Schoeman

What Schoeman does

Schoeman consultants B.V. is a Dutch boutique real estate advisory firm founded in 1969 and headquartered in Amsterdam, operating exclusively as a tenant representative in the commercial real estate market. The firm serves three primary segments — commercial organizations, social/nonprofit organizations, and healthcare providers — and deliberately does not represent landlords, positioning independence and tenant-side advocacy as core to its value proposition. Services span the full real estate engagement lifecycle: strategic advisory (real estate scans, programs of requirements, market scans), execution (lease renewals, new location acquisition, multiple-locations management, acquisition support, new construction advisory), and ongoing maintenance (service cost monitoring, location monitoring, indexation checks). Revenue is generated through professional services / advisory fees on a quote-based engagement model, with pricing not publicly disclosed.

The business is operated by a small named team of three Partners (Marnix Schoeman, Roland Broere, Rene Luske) and one Consultant (Ole Janssen), and is identified as 'A Jetway Brand,' indicating a strategic parent affiliation with Jetway. Notable enterprise clients include Red Bull, de Bijenkorf, Airbus Defence & Space, Puma, Danone Benelux, Witteveen+Bos, MeteoGroup, and Kärcher, alongside nonprofit and healthcare clients such as GGZ Groep, Stichting De Kindertelefoon, Stichting Kolom, and Too Good To Go. The firm markets through a Dutch-language content blog, LinkedIn, Instagram, and direct client engagement, emphasizing long-term advisory relationships over transactional deal-making. In January 2024, Schoeman underwent a corporate rebranding with a new visual identity while maintaining its tenant-only operating model.

The underlying delivery model is human-advisory with no proprietary technology stack, no AI/ML components, no apps, and no APIs. The firm is GDPR/AVG compliant and operates as a private limited company (B.V.) in the Netherlands with no public funding, subsidiaries, or disclosed financial information. The combination of a 55-year operating history, family-business continuity, and a tightly defined tenant-only niche defines the firm's market position.

Name

Schoeman

Legal name

Schoeman consultants B.V.

Website

https://schoeman.nl

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Schoeman consultants B.V. is a Dutch boutique real estate advisory firm founded in 1969, exclusively representing tenants across commercial, social/nonprofit, and healthcare organizations in the Netherlands with a small partner-led team.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Advisory

NAICS

Nonresidential Property Managers (531312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Tenant representation services
• Commercial real estate advisory
• Lease negotiation services
• Corporate real estate consulting
• Workplace strategy advisory

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Advisory Services: Schoeman generates revenue through advisory fees for tenant representation services including lease negotiations, property searches, contract analysis, and ongoing real estate management. The firm exclusively represents tenants, providing transparent and independent advice to commercial, social, and healthcare organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Schoeman is a Dutch real estate advisory firm that exclusively represents tenants (not landlords) in the commercial, social, and healthcare real estate sectors. Its services span lease negotiations, property searches, market analyses, contract formation, acquisition support, new-construction advisory, and ongoing lease monitoring. The firm operates as a second-generation family business headquartered in Amsterdam, focusing on long-term client relationships rather than quick transactions.

Product overview

Schoeman is a real estate advisory firm offering a comprehensive suite of tenant representation services. The company operates a multi-service platform consisting of strategic advisory (real estate scan, program of requirements, market scan), execution services (lease renewals, new location acquisition, multiple locations management, acquisition support, new construction advisory), and ongoing maintenance (service cost monitor, location monitor, indexation check). These services are delivered exclusively to tenants (not landlords) and serve commercial, social, and healthcare organizations in the Dutch commercial real estate market.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• High rate of returning customers demonstrates successful long-term value creation

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• JetwayminorOthersJetway is referenced as the parent brand of Schoeman consultants B.V. The relationship appears to be corporate ownership/affiliation rather than operational partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Heeren Makelaars: Amsterdam-based real estate advisory and brokerage firm active in the Dutch commercial property market. Comparable on Dutch geographic footprint and advisory services, though with a broader landlord-and-tenant positioning rather than Schoeman's pure tenant-only stance.
• MVGM: Large Dutch real estate services company providing property management, valuation and brokerage across the Netherlands. Comparable on Dutch real estate advisory and management services, though more diversified into property management rather than tenant-only representation.

Broad incumbents

• CBRE Group: World's largest commercial real estate services firm offering occupier advisory, transaction management and workplace strategy to enterprise tenants. Comparable on core service lines but much broader portfolio and global scale.
• Savills: Global real estate advisory with a Dutch office (Savills Netherlands) providing commercial agency, tenant advisory and valuation services to occupiers. Comparable on Dutch commercial real estate advisory but broader service portfolio and international reach.
• Colliers International: Global professional services and investment management company with an occupier services / tenant representation practice serving corporate clients. Overlaps with Schoeman's advisory and lease negotiation offerings across multiple sectors.
• Cushman & Wakefield: Global commercial real estate services firm with a strong Netherlands presence (formerly DTZ Zadelhoff) offering tenant representation, agency, valuation and facilities services. Comparable in service breadth but a broad incumbent rather than a tenant-only specialist.
• JLL (Jones Lang LaSalle): Global real estate services and investment management firm with dedicated tenant representation and workplace advisory practices serving enterprise occupiers. Overlaps with Schoeman's commercial tenant advisory work but operates at far larger scale with a global footprint.
• Knight Frank: Global real estate consultancy with commercial agency and occupier advisory practices, including presence in the Netherlands. Comparable in serving enterprise tenants on office leasing and lease renewals, though positioned as a broader incumbent.

Direct peers

• Cresa: Global corporate real estate advisory that exclusively represents occupiers/tenants, mirroring Schoeman's pure-play tenant representation model. Closest like-for-like peer on positioning, though operating at much greater scale and geographic reach.

Emerging players

• NL Real Estate: Amsterdam-focused commercial real estate advisory serving occupiers on office leasing, workplace strategy and tenant representation. Comparable on Dutch tenant-side advisory, though a smaller and more recently established competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schoeman
• Instagraminstagram.com/schoemanconsultants.amsterdam
• Xx.com/schoeman_tc
• Facebookfacebook.com/schoemantenantconsultants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoeman