What Quetta Gladiators does

Quetta Gladiators is a professional cricket franchise that competes in the Pakistan Super League (PSL), the country's premier Twenty20 cricket competition. The franchise was established in 2015 by the Pakistan Cricket Board as one of the PSL's founding members, nominally representing the province of Balochistan and based at Bugti Stadium in Quetta's Ayub Sports Complex. The franchise is privately owned by sports philanthropist Nadeem Omar and is led on-field by captain Saud Shakeel (PSL 11), with Sir Viv Richards as mentor, Moin Khan as head coach, Sarfaraz Ahmed as team director, and Sohail Tanvir as bowling coach. In 2019, Quetta won the PSL Season 4 championship — its sole title to date across 72 matches played and 36 won.

The business operates an event-driven model that converts a seasonal sporting competition into a year-round commercial property. Revenue is generated through three principal streams: (1) a share of the PSL central revenue pool, which monetizes HBL's title sponsorship of the league, broadcasting rights, and match-day ticketing; (2) corporate sponsorships at the franchise level, including technology partner Omar Technologies, education partner Longford College, and brand sponsors DHA Quetta and VLEKTRA; and (3) direct-to-consumer merchandise sales through the official e-commerce store, which globally ships a catalog that includes the HBLPSL 11 playing jersey (PKR 6,000) and a lifestyle apparel line of six SKUs (G-001 through G-006) priced between PKR 3,726 and PKR 8,099. Distribution combines the DTC website, on-ground match-venue retail in PSL stadiums, and owned media channels including QG TV on YouTube plus Instagram, Twitter, and Facebook accounts.

The franchise is described on its own channels as the most popular and biggest brand in the PSL. The supporting technology stack is limited to "sports analytics and performance tracking systems" for cricket team management, with no disclosed proprietary platform or AI/ML capabilities. The business sits within a regulated league structure: in November 2025 the franchise renewed its PSL participation agreement for an additional ten years (evaluated by Ernst & Young), while a Pakistan Cricket Board policy barring dual PCB-and-franchise roles forced the 2026 replacement of bowling coach Wahab Riaz with Sohail Tanvir.

Name

Quetta Gladiators

Legal name

Quetta Gladiators

Website

https://quettagladiators.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Quetta Gladiators is a privately owned Pakistan Super League cricket franchise representing Balochistan, generating revenue from PSL central revenue sharing, franchise-level sponsorships, and direct-to-consumer merchandise sales to Pakistani fans and the global diaspora.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

Keywords

• Professional cricket franchise
• Pakistan Super League
• Team merchandise sales
• Sports sponsorship revenue
• T20 cricket team

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. PSL Tournament Revenue: Revenue generated from Pakistan Cricket Board's central revenue sharing from the Pakistan Super League, including broadcasting rights, sponsorship deals, and ticket sales for PSL matches.
2. Merchandise Sales: Direct sales of official team merchandise including jerseys, t-shirts, caps, and shorts through the official online store. Prices range from PKR 3,726 to PKR 8,099 for apparel items.
3. Sponsorship: Corporate sponsorships from multiple brands including HBL (title sponsor), Omar Technologies, Longford College, and various retail partners. Sponsors receive branding visibility on team apparel, stadium signage, and digital platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Quetta Gladiators is a professional cricket franchise competing in the Pakistan Super League (PSL), representing the Balochistan province. The franchise generates revenue through PSL central revenue sharing (broadcasting rights, ticket sales), corporate sponsorships, and direct-to-consumer sales of licensed team merchandise including official jerseys, t-shirts, shorts, and caps via its online store.

Product overview

Quetta Gladiators is a professional cricket franchise competing in the Pakistan Super League. The team's merchandise portfolio consists of licensed apparel and accessories including official playing jerseys for PSL 11 and branded fan merchandise such as T-shirts, shirts, shorts, and caps. The product lineup includes core cricket apparel (official team jersey) alongside lifestyle fan wear items (G-001 through G-006 merchandise line) featuring the team's purple and gold branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Quetta Gladiators Official Jersey HBLPSL 11 Official playing jersey for the HBL Pakistan Super League Season 11, featuring Balochistan's Kantuke Naal heritage design with modern warrior aesthetic. Sold to cricket fans and team supporters at PKR 6,000.
• White Cut & Sew T-shirt | G-001 Premium cotton blend T-shirt with cut and sew panel detailing and Quetta Gladiator branding, designed for casual wear and team pride. Priced at PKR 3,726.
• Black Loose Shirt | G-002 Relaxed-fit black shirt with Quetta Gladiator branding, designed for everyday casual wear with streetwear aesthetic. Priced at PKR 8,099.
• Black Cut & Sew T-shirt | G-003 Bold black T-shirt with contrasting cut and sew panels, crafted from soft cotton blend with minimal Gladiator branding for street style. Priced at PKR 3,726.
• Black Solid T-shirt | G-004 Classic solid black T-shirt with minimalist Quetta Gladiator logo detailing, offering timeless casual style. Priced at PKR 3,726.
• Black Terry Shorts | G-005 Athletic shorts made from premium terry fabric with elastic waistband, side pockets, and Quetta Gladiator branding for workouts and casual wear. Priced at PKR 3,996.
• Gladiator Cap | G-006 Adjustable structured cap with embroidered Quetta Gladiator logo, featuring premium breathable fabric for everyday fan wear. Priced at PKR 7,920.

Quantifiable outcome

• Won PSL Season 4 Championship in 2019

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Karachi Marathon 2026minorStrategic or Co-development Partner · 26 March 2026Quetta Gladiators partnered with Karachi Marathon 2026 to champion running culture in the city. Franchise owner Nadeem Omar pledged full support for the event. Captain Saud Shakeel and star all-rounder Danish Aziz attended the event showing support for this collaboration between cricket and running.
• VLEKTRAminorOthersElectric bike manufacturer that provided a high-performance, eco-friendly VLEKTRA electric bike as a reward for Hasan Nawaz being named Player of the Tournament.
• HBLcoreOthersHBL is the title sponsor of the Pakistan Super League. The franchise participates under the HBLPSL brand with the HBLPSL 11 jersey featuring HBL branding.
• Longford CollegeminorOthersEducational institution partner with Quetta Gladiators. Featured on the official website with logo placement and promotional link.
• DHA QuettaminorOthersDefence Housing Authority Quetta sponsor featured in the Kai Kai Quetta podcast series. Brand integration in player interviews and franchise content.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeamQuetta
• YouTubeyoutube.com/channel/UCvROYLsKK-TmjfEM08gDHcQ
• Facebookfacebook.com/TeamQuetta
• Instagraminstagram.com/quetta.gladiators
• LinkedInlinkedin.com/company/quetta-gladiators

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quetta Gladiators