Wooriwa

What Wooriwa does

Wooriwa Co., Ltd. (우리와주식회사) is a South Korea-based, privately held pet food manufacturer and distributor founded as a stock company in 2018 and integrated into its current corporate form in March 2019, headquartered in Seoul and led by CEO Choi Gwang-yong (최광용). The company operates the Wooriwa Pet Food Kitchen in Eumseong, a state-of-the-art manufacturing facility completed in 2020 that is described as the largest pet food production facility in Korea with capacity of up to 120,000 metric tons per year, and that holds HACCP certification (2020), USDA organic certification (2013), and factory-level organic certification (2021). Wooriwa claims the #1 market share position in the Korean pet food market per 2020 Euromonitor data.

The company runs a vertically integrated, multi-brand pet product portfolio. Proprietary brands include Probest (프로베스트), Izcan (이즈칸), Dogline (도그라인), Mixumix (미유믹스), Home Series (홈시리즈), and SeniMed (세니메드), and it distributes internationally recognized brands in Korea such as ANF (Abshire Natural Foods), Welz (웰츠), and Polka Dog Bakery. Its V.O.M Rx line is a veterinary-exclusive prescription therapeutic diet series addressing renal, hepatic, urinary, gastrointestinal, dermatological, and weight management conditions, sold only through authorized animal hospitals. Distribution spans three primary channels: a proprietary D2C e-commerce platform at irionmall.co.kr, direct sales via wooriwa.com, and general retail for mainstream pet food and supplies, plus the gated veterinary-hospital channel for V.O.M Rx. The company also operates the Irion Animal Hospital in Cheongdam-dong (opened 2011) and has exported pet food to Taiwan, Japan, and Malaysia since 1993.

Wooriwa is structured within a broader Korean food and agriculture group: it lists Daehan Flour (대한제분), Daehan Feed (대한사료), D&B Company, Global Deep Water, DH Vital Feed, Daehan Sairo, BONAVIE, and BTIS as affiliates, indicating vertical linkages into flour milling, compound feed, agricultural cold-chain logistics, and related consumer businesses. The company is privately held with no disclosed funding rounds, M&A activity, or public listing. Revenue figures, headcount, and detailed financial metrics are not publicly disclosed in the source materials.

Name

Wooriwa

Legal name

우리와주식회사

Website

https://wooriwa.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Wooriwa is a South Korean pet food manufacturer and distributor operating Korea's largest pet food production facility in Eumseong, selling proprietary brands (Probest, Izcan, Dogline) and distributing premium imports (ANF, Welz) across D2C e-commerce, retail, and veterinary hospital channels.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Life-Stage & Breed/Size-Specific Formulas (CRADAFAG), Pet Food & Treats Distribution (CRAOAKAA), DTC Pet Food Delivery (AFAIANAM)

Keywords

• Pet food manufacturing
• Pet food distribution
• Veterinary prescription diets
• Pet e-commerce
• Organic pet nutrition

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pet Food Manufacturing & Sales: Production and sale of proprietary pet food brands including 프로베스트, 도그라인, 미유믹스, 홈시리즈, 세니메드, and V.O.M Rx prescription diets. Revenue is generated through direct e-commerce (이리온몰), animal hospital distribution (for prescription products), and potentially retail/wholesale channels.
2. Pet Products Distribution: Distribution of domestic and international pet brands including ANF, 이즈칸, 웰츠, 프로베스트, V.O.M Rx, 홈시리즈, 도그라인, 미유믹스, 세니메드, and 폴카독 베이커리. Revenue generated from product sales through the company's own e-commerce platform and potentially other retail channels.
3. E-Commerce Platform (이리온몰): Operation of proprietary online pet retail platform www.irionmall.co.kr, offering a wide range of pet food and supplies from multiple brands. Platform revenue derived from product transactions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Wooriwa is a South Korean pet food manufacturer and distributor that produces proprietary pet food brands (Probest, Dogline, Mixumix, Home Series, SeniMed, V.O.M Rx prescription diets, Welz) and distributes international brands (ANF, Izcan, Polka Dog Bakery). The company sells through its proprietary Irionmall e-commerce platform, general retail channels, and a network of authorized veterinary hospitals for prescription diets, and operates its own animal hospital in Seoul.

Differentiator

Problem solved

Functional benefit

Brands

• 프로베스트 (Probest): Premium pet food brand with dog and cat product lines including puppy, lucky, performance, and Jindo variants.
• V.O.M Rx
• 도그라인 (Dogline)
• 미유믹스 (Mixumix)
• 홈시리즈 (Home Series)
• 세니메드 (SeniMed)
• Imported/distributed brands (ANF, 이즈칸, 웰츠, 폴카독 베이커리)
• 이리온몰 (Irionmall)

Products and services

• Probest (프로베스트) Premium pet food brand with dog and cat product lines including puppy, lucky, performance, and Jindo variants.
• Dogline (도그라인) Dog food brand with varieties including mini dog, special dog, new happy comb, big dog, speed, reverse, big star, and puppy formulas.
• Mixumix (미유믹스) Cat wet food with real meat toppings in tuna and salmon, chicken, shrimp, and pollock varieties.
• Home Series (홈시리즈) Home-style pet food for both dogs and cats, including home and dog all-life and home and cat chicken formulas.
• SeniMed (세니메드) Functional pet health supplement brand.
• V.O.M Rx Veterinary prescription-only pet food sold exclusively at animal hospitals. Includes renal, hepatic, urinary, gastrointestinal, dermatological, and weight management formulas.
• Welz (웰츠) Premium pet food brand distributed by Wooriwa.
• Izcan (이즈칸) Distributed premium pet food brand with grain-free product line, USDA organic certified since 2013.
• ANF (Abshire Natural Foods) US-based premium natural pet food brand distributed by Wooriwa in Korea through the Irionmall platform.
• Polka Dog Bakery (폴카독 베이커리) Pet treats and bakery brand distributed by Wooriwa in Korea through the Irionmall platform.
• Irionmall (이리온몰) Proprietary e-commerce platform (www.irionmall.co.kr) selling pet food and supplies from multiple brands including ANF, Izcan, Welz, Probest, Polka Dog Bakery, and Wooriwa's other brands.
• Irion Animal Hospital (이리온 동물병원) Veterinary hospital operated by Wooriwa at the Cheongdam branch, providing pet care services including veterinary consultation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• 대한제분 (Daehan Flour)minorOthers · 1 March 2019계열사로 안내되는 대한제분은 대한민국 식생활의 바탕이자 제분의 역사를 가진 기업으로, 곰표밀가루 및 프리믹스를 생산한다. 대한제분은 우리와 계열사网络中的一员。
• 대한사료 (Daehan Feed)minorOthers · 1 March 2019배합사료, Pet Food 제조, 축산 육가공 판매를主营하는 계열사. 대한사료는 1947년에 설립되었다.
• 디앤비컴퍼니 (D&B Company)minorOthers · 1 March 2019수출(파스타, 와인냉장고 수입, 밀가루 조제품) 업무를 수행하는 계열사.
• 글로벌 심층수 (Global Deep Water)minorOthers · 1 March 2019먹는 해양 심층수 개발, 해양 심층수 원수 얼음제조 및 판매 계열사.
• DH바이탈피드 (DH Vital Feed)minorOthers · 1 March 2019가축 대용유 제조 판매 계열사.
• 대한싸이로 (Daehan Sairo)minorOthers · 1 March 2019방대한 최신 시설을 갖춘 양곡 하역, 저장회사 계열사.
• BONAVIEminorOthers · 1 March 2019감성과 휴식을 선사하는 유러피안 라이프 스타일 카페 계열사.
• 비티스 (BTIS)minorOthers · 1 March 2019생산자로부터 고객까지 100% 콜드 체인 시스템 계열사.
• ANF (Abshire Natural Foods)minorChannel Partner/ Reseller/ DistributorANF (Abshire Natural Foods) is a US-based premium pet food brand distributed by Wooriwa in Korea through the 이리온몰 platform.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Fromm Family Foods: Family-owned premium pet food manufacturer with multi-decade history and family-of-brands portfolio. Comparable as a privately held, vertically oriented premium pet food company.
• Champion Petfoods (Orijen / Acana): Premium and grain-free pet food manufacturer known for Orijen and Acana. Comparable to Wooriwa's Izcan grain-free and Probest premium positioning, and a relevant global premium benchmark.
• Hill's Pet Nutrition (Colgate-Palmolive): Global leader in veterinary prescription therapeutic diets. Closest comparable to Wooriwa's V.O.M Rx line, which uses the same veterinarian-exclusive prescription diet model.
• Royal Canin (Mars Petcare): Premium pet food manufacturer owned by Mars Petcare, focused on breed- and life-stage-specific nutrition. Closely comparable to Wooriwa's breed/life-stage proprietary portfolio and veterinarian-aligned positioning.
• Harim Group (Pet Food division): Major Korean food conglomerate with a sizeable pet food manufacturing business. Closest large Korean domestic peer to Wooriwa in scale and channel strategy.
• Diamond Pet Foods: Large-scale US pet food contract manufacturer and private-label producer. Comparable manufacturing scale and private-label/OEM capabilities to Wooriwa's Eumseong facility.
• CJ Feed & Care (CJ CheilJedang): Feed and pet care arm of CJ CheilJedang, one of Korea's largest food conglomerates. Directly competes in Korean pet food manufacturing and distribution with corporate scale advantages similar to Wooriwa's Daehan group affiliation.
• ANF (Abshire Natural Foods): US-based premium natural pet food brand already distributed by Wooriwa in Korea through Irionmall. Directly comparable on product positioning and represents an existing channel partnership.

Broad incumbents

• Nestlé Purina PetCare: Largest global pet food manufacturer with broad portfolio across mass, premium, and veterinary. Comparable as a multi-tier manufacturer with veterinary distribution capability.
• Mars Petcare Korea: Korean operations of Mars Petcare, the global pet food incumbent owning Royal Canin, Pedigree, and Whiskas. Direct competitor in the Korean premium pet food and veterinary channels where Wooriwa competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooriwa