STRND

What STRND does

STRND is the former brand name of The Dock Breda, an industrial event venue operated by Event Management Group (EMG) in Breda, Netherlands (Slingerweg 76, 4814AZ Breda). The venue operates three distinct multifunctional event spaces, Harbour (300-1,500 guests), Warehouse (80-250 guests), and Sunset Boulevard (80-350 guests), which can be combined for events of up to 2,100 guests. The site targets corporate enterprises (conferences, congresses, product launches, staff parties, team-building), private celebrations (weddings, anniversaries), and public events (festivals, concerts, community gatherings), supported by integrated catering, modern audiovisual infrastructure, and climate-controlled indoor air quality.

The core product offering is physical event space rental augmented by on-site services (catering, lighting, sound, event coordination). The company runs a B2B enterprise sales motion structured as a four-step funnel: quote request via the website, site visit and quote finalization, detail coordination two weeks prior to the event, and on-site execution. Pricing is not publicly disclosed and is delivered through personalized quotes based on guest count, space selection, and service requirements.

The business is privately held under Event Management Group, a strategic operating company controlling 10 event venue locations across the region. Distribution relies on direct sales, the EMG brand, and organic social channels (Facebook, LinkedIn, Instagram), with named enterprise customers including ING, ABN AMRO, Jumbo, Danone, Perfetti Van Melle, Kruidvat, Exact, Redken, NAC Breda, and Brand New Day. No funding rounds, M&A activity, or AI/technology capabilities are disclosed.

Name

STRND

Legal name

The Dock Breda

Website

https://strnd.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dock Breda (formerly STRND) is an industrial event venue in Breda, Netherlands, part of Event Management Group. It rents three flexible event spaces accommodating 80 to 2,100 guests to corporate enterprises, private celebrations, and public event organizers, supported by integrated catering and audiovisual services.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Venue Rental: Revenue generated from renting event spaces to corporate and private clients for various events including conferences, parties, weddings, and festivals. Booking process involves quote requests and site visits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

THE DOCK (formerly STRND) operates an industrial event venue in Breda, Netherlands offering three multifunctional event spaces — Harbour, Warehouse, and Sunset Boulevard — for events ranging from 80 to 2,100 guests. The venue supports corporate events, conferences, weddings, parties, festivals, and team-building activities, with integrated catering, lighting, sound services, and modern amenities.

Product overview

The Dock Breda is an industrial event venue offering three multifunctional spaces for events of 80 to 2,100 guests. The portfolio includes Harbour (large-scale corporate events for 300-1,500 guests), Warehouse (intimate celebrations for 80-250 guests), and Sunset Boulevard (outdoor-feel events for 80-350 guests). The venue supports diverse event types including corporate events, festivals, weddings, parties, and team-building activities, with integrated catering, lighting, and sound services.

Differentiator

Problem solved

Functional benefit

Products and services

• Harbour

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Event Management Group (EMG)coreOthersTHE DOCK is owned and operated by Event Management Group (EMG), a professional event management company with 10 venue locations. EMG provides operational infrastructure, brand backing, and years of event management experience to THE DOCK.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Beurs van Berlage: Historic event and congress venue in Amsterdam hosting corporate events, conferences, and large-scale gatherings. Operates as a broader, more established incumbent in the Dutch corporate event venue market.
• NBC Congrescentrum: Large Dutch congress and conference venue serving enterprise and government clients. Broader incumbent with larger scale but overlapping corporate event use cases.

Direct peers

• DeFabrique: Industrial event venue in Utrecht, Netherlands offering multiple combinable spaces for corporate events, weddings, and festivals. Closest comparable by concept (industrial character, multi-space, B2B and private clients).
• Tobacco Theater: Amsterdam event and theater venue hosting corporate events, product launches, and private celebrations. Comparable scale and use case mix for B2B and private events.
• Landgoed Groot Warnsborn: Estate-based event venue near Arnhem offering corporate meetings, weddings, and private events. Comparable Dutch venue serving similar B2B and private celebration segments.
• Evoluon: Iconic event venue in Eindhoven hosting corporate events, conferences, and private celebrations. Comparable multi-purpose event venue with distinctive architectural character.
• A'DAM Toren: Multi-purpose event venue in Amsterdam with several flexible spaces for corporate events, parties, and brand activations. Directly comparable multi-space B2B event venue concept.
• Kromhout Kazerne: Amsterdam event venue with flexible industrial spaces for corporate events, parties, and conferences. Directly comparable Dutch multi-space event venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/STRND
• LinkedInlinkedin.com/company/strand-binnen
• Instagraminstagram.com/strnd_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRND