Sanday's Bakeries
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sanday's Bakeries does
Sanday's Bakeries (legal entity: Sanday's Bakery Kitchen B.V.) is a Netherlands-based, privately held food-to-go producer and retailer founded in 2001 in Rotterdam as a family business. The company manufactures and sells fresh sandwiches, wraps, classic filled buns (broodjes), ready-to-heat items (including toasties), breakfast bowls, salad bowls, and panini's, positioning itself as the "No. 1 on-the-go brand" for ultra-fresh food-to-go in the Dutch market. Production is scaled to millions of ready-made units annually, combining what the company describes as artisanal craft with industrial volume.
The business operates a direct-to-consumer retail model through company-owned physical storefronts located in major Dutch cities, including the original Rotterdam location and the current Amsterdam headquarters at Portsmuiden 2. There are no disclosed wholesale, B2B, or online direct-to-consumer channels; all revenue is generated at the point of sale from individual consumers — primarily commuters, office workers, and travelers seeking fresh, convenient meals for work, home, or on-the-go consumption. The company emphasizes three brand pillars: innovation (international flavor profiles, new product development), quality (freshest ingredients, handcraft preparation), and sustainability (conscious choices in design, production, and raw materials).
Corporate structure is a Dutch B.V. (Besloten Vennootschap) — the Dutch private limited company form — with KVK number 32102488, registered office in Amsterdam, and no disclosed parent company, subsidiaries, institutional investors, or M&A activity. Headcount is stated at 51-100 employees, and no pricing, revenue, or financial figures are publicly disclosed. The company does not maintain a mobile application, has no published API or SDK, and reports no partnerships, patents, trademarks, certifications, or external awards in the available source material.
Sanday's Bakeries firmographics
Firmographics- Name
- Sanday's Bakeries
- Legal name
- Sanday's Bakery Kitchen B.V.
- Website
- https://sandays.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sanday's Bakeries industry classification
Industry- Product category
- Food-to-go retail
- NAICS
- Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA)
Keywords
Where Sanday's Bakeries is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Sanday's Bakeries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Food Sales: Sanday's generates revenue through direct retail sales of fresh food-to-go products at its own storefront locations. Customers purchase sandwiches, wraps, broodjes, ready-to-heat items, breakfast bowls, and salad bowls directly at the point of sale.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sanday's Bakeries product offering
Product offeringCore offering
Sanday's Bakeries produces and sells ultra-fresh, handmade food-to-go products, including sandwiches, wraps, classic filled buns, ready-to-heat items, breakfast bowls, salad bowls, and panini's. Products are manufactured at scale and sold directly to consumers through company-owned retail storefronts in the Netherlands, targeting urban on-the-go consumers such as commuters and office workers.
Product overview
Sanday's Bakeries is a single-product food-to-go company (not a software platform). The company operates as a unified offering producing ultra-fresh, handmade food-to-go products including Sandwiches, Wraps, Classic Buns, Ready to Heat items, Breakfast Bowls, Salad Bowls, and Panini's. All products are produced at scale (millions annually) as artisan-quality convenience foods designed for on-the-go consumption at home, work, or while traveling. The product portfolio centers on fresh prepared foods with international flavors.
Differentiator
Problem solved
Functional benefit
Products and services
- Sandwiches Freshly prepared sandwiches with international flavors, designed for on-the-go consumption by individual consumers at work, home, or while traveling.
- Wraps Ready-made wraps available in various international flavors, designed for convenient on-the-go consumption.
- Classic Buns Classic filled bread rolls prepared with craftsmanship and fresh ingredients, offered as part of Sanday's artisanal food-to-go product line.
- Ready to Heat Pre-packaged food items such as toasties designed to be heated by the consumer before eating.
- Breakfast Bowls Prepared breakfast bowls offering convenient morning meal options for on-the-go consumers.
- Salad Bowls Fresh salad bowls prepared with quality ingredients, positioned as healthy on-the-go meal options.
- Panini's Grilled panini sandwiches produced as part of Sanday's artisan food-to-go product line.
Companies that use Sanday's Bakeries
Customer profileSegments1 record
Ideal customer profiles1 record
Sanday's Bakeries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sanday's Bakeries partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Sanday's Bakeries competitors and assessment
Company assessmentDirect peers
- Bakker Bart: Major Dutch bakery chain with in-store and on-the-go offerings including filled broodjes, sandwiches and lunch items. Comparable as a Dutch fresh-food-to-go competitor operating physical retail storefronts in the same urban Dutch markets.
- Délifrance: European bakery-cafe chain offering fresh sandwiches, pastries, salads and coffee for on-the-go consumption across multiple European markets. Comparable in product mix (sandwiches/bakery-led grab-and-go), target commuter consumer, and store-based retail model.
- Subway: Global sandwich and wrap franchise with locations across the Netherlands, targeting the same on-the-go lunch/quick-meal consumer. Comparable in core product (made-to-order sandwiches and wraps) and grab-and-go use case, though broader global footprint and franchise model differ.
- Pret a Manger: UK-founded international chain selling freshly prepared sandwiches, wraps, salads and breakfast items for on-the-go consumption. Directly comparable in product mix, daypart coverage, freshness-led value proposition, and target commuter/office consumer.
- Bagels & Beans: Dutch bakery-cafe chain serving bagels, sandwiches, salads and breakfast items in a casual dine-in/takeaway format. Highly comparable to Sanday's in terms of Dutch food-to-go target audience, urban store footprint, and emphasis on freshness and quality.
Broad incumbents
- New York Pizza: Largest Dutch pizza delivery and takeaway chain with own-store retail locations across the Netherlands. Comparable as a Dutch food-to-go operator with overlapping urban storefront strategy and quick-meal target audience, though focused on pizza rather than sandwiches.
- Spar CityStore: Spar's urban convenience-store format operating across Dutch cities, offering ready-to-eat sandwiches, wraps, salads and snack foods. Comparable as a Dutch on-the-go competitor with broader convenience-store product mix and established urban footprint.
- Albert Heijn to go: Convenience-store format of the Netherlands' largest supermarket chain, offering grab-and-go sandwiches, wraps, salads and breakfast items at high-traffic Dutch locations. Comparable as a broad incumbent targeting the exact same on-the-go Dutch consumer with overlapping product mix and stronger distribution scale.
Regional players
- Leon de Bruxelles: Belgian fast-casual chain offering naturally prepared wraps, salads, sandwiches and hot bowls for on-the-go consumption. Comparable in product mix and freshness-led positioning, though geographically focused on Belgium rather than the Dutch market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Sanday's Bakeries social profiles
Digital presenceSanday's Bakeries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanday's Bakeries leadership team
Management profileNumber of profiles
Sanday's Bakeries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanday's Bakeries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanday's Bakeries
What does Sanday's Bakeries do?
Sanday's Bakeries produces and sells ultra-fresh, handmade food-to-go products, including sandwiches, wraps, classic filled buns, ready-to-heat items, breakfast bowls, salad bowls, and panini's. Products are manufactured at scale and sold directly to consumers through company-owned retail storefronts in the Netherlands, targeting urban on-the-go consumers such as commuters and office workers.
Is Sanday's Bakeries a public or private company?
Sanday's Bakeries is a private company. It is classified as family owned and is currently operating.
When was Sanday's Bakeries founded?
Sanday's Bakeries was founded in 2001. It employs 51 to 100 people.
Where is Sanday's Bakeries based?
Sanday's Bakeries is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Sanday's Bakeries make money?
One revenue line is on record: retail Food Sales.
Who are Sanday's Bakeries's main competitors?
Direct peers on record are Bakker Bart, Délifrance, Subway, Pret a Manger and Bagels & Beans. Broad incumbents are New York Pizza, Spar CityStore and Albert Heijn to go. Leon de Bruxelles is listed as a regional player.
Does Sanday's Bakeries have an API?
No public API is recorded for Sanday's Bakeries.
What industry is Sanday's Bakeries in?
Sanday's Bakeries's product category is Food-to-go retail. Its primary akta.pro industry code is CRAHAKAA, Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads). Its NAICS code is 31181 and its SIC code is 2050.