Zealandia Te Māra a Tāne
- Company typePrivate
- Founded1999
- HeadquartersKarori, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Zealandia Te Māra a Tāne firmographics
Firmographics- Name
- Zealandia Te Māra a Tāne
- Legal name
- Karori Sanctuary Trust
- Website
- https://visitzealandia.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zealandia Te Māra a Tāne industry classification
Industry- Product category
- Wildlife sanctuary and eco-tourism
- NAICS
- Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Wildlife Sanctuaries & Rescue Centers (Visitor Operations) (THAAAFAA)
- akta.pro secondary industries
- Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)
Keywords
Where Zealandia Te Māra a Tāne is headquartered
LocationHeadquarters
- HQ city
- Karori
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Zealandia Te Māra a Tāne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- General Admission Tickets: Visitors pay admission fees for self-guided entry to the sanctuary during opening hours. Revenue supports conservation, restoration, education and research activities.
- Guided Tours: Various guided tour experiences including Zealandia by Day, Zealandia by Night, Twilight Tours, Kids Night Walks, Private Tours, and Mandarin-speaking tours are available for additional fees.
- Membership Subscriptions: Annual membership provides unlimited free entry, half-price entry for up to 5 friends per visit, 50% off guided tours, and 10% discount at the store and café. Multiple tiers available including adult, concession, family, and corporate memberships.
- Retail Shop: The Zealandia Store sells merchandise, books, and nature-related products through an online Shopify storefront.
- Venue Hire and Functions: Rātā Café and venue spaces are available for private functions, corporate events, and dining experiences.
- Corporate Volunteering: Corporate groups can book team-building volunteer sessions in the sanctuary, free of charge with optional lunch packages available for purchase.
- Donations: The sanctuary accepts donations to support ongoing conservation work. Donations are unconditional and non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Membership - $67 per year |
| Subscription | Annual | Concession Membership - $58 per year |
| Subscription | Annual | Family Membership - $115 per year |
| Unit Pricing | Pay-as-you-go | Private Day Tour - $350 for up to 5 people |
| Unit Pricing | Pay-as-you-go | Private Dawn Tour - $740 for up to 5 people |
| Unit Pricing | Pay-as-you-go | Zealandia by Night Tour - Duration 2.5 hours |
| Unit Pricing | Pay-as-you-go | Kids Night Walks - Duration 1.5 hours |
| Unit Pricing | Pay-as-you-go | Mandarin Day Tour - Duration 2 hours |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Zealandia Te Māra a Tāne product offering
Product offeringCore offering
Zealandia Te Māra a Tāne is a 225-hectare fully-fenced urban ecosanctuary in Wellington, New Zealand that protects native wildlife in a mammalian predator-free environment and offers self-guided visits, guided day and night tours, private tours, school and corporate education programs, annual memberships, retail merchandise, and venue hire at Rātā Café. The sanctuary operates a long-horizon 500-year ecological restoration programme and actively breeds and translocates species such as kiwi pukupuku and takahē to other sanctuaries. Revenue from admissions, tours, memberships, donations, retail, and venue hire is reinvested into conservation, restoration, education, and research.
Differentiator
Problem solved
Functional benefit
Brands
- Rātā Café: On-site café and venue hire facility at the sanctuary
- Te Māra Toi Gallery
- Zealandia Hub
Products and services
- General Admission to Zealandia Sanctuary Daytime self-guided entry to the 225-hectare predator-free valley for general visitors, with access to walking tracks and wildlife observation from 9:00am to 4:30pm daily (except Christmas). Revenue supports conservation, restoration, education, and research.
- Guided Tours at Zealandia Expert-led group tours including Zealandia by Day, Zealandia by Night, Twilight Tours, Kids Night Walks, Private Tours, and Mandarin-speaking tours, providing interpretation of native wildlife and conservation. Private Day Tour priced at NZ$350 for up to 5 people and Private Dawn Tour at NZ$740 for up to 5 people.
- Zealandia Annual Membership Annual subscription membership in adult (NZ$67), concession (NZ$58), family (NZ$115), and corporate tiers, providing unlimited free entry, half-price guest entry for up to 5 friends per visit, 50% off guided tours, and 10% discount at the store and café.
- Zealandia Retail Shop On-site and online Shopify store (shop.visitzealandia.com) selling nature-related merchandise, books, and gift memberships to visitors and the general public.
- Rātā Café Dining and Venue Hire On-site café offering food and beverages to visitors, with adjacent venue spaces available for private functions, corporate events, and dining experiences. Open 9:00am–4:00pm with kitchen closing at 2:00pm.
- Corporate Volunteering Programme Booked team-building volunteer sessions in the sanctuary for corporate groups, provided free of charge with optional paid lunch packages available for purchase.
- School and Education Visits Immersive nature-based learning experiences for school and youth groups, including curriculum-aligned school visits and the Rāngai Rangatahi youth engagement programme.
- Te Māra Toi Gallery Exhibitions Rotating nature-themed art and photography exhibitions hosted in the on-site Te Māra Toi Gallery, providing cultural engagement alongside the sanctuary's conservation mission.
Quantifiable outcome
- Native bird population growth: kiwi pukupuku grew from 40 to approximately 250 birds
- +3 more outcomes
Companies that use Zealandia Te Māra a Tāne
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Zealandia Te Māra a Tāne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zealandia Te Māra a Tāne partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Cape SanctuarycoreCollaboration on kiwi pukupuku translocations. In 2025, 10 kiwi were translocated from Zealandia to Cape Sanctuary in Hawke's Bay to bolster that sanctuary's population. This follows a 2024 translocation of 15 kiwi pukupuku. Zealandia's founder population of ~250 birds enables supporting other sanctuaries.
- Kiwi Recovery GroupcoreNational conservation group working on kiwi recovery. Collaboration on kiwi translocation programs between Zealandia and other sanctuaries.
- Department of Conservation (DOC)coreGovernment agency managing national conservation. DOC works with Zealandia on species translocations, takahē recovery programs, and biosecurity response planning (including HPAI/bird flu preparedness).
- Ngāti Toa RangatiracoreIwi partnership with cultural significance. Ngāti Toa Rangatira is recognised as kaitiaki (guardian) of kiwi pukupuku and participates in translocation ceremonies and conservation decisions.
- Taranaki Whānui ki Te Upoko o Te IkacoreIwi partnership for conservation and cultural engagement. Participated in takahē welcome ceremonies at Zealandia.
- Ngāi TahucoreIwi partnership with cultural significance for takahē and kiwi conservation. Ngāi Tahu values takahē as a taonga and acts as kaitiaki (guardian).
- Ngāti MihiroaminorIwi partnership involved in kiwi translocation to Cape Sanctuary.
- Burwood Takahē CentrecoreTakahē recovery centre near Te Anau that provides takahē for translocation to Zealandia. In 2023, Waitaa and Bendigo were transferred; in 2026, Hopi and Autahi arrived.
- Victoria University of Wellington (Te Herenga Waka)minorAcademic research collaboration. Visiting research student Juanfra Guisado Chavez conducted PhD research on wētā seed dispersal at Zealandia.
- Ōtari-Wilton's BushminorBotanical garden collaboration on research. Juanfra's research on wētā seed dispersal may extend to collaboration with Ōtari-Wilton's Bush.
- Arb InnovationsminorArborist contractor engaged for tree removal and track clearance following January storm damage at Zealandia.
Scale indicators6 records
Expansion highlights6 records
Zealandia Te Māra a Tāne competitors and assessment
Company assessmentDirect peers
- Rotokare Scenic Reserve: A 230-hectare predator-fenced lakeside sanctuary in South Taranaki, New Zealand. Directly comparable operating model with community trust governance, guided tours, education programs, and native species reintroduction including kiwi and kōkako.
- Orokonui Ecosanctuary: A 307-hectare predator-fenced ecosanctuary near Dunedin, New Zealand, established in 2007 and inspired directly by Zealandia's model. Offers similar guided tours, education programs, and species reintroduction of native birds, reptiles, and invertebrates in a fenced urban-rural setting.
- Sanctuary Mountain Maungatautari: A 3,400-hectare predator-fenced ecological island in the Waikato region of New Zealand. Operates the same mammalian-exclusion fence model pioneered by Zealandia and offers similar visitor experiences including guided tours, education programs, and conservation translocations of native species.
- Kāpiti Island Nature Reserve: A predator-free island nature reserve off the Kapiti Coast, source of Zealandia's original kiwi pukupuku founder population. Offers guided visitor tours and conservation programs for native species recovery in a comparable ecological restoration framework.
- Cape Sanctuary: A predator-fenced coastal sanctuary in Cape Kidnappers, Hawke's Bay, New Zealand. Directly comparable as a species translocation partner (received 25 kiwi pukupuku from Zealandia) with similar conservation, education, and visitor experience programs.
- Pukaha National Wildlife Centre: An 942-hectare unfenced wildlife restoration reserve in the Tararua ranges. Operates native species recovery programs (including kiwi and kōkako), a captive breeding facility, and offers visitor experiences and education programs comparable to Zealandia's conservation-tourism model.
- Brook Waimārama Sanctuary: A 69-hectare fenced ecosanctuary in Nelson, New Zealand, operating on the same predator-exclusion premise as Zealandia. Provides guided tours, education programs, and species restoration with a similar non-profit community trust structure.
Broad incumbents
- Auckland Zoo: New Zealand's largest zoo, operating as a charitable trust. Compares to Zealandia as a native wildlife visitor attraction and conservation organization with formal species breeding programs, though operates a traditional zoo model rather than a predator-fenced open sanctuary.
Regional players
- Wellington Zoo: Wellington's traditional zoological institution with native species conservation programs. Operates in the same Wellington geography as Zealandia but with a captive-collection model rather than an open sanctuary. Provides a useful comparison for Wellington's conservation visitor market.
- Zealandia (Australia's Zealandia / ACT): A separate urban wildlife sanctuary in Canberra, Australia (not to be confused with Wellington's Zealandia). Operates a fenced conservation model with native species recovery and public education. Provides cross-Tasman comparison for the urban ecosanctuary concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zealandia Te Māra a Tāne social profiles
Digital presenceZealandia Te Māra a Tāne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zealandia Te Māra a Tāne leadership team
Management profileNumber of profiles
Profiles3 records
Zealandia Te Māra a Tāne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zealandia Te Māra a Tāne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zealandia Te Māra a Tāne
What does Zealandia Te Māra a Tāne do?
Zealandia Te Māra a Tāne is a 225-hectare fully-fenced urban ecosanctuary in Wellington, New Zealand that protects native wildlife in a mammalian predator-free environment and offers self-guided visits, guided day and night tours, private tours, school and corporate education programs, annual memberships, retail merchandise, and venue hire at Rātā Café. The sanctuary operates a long-horizon 500-year ecological restoration programme and actively breeds and translocates species such as kiwi pukupuku and takahē to other sanctuaries. Revenue from admissions, tours, memberships, donations, retail, and venue hire is reinvested into conservation, restoration, education, and research.
Is Zealandia Te Māra a Tāne a public or private company?
Zealandia Te Māra a Tāne is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zealandia Te Māra a Tāne founded?
Zealandia Te Māra a Tāne was founded in 1999. It employs 11 to 50 people.
Where is Zealandia Te Māra a Tāne based?
Zealandia Te Māra a Tāne is headquartered in Karori, New Zealand, in the Oceania region.
How does Zealandia Te Māra a Tāne make money?
Seven revenue lines are on record. General Admission Tickets are the primary driver. The others are guided Tours, membership Subscriptions, retail Shop, venue Hire and Functions, corporate Volunteering and donations.
Who are Zealandia Te Māra a Tāne's main competitors?
Direct peers on record are Rotokare Scenic Reserve, Orokonui Ecosanctuary, Sanctuary Mountain Maungatautari, Kāpiti Island Nature Reserve, Cape Sanctuary, Pukaha National Wildlife Centre and Brook Waimārama Sanctuary. Auckland Zoo is listed as a broad incumbent. Regional players are Wellington Zoo and Zealandia (Australia's Zealandia / ACT).
Does Zealandia Te Māra a Tāne have an API?
No public API is recorded for Zealandia Te Māra a Tāne.
What industry is Zealandia Te Māra a Tāne in?
Zealandia Te Māra a Tāne's product category is Wildlife sanctuary and eco-tourism. Its primary akta.pro industry code is THAAAFAA, Wildlife Sanctuaries & Rescue Centers (Visitor Operations), with a secondary code of THAAAFAF, Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based). Its NAICS code is 71219 and its SIC code is 5812.