What Amylon does

Amylon S.A. is a Romanian confectionery manufacturer headquartered in Sibiu (Șoseaua Alba Iulia, Nr. 70, 550052), operating under the heritage brand Feleacul, which traces its origin to 1918. The company produces seven core product categories of traditional Romanian sweets — halva (sunflower-seed based), rahat (Turkish delight), glucoză (glucose candy tablets), jeleuri (fruit jellies), pufarine (puffed-wheat breakfast cereal), dropsuri (hard candy drops), and nuga (honey-and-nut nougat) — across multiple SKUs and flavor variants such as cacao, merișoare, coconut, and forest/garden fruits. Manufacturing relies on traditional Romanian confectionery techniques with recipes preserved since 1918, and the Feleacul brand, logo, and product names are registered trademarks of Amylon S.A. (CUI RO787672). The company also maintains an English-language version of its website, suggesting at least a peripheral interest in non-Romanian audiences.

Name

Amylon

Legal name

S.C. Amylon S.A.

Website

https://feleacul.ro

Company type

Private

Founded year

1918

Operating status

Operating

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

Keywords

• Traditional confectionery
• Halva production
• Turkish delight
• Fruit jelly candy
• Romanian sweets

Headquarters

HQ city

Sibiu

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Amylon S.A. manufactures and sells traditional Romanian confectionery products under the Feleacul brand, following recipes that originate from 1918. Its portfolio covers seven categories: halva (sunflower-seed confection in classic, cacao, cranberry, raisin, and chocolate-bar formats), rahat (Turkish delight in fruit, cacao, and coconut variants), glucose tablets, fruit jellies, puffed wheat breakfast cereal, hard candy drops, and nougat with honey. Products are sold to Romanian consumers through retail outlets and the company's branded website.

Product overview

Amylon S.A. operates under the Feleacul brand, producing traditional Romanian sweets and confectioneries. The product portfolio includes seven core product categories: Halva (sunflower seed confection), Rahat (Turkish delight), Glucoză (glucose tablets), Jeleuri (fruit jellies), Pufarine (breakfast cereals), Dropsuri (hard candy drops), and Nuga (nougat). All products follow authentic recipes dating back to 1918, emphasizing traditional Romanian confectionery craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Feleacul: Traditional Romanian confectionery brand producing halva, rahat, glucoză, jeleuri, pufarine, dropsuri, and nuga since 1918.

Products and services

• Halva Traditional Romanian sunflower-seed halva confection made with authentic recipes maintained since 1918, available in multiple variants (classic, cacao, cranberry, raisins, chocolate bar) and pack sizes (30g, 200g, 300g, 400g); targeted at Romanian consumers seeking traditional desserts and nostalgic sweets.
• Rahat Traditional Turkish delight (rahat) confectionery available in fruit, cacao, and coconut flavors and in 100g, 250g, and 500g pack sizes; used by Romanian consumers as a holiday/celebration ingredient (notably in cozonac) and as a sweet snack.
• Glucoză (Glucose candy) Glucose candy tablets available in orange flavor and vanilla-with-vitamins variants in 50g and 100g pack sizes; targeted at Romanian consumers seeking everyday traditional sweets.
• Jeleuri (Fruit jellies) Fruit jellies made with fruit juice and pectin, available in forest-fruits and garden-fruits varieties in 150g packs; positioned as nostalgic everyday sweets for Romanian consumers.
• Pufarine (Puffed wheat cereal) Puffed wheat breakfast cereal with fruit flavors, available in 50g, 150g, and 300g pack sizes; positioned as a traditional Romanian breakfast option consumed with milk.
• Dropsuri (Hard candy drops) Hard candy drops available in milk, mint, and garden-fruits flavors in 80g packs; positioned as traditional everyday sweets for Romanian consumers.
• Nuga (Nougat) Traditional nougat confectionery made with honey and peanuts or blackcurrants, available in 65g packs; positioned as a heritage sweet for Romanian consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Mondelez International: Global snacks and confectionery powerhouse operating brands like Poiana in Romania. Comparable as a multinational confectionery incumbent with the capital and distribution scale Amylon lacks.
• Nestlé: Global food and confectionery conglomerate with extensive European distribution. Comparable to Amylon as a broad incumbent operating in confectionery and adjacent food categories across global markets.
• Haribo: Global leader in sugar confectionery (gummies, jellies, hard candy). Comparable to Amylon as a broad incumbent in the non-chocolate sugar confectionery category that competes for the same consumer sweet-snacking occasions.
• Bahlsen: German manufacturer of biscuits and confectionery products distributed across Europe. Comparable to Amylon as an established European CPG manufacturer producing baked and confectionery snacks.
• Perfetti Van Melle: Global confectionery group producing sugar candies, gums, and jellies. Comparable to Amylon in non-chocolate sugar confectionery manufacturing and retail distribution across European markets.
• Storck: German confectionery group producing toffees, gums, and sugar-based candies (e.g., Werther's Original). Comparable to Amylon in the non-chocolate sugar confectionery category with multi-country European distribution.
• Mars Wrigley: Global confectionery giant spanning gum, hard candy, jellies, and chocolate. Comparable to Amylon as a broad confectionery incumbent that competes for confectionery shelf space and consumer share-of-wallet in Europe.

Direct peers

• Kandia Dulce: Major Romanian confectionery manufacturer producing chocolate and sugar-based sweets for the domestic market. Directly comparable to Amylon as a heritage Romanian CPG confectionery brand serving Romanian consumers with overlapping retail channels.
• Poiana: Iconic Romanian confectionery brand (now under Mondelez) producing chocolates and sweets targeted at Romanian consumers. Directly comparable to Amylon's Feleacul brand as a heritage Romanian confectionery label with similar nostalgic positioning.
• Pambac: Romanian manufacturer of biscuits, wafers, and confectionery products serving the domestic market. Comparable to Amylon as a domestically rooted Romanian confectionery producer competing for similar retail shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Feleacul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amylon