Pinball Palace

What Pinball Palace does

Pinball Palace is a privately held Dutch amusement-machine company headquartered in Nuland (Handelsstraat 2D, 5391 LP), operating as the official dealer of Stern Pinball in the Netherlands. The company runs an integrated four-pillar business: (i) sales of new and used Stern Pinball machines (Pro, Premium, and Limited Edition SKUs spanning franchises such as Transformers, Pokemon, Harry Potter, John Wick, JAWS, Jurassic Park, Stranger Things, Dungeons & Dragons, The Walking Dead Remastered, King Kong, Venom, Godzilla, Elton John, Metallica Remastered, and X-Men) plus claw machines and accessories (toppers, shaker motors, shooter knobs, side armors, signs); (ii) short-term event rentals (€150–€295/day); (iii) long-term business subscription rentals (€195/month, annual auto-renewal, machine swap every six months); and (iv) on-premise exploitation placements for hospitality venues plus in-house repair services. Underlying technology is built on Stern's SPIKE, SPIKE 2, and SPIKE 3 electronics platforms with the Insider Connected connectivity suite enabling player profiles, achievements, and operator analytics.

The company serves four primary customer segments: private collectors and gaming enthusiasts (B2C), corporate clients using machines for employee wellness and team-building, event organizers renting for short-duration events, and hospitality/retail venues contracting exploitation placements. Go-to-market is direct-to-customer and direct-to-B2B through the Dutch-language e-commerce storefront flipperkast.nl, a physical showroom and demo room in Nuland, phone and email sales, HubSpot-powered email marketing, and Facebook organic social. Pricing is transparently published in EUR excluding VAT, with machine sales ranging from approximately €6,699 (Pro) to €14,800 (Limited Edition/Collectors) and a 12-month full warranty on new units versus 3 months on refurbished. The firm has 1–10 employees, no disclosed funding or ownership structure, and operates exclusively within the Dutch market.

Name

Pinball Palace

Legal name

Pinball Palace

Website

https://flipperkast.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinball Palace is a Netherlands-based dealer and operator of Stern Pinball machines, offering sales, daily and subscription rentals, in-venue exploitation, and in-house repair to private collectors, businesses, event organizers, and hospitality venues across the Dutch market.

Ownership category

akta.pro rank

Product category

Amusement Machines and Pinball Sales

NAICS

Amusement Arcades (71312)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Pinball machine sales
• Amusement machine rental
• Arcade game services
• Venue exploitation services
• Pinball machine repair

Headquarters

HQ city

Nuland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of new and used pinball machines, arcade games, air hockey tables, pool tables, football tables, claw machines, basketball games, and accessories (toppers, inner decals, shaker motors, shooter knobs, signs). They are an official Stern Pinball dealer offering machines usually from stock.
2. Day Rental Services: Day rental of machines for events including pinball machines (€195/day), arcade games (€150/day), pool tables (€225/day), air hockey (€250/day), race machines (€295/day), and other amusement equipment. Prices exclude transport.
3. Long-term Business Rental: Monthly subscription rental of pinball machines and arcade machines for businesses starting at €195/month with automatic renewal and new machine every six months. Aimed at improving employee wellness and productivity.
4. Exploitation Services: Placing amusement machines in commercial locations (bars, restaurants, shops) to enhance customer entertainment and increase dwell time and spending.
5. Repair Services: Technical repair and revision services for pinball machines and video arcade machines, available for both businesses and private individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pinball Palace is a Dutch amusement machine company that sells, rents, and operates pinball machines and arcade games. As an official Stern Pinball dealer, the company offers new and used Stern pinball machines in Pro, Premium, and Limited Edition variants, along with arcade games, claw machines, air hockey, pool tables, and accessories. Its services include machine sales, daily event rentals, long-term monthly business rentals, venue exploitation for bars/restaurants, and in-house repair services.

Product overview

Pinball Palace is a Dutch amusement machine company offering sales, rental, and operating services for pinball machines and arcade games. They are an official Stern Pinball dealer. Their core product portfolio includes Stern Pinball machines in Pro, Premium, and Limited Edition variants (such as Transformers, Pokemon, John Wick, JAWS, Harry Potter, King Kong, Dungeons & Dragons, The Walking Dead Remastered, Metallica Remastered, Stranger Things, Venom, Jurassic Park, and Godzilla), complemented by accessories (toppers, shaker motors, shooter knobs, side armors, signs), claw machines, and rental services for events and business premises. The company also provides repair services for all amusement machines and operating/exploitation services for hospitality venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinball Machines (Stern Pinball Pro/Premium/Limited Edition) Sales of new and used Stern Pinball machines (Pro, Premium, and Limited Edition variants) featuring major entertainment franchises for private collectors, enthusiasts, and business buyers. Pro models from EUR 6,699; Premium models from EUR 8,750; Limited/Collectors editions from EUR 11,750 to EUR 14,800.
• Daily Rental (Dagverhuur) Services Single-day rental of pinball machines (EUR 195/day), arcade games (EUR 150/day), pool tables (EUR 225/day), air hockey (EUR 250/day), race machines (EUR 295/day), fortune teller machines (EUR 250/day), and other amusement equipment. Prices exclude transport.
• Long-term Business Rental (Langere Periode Verhuur) Monthly subscription rental of pinball machines and arcade machines for businesses starting at EUR 195/month with annual contract, automatic renewal, and a new machine every six months. Aimed at improving employee wellness and productivity.
• Exploitation (Exploitatie) Services Placement and operation of amusement machines in commercial locations such as bars, restaurants, and shops under revenue-sharing arrangements. Designed to enhance customer entertainment, increase dwell time, and drive venue spending.
• Repair (Reparatie) Services In-house technical repair and revision services for pinball machines and video arcade machines using original materials where available. Available for both businesses and private individuals. New products include 12 months full warranty; used/refurbished products include 3 months full warranty.
• Claw Machines (Grijpkranen) Sale of claw machines including Elaut brand and SAM Minigrijper with always-prize option. Various models available from EUR 1,495 to EUR 3,195.
• Stern Insider Connect Kit Connectivity kit enabling Stern pinball machines to connect to the Insider Connected platform. Includes QR code reader for player identification, progress tracking, achievements, and operator tools for location management.
• Stranger Things Topper Officially licensed Stranger Things topper for all Pro, Premium, and Limited Edition models. Features color-changing effects, infinity mirror, and lighting that reacts to gameplay modes.
• Jurassic Park Shooter Knob Official Jurassic Park shooter knob and rod with amber globe housing fossilized mosquito. Stern part number 502-7101-00.
• Spike Shaker Motor Stern shaker motor kit for SPIKE system pinball machines. Includes motor with mounting bracket, wiring harness, and hard plastic cover. Stern Part Number 502-5027-01. Priced at EUR 215.
• Side Armors (Various Models) Custom side armor sets for Pro, Premium, and Limited Edition models. Includes 2 sides of armor per set. Priced at EUR 325.
• Stern Pinball Sign (Small) Official Stern Pinball Alley sign, 65"L x 18"H x 8.5"D. Features scroll lights with timer and multiple adapters. Exclusive for Stern Pinball.
• Stern Pinball Alley Sign (Big) Large scroll light sign with mirrored background. Timer with 3 settings. Perfect for arcade or home use.
• Pinball NEON Sign Neon pinball sign, 61cm wide and 39cm high.

Quantifiable outcome

• New machine every six months for business rental customers
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Stern PinballcoreChannel Partner/ Reseller/ DistributorPinball Palace is an official dealer of Stern Pinball machines. Stern Pinball is the only manufacturer currently producing new pinball machines. Pinball Palace can supply these machines usually from stock. They offer the full range of Stern products including Pro, Premium, and Limited Edition models.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Elaut: Belgian manufacturer of coin-operated amusement and prize machines (including claw cranes) that Pinball Palace resells. A key supplier rather than direct competitor, but representative of the broader coin-op amusement ecosystem the dealer participates in.

Emerging players

• Dutch Pinball: Netherlands-based pinball manufacturer whose 'Alice's Adventures in Wonderland' machine Pinball Palace sells as a Dutch exclusive. Competes as an alternative pinball source to Stern and operates in the same Dutch niche.

Direct peers

• Interfun: European supplier/distributor of amusement, gaming and redemption machines for the out-of-home entertainment market. Overlaps with Pinball Palace on venue exploitation equipment and accessories outside the core pinball niche.
• Heega Automaten: Dutch amusement machine distributor and operator serving bars, restaurants and hospitality venues. Closest Netherlands-based analogue to Pinball Palace across sales, rental, and exploitation of amusement equipment.
• Innovative Leisure (UK): UK distributor and operator of pinball, arcade and amusement machines for both home and venue use. Mirrors Pinball Palace's sales-plus-rental-plus-exploitation mix in an adjacent European market.
• Pinball Universe: German pinball and arcade machine retailer and operator – a continental European neighbour with the same Stern-led sales/rental/exploitation playbook as Pinball Palace.
• JVH Gaming: Major Dutch amusement and gaming machines company that distributes and operates amusement equipment in hospitality venues across the Netherlands – overlapping directly with Pinball Palace's exploitation and rental model.

Broad incumbents

• Stern Pinball: World's only active manufacturer of new pinball machines and Pinball Palace's core supplier. Not a direct sales competitor in the dealer channel, but the upstream principal whose brand, IP, and pricing power shape the dealer's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pinballpalace
• LinkedInlinkedin.com/company/pinball-palace-exploitatie-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinball Palace