Florida destination with overlapping coastal and historic appeal; competes for Northeast Florida visitor share.
- Visit Pensacola: Official tourism marketing organization for Pensacola, Florida. Comparable DMO structure promoting a coastal Florida destination with deep historical roots (founded 1559); recently formed collaborative marketing partnership with the subject company for America's 250th campaign.
Emerging players
- Visit Tybee Island: Smaller destination marketing organization for Tybee Island, Georgia. Comparable small-scale DMO structure promoting a beach destination near historic Savannah; similar operational scale and segment focus but with weaker brand awareness.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
St. Johns County Visitors and Convention Bureau social profiles
Digital presenceSt. Johns County Visitors and Convention Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
St. Johns County Visitors and Convention Bureau leadership team
Management profileNumber of profiles
St. Johns County Visitors and Convention Bureau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
St. Johns County Visitors and Convention Bureau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about St. Johns County Visitors and Convention Bureau
What does St. Johns County Visitors and Convention Bureau do?
St. Johns County VCB is the official destination marketing organization promoting St. Augustine and Ponte Vedra Beach (Florida's Historic Coast) to leisure travelers, meeting planners, and wedding groups. It delivers visitor information, lodging directories, event calendars, meetings/convention support, and trip-planning guides, funded primarily through local tourist development taxes.
Is St. Johns County Visitors and Convention Bureau a public or private company?
St. Johns County Visitors and Convention Bureau is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was St. Johns County Visitors and Convention Bureau founded?
St. Johns County Visitors and Convention Bureau was founded in 2023. It employs 11 to 50 people.
Where is St. Johns County Visitors and Convention Bureau based?
St. Johns County Visitors and Convention Bureau is headquartered in Saint Augustine, United States, in the North America region.
How does St. Johns County Visitors and Convention Bureau make money?
One revenue line is on record: tourism Promotion Funding.
Who are St. Johns County Visitors and Convention Bureau's main competitors?
Broad incumbents on record are Visit Tampa Bay, Visit Orlando and Visit Florida. Direct peers are Explore Charleston, Visit Amelia Island, Visit Savannah and Visit St. Pete/Clearwater. Regional players are Visit Jacksonville and Visit Pensacola. Visit Tybee Island is listed as an emerging player.
Does St. Johns County Visitors and Convention Bureau have an API?
No public API is recorded for St. Johns County Visitors and Convention Bureau.
What industry is St. Johns County Visitors and Convention Bureau in?
St. Johns County Visitors and Convention Bureau's product category is Destination Marketing and Tourism Promotion. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAAAIAG, Sailing, Catamaran & Day-Cruise Excursions (nature-focused). Its NAICS code is 561591 and its SIC code is 7900.