What Location3 does

Location3 is a privately held boutique retail real estate brokerage firm co-founded by Mark Blancarte and Ruth Jolley, operating from offices in Seattle, WA and Paris, France. The firm provides five integrated service lines — Advisory, Implementation, Investment, Restructuring, and Strategy — to national and regional retailers, commercial developers and property owners, and municipal/public-sector clients across the United States and Europe. Its core offering is relationship-driven professional services: tenant and landlord representation, site selection, lease negotiation, market analysis, merchandising planning, feasibility studies, and entitlements work for shopping centers and mixed-use developments.

The firm's client roster includes TJX-affiliated retailers (Marshalls, TJ Maxx, HomeGoods, Sierra) in Utah, Whole Foods Market in Utah and Idaho, Orange Theory Fitness, Office Depot/OfficeMax, LensCrafters, Sunglass Hut, and Sender One (nationally), alongside institutional owners Simon Property Group, Westfield, and Macerich. Co-founders each claim personally completed transactions exceeding $1 billion, and combined operating experience is cited at 55-60+ years spanning retail operators, developers, and brokers. Beyond fee-for-service work, Location3 deploys early-growth-stage capital into retail and restaurant concepts (Everytable, Asian Box, Healthy Spot, Little Kitchen Academy, Tender Greens), bundling investment with retail real estate services to portfolio companies.

Location3 has no proprietary technology platform; service delivery is human-capital-intensive and differentiated by senior practitioner experience rather than software. Pricing is not publicly disclosed and is structured on a quote/engagement basis typical of professional services. The go-to-market motion is enterprise field sales driven by direct executive relationships, with geographic coverage spanning Utah, Idaho, California (including Southern California and the Central Valley), broader U.S. national mandates, and select European engagements. The firm competes against large institutional brokerages (JLL, CBRE, Cushman & Wakefield) on the basis of boutique personalization and operator-side perspective rather than scale or technology.

Name

Location3

Legal name

Location3

Website

https://location3.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Location3 is a privately held boutique retail real estate brokerage co-founded by Mark Blancarte and Ruth Jolley, providing advisory, leasing, implementation, investment, and restructuring services to national retailers, institutional developers, and municipalities across the U.S. and Europe.

Ownership category

akta.pro rank

Product category

Retail Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Brokerage (BPAJABAB)

akta.pro secondary industry

Retail Tenant Representation (BPAJALAB)

Keywords

• Retail real estate brokerage
• Tenant representation
• Retail leasing services
• Retail consulting
• Commercial real estate advisory

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Real Estate Advisory Services: Location3 provides strategic consulting services to developers, municipalities, and retailers including proforma review, market rent analysis, merchandising plans, project feasibility, and leasing services. Revenue is generated through professional service fees for advisory engagements.
2. Implementation Services: Hands-on project implementation services working closely with clients to define goals and execute retail real estate strategies.
3. Investment in Retail/Restaurant Concepts: Location3 is an investor in early growth stage retail and restaurant concepts, providing both capital and retail real estate services to portfolio companies including Asian Box, Everytable, Healthy Spot, Little Kitchen Academy, and Tender Greens.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Location3 is a boutique retail real estate brokerage firm that provides advisory, implementation, investment, restructuring, and strategy services to retailers, developers, owners, and municipalities. Services include site selection, lease negotiation, market analysis, tenant mix planning, master planning, and early-stage capital investment in retail and restaurant concepts.

Product overview

Location3 is a boutique brokerage firm providing integrated retail real estate services rather than a traditional software product. The firm operates as a unified offering combining five core service lines: Advisory Services (strategic consulting for developers and municipalities), Implementation Services (project execution), Investment Services (early-stage capital for retail concepts), Restructuring Services (lease renegotiation), and Strategy Services (long-term planning). The company also provides specialized retailer representation (helping brands like Whole Foods, TJ Maxx, Marshalls, and others expand into new markets) and developer/owner representation (leasing for shopping centers and mixed-use properties). Services are delivered through offices in Seattle, WA and Paris, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services Strategic retail consulting for developers, municipalities, cities, and counties that includes proforma review, market rent analysis, RFP/RFQ drafting, merchandising plans, project feasibility, and site/master planning to create retail projects with sense of place and community appeal.
• Implementation Services Hands-on project execution service in which the Location3 team works closely with clients to define project goals and execute retail real estate strategies through to completion, drawing on combined operating experience as retailers, developers, and brokers.
• Investment Services Early growth-stage investment in retail and restaurant concepts combining capital investment with retail real estate services to help emerging brands expand their physical footprint.
• Restructuring Services Lease renegotiation services for retailers that include use clause changes, downsizing, term extensions, and financial modifications to reduce occupancy costs and reposition portfolios during operational transitions.
• Strategy Services Comprehensive strategic planning to identify, create, and execute strategies for projects and retailers throughout their lifecycle, including market entry, expansion sequencing, and long-term positioning.
• Retailer Representation Dedicated representation for national and regional retailers such as Whole Foods, Marshalls, TJ Maxx, HomeGoods, Sierra, Orange Theory Fitness, LensCrafters, Sunglass Hut, and others for site selection, lease negotiation, and market expansion in designated U.S. territories.
• Developer and Owner Representation Leasing and development representation for shopping centers and mixed-use properties, working with major developers including Simon, Westfield, Macerich, Caruso Affiliated, and Blake Hunt Ventures to optimize tenant mix and execute leasing campaigns.

Quantifiable outcome

• Reduced occupancy costs chainwide exceeding $1.6M over several year operating period for Healthy Spot
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, client and minor.

• CenterCalcoreStrategic or Co-development PartnerLocation3 partnered with CenterCal, a major developer, to develop Canyon Corners at Kimball Junction in Summit County, Utah. Location3 worked closely with the Summit County leadership team to change zoning on the property to allow for a dynamic mixed-use project featuring a 40,000 square-foot Whole Foods.
• Blake Hunt VenturesclientChannel Partner/ Reseller/ DistributorLocation3 provides retail real estate services including leasing representation and advisory to Blake Hunt Ventures for their development projects.
• Caruso AffiliatedclientChannel Partner/ Reseller/ DistributorLocation3 provides retail real estate services to Caruso Affiliated, a major retail developer.
• Simon Property GroupclientChannel Partner/ Reseller/ DistributorLocation3 provides retail real estate services to Simon Property Group, one of the largest mall operators in the U.S.
• WestfieldclientChannel Partner/ Reseller/ DistributorLocation3 provides retail real estate services to Westfield, a major global shopping center company.
• MacerichclientChannel Partner/ Reseller/ DistributorLocation3 provides retail real estate services to Macerich, a real estate investment trust specializing in shopping centers.
• Fiat 500 ClassicsminorStrategic or Co-development PartnerCo-founders Mark Blancarte and Ruth Jolley are involved in European business ventures including Fiat 500 Classics.
• Monde de la MaisonminorStrategic or Co-development PartnerCo-founders are partners in Monde de la Maison, an international retail-oriented business.
• 727 SailbagsminorStrategic or Co-development PartnerCo-founders are partners in 727 Sailbags, an international retail-oriented business.
• Core et' BarreminorStrategic or Co-development PartnerCo-founders are partners in Core et' Barre, an international retail-oriented business.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ripco Real Estate: Mid-sized retail-focused commercial real estate firm providing leasing, investment sales, and tenant/landlord representation. Comparable in retail specialization and direct enterprise client engagements.
• The Shopping Center Group: US boutique brokerage focused exclusively on retail tenant and landlord representation across shopping centers. Closest comparable in business model, niche focus, and relationship-driven enterprise GTM to Location3.
• SRS Real Estate Partners: National retail-only brokerage and capital markets firm serving retailers, landlords, and developers. Closely aligned in retail-only focus and combined tenant-rep / landlord-rep model.

Others

• Phillips Edison & Company: Public REIT specializing in grocery-anchored shopping centers with in-house leasing. Overlaps with Location3 in retail landlord representation and development partnerships.
• Brixmor Property Group: Public open-air shopping center REIT employing in-house leasing teams and external brokers. Adjacent to Location3 as a potential landlord client and competitor for leasing mandates.

Broad incumbents

• CBRE (Retail): Global full-service CRE firm with a large retail practice serving enterprise retailers and institutional landlords. Comparable in service offerings, vastly larger in scale, and competes for the same marquee retail accounts as Location3.
• Cushman & Wakefield (Retail): Global CRE services firm with a retail practice handling leasing, valuation, and investment sales for shopping center owners and retailers. Direct overlap on enterprise retail and REIT clients.
• JLL (Retail): Global full-service CRE platform with substantial retail agency leasing and tenant representation. Overlaps with Location3 on major retail mandates and developer clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location3