What PulluP Entertainment does

PulluP Entertainment is a Paris-headquartered independent video game publisher and developer group, founded in 1996 and publicly listed on Euronext Growth Paris (ticker: ALPUL, ISIN: FR0012419307) since February 2015. Originally operating as Focus Home Interactive, the company rebranded to PulluP Entertainment in April 2024 to reflect its evolution from a single publisher into a multi-entity entertainment group. The group unites over 600 international talents across eight entities — Focus Entertainment Publishing, Dotemu, Deck13 Interactive, Dovetail Games, Blackmill Games, Carpool Studio, Scripteam, and the PULLUP holding — with operating studios in France, Germany, the United Kingdom, and the Netherlands.

The group's IP and product portfolio spans AA and indie titles across simulation (Train Sim World, Farming Simulator, SnowRunner), action RPGs (A Plague Tale, Vampyr, The Surge, Atlas Fallen), FPS (WW1 Game Series, Warhammer 40,000: Space Marine 2), and neo-retro gaming (Streets of Rage 4, TMNT: Shredder's Revenge). Distribution is managed through Focus Entertainment Publishing's global network across PC (Steam, Epic Games Store) and console platforms (PlayStation, Xbox, Nintendo). The company holds a long-standing IP licensing partnership with Games Workshop for the Warhammer franchise, and through its Scripteam subsidiary and investment in Marvelous Productions is extending monetization into TV and film production. A cloud streaming partnership with Playruo (April 2026) is layering browser-based playtesting and preview infrastructure into studio operations.

PulluP Entertainment monetizes primarily through one-time game licensing and sales across new releases and a deep back catalog, with growing contribution from live services and DLC. Q4 2025/26 revenue reached EUR 52 million, a 53% year-over-year increase driven primarily by back catalog performance, while full-year adjusted EBIT guidance was revised downward to EUR 10-15 million, indicating margin pressure despite revenue acceleration. The customer base is consumer-facing, with milestone titles such as Warhammer 40,000: Space Marine 2 surpassing 2 million unique players. The group reached 5th place in Metacritic's 2024 world publisher ranking, underscoring its standing among global AA/indie publishers.

Name

PulluP Entertainment

Legal name

PulluP Entertainment

Website

https://pullupent.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

PulluP Entertainment is a Paris-based independent video game publisher and developer group operating eight studios and publishing labels focused on AA and indie games across PC and console, serving global gaming communities with franchises including Warhammer 40,000: Space Marine 2, A Plague Tale, and Train Sim World.

Ownership category

akta.pro rank

Product category

Video Game Publishing

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

AAA & Premium Game Studios (PC/Console) (MPAFAAAA)

Keywords

• Video game publishing
• AA game development
• Indie game studio group
• Simulation game publisher
• Retro game development

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Video Game Publishing and Sales: PULLUP Entertainment generates revenue through publishing and selling AA and indie video games across PC and console platforms. The group operates a diversified portfolio of studios and publishing labels including Focus Entertainment Publishing, Dotemu, Deck13 Interactive, Dovetail Games, Blackmill Games, Carpool Studio, and Scripteam. Revenue is driven by new game releases as well as a strong back catalog of existing titles. Q4 2025/26 revenue reached EUR 52 million, a 53% rise, driven primarily by back catalog performance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PulluP Entertainment is an independent group that publishes and develops AA and indie video games through a portfolio of eight subsidiary studios and publishing labels. The group focuses on simulation, action-RPG, FPS, and neo-retro gaming experiences for PC and console platforms worldwide, led by its primary publishing arm Focus Entertainment Publishing and game development studios such as Dotemu, Deck13 Interactive, Dovetail Games, and Blackmill Games. The portfolio spans franchises including A Plague Tale, Warhammer 40,000: Space Marine 2, SnowRunner, Farming Simulator, and Streets of Rage 4.

Product overview

PulluP Entertainment is an independent group founded in 1996, uniting over 600 international talents across studios and publishing teams focused on AA and indie games. The company operates as a platform-plus-subsidiaries architecture consisting of the parent holding company (PULLUP Entertainment) providing executive leadership and shared services, complemented by eight subsidiary entities: Focus Entertainment Publishing (leading video game publisher with franchises like A Plague Tale and Warhammer 40,000: Space Marine 2), Blackmill Games (WW1 simulation games including Verdun and Isonzo), Carpool Studio (new multiplayer IP development), Deck13 Interactive (action RPGs including The Surge and Atlas Fallen), Dotemu (neo-retro classics and TMNT: Shredder's Revenge), Dovetail Games (train and simulation games including Train Sim World), and Scripteam (audiovisual production for TV series and film adaptations). The portfolio spans simulation, action-RPG, FPS, and neo-retro gaming across PC and console platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Focus Entertainment Publishing

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Day 4 NightcoreStrategic or Co-development Partner · 10 June 2026Focus Entertainment Publishing and Day 4 Night announced a publishing partnership for Bradley The Badger. Focus Entertainment Publishing will provide its premium publishing services including global distribution and marketing support.
• Uppercut GamescoreStrategic or Co-development Partner · 8 June 2026Focus Entertainment Publishing and Uppercut Games announced a publishing partnership for Magicians: The Devil's Deal. Focus Entertainment Publishing will provide its premium publishing services for global distribution.
• Saber InteractivecoreStrategic or Co-development Partner · 13 March 2025Focus Entertainment Publishing, Games Workshop, and Saber Interactive announced the development of Warhammer 40,000: Space Marine 3. Saber Interactive serves as the development studio for the game, with Focus providing publishing services and Games Workshop providing the IP license.
• Dovetail GamescoreStrategic or Co-development Partner · 20 April 2024PulluP Entertainment (then Focus Entertainment) acquired Dovetail Games, a UK-based studio recognized for simulation game development. Dovetail Games is known for Train Sim Classic, Train Sim World, Bassmaster Fishing, and CATAN: Console Edition. The acquisition strengthened the group's simulation portfolio.
• Marvelous ProductionscoreStrategic or Co-development Partner · 18 December 2023Scripteam represents PulluP Entertainment's audiovisual hub with strategic investments in Marvelous Productions, a leading production studio for mainstream entertainment distributed internationally. Scripteam aims to transform group IP into TV series or feature films, with exploration of video game development based on produced content.
• Blackmill GamescoreStrategic or Co-development Partner · 12 September 2022PulluP Entertainment acquired the Dutch studio Blackmill Games, known for the WW1 Game Series including Verdun, Tannenberg, and Isonzo. The acquisition expanded the group's first-person shooter portfolio with historically authentic multiplayer titles.
• DotemucoreStrategic or Co-development Partner · 5 August 2021PulluP Entertainment (then Focus Entertainment) acquired Dotemu, a global leader in retro gaming. Dotemu is renowned for reviving video game legends such as Teenage Mutant Ninja Turtles: Shredder's Revenge, Streets of Rage 4, and Windjammers 2. The acquisition expanded the group's reach in the neo-retro gaming segment.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• THQ Nordic: Austrian/Swedish publisher focused on AA and remastered titles across PC and console. Closely mirrors PulluP's Focus Entertainment Publishing positioning as a mid-sized publisher working with both owned studios and external developers on premium releases.
• Saber Interactive: US/Russian developer-publisher known for licensed IP titles including Warhammer 40,000: Space Marine 2 (developed under Focus Publishing). Comparable as an AA studio partner on high-profile licensed IP, and is now co-developing Space Marine 3 with PulluP.
• Nacon: French AA games publisher (subsidiary of Bigben Interactive) with racing and simulation expertise including WRC license. Directly comparable as a French-headquartered public publisher of AA titles across console and PC, including licensed IP partnerships.
• Microids: French AA and family-friendly games publisher with strong retro and adventure IP catalog. Comparable as a French-headquartered mid-market publisher with similar catalog and licensing-driven business model to PulluP's Dotemu subsidiary.
• Devolver Digital: US-listed indie publisher known for premium indie and AA titles with a developer-friendly approach. Comparable as a publishing label that curates a distinctive catalog of creative, non-mainstream games similar to PulluP's positioning around bold, creative experiences.
• Astragon Entertainment: German publisher and developer specializing in simulation games including the Farming Simulator and Construction Simulator franchises. Direct comparable to PulluP's Dovetail Games subsidiary in the niche of realistic simulation publishing.
• Frontier Developments: UK-listed developer and publisher of simulation and strategy games including Planet Coaster, Elite Dangerous, and F1 Manager. Comparable as a publicly listed European studio-publisher with simulation franchises, similar to Dovetail's positioning within PulluP.
• Team17: UK-listed publisher and developer of AA and indie games including simulation franchises like Worms. Comparable as a publicly listed mid-sized publisher combining owned IP development with external publishing for indie studios.

Broad incumbents

• Embracer Group: Swedish parent of THQ Nordic, Koch Media, and Deep Silver, operating a multi-studio AA and indie publishing model across PC and console. Directly comparable to PulluP's structure of holding multiple specialized studios under one publishing umbrella.
• Koch Media / Deep Silver: European publishing and distribution arm of Embracer Group with strong physical and digital distribution across EMEA. Comparable as a parallel multi-label publishing and distribution operation competing for the same external studio partners and shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pullup-entertainment
• Xx.com/PulluP_entmt

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PulluP Entertainment