Tokash
- Company typePrivate
- Founded2009
- HeadquartersPlovdiv, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Tokash firmographics
Firmographics- Name
- Tokash
- Legal name
- Tokash ltd
- Website
- https://tokashsilver.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tokash industry classification
Industry- Product category
- Silver Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industry
- Fine Jewelry Wholesale & Trading (CRAKAAAL)
Keywords
Where Tokash is headquartered
LocationHeadquarters
- HQ city
- Plovdiv
- HQ country
- Bulgaria
- HQ region
- Europe
Markets served
Tokash business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales (Retail): Direct online sales of silver jewellery to end consumers through their e-commerce platform tokashsilver.com
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Tokash product offering
Product offeringCore offering
Tokash manufactures silver jewellery in Plovdiv, Bulgaria, and distributes it through a wholesale e-commerce platform (tokashsilver.com) that also serves end consumers directly. The catalogue covers chains, necklaces, bracelets, earrings (with and without CZ stones), rings, pendants, charms, crosses, cufflinks, keyholders, men's jewellery, and pieces with natural stones, pearls, cubic zirconia, and silicone, including themed collections such as new models, sets, and unique hand-made items.
Product overview
Tokash is a Bulgarian manufacturer and wholesaler of silver jewellery. The company operates a single unified e-commerce platform that serves as both a wholesale catalogue for jewellery traders and an online shop for end consumers. The product portfolio spans multiple jewellery categories including chains, necklaces, bracelets, earrings (with and without CZ stones), rings, pendants, charms, crosses, jewellery with natural stones, jewellery with pearls, cufflinks, keyholders, and silicone jewellery. The catalogue also includes themed collections such as sets, unique hand-made models, and men's jewellery.
Differentiator
Problem solved
Functional benefit
Products and services
- Silver Jewellery Wholesale E-Shop Wholesale e-commerce platform (tokashsilver.com) for jewellery traders and retailers, offering a comprehensive catalogue of Bulgarian-manufactured silver jewellery across chains, necklaces, bracelets, earrings, rings, pendants, charms, crosses, cufflinks, keyholders, men's jewellery, and pieces with natural stones, pearls, cubic zirconia, and silicone. Access is via a separate retailer registration process.
- Direct-to-Consumer Silver Jewellery Online Shop Retail online shop on tokashsilver.com for individual consumers buying silver jewellery directly from the manufacturer for personal use, covering the same categories as the wholesale channel including sets, unique hand-made models, and themed collections.
Companies that use Tokash
Customer profileSegments2 records
Ideal customer profiles2 records
Tokash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tokash partnerships and signals
Strategic signalRecent moves2 records
Tokash competitors and assessment
Company assessmentEmerging players
- Novica: Online marketplace for handcrafted artisan jewelry and accessories from global artisans — comparable to Tokash on the 'unique handmade models' positioning and online handcraft jewelry commerce.
Direct peers
- Mejuri: DTC fine jewelry brand with a significant silver category and direct-to-consumer e-commerce focus, comparable to Tokash's silver-jewelry manufacturing-plus-online-retail model, though operating at significantly larger scale.
- Silpada Designs: Sterling silver jewelry brand historically sold via in-home parties and online, with broad catalog of chains, rings, and bracelets — comparable to Tokash in material focus (silver) and breadth of categories.
- Miabella: Online-first Italian-style sterling silver jewelry brand selling chains, bracelets, and earrings directly to consumers — closely comparable to Tokash's silver-jewelry, e-commerce-led product mix.
Broad incumbents
- Ross-Simons: Long-established jewelry retailer with deep silver-jewelry assortment sold through catalog and online channels — comparable to Tokash as a multi-channel silver jewelry seller, but operating at much larger scale.
- JTV (Jewelry Television): U.S. jewelry retailer broadcasting and selling silver and gemstone jewelry direct to consumers — comparable to Tokash on multi-channel silver jewelry DTC commerce, though at much larger scale.
- Pandora: Global jewelry brand built primarily on sterling silver and gold charms, bracelets, and rings sold wholesale and DTC — comparable to Tokash on silver product focus and wholesale-plus-retail distribution model.
- Stuller: Major U.S.-based jewelry manufacturer and wholesaler supplying retailers globally with findings, finished jewelry, and components — comparable to Tokash as a B2B silver-jewelry wholesaler with manufacturing.
Regional players
- Bali-based silver jewelry exporters (e.g., Balinese handmade silver wholesalers): Network of small/medium handmade silver jewelry manufacturers and wholesalers in Bali, Indonesia exporting globally — comparable to Tokash as a small-scale handmade silver manufacturer competing in the international wholesale silver-jewelry trade.
Others
- Etsy (Handmade Jewelry category): Global online marketplace hosting independent handmade-jewelry sellers, including silver — comparable to Tokash as a channel where similar silver handmade products are sold and where Tokash could potentially expand distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Tokash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tokash leadership team
Management profileNumber of profiles
Tokash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tokash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tokash
What does Tokash do?
Tokash manufactures silver jewellery in Plovdiv, Bulgaria, and distributes it through a wholesale e-commerce platform (tokashsilver.com) that also serves end consumers directly. The catalogue covers chains, necklaces, bracelets, earrings (with and without CZ stones), rings, pendants, charms, crosses, cufflinks, keyholders, men's jewellery, and pieces with natural stones, pearls, cubic zirconia, and silicone, including themed collections such as new models, sets, and unique hand-made items.
Is Tokash a public or private company?
Tokash is a private company. It is classified as unknown and is currently operating.
When was Tokash founded?
Tokash was founded in 2009. It employs 11 to 50 people.
Where is Tokash based?
Tokash is headquartered in Plovdiv, Bulgaria, in the Europe region.
How does Tokash make money?
One revenue line is on record: direct E-commerce Sales (Retail).
Who are Tokash's main competitors?
Novica is listed as an emerging player. Direct peers are Mejuri, Silpada Designs and Miabella. Broad incumbents are Ross-Simons, JTV (Jewelry Television), Pandora and Stuller. Bali-based silver jewelry exporters (e.g., Balinese handmade silver wholesalers) is listed as a regional player. Etsy (Handmade Jewelry category) is listed as an others.
Does Tokash have an API?
No public API is recorded for Tokash.
What industry is Tokash in?
Tokash's product category is Silver Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAL, Fine Jewelry Wholesale & Trading. Its NAICS code is 33991 and its SIC code is 3911.