Alfacero Hual

What Alfacero Hual does

Alfacero Hual, C.A. is a Venezuelan manufacturer of welding consumables headquartered in Maracay, Aragua. Founded in 1996 with operations commencing in 2002, the company produces coated welding electrodes for manual arc welding and continuous welding wire for submerged arc welding applications. Its product portfolio spans carbon steel electrodes (ALFA 60 E6010, ALFA 61 E6011, ALFA 63 E6013, ALFA 78 E7018, and the premium ALFAZUL E6013), low-alloy steel electrodes (ALFA 88 E8018-B2 for petroleum service), hardfacing electrodes (ALFADUR C40 and ALFADUR C57 for abrasion-resistant overlays), and ALAMBRE ALFA 12/EL12 submerged arc welding wire. All products are manufactured to AWS standards (AWS 5.1, AWS 5.5/ASME SFA) under an ISO 9001-certified quality management system, with the company claiming Industry 4.0 production systems and Business Intelligence organizational structure.

The company serves a vertical customer base across Venezuelan industry, commerce, and households, with industrial customers in metal fabrication, construction, pipeline welding, heavy machinery maintenance, and the petroleum sector as its primary segment. Commercial customers include fabrication shops and repair services, while households represent a long-tail segment for DIY welding. Distribution is conducted through direct e-commerce via the alfacerohual.com storefront and a department-based contact system for Ventas (Sales), Proveedores (Suppliers), and Soporte (Support). The company has demonstrated limited international reach, with a first export to Colombia completed in 2005, though no ongoing export activity is documented.

Alfacero Hual operates as a privately held Venezuelan company (C.A. — Compañía Anónima) with no disclosed external institutional investors, no parent company, and no public funding rounds. Revenue is generated through hardware sales of welding consumables; pricing is not publicly disclosed. The company is led by NÉstor Rivas, a metallurgical engineer with 20 years of electrode manufacturing experience who participated in developing the initial plant layout in 2002. Marketing is conducted primarily through educational content on the company blog and direct online sales channels.

Name

Alfacero Hual

Legal name

Alfacero Hual, C.A.

Website

https://alfacerohual.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfacero Hual, C.A. is a Venezuelan manufacturer of welding consumables, producing AWS-standard manual arc welding electrodes and submerged arc welding wire for industrial, commercial, and household customers in Venezuela, with limited historical export reach to Colombia.

Ownership category

akta.pro rank

Product category

Welding Consumables

NAICS

Other Fabricated Wire Product Manufacturing (332618)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

Keywords

• Welding electrodes manufacturing
• Submerged arc welding wire
• Manual arc welding consumables
• Coated welding electrodes
• Hardfacing welding consumables

Headquarters

HQ city

Maracay

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Welding Electrodes Sales: Manufacturing and sale of coated welding electrodes (electrodos revestidos) for manual arc welding, including products for carbon steel, low-alloy steel, and hardfacing applications. Products are sold in various diameters and presentations (bags of 10kg, boxes of 20kg).
2. Submerged Arc Welding Wire Sales: Manufacturing and sale of continuous welding wire with flux (ALAMBRE ALFA 12 / EL12) for submerged arc welding applications. Sold in rolls of 50 lbs with various diameter options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alfacero Hual manufactures and sells coated welding electrodes (electrodos revestidos) for manual arc welding and continuous welding wire (alambre) for submerged arc welding with flux. Its catalog spans carbon steel electrodes (E6010, E6011, E6013, E7018), low-alloy steel electrodes (E8018-B2), hardfacing electrodes (ALFADUR C40 and C57), premium rutile-coated electrodes (ALFAZUL E6013), and submerged arc welding wire (ALAMBRE ALFA 12 / EL12). Products are manufactured under ISO 9001 quality management and AWS standards for Venezuelan industry, commerce, and household metal-joining applications.

Product overview

Alfacero Hual is a Venezuelan manufacturer of welding consumables founded in 1996, producing electrodes for manual arc welding and submerged arc welding wire. The product portfolio includes two main categories: (1) Carbon steel electrodes for general welding applications, featuring the ALFA 60 E6010, ALFA 61 E6011, ALFA 63 E6013, ALFA 78 E7018, and the premium ALFAZUL E6013; (2) Specialty electrodes including the ALFA 88 E8018-B2 for low-alloy steels used in the petroleum sector; (3) Hardfacing electrodes ALFADUR C40 and ALFADUR C57 for abrasion-resistant overlays; and (4) ALAMBRE ALFA 12/EL12 continuous welding wire for submerged arc welding. All products are manufactured following AWS standards under an ISO 9001 quality management system, serving industrial, commercial, and residential welding applications.

Differentiator

Problem solved

Functional benefit

Brands

• ALFA Series: Welding electrodes for carbon steels and low alloy steels (ALFA 60, ALFA 61, ALFA 63, ALFA 78, ALFA 88).
• ALFAZUL
• ALFADUR
• ALAMBRE ALFA 12 / EL12

Products and services

• ALFA 60 E6010 Welding Electrode Cellulosic welding electrode (AWS E6010) with very high penetration, applicable in all positions, with easy slag removal. Used for root passes on carbon steel pipe and assembly work in difficult welding conditions. Sold under the ALFA series sub-brand.
• ALFA 61 E6011 Welding Electrode Cellulosic welding electrode (AWS 5.1 / ASME SFA E6011) for carbon steel welding. Sold under the ALFA series sub-brand.
• ALFA 63 E6013 Welding Electrode Rutile-coated welding electrode (AWS E6013) with good arc stability, easy ignition, easy slag detachment, and excellent weld bead finish free of pores. Used for welding low-carbon steels in bodywork, ventilation ducts, tanks, wagons, and metal carpentry.
• ALFA 78 E7018 Welding Electrode Low-hydrogen welding electrode (AWS E7018) with basic coating and high iron content providing high deposition yield. Produces excellent quality welds free of pores, cracks, and slag inclusions. Used for low and medium carbon steels, carbon-manganese steels, and low-alloy steels.
• ALFAZUL E6013 (Premium) Welding Electrode Premium rutile-coated welding electrode (AWS E6013) with good arc stability, easy ignition, and easy slag detachment. Applicable in all welding positions. Marketed under the ALFAZUL sub-brand.
• ALFA 88 E8018-B2 Low-Alloy Welding Electrode Low-hydrogen welding electrode (AWS E8018-B2) with iron powder, alloyed with chromium and molybdenum. Resistant to slow creep at service temperatures up to 500°C. Used in petroleum sector for high-pressure pipe joints, superheaters, and pressure vessels.
• ALFADUR C40 Hardfacing Electrode Basic-coated hardfacing electrode developed for depositing welds resistant to medium abrasion with moderate impact. Ideal for filling parts subjected to metal-metal friction such as gear teeth, laminating rollers, and sprockets. Hardness: 40-45 HRC. Marketed under the ALFADUR sub-brand.
• ALFADUR C57 Hardfacing Electrode Hardfacing electrode developed for depositing welds resistant to high abrasion with medium impact. Ideal for hardfacing alloy steel parts subjected to wear from earth-moving equipment used in quarries. Hardness: 57-62 HRC. Marketed under the ALFADUR sub-brand.
• ALAMBRE ALFA 12 / EL12 Submerged Arc Welding Wire Continuous welding wire for submerged arc welding (ALAMBRE ALFA 12 / EL12), available in diameters from 2.0mm to 5.0mm, meeting AWS 5.1/ASME SFA standards. Sold in rolls of approximately 22.5–26 kg for use with flux in continuous welding operations.

Quantifiable outcome

• ISO 9001 certified quality management system
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Hyundai Welding: Korean producer of welding electrodes and wire, exporting globally at competitive price points. Directly comparable AWS-spec coated electrodes and submerged arc wire products, and a potential import competitor in Latin American markets.
• Lincoln Electric Holdings: Global leader in welding consumables, equipment, and cutting tools. Comparable as the dominant supplier of AWS-spec stick electrodes and submerged arc wire against which Alfacero Hual competes in commodity SKUs, though Lincoln Electric operates at vastly larger global scale.
• Kobelco Welding: Japanese manufacturer of welding consumables including mild steel, low-alloy, and hardfacing electrodes. Comparable AWS-spec product portfolio to Alfacero Hual, particularly in the low-alloy and specialty electrode categories targeting industrial and energy applications.
• voestalpine Böhler Welding: European specialty welding consumables producer under voestalpine, offering low-alloy and hardfacing electrodes. Comparable to Alfacero Hual's specialty ALFA 88 E8018-B2 and ALFADUR lines serving oil & gas and wear-resistant applications.
• ESAB Corporation: Major global manufacturer of welding and cutting consumables and equipment. Directly comparable product overlap in coated electrodes (E6010/E6011/E6013/E7018) and submerged arc welding wire, with a much broader international distribution footprint.

Regional players

• Indura (Air Liquide subsidiary): Latin American industrial gas and welding consumables distributor with strong presence in Chile and across South America. Comparable regional go-to-market overlap with Alfacero Hual in Latin American welding consumables, though Indura also carries gases and equipment.
• Gedik Kaynak (Gedik Welding): Turkish manufacturer of welding electrodes, wires, and fluxes serving regional and export markets. Similar size profile and emerging-market manufacturing base to Alfacero Hual, with comparable product breadth across carbon and low-alloy consumables.

Emerging players

• Tianjin Bridge Welding Materials: Large Chinese manufacturer of welding consumables exporting globally at low price points. Comparable in carbon steel stick electrodes and submerged arc wire, and a direct price competitor for Alfacero Hual in commodity SKUs.
• Prodotti Industriali (Selectarc): European specialty welding electrode manufacturer focused on niche industrial and hardfacing applications. Comparable to Alfacero Hual's specialty and hardfacing electrode portfolio, with a similar mid-size manufacturer profile.
• CEWELD (Nederlandse Lastechniek): Dutch specialty welding consumables producer with focus on hardfacing and wear-resistant electrodes. Comparable to Alfacero Hual's ALFADUR hardfacing line in product positioning toward quarry, mining, and abrasion applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlfaceroHualElectrodos
• LinkedInlinkedin.com/company/alfacero-hual-c-a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfacero Hual