Total Fitouts
- Company typePrivate
- Founded2013
- HeadquartersPort Adelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Total Fitouts does
Total Fitouts is a privately held commercial fitout franchise network headquartered in Port Adelaide, Australia, operating under Total Fitouts Group Pty Ltd (ACN 166 219 932). Founded in 2013 by Managing Director Jeremy Dyer, the company delivers concept-to-completion commercial interior services — Commercial Design, Fitout, Defit, and ancillary Finance Services — through a network of 30+ (with one source citing 35+) independently operated franchise partners across Australia, New Zealand, and the United Kingdom. Customers engage locally with franchise teams who manage design, project management, and construction for commercial spaces.
The company serves seven vertical industries: Medical, Hospitality, Retail, Office, Fitness, Display Suites, and Wellness & Beauty. Named customer projects span SMBs (e.g., The Phone Surgery, The Baker's Room, Route 9 Distillery, Chim House) and selected mid-market/enterprise accounts (e.g., Plaza Central Medical & Aesthetics, KX Pilates Edmondson Square, Ayre Hair at Perth Airport Terminal 4, The Grad Shop at UNSW). Service delivery is project-based and quote-driven, with no publicly disclosed pricing tiers. Marketing is executed primarily through organic social (Instagram, Facebook, LinkedIn, Pinterest, YouTube), blog content, and local franchise referral networks.
The business model combines local execution by franchise partners with central franchisor leverage: national preferred-supplier agreements deliver material cost advantages, a centralised defect management program supports quality consistency, and IFA Awards recognition (2024) provides third-party credibility. Recent strategic signals include UK market entry via Total Fitouts Berkhamsted, senior leadership attendance at EuroShop 2026 in Düsseldorf, the addition of Finance Services to the core stack, and continued franchise densification across AU/NZ. No proprietary technology platform, AI capabilities, patents, funding rounds, or M&A activity are disclosed.
Total Fitouts firmographics
Firmographics- Name
- Total Fitouts
- Legal name
- Total Fitouts Group Pty Ltd
- Website
- https://totalfitouts.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Total Fitouts industry classification
Industry- Product category
- Commercial Fitout Services
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)
Keywords
Where Total Fitouts is headquartered
LocationHeadquarters
- HQ city
- Port Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Total Fitouts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Fitout Services: Project-based commercial fitout services delivered through franchise network covering design, project management, and construction for commercial spaces across multiple industries including medical, hospitality, retail, office, fitness, and wellness.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Total Fitouts product offering
Product offeringCore offering
Total Fitouts delivers concept-to-completion commercial fitout services through a franchise network spanning Australia, New Zealand, and the UK. The core offerings comprise three integrated services: Commercial Design (3D rendering, space planning, and design conceptualization), Fitout (full construction and project management), and Defit (strip-out and demolition). Services are tailored across industries including Medical, Hospitality, Retail, Office, Fitness, Display Suites, and Wellness & Beauty.
Product overview
Total Fitouts operates as a commercial fitout franchise network offering concept-to-completion solutions for commercial interior projects across Australia, New Zealand, and the UK. The core offering consists of three integrated services: Commercial Design (professional interior design and space planning), Fitout (full construction and project management), and Defit (demolition and strip-out services). The company also provides Finance Services to support client project funding. With 30+ franchise locations, Total Fitouts delivers tailored fitout solutions across multiple industry verticals including Medical, Hospitality, Retail, Office, Fitness, Display Suites, and Wellness & Beauty. The franchise model combines local expertise with national operational processes, procedures, supplier networks, and buying power to deliver consistent quality across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Design Professional commercial interior design services including 3D rendering, space planning, and design conceptualization for commercial fitout projects across retail, hospitality, medical, office, fitness, and wellness industries.
- Fitout Full-service commercial fitout construction and build services, managing the complete project lifecycle from concept to completion with in-house project management and skilled tradespeople.
- Defit Commercial defit and demolition services for stripping out existing spaces before new fitout construction begins.
- Finance Services Financial services and funding solutions to assist clients with fitout project financing.
Quantifiable outcome
- On time, every time delivery commitment
- +1 more outcomes
Companies that use Total Fitouts
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles6 records
Total Fitouts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Fitouts partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- JasonL FurnitureminorSupplier partner for office furniture collaboration on Allen Price & Scarratts office fitout project in Wollongong, providing full office furniture solutions.
- Watt ArchitectureminorArchitecture firm that led design for Yoga Sports Centre project while Total Fitouts Sydney South East handled complete fitout construction.
- Centre SquareminorDesign firm collaborated with Total Fitouts Perth South team on Ayre Hair wellness and beauty fitout design for Perth Airport Terminal 4.
- Clui DesignsminorCommercial design partner for Arbour hospitality fitout project in South Bank Brisbane delivered by Total Fitouts Brisbane Inner North.
- LynuzminorIn-house commercial interior designer at Total Fitouts Surry Hills & Parramatta who designed The Phone Surgery retail fitout project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Total Fitouts competitors and assessment
Company assessmentDirect peers
- Shape Group: Shape Group is an Australian commercial fitout and refurbishment contractor serving retail, hospitality, office, and healthcare clients. It competes directly with Total Fitouts franchise partners for similar commercial projects across Australia.
- Design & Build: Design & Build is a UK-based commercial interior fitout contractor delivering concept-to-completion services across office, retail, hospitality, and leisure—highly comparable to Total Fitouts' integrated design-build model and relevant given both firms' UK presence.
- MBC Group: MBC Group is an Australian commercial interiors specialist delivering office, healthcare, retail, and hospitality fitouts. It is a direct competitor to Total Fitouts in the Australian mid-market fitout segment.
Broad incumbents
- Overbury: Overbury is a major UK commercial fitout and refurbishment contractor delivering office, retail, and hospitality interiors. It is directly comparable to Total Fitouts in service scope and is a relevant peer given Total Fitouts' UK expansion.
- ISG: ISG is a global construction and fitout specialist with major UK and Australian operations delivering interior fitout across retail, office, hospitality, and healthcare. It is a much larger incumbent that competes for many of the same project types as Total Fitouts, particularly in commercial interior fitout.
Others
- Hipages Group: Hipages is an Australian online marketplace connecting customers with tradies including shopfitters and fitout contractors. It is thematically comparable as an alternative intermediated channel for commercial fitout demand in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Fitouts social profiles
Digital presenceTotal Fitouts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Fitouts leadership team
Management profileNumber of profiles
Profiles11 records
Total Fitouts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Fitouts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Fitouts
What does Total Fitouts do?
Total Fitouts delivers concept-to-completion commercial fitout services through a franchise network spanning Australia, New Zealand, and the UK. The core offerings comprise three integrated services: Commercial Design (3D rendering, space planning, and design conceptualization), Fitout (full construction and project management), and Defit (strip-out and demolition). Services are tailored across industries including Medical, Hospitality, Retail, Office, Fitness, Display Suites, and Wellness & Beauty.
Is Total Fitouts a public or private company?
Total Fitouts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Fitouts founded?
Total Fitouts was founded in 2013. It employs 51 to 100 people.
Where is Total Fitouts based?
Total Fitouts is headquartered in Port Adelaide, Australia, in the Oceania region.
How does Total Fitouts make money?
One revenue line is on record: commercial Fitout Services.
Who are Total Fitouts's main competitors?
Direct peers on record are Shape Group, Design & Build and MBC Group. Broad incumbents are Overbury and ISG. Hipages Group is listed as an others.
Does Total Fitouts have an API?
No public API is recorded for Total Fitouts.
What industry is Total Fitouts in?
Total Fitouts's product category is Commercial Fitout Services. Its primary akta.pro industry code is IMAFANAB, Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels). Its SIC code is 8744.