CIPAC Industrie

What CIPAC Industrie does

CIPAC Industrie (legal entity CIPAC SA) is a privately held industrial equipment distributor and aftermarket service provider headquartered in Nouméa, New Caledonia, in continuous operation since 1971. The company operates as an authorized multi-brand dealer organized into four product-line divisions: CIPAC Agriculture (New Holland, Solis, Case IH, Corvus, Kuhn), CIPAC Terrassement (official Volvo Construction Equipment dealer), CIPAC Transport (IVECO and Astra commercial vehicles), and CIPAC Manutention (MANITOU, HYSTER, BT Toyota, Niftylift). It commercializes capital equipment such as hydraulic excavators, wheel loaders, articulated dump trucks, tractors, telehandlers, forklifts, and heavy-duty trucks, supplying Caledonian farmers, construction and mining operators, transport companies, and industrial handling customers.

The company's revenue model combines one-time equipment sales with a layered aftermarket and services stack delivered through its related service partner CIPAC Services. After-sales operations include maintenance workshops in Nouméa, Koné, and Ducos, a parts inventory of approximately 80,000 original SKUs, a technical bureau, fleet management services, and a mobile 'Tournée brousse' intervention capability for remote sites. Recurring revenue is generated through three-tier maintenance contracts (Essential, Select, Integral), warranty extensions, and dedicated operator training programs (eco-driving, ADR dangerous goods certification, and CACES safety certification) hosted on the cipacformation.nc platform. Pricing is quote-based and not publicly disclosed.

Go-to-market is a sales-led enterprise field motion with six named commercial representatives covering each product line, supported by physical showrooms in Magenta (Nouméa) and Ducos, a service point in Bourail (CIPAC Pro), and an addressable footprint that extends from New Caledonia to Wallis and Futuna and Vanuatu. The company is registered as a Société Anonyme with 128,000,000 FCFP of stated capital (approximately 1.07 million EUR), employs between 11 and 50 people, and shows no signs of external venture or private equity ownership in the available sources.

Name

CIPAC Industrie

Legal name

CIPAC SA

Website

https://cipac-industrie.nc

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

CIPAC Industrie is a Nouméa-based authorized dealer and aftermarket service provider for premium industrial equipment brands (Volvo CE, IVECO, MANITOU, HYSTER, New Holland), serving Caledonian agricultural, construction, transport, and handling professionals with equipment sales, maintenance, parts, and operator training.

Ownership category

akta.pro rank

Product category

Industrial Equipment Dealership

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Farm Machinery & Equipment (3523)

akta.pro primary industry

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Trailer, Chassis & Container Parts Distribution (TLAKAOAC)

Keywords

• Industrial equipment sales
• Agricultural machinery
• Construction equipment
• Material handling
• Commercial vehicles

Headquarters

HQ city

Nouméa

HQ country

New Caledonia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Commercialization of industrial equipment across four main lines: Agriculture (tractors, accessories), Terrassement (construction machinery), Transport (vehicles), and Manutention (handling equipment). Sales of branded equipment from partners including Volvo CE, IVECO, Astra, MANITOU, HYSTER, Toyota, New Holland, Case, Solis, Corvus, Kuhn.
2. After-Sales Service and Parts: Service after-sale including maintenance (preventive and curative), parts supply (approximately 80,000 original parts), fleet management, technical support, and emergency intervention services through partner CIPAC Services.
3. Warranty and Maintenance Contracts: Extended warranty subscriptions, assistance contracts, and maintenance contracts (Essential, Select, Integral tiers) providing ongoing revenue from equipment lifecycle management.
4. Training Services: Driver training services including eco-driving, dangerous goods transport (ADR), and safety certification (CACES) through dedicated platform cipacformation.nc.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CIPAC Industrie commercializes industrial and agricultural equipment from leading international brands through four product divisions: Agriculture (tractors and accessories from New Holland, Solis, Case, Corvus, Kuhn), Terrassement (Volvo CE earthmoving machinery), Transport (IVECO and Astra commercial vehicles), and Manutention (Manitou, Hyster, BT Toyota, Niftylift handling equipment). Beyond equipment sales, the company provides after-sales service, a 100% Solutions package combining warranty extension and three-tier maintenance contracts, plus operator training (eco-driving, ADR dangerous goods transport, CACES certification). Distribution is supported by physical showrooms, service workshops, a ~80,000-part inventory, and mobile intervention capabilities across New Caledonia and the wider Pacific.

Product overview

CIPAC Industrie is an industrial equipment commercial dealer operating in New Caledonia since 1971, organized into four distinct product line divisions: CIPAC Agriculture (tractors and accessories from New Holland, Solis, Case, Corvus, Kuhn), CIPAC Terrassement (Volvo Construction Equipment earthmoving machinery), CIPAC Transport (IVECO and Astra commercial vehicles), and CIPAC Manutention (Manitou, Hyster, BT Toyota handling equipment). The company bundles these equipment sales with a comprehensive 100% Solutions service package encompassing warranty extensions, technical assistance contracts, and three-tier maintenance plans (Essential, Select, Integral), plus dedicated operator training services covering eco-driving, dangerous goods transport (ADR), and safety certification (CACES). The product portfolio is anchored by leading international brands while CIPAC provides local distribution, configuration, after-sales service, and training support.

Differentiator

Problem solved

Functional benefit

Brands

• CIPAC Agriculture: Agricultural equipment division commercializing tractors and accessories from brands like New Holland, Solis, Case, Corvus, Kuhn
• CIPAC Terrassement
• CIPAC Transport
• CIPAC Manutention
• CIPAC Pro

Products and services

• CIPAC Agriculture Distribution and sale of agricultural tractors, equipment, and accessories from brands including New Holland, Solis, Case, Corvus, and Kuhn, targeted at Caledonian farmers and agricultural businesses across New Caledonia, Wallis and Futuna, and Vanuatu.
• CIPAC Terrassement Official Volvo Construction Equipment dealer offering hydraulic excavators, mini excavators, wheel loaders, and articulated dump trucks, bundled with preventive and curative maintenance services for construction and mining customers.
• CIPAC Transport Distribution of IVECO and Astra commercial and industrial vehicles (light range Daily tri-benne, nacelle, fridge; medium range Eurocargo and Eurocargo-ampliroll; heavy range S-WAY, T-WAY, HD9) with customized configurations for transport operators in New Caledonia.
• CIPAC Manutention Distribution of forklifts, aerial work platforms (nacelles), telescopic handlers, pallet trucks, and stackers from Manitou, Hyster, BT Toyota, and Niftylift, supplied with full after-sales support for warehouse and material handling operators.
• 100% Solutions (Garantie, Assistance, Maintenance) Comprehensive after-sales service package bundling manufacturer warranty extension, technical assistance contracts, and three-tier maintenance contracts (Essential, Select, Integral) with preventive and curative maintenance, fleet controls, and parts management for Volvo CE, New Holland, Iveco, Manitou, Toyota, Hyster, and Utiliev equipment.
• Formation Conducteurs (Driver Training) Operator training services covering eco-driving courses, dangerous goods transport certification (ADR), and safety driving training for mobile construction equipment and lifting machinery, including CACES certification preparation, delivered through the cipacformation.nc platform.
• Service Après-Vente (After-Sales Service) Multi-site workshop network in Nouméa, Koné, and Ducos providing specialist services for utility vehicles, industrial vehicles, and trucks, supported by an inventory of nearly 80,000 original parts, a technical bureau, fleet management, and mobile intervention teams (Tournée brousse).

Quantifiable outcome

• 80,000 original parts available for immediate delivery
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Volvo Construction Equipment (Volvo CE)coreChannel Partner/ Reseller/ Distributor · 1 January 1971Official dealer for Volvo CE terrassement equipment since 1971. Commercializes complete range of Volvo construction machinery including hydraulic excavators, mini excavators, wheel loaders, and articulated dump trucks. Partnership provides access to manufacturer training, technical support, and warranty services.
• CNH Industrial (IVECO and Astra)coreChannel Partner/ Reseller/ Distributor · 1 January 1971Historical partnership with CNH Group for commercialization of IVECO commercial and industrial vehicles and Astra heavy trucks. Offers complete range from light (Daily) to heavy (S-WAY, T-WAY, HD9) vehicles with customized configurations.
• MANITOUcoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for MANITOU handling equipment including forklift trucks, telehandlers (MT series), access platforms/nacelles (ATJ series), and compact handlers. Full product line for material handling and lifting applications.
• HYSTERcoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for HYSTER forklift trucks and handling equipment. Complementary brand offering to MANITOU and BT Toyota for industrial handling needs.
• BT ToyotacoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for BT Toyota forklift trucks and handling equipment. Part of the Toyota Industrial Equipment ecosystem for warehouse and logistics operations.
• New Holland AgriculturecoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for New Holland agricultural tractors and equipment. Product range includes TD5, T6, T7, T8 tractor series serving various farm sizes and applications in Caledonian agriculture.
• SoliscoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for Solis compact tractors (S26, S26HST, S50) suitable for smaller farms and specialized applications in the Pacific region.
• Case IHcoreChannel Partner/ Reseller/ Distributor · 1 January 1971Authorized dealer for Case IH agricultural equipment including Farmall JXM and Maxxum tractor series, offering additional options for agricultural professionals.
• CorvusminorChannel Partner/ Reseller/ Distributor · 1 January 1971Dealer for Corvus UTV (Utility Terrain Vehicles) serving agricultural and utility transport needs in challenging terrain.
• KuhnminorChannel Partner/ Reseller/ Distributor · 1 January 1971Dealer for Kuhn agricultural accessories including balers and other farm equipment accessories.
• NiftyliftminorChannel Partner/ Reseller/ Distributor · 1 January 1971Dealer for Niftylift access platforms/nacelles (120T series) complementing MANITOU nacelle range for elevated work platform needs.
• CIPAC ServicescoreImplementation/ SI/ Consulting Partner · 1 January 1971Service partner providing after-sales support, maintenance workshops, technical intervention vehicles, logistics center, and parts inventory. Operates modern workshops in Nouméa, Koné, and Ducos with certified technicians.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Loxam: Loxam is Europe's largest equipment rental and services company, offering a broad portfolio of construction, handling, and industrial equipment with national service coverage. It is a broader incumbent than CIPAC but shares the multi-brand equipment services model with parts and after-sales support.
• Volvo CE: Volvo Construction Equipment is a global construction equipment OEM and CIPAC's longest-standing core partner since 1971. As the manufacturer, Volvo CE shapes the product line, service standards, and training that CIPAC commercializes in New Caledonia.
• Manitou: Manitou is a French OEM of telehandlers, forklifts, and aerial work platforms and a CIPAC partner since 1971. Manitou's product line defines the offering CIPAC commercializes in the Manutention division.
• Komatsu: Komatsu is a global construction and mining equipment OEM with a strong Asia-Pacific dealer footprint. It represents the alternative brand choice for the same mining, construction, and earthmoving customers that CIPAC serves in the Pacific.
• Caterpillar: Caterpillar is the world's largest construction and mining equipment OEM, distributed through an authorized dealer network that competes for the same heavy-equipment customers as CIPAC. It is the de facto reference competitor in the construction/mining equipment category.
• Kubota: Kubota is a global agricultural and compact construction equipment OEM. As a competitor to New Holland, Case IH, and Solis in the agriculture division, Kubota is a relevant comparable on the agricultural equipment side of CIPAC's portfolio.
• CNH Industrial: CNH Industrial is the parent company of IVECO, Astra, Case IH, and New Holland, all of which CIPAC distributes. CNH sets global dealer standards and channel strategy for the brands that drive two of CIPAC's four divisions.

Direct peers

• SMT: SMT is a Volvo CE authorized dealer with multi-line industrial equipment distribution across Africa and parts of Europe. Like CIPAC, SMT combines authorized heavy-equipment sales with after-sales service, parts, and fleet support, making the dealer operating model directly comparable.
• RDO Equipment: RDO Equipment is a large multi-brand agricultural and construction equipment dealer network in the US (John Deere and Case IH). Its combination of premium OEM dealerships, parts inventory, and service contracts mirrors CIPAC's four-division dealer model.
• H&E Equipment Services: H&E Equipment Services is a US distributor and lessor of heavy construction and industrial handling equipment with a strong parts, service, and rental business. Its mix of equipment sales plus recurring service revenue closely parallels CIPAC's business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CIPACIndustrieNC
• LinkedInlinkedin.com/company/cipac-industrie

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIPAC Industrie