IntoEars Hoorkliniek

Name

IntoEars Hoorkliniek

Legal name

IntoEars Hoorkliniek BV

Website

https://intoears.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing care services
• Audiology clinic
• Hearing aid fitting
• Tinnitus therapy
• Hearing rehabilitation

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hearing aids and related products: IntoEars sells hearing aids (hoortoestellen) across all major brands, including both insured (zorgvergoeding) models covered under the Dutch basic health insurance and free-market (vrije markt) premium models. Revenue is generated through product sales, with payment collected directly from the customer at point of delivery, net of any insurance reimbursements processed through the client's health insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IntoEars Hoorkliniek is a Dutch hearing care provider operating a network of 13 physical hearing centers that delivers hearing assessments (audiometry), hearing aid fitting, hearing rehabilitation, and tinnitus therapy. The company dispenses hearing aids from all major A-brand manufacturers (Widex, Phonak, Oticon, Signia, ReSound, Starkey, Unitron, Bernafon, Audio Service, Coselgi, Interton) in both insurance-reimbursed and free-market premium tiers, and complements in-clinic services with home visits through partner Oogvoororen.nl.

Product overview

IntoEars Hoorkliniek is a Dutch hearing clinic (hoorcentrum) operating 11 physical locations across the Netherlands, offering hearing tests, hearing aid fitting, and rehabilitation services. The company also partners with Oogvoororen.nl for home hearing aid services with nationwide coverage. IntoEars offers hearing aids from multiple major brands including Widex (Allure, Moment), Phonak (Audéo Paradise, Audéo Life, Audéo Fit, Audéo Slim, Virto Paradise, Naida), Starkey (Livio AI, Livio Edge AI, Evolv AI), Signia (Pure Charge&Go AX, Styletto AX, Insio AX, Motion X), Oticon (More, Ruby, Zircon, Geno), ReSound (ONE, Key, ENZO Q, Custom Made), Unitron (Moxi Smile, Stride Blu), Bernafon (Alpha), Audio Service (G6), Coselgi (Mojo), and Interton (Move). Products are offered in two categories: insurance-reimbursed hearing aids (categories 1-5 under Dutch basic health insurance) and free-market premium hearing aids with advanced technology including AI processing, Deep Neural Networks, speech enhancement, and direct smartphone streaming. Supporting mobile apps include Widex Allure App, Signia App, Starkey Thrive App, Oticon ON App, and Remote Plus App, along with accessories like chargers, TV streamers, and external microphones.

Differentiator

Problem solved

Functional benefit

Products and services

• IntoEars Hoorkliniek (Hearing Clinic)

Quantifiable outcome

• 9.4/10 customer satisfaction from 2,878 reviews

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability24 records

Feature1 record

Partnerships

One partnership is on record.

• Oogvoororen.nlcoreChannel Partner/ Reseller/ DistributorIntoEars works in partnership with Oogvoororen.nl, the first party in the Netherlands to use the internet as a primary sales channel for hearing aids. Oogvoororen.nl offers nationwide home audiology visits (audicien aan huis), complementing IntoEars' physical hearing center network. Oogvoororen.nl recruits audiology professionals and together with IntoEars forms a combined omnichannel hearing care offering. IntoEars also recruits audiology staff in collaboration with Oogvoororen.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Audika: International hearing care retail brand (part of Demant) operating Dutch audiology clinics; comparable specialist hearing services and hearing aid dispensing at broader scale, including in the Netherlands.
• Amplifon: Global leader in hearing care retail with a large owned-store network across Europe; comparable as a multi-brand hearing aid retailer serving the same end customers, but at vastly greater international scale.
• Demant: Global hearing healthcare group owning Oticon and a large retail network; comparable as both a key supplier brand IntoEars carries and a vertically integrated retailer competing for the same end customers.

Direct peers

• Schoonenberg HoorSupport: Dutch hearing care retail chain with audiology services, hearing aid fitting, and insurance reimbursement support; directly comparable as a multi-branch specialist retailer of hearing aids in the Netherlands.
• Oogvoororen.nl: Dutch internet-first audicien platform and IntoEars' home-visit partner, offering hearing aids from the same major brands nationwide; directly comparable in product range and customer segment, with a different go-to-market (D2C + home visits).
• Beter Horen: Established Dutch hearing care specialist chain offering hearing tests, hearing aids, and aftercare from physical locations; a direct competitor with overlapping services, customer base, and multi-brand retail model.
• Hans Anders: Dutch value-positioned optical and hearing care chain that sells and fits hearing aids across multiple brands through owned stores; a directly comparable multi-branch hearing aid retailer in the same Dutch market.
• Specsavers: Large optical and hearing care retail chain operating in the Netherlands with audiology services and hearing aid dispensing; directly comparable as a multi-branch, multi-brand hearing care retailer serving Dutch consumers.

Others

• Sonova: Global hearing aid manufacturer (Phonak, Unitron) and owner of retail brands; relevant to IntoEars as a key supplier brand carried across the catalog and as a potential vertical-integration competitor in retail.

Regional players

• Hidden Hearing: European hearing care retailer (Sonova-owned) with Dutch locations offering audiology and hearing aid fitting; comparable specialist retail model, primarily serving different Northern European geographies alongside the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IntoEars
• LinkedInlinkedin.com/company/intoears-hoorkliniek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntoEars Hoorkliniek