AlSahl Group Holding

What AlSahl Group Holding does

AlSahl Group Holding is a privately held Libyan investment and development company founded in 1959 and headquartered in Al-Ghiran, Tripoli. The group operates across six business sectors — Industrial, Agribusiness, Healthcare, Trade & Distribution, Real Estate & Construction, and Services, Energy & Technology — investing in, producing, importing, marketing, and distributing products and services in Libya and regional markets.

The company's product portfolio comprises 48+ own and international brands, including named sub-brands such as Aleen (consumer goods and household products), Almashreq (food and beverage), Sahel-al-akhdar (food and agricultural products), and Bravocare (healthcare and personal care). Quality assurance is anchored by TUV-SUD certification and ISO 9001 (awarded by TUV Austria). The group is family-controlled, led by Dr. Abdulmagid Gadad (Chairman) and Dr. Naser Gadad (General Manager), with no disclosed institutional investors or parent entity.

AlSahl generates revenue through diversified B2B and B2C channels, serving both business consumers (industrial buyers, agribusiness operators, trade customers) and retail consumers in Libya and adjacent regional markets. Distribution is primarily executed through its own direct sales and wholesale network. Specific pricing models, revenue figures, and headcount are not publicly disclosed. The group pursues international positioning via trade exhibitions (Gulfood 2026 in Dubai, Libya Oil/Gas/Renewable Energy Exhibition 2023) and government-level engagements (British Embassy 2022, Oxford Business Group).

Name

AlSahl Group Holding

Legal name

AlSahl Group Holding

Website

https://alsahlgroup.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AlSahl Group Holding is a privately held Libyan investment and development company, founded in 1959, that invests in, produces, imports, markets, and distributes products across six sectors — Industrial, Agribusiness, Healthcare, Trade & Distribution, Real Estate, and Services/Energy/Technology — serving B2B and retail consumers in Libya and regional markets through 48+ brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Tripoli

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Diversified Industrial Operations: AlSahl Group generates revenue through investing, producing, importing, marketing, and distributing products and services across six business sectors including Industrial, Agribusiness, Healthcare, Trade & Distribution, Real Estate, and Services/Energy/Technology.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AlSahl Group Holding is a diversified Libyan investment and development company that invests in, produces, imports, markets, and distributes products and services across six business sectors: Industrial, Agribusiness, Healthcare, Trade & Distribution, Real Estate Investment & Construction, and Services/Energy/Technology. Its commercial output spans a portfolio of over 48 own and international brands serving both business customers and retail consumers in Libya and regional markets.

Product overview

AlSahl Group Holding is a diversified Libyan investment and development company operating across six business sectors: Industrial, Agribusiness, Healthcare, Trade & Distribution, Real Estate & Construction, and Services, Energy & Technology. The group invests in, produces, imports, markets, and distributes products and services. Its product portfolio consists of over 48 own and international brands, including named sub-brands Aleen, AlSahl, Almashreq, Sahel-al-akhdar, and Bravocare, each serving different sectors such as industrial production, agribusiness, and healthcare. The company also operates business-to-business and business-to-consumer distribution channels across Libyan and regional markets.

Differentiator

Problem solved

Functional benefit

Brands

• Aleen: Consumer goods brand offering food and household products
• Almashreq
• Sahel-al-akhdar
• Bravocare

Products and services

• Aleen Aleen is a consumer goods brand within AlSahl Group Holding's portfolio offering food and household products to retail and business customers in Libya and regional markets.
• Almashreq Almashreq is a wholly-owned brand under AlSahl Group Holding offering food and beverage products to consumers and businesses in Libya and regional markets.
• Sahel-al-akhdar Sahel-al-akhdar is a wholly-owned brand within AlSahl Group Holding's portfolio offering food and agricultural products to retail and business customers in Libya and regional markets.
• Bravocare Bravocare is a wholly-owned brand within AlSahl Group Holding's healthcare and consumer products portfolio, offering healthcare and personal care products to retail customers and businesses in Libya and regional markets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, minor and core.

• Gulfood 2026 ParticipantsmajorStrategic or Co-development Partner · 1 February 2026AlSahl Group Holding participated in Gulfood 2026 in Dubai, showcasing diversified portfolio of leading brands and building strategic partnerships that foster innovation and drive sustainable long-term growth, reflecting global vision and expansion strategy.
• Libya Oil, Gas and Renewable Energy ExhibitionminorStrategic or Co-development Partner · 13 November 2023Group of companies affiliated with Al Sahl Group Holding participated in the Libya Oil, Gas and Renewable Energy Exhibition held at Al Qamar Tourist Resort in Benghazi, emphasizing the importance of the energy sector.
• British Embassy in Libya / DITmajorGTM or Marketing Partner · 20 July 2022Her Excellency Caroline Hurndall, British Ambassador to Libya, visited AlSahl Group Holding to discuss economic, commercial and industrial cooperation between the group and British companies, supporting economic exchange and promoting partnerships between Libya and the UK.
• Oxford Business GroupcoreStrategic or Co-development PartnerOxford Business Group, one of the world's most respected authorities on global markets and emerging economies, featured Dr. Naser Gadad in a Global Platform interview discussing Libya's economic recovery and the role of the private sector. The group serves as a trusted source for policymakers, investors, and business leaders.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Savola Group: Savola Group is a Saudi food and consumer goods conglomerate with operations across edible oils, sugar, retail, and food manufacturing throughout MENA. It parallels AlSahl's food and consumer goods divisions with similar multi-brand portfolio strategy and regional reach.
• Americana Group: Americana Group is a Kuwait/UAE-based food conglomerate operating restaurant franchises and food manufacturing across MENA. Comparable to AlSahl's food production and consumer goods distribution in regional markets.
• Halwani Brothers: Halwani Brothers is a leading Saudi Arabian food manufacturer producing confectionery, processed meats, and consumer food products. Comparable to AlSahl's food manufacturing and consumer goods subsidiaries serving regional markets.
• Mansour Group: Mansour Group is a major Egyptian diversified conglomerate with operations in automotive, consumer goods, food, and technology. It parallels AlSahl's diversified holding company model across consumer-facing sectors in a North African market.
• Tanmiah Food Company: Tanmiah Food Company is a major Saudi poultry and processed foods producer with MENA-wide distribution. Comparable to AlSahl's food/agribusiness operations and consumer goods distribution model.
• National Agricultural Development Company (NADEC): NADEC is one of the largest agricultural and food production companies in MENA, with operations in dairy, meat, fruit, and arable farming. Comparable to AlSahl's agribusiness and food production subsidiaries like Sahel-al-akhdar and Almashreq.
• Agthia Group: Agthia Group is a UAE-based food and beverage conglomerate with brands across consumer food, beverages, and agriculture products in MENA markets. It is comparable to AlSahl's food/agribusiness/healthcare consumer products subsidiaries.
• Almarai Company: Almarai is the largest vertically integrated dairy and food company in the world, with operations across MENA. While more focused than AlSahl, it competes in the same food and consumer goods categories with similar distribution scale.
• Cevital: Cevital is Algeria's largest privately-held conglomerate, operating across food production, agribusiness, retail, and industrial sectors. It is highly comparable to AlSahl as a North African diversified family-owned group spanning food, agribusiness, and consumer goods.

Broad incumbents

• Olayan Group: Olayan Group is one of Saudi Arabia's largest privately-held diversified conglomerates with interests across consumer goods, food, healthcare, real estate, and industrial sectors. As a broader MENA conglomerate, it shares AlSahl's diversified holding company structure across overlapping sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alsahl.group.holding
• LinkedInlinkedin.com/company/alsahlgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlSahl Group Holding