STRND
The Dock Breda (formerly STRND) is an industrial event venue in Breda, Netherlands, part of Event Management Group. It rents three flexible event spaces accommodating 80 to 2,100 guests to corporate enterprises, private celebrations, and public event organizers, supported by integrated catering and audiovisual services.
- Company typePrivate
- Founded2013
- HeadquartersBreda, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What STRND does
STRND is the former brand name of The Dock Breda, an industrial event venue operated by Event Management Group (EMG) in Breda, Netherlands (Slingerweg 76, 4814AZ Breda). The venue operates three distinct multifunctional event spaces, Harbour (300-1,500 guests), Warehouse (80-250 guests), and Sunset Boulevard (80-350 guests), which can be combined for events of up to 2,100 guests. The site targets corporate enterprises (conferences, congresses, product launches, staff parties, team-building), private celebrations (weddings, anniversaries), and public events (festivals, concerts, community gatherings), supported by integrated catering, modern audiovisual infrastructure, and climate-controlled indoor air quality.
The core product offering is physical event space rental augmented by on-site services (catering, lighting, sound, event coordination). The company runs a B2B enterprise sales motion structured as a four-step funnel: quote request via the website, site visit and quote finalization, detail coordination two weeks prior to the event, and on-site execution. Pricing is not publicly disclosed and is delivered through personalized quotes based on guest count, space selection, and service requirements.
The business is privately held under Event Management Group, a strategic operating company controlling 10 event venue locations across the region. Distribution relies on direct sales, the EMG brand, and organic social channels (Facebook, LinkedIn, Instagram), with named enterprise customers including ING, ABN AMRO, Jumbo, Danone, Perfetti Van Melle, Kruidvat, Exact, Redken, NAC Breda, and Brand New Day. No funding rounds, M&A activity, or AI/technology capabilities are disclosed.
STRND firmographics
Firmographics- Name
- STRND
- Legal name
- The Dock Breda
- Website
- https://strnd.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Dock Breda (formerly STRND) is an industrial event venue in Breda, Netherlands, part of Event Management Group. It rents three flexible event spaces accommodating 80 to 2,100 guests to corporate enterprises, private celebrations, and public event organizers, supported by integrated catering and audiovisual services.
- Ownership category
- akta.pro rank
Where STRND is headquartered
LocationHeadquarters
- HQ city
- Breda
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
STRND business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Event Venue Rental: Revenue generated from renting event spaces to corporate and private clients for various events including conferences, parties, weddings, and festivals. Booking process involves quote requests and site visits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
STRND product offering
Product offeringCore offering
THE DOCK (formerly STRND) operates an industrial event venue in Breda, Netherlands offering three multifunctional event spaces — Harbour, Warehouse, and Sunset Boulevard — for events ranging from 80 to 2,100 guests. The venue supports corporate events, conferences, weddings, parties, festivals, and team-building activities, with integrated catering, lighting, sound services, and modern amenities.
Product overview
The Dock Breda is an industrial event venue offering three multifunctional spaces for events of 80 to 2,100 guests. The portfolio includes Harbour (large-scale corporate events for 300-1,500 guests), Warehouse (intimate celebrations for 80-250 guests), and Sunset Boulevard (outdoor-feel events for 80-350 guests). The venue supports diverse event types including corporate events, festivals, weddings, parties, and team-building activities, with integrated catering, lighting, and sound services.
Differentiator
Problem solved
Functional benefit
Products and services
- Harbour
Companies that use STRND
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
STRND technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STRND partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Event Management Group (EMG)coreTHE DOCK is owned and operated by Event Management Group (EMG), a professional event management company with 10 venue locations. EMG provides operational infrastructure, brand backing, and years of event management experience to THE DOCK.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
STRND competitors and assessment
Company assessmentBroad incumbents
- Beurs van Berlage: Historic event and congress venue in Amsterdam hosting corporate events, conferences, and large-scale gatherings. Operates as a broader, more established incumbent in the Dutch corporate event venue market.
- NBC Congrescentrum: Large Dutch congress and conference venue serving enterprise and government clients. Broader incumbent with larger scale but overlapping corporate event use cases.
Direct peers
- DeFabrique: Industrial event venue in Utrecht, Netherlands offering multiple combinable spaces for corporate events, weddings, and festivals. Closest comparable by concept (industrial character, multi-space, B2B and private clients).
- Tobacco Theater: Amsterdam event and theater venue hosting corporate events, product launches, and private celebrations. Comparable scale and use case mix for B2B and private events.
- Landgoed Groot Warnsborn: Estate-based event venue near Arnhem offering corporate meetings, weddings, and private events. Comparable Dutch venue serving similar B2B and private celebration segments.
- Evoluon: Iconic event venue in Eindhoven hosting corporate events, conferences, and private celebrations. Comparable multi-purpose event venue with distinctive architectural character.
- A'DAM Toren: Multi-purpose event venue in Amsterdam with several flexible spaces for corporate events, parties, and brand activations. Directly comparable multi-space B2B event venue concept.
- Kromhout Kazerne: Amsterdam event venue with flexible industrial spaces for corporate events, parties, and conferences. Directly comparable Dutch multi-space event venue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
STRND social profiles
Digital presenceSTRND financial estimates
Financial estimateRevenue estimate
Valuation estimate
STRND leadership team
Management profileNumber of profiles
STRND funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STRND M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STRND
What does STRND do?
THE DOCK (formerly STRND) operates an industrial event venue in Breda, Netherlands offering three multifunctional event spaces — Harbour, Warehouse, and Sunset Boulevard — for events ranging from 80 to 2,100 guests. The venue supports corporate events, conferences, weddings, parties, festivals, and team-building activities, with integrated catering, lighting, sound services, and modern amenities.
Is STRND a public or private company?
STRND is a private company. It is classified as corporate owned and is currently operating.
When was STRND founded?
STRND was founded in 2013. It employs 11 to 50 people.
Where is STRND based?
STRND is headquartered in Breda, Netherlands, in the Europe region.
How does STRND make money?
One revenue line is on record: event Venue Rental.
Who are STRND's main competitors?
Broad incumbents on record are Beurs van Berlage and NBC Congrescentrum. Direct peers are DeFabrique, Tobacco Theater, Landgoed Groot Warnsborn, Evoluon, A'DAM Toren and Kromhout Kazerne.
Does STRND have an API?
No public API is recorded for STRND.