What Het Pieck does

Het Pieck (legal name: Kunstencentrum het Pieck) is a Dutch arts center that delivers structured in-person arts education to residents of the municipality of Heusden in the Netherlands. Operating from its headquarters at Anton Pieckplein 71 in Drunen and a satellite location at de Korf in Vlijmen, the organization runs courses across four primary disciplines — music, dance and movement, visual arts, and theater — supplemented by academic enrichment courses (philosophy, art history, history of pop music, literature) and community arts projects. The customer base spans children (from age 6), youth, and adults, with specialized offerings for seniors (Yoga 50+, chair yoga for 60+) and expecting mothers (pregnancy yoga), plus a dedicated Onderwijs program that brings arts education into local schools.

The course catalog is unusually broad for an organization of this scale, covering dozens of music instruments (recorder, flute, oboe, clarinet, saxophone, trumpet, trombone, tuba, French horn, bugle, violin, guitar, keyboard, percussion, voice), a wide range of dance and movement styles (classical, modern, hip-hop, streetdance, breakdance, belly dance, salsa, yoga, Pilates, Tai Chi), visual arts disciplines (sculpture, ceramics, photography, jewelry making, textile, drawing and painting), and theater formats (children's theater, musical theater, general theater). Music offerings extend to modern formats including DJ courses, music production, pop band coaching, and ensemble participation. Trial lessons (e.g., six 20-minute music sessions at €74.50 under 21 / €124.50 for adults) are used to reduce acquisition friction.

Het Pieck operates on a direct-to-consumer subscription revenue model with annual billing cadence. Course fees are tiered by age (under 21 vs. 21+) and lesson format — 20-minute or 30-minute individual lessons, duoles (shared lessons), strippenkaart lesson cards of 18 lessons, and 10-lesson vouchers — with discounts for participants under 18, CJP cultural pass holders, and students enrolling in a second or third course. Enrollment is handled through hetpieck.nl, by phone (0416-320 500), or in person at the front desk (Monday–Thursday 09:00–15:00). No technology platform, mobile app, API, or AI capabilities are evident; the only digital surface is a basic content and enrollment website with a course-finder tool. The organization is privately held, classified as for-profit, with 11–50 employees, and no disclosed revenue, funding rounds, ownership structure, or M&A history.

Name

Het Pieck

Legal name

Kunstencentrum het Pieck

Website

https://www.hetpieck.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Het Pieck (Kunstencentrum het Pieck) is a privately held Dutch arts center delivering in-person music, dance, visual arts, and theater courses to children, youth, adults, and seniors in the municipality of Heusden from locations in Drunen and Vlijmen.

Ownership category

akta.pro rank

Product category

Arts Education

NAICS

Fine Arts Schools (611610), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Enrichment & Creative Arts Programs (EDAAAEAG)

akta.pro secondary industries

Arts Education Instruction (Visual/Performing) (EDAJAFAK), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

Keywords

• Arts education services
• Music instruction courses
• Dance classes
• Visual arts courses
• Theater programs

Headquarters

HQ city

Drunen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course and workshop fees: Het Pieck generates revenue primarily through course fees charged to students and participants. Courses are offered across multiple disciplines (visual arts, dance, music, theater, enrichment) with tiered pricing based on age (under 21 vs. 21+), lesson duration (20-min, 30-min, duoles), and course type (strippenkaart/strip card, voucher, full-season enrollment). Discounts are available for students under 18, CJP pass holders, and participants enrolling in a second or third course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Het Pieck (Kunstencentrum het Pieck) is a community arts center in the municipality of Heusden, Netherlands, delivering structured arts education courses across four disciplines: music, visual arts (beeldend), dance and movement, and theater, plus academic enrichment (verdieping). Instruction is offered in individual lessons, group classes, ensembles, and bands, served to children, youth, adults, and seniors through subscription-based course enrollments delivered at two physical locations in Drunen and Vlijmen.

Product overview

Het Pieck is hét centrum voor de kunsten (arts center) in the municipality of Heusden, offering a comprehensive portfolio of creative arts education programs. The organization provides courses across four main disciplines: Muziek (Music), Beeldend (Visual Arts), Dans en Beweging (Dance and Movement), and Theater. Music programs include wind instruments, strings, guitar, keyboards, percussion, singing, pop band, and music production courses. Visual arts encompass sculpting, ceramics, photography, jewelry making, textile arts, and drawing/painting. Dance offerings range from classical and modern dance to yoga, Pilates, and street dance styles. The center also provides deepening academic courses and community arts projects. Het Pieck serves children, youth, and adults with individual lessons, group lessons, and ensemble playing opportunities across all locations in Drunen and Vlijmen.

Differentiator

Problem solved

Functional benefit

Products and services

• Muziek (Music) Comprehensive music education program offering lessons in wind instruments (recorder, flute, clarinet, saxophone, trumpet, trombone, tuba, oboe, French horn, bugle), strings (violin), guitar (Spanish/classical and electric), keyboards, percussion, singing, pop band coaching, music ensembles, and music production/DJ courses. Available for children, youth, and adults in multiple lesson formats and pricing tiers.
• Beeldend (Visual Arts) Visual arts courses covering sculpting, jewelry making (edelsmeden), photography, ceramics, children's studio (kinderatelier), leather working, drawing/painting, and textile arts. Offered to children and adults.
• Dans en Beweging (Dance and Movement) Dance and movement courses including breakdance, belly dance and tribal, classical dance, modern dance, hip-hop/streetdance, children's dance, Dansmix, Dans & Balans, salsa, Pilates/Relax, Tai Chi/Qi Gong, and yoga (including Yoga 50+, chair yoga, and pregnancy yoga). Available for children, youth, adults, and seniors.
• Theater Theater programs including children's theater (kindertheater), musical theater, and general theater courses for participants of various ages.
• Verdieping (Deepening Courses) Academic enrichment courses covering philosophy, history of pop music, art history, and literature appreciation (literatuurbeschouwing) for adult learners seeking cultural deepening.
• Onderwijs (Education Programs) Educational programs bringing structured arts education to school students in the municipality of Heusden, delivered through partnerships with primary and secondary schools.
• Projecten / Community Arts Community arts projects and collaborative cultural initiatives, including the annual Summer Festival and specialized workshop weeks (such as the textile summer week), engaging the local community across Heusden.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De Lindenberg: De Lindenberg is a community arts center (cultuurhuis) in Nijmegen offering music, dance, theater, and visual arts courses to children, youth, and adults. It is the closest direct peer to Het Pieck in structure: a municipal-scale multi-discipline arts school with annual subscriptions and a broad instructor roster.

Regional players

• KunstLoc Brabant: KunstLoc Brabant is the cultural-education support organization for the North Brabant province, the same region where Het Pieck operates (Heusden municipality). It advises and supports community arts schools across Brabant and represents the broader regional ecosystem in which Het Pieck is embedded.

Broad incumbents

• Codarts Rotterdam: Codarts is a Rotterdam-based university of performing arts offering higher-education programs in music, dance, and circus arts. It is a much larger incumbent in the Dutch performing-arts education landscape, with overlapping disciplines (instrumental music, dance) but serving degree-seeking students rather than hobbyists.
• ArtEZ University of the Arts: ArtEZ is a multi-disciplinary university of the arts in eastern Netherlands covering music, dance, theater, visual arts, and creative technology. It shares Het Pieck's broad discipline span but at the higher-education level, making it an adjacent incumbent rather than a direct competitor.
• HKU University of the Arts Utrecht: HKU is one of the largest Dutch universities of the arts, with programs across music, dance, theater, visual arts, and media. It is a broad incumbent in the same creative-arts education category as Het Pieck, though operating at degree-granting level rather than community-course level.
• Conservatorium van Amsterdam: The Conservatorium van Amsterdam is a leading music conservatory within the Amsterdam University of the Arts. It is a broad incumbent for music instruction — covering instrumental, vocal, and ensemble training — comparable in discipline but different in target market from Het Pieck's community music school.

Others

• CJP (Cultureel Jongeren Pas): CJP is the Dutch youth culture pass that Het Pieck explicitly accepts as a discount mechanism for its courses. It is not an arts school itself but is an enabling ecosystem partner that drives youth enrollment and culture-participation subsidies across Dutch arts providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hetpieck
• LinkedInlinkedin.com/company/het-pieck

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Het Pieck