ALUXE

What ALUXE does

ALUXE (亞立詩鑽石) is a diamond jewelry retailer operating across Taiwan, Hong Kong, and Singapore through 18 or more physical storefronts, complemented by online customization platforms. The company is operated by 橘豐國際實業有限公司 (Orange Harvest International Industrial Co., Ltd.) and focuses on engagement rings, wedding bands, and fashion jewelry, serving primarily individual consumers and couples making one-time significant purchases.

The core product catalog centers on GIA-certified diamonds with an inventory breadth of more than 30,000 stones and over 1,900 ring designs, supporting both ready-made and made-to-order purchases. Supporting tools include an online GIA diamond selector, a Design Your Own Ring Studio, and a higher-end My Ring Studio customization website, which together allow customers to configure loose stones and settings digitally before purchase. Partnerships with international brands — notably acredo (German craftsmanship) and licensed collections such as Disney Princess and CareBears — extend the assortment beyond core bridal jewelry into gifting and fashion segments.

The business model is direct-to-consumer retail: revenue is generated through in-store and online sales of diamond jewelry at price points reportedly ranging from roughly NT$14,000 to NT$99,000 per ring, plus customization service fees. Go-to-market relies on physical retail presence in three regional markets, brand licensing for differentiated SKUs, and self-service digital tools that lower the friction of bespoke purchases. Customer acquisition is implicitly driven by brand recommendations (the company cites 250,000+ couples recommended over time), without disclosed enterprise or B2B channel revenue.

Name

ALUXE

Legal name

橙豐國際實業有限公司

Website

https://aluxe.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ALUXE (亞立詩鑽石) is a diamond jewelry retailer serving couples and individual consumers across Taiwan, Hong Kong, and Singapore via 18+ stores and online customization tools, offering engagement rings, wedding bands, and licensed fashion jewelry collections.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Wedding Bands (Bridal Rings) (CRAKACAB), Custom Bridal & Engagement Design (CRAKAHAB), Lab-Grown Diamond Bridal Jewelry (CRAKACAF)

Keywords

• Engagement rings
• Wedding bands
• Fine jewelry retail
• Lab-grown diamonds
• Diamond jewelry

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Diamond and Jewelry Retail: Direct retail sales of engagement rings, wedding bands, fashion jewelry, gold jewelry, and Disney collaboration pieces through physical stores and e-commerce platform. Revenue generated from one-time jewelry purchases with options for customization services.
2. Customization Services: acredo brand provides fully customizable wedding rings with German craftsmanship, allowing customers to design unique pieces with various engravings and personalized elements.
3. Ring Rental Service: ALUXE offers engagement ring rental service allowing customers to borrow a sample ring for proposal purposes, with the option to select the final style together with their partner afterwards.
4. Gold Jewelry Rental: Free gold jewelry set rental service provided to customers who purchase ALUXE engagement rings or wedding bands, for use during traditional wedding ceremonies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ALUXE is a fine jewelry retailer that designs, sources, and sells GIA-certified diamond engagement rings, wedding bands, fashion jewelry, Disney-licensed character jewelry, gold jewelry, and acredo German-craftsmanship custom rings. The company operates primarily through 18+ physical retail boutiques across Taiwan, Hong Kong, and Singapore with a reservation-based one-on-one consultation model, supported by an online shop (shop.aluxe.com) and online diamond selection tools. Supporting services include custom ring design, engagement ring rental, and complimentary gold jewelry set rental for traditional wedding ceremonies.

Product overview

ALUXE is a jewelry ring brand specializing in engagement rings, wedding bands, and fashion jewelry. The company operates a multi-brand portfolio including its core ALUXE collection featuring over 1,900 ring designs (300+ engagement rings and 1,683 wedding bands), the Disney-licensed collection with character-themed rings, acredo German craftsmanship custom wedding rings, and fashion jewelry with GIA/IGI certified diamonds. Key product lines include GIA natural diamonds (30,000+ in-stock stones), IGI lab-grown diamonds, gold jewelry, and various branded series like ROSÉ My Love, Nature, and Lover series. Services include custom ring design studio, engagement ring rental, gold set rental, and an online GIA diamond selector tool.

Differentiator

Problem solved

Functional benefit

Brands

• acredo: A German-made customizable wedding ring brand offering personalized engravings and designs.
• ALUXE All 結婚對戒

Products and services

• Engagement Rings (求婚鑽戒) Diamond engagement rings available in solitaire, wavy, pave, halo, side-stone, and other styles, featuring GIA certified diamonds selected from over 30,000 in-stock stones ranging from 0.3 to 5 carats. Designed for couples planning proposals, sold primarily through one-on-one in-store consultations across Taiwan, Hong Kong, and Singapore boutiques.
• Wedding Rings (結婚戒指) Wedding bands and couple rings available in over 1,683 designs, including brand-original designs, Japanese craftsmanship series, and various metal options including PT950 platinum and 18K gold. Designed for couples preparing for wedding ceremonies.
• Fashion Jewelry (珠寶鑽飾) Fashion jewelry including GIA diamond necklaces, earrings, necklaces, rings, and bracelets for everyday wear and gift-giving. Aimed at fashion-conscious consumers seeking accessible luxury beyond engagement/wedding occasions.
• Disney Collection (迪士尼系列) Disney-licensed jewelry collections featuring Winnie the Pooh, Frozen, Mickey Mouse, and Disney Princess characters including engagement rings, wedding bands, and fashion jewelry. Targeted at fans of Disney IP and gift-givers seeking character-themed pieces.
• Gold Jewelry (黃金金飾) Gold jewelry including rings, earrings, bracelets, necklaces, and traditional wedding ceremony sets (結婚套組). Designed for traditional wedding ceremonies and everyday gold jewelry wearers in East Asian markets.
• acredo Custom Wedding Rings (German Craftsmanship) German craftsmanship 100% customizable wedding rings offering personalized materials, design, and engraving. Features sustainable options using 100% recycled urban mine metal with RJC (Responsible Jewellery Council) and ClimatePartner certifications. Distributed in East Asia through ALUXE boutiques.
• Design Your Own Ring Studio (設計你的專屬鑽戒) Custom ring design service allowing customers to create personalized engagement rings through an online design tool. Designed for couples seeking bespoke engagement rings beyond the standard catalog.
• Engagement Ring Rental Service (求婚戒指租借服務) Rental service allowing customers to borrow sample rings for proposal purposes, with the option to select the final style together with their partner afterward. Reduces purchase uncertainty for proposal use.
• Gold Jewelry Set Rental (黃金套組外借服務) Free gold jewelry set rental service provided to customers who purchase ALUXE engagement rings or wedding bands, for use during traditional wedding ceremonies.
• GIA Certified Natural Diamonds (嚴選鑽石) GIA-certified natural diamonds available in various shapes including round, princess, heart, cushion, oval, emerald, pear, radiant, and marquise cuts, browsable through the online diamond price inquiry tool with filters by shape, color, clarity, and carat weight.
• IGI Certified Lab-Grown Diamonds (IGI 培育鑽石) IGI-certified laboratory-grown diamonds offering an ethical and sustainable alternative to natural diamonds, browsable through the online diamond price inquiry tool.
• ROSÉ My Love Pink Diamond Series Engagement ring collection featuring pink diamonds and romantic designs aimed at proposal occasions.
• Nature Series Engagement Rings Nature-inspired jewelry designs featuring elements like moonlight ocean and wind-chasing motifs, spanning both engagement rings and wedding bands.
• Lover Series (戀人系列) Couple Rings Couple's matching ring collection designed for lovers, featuring various metal options including PT950 platinum. Available as engagement rings and wedding bands.
• Stackable Diamond Rings (線戒) Stackable diamond rings suitable for everyday wear; can be worn alone or stacked with engagement rings for added style and protection.
• CareBears Jewelry Collection CareBears character-themed jewelry collection targeting younger consumers and gift-givers looking for playful, character-inspired accessories.
• Online GIA Diamond Selector Tool Online tool for browsing and selecting GIA-certified diamonds with filtering by shape, color, clarity, and carat weight, enabling transparent pre-visit price comparison.

Quantifiable outcome

• Over 250,000 couples recommended ALUXE as their wedding ring choice
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DisneycoreStrategic or Co-development PartnerALUXE holds licensing agreements with Disney for exclusive jewelry collections featuring Disney Princess series (Frozen, Little Mermaid, Cinderella), Winnie the Pooh, and Mickey Mouse character-themed engagement rings, wedding bands, and fashion jewelry. These collaboration pieces are unique market offerings combining ALUXE's diamond expertise with Disney's iconic characters.
• CareBearsminorStrategic or Co-development PartnerALUXE collaborates with CareBears for a themed jewelry collection targeting younger consumers and gift-givers looking for playful, character-inspired accessories.
• acredo (German Brand)coreStrategic or Co-development PartnerALUXE distributes acredo, a German brand offering 100% customizable wedding rings with German craftsmanship. acredo products feature 100% urban mine metal, RJC (Responsible Jewellery Council) and ClimatePartner certifications, emphasizing sustainability in jewelry production.
• Wedding Service PartnersminorChannel Partner/ Reseller/ DistributorALUXE maintains partnerships with wedding-related service providers including wedding banquet venues, wedding photography studios, cake shops, wedding planning services, and other wedding peripheral businesses to offer comprehensive wedding packages and discounts to customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Blue Nile: Blue Nile is a leading online diamond and bridal jewelry retailer offering GIA-certified diamonds with transparent pricing and customization. It represents the digital-first model that challenges ALUXE's physical boutique approach in the same diamond engagement category.
• I-PRIMO: I-PRIMO is Japan's leading bridal jewelry specialist with a similar appointment-driven, multi-boutique model focused exclusively on engagement and wedding rings. Both brands serve marriage-age couples in East Asia with curated diamond assortments and personalized consultation experiences.
• 點睛品 Diamond City: 點睛品 is a Hong Kong-headquartered bridal jewelry specialist with multi-region Asian retail presence including Taiwan. It competes head-to-head with ALUXE in engagement rings and wedding bands across overlapping customer segments.

Broad incumbents

• Tiffany & Co. Tiffany is the global luxury jewelry incumbent famous for its engagement ring category. While positioned at a much higher price tier and global geography, it represents the aspirational benchmark against which premium bridal jewelers like ALUXE compete for the same marriage occasion.
• Chow Tai Fook (周大福): Chow Tai Fook is Hong Kong's largest jewelry retailer with thousands of stores across Greater China and Asia. Overlapping with ALUXE in bridal and fashion jewelry categories, it represents the broad incumbent against which ALUXE's curated bridal-specialist positioning competes.
• Luk Fook (六福珠寶): Luk Fook is a Hong Kong-listed jewelry chain with extensive Greater China and Southeast Asia retail presence. It overlaps with ALUXE in bridal and gold jewelry but at a broader market positioning with more mass-market price points.
• Cartier: Cartier is a global luxury jewelry and watch maison with strong bridal positioning (e.g., the iconic LOVE and JUSTE UN CLOU wedding bands). It operates broad incumbency in ALUXE's Taiwan/HK/SG markets but at a substantially higher price and brand tier.

Regional players

• Just Gold (鎮金店): Just Gold is a Taiwan-headquartered contemporary gold and diamond jewelry retailer with showrooms across Greater China. It overlaps with ALUXE in Taiwan and Hong Kong gold and fashion jewelry but competes from a more fashion-driven rather than bridal-specialist angle.

Others

• GIA (Gemological Institute of America): GIA is the leading gemological certification body whose standards underpin ALUXE's diamond credibility. As a certification and education ecosystem participant, GIA is a strategic enabler and industry infrastructure rather than a competitor, but its brand is tightly associated with ALUXE's value proposition.

Emerging players

• Pandora: Pandora is a global mass-market jewelry brand with strong presence in Asian malls including Taiwan, Hong Kong, and Singapore. While not a bridal specialist, it competes with ALUXE's fashion jewelry line and gifting occasion purchases (Disney collaborations included).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aluxe.sg
• Instagraminstagram.com/aluxediamond
• LinkedInlinkedin.com/company/aluxe-diamond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALUXE