Vest-El

What Vest-El does

Vest-El A/S is a Danish electrical contracting and maritime electronics company founded in 1950, headquartered in Hvide Sande with a second operational office in Thyborøn. The company serves three segments along the West Jutland coast: private homeowners, business and industrial customers, and the maritime sector (its self-identified primary segment, covering fishing vessels, ferries, rescue boats, tugboats, dredgers, offshore wind service vessels, and ports). Service offerings span new electrical installations, renovations, troubleshooting, and ongoing service contracts for private and commercial clients, plus specialized maritime electrical work including distribution and control panel production and insulation measurements. Maritime electronics covers radar, echo sounder, sonar, autopilot, GPS, gyro/satellite compass, communication equipment (VHF, MF/HF, GMDSS), catch measurement, and satellite TV/video. The company also holds ISO 9001 certification for authorized cooling technology services, providing installation, service, and maintenance of heat pumps, refrigeration and freezing equipment, cold rooms, and ice machines.

The company's core proprietary technology is Penta+, a maritime plotter originally developed by predecessor TSR Electronic and now distributed and supported by Vest-El, including chart updates via the MaxProDB41 database. Distribution is sales-led and direct: customers reach the company via phone (+45 96 900 900) or website, after which field technicians are dispatched to homes, businesses, or vessels. Revenue is generated through professional services (quotation-based installation, service, and maintenance) and hardware sales (Penta+ systems). The legal entity is a Danish public limited company (aktieselskab, CVR 34876894), privately held, and has been a subsidiary of Installatørgruppen ApS since June 2024. The firm is built on the consolidated expertise of four predecessor companies (Niels Jørgen Winther, Orla Jensen, HSR Skibselektronik ApS, TSR Electronics A/S) and operates with 11-50 employees organized into department-led divisions covering electronics, shipyard, valves and service, private/industrial, and cooling technology.

Name

Vest-El

Legal name

Vest-El A/S

Website

https://vest-el.dk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Vest-El A/S is a Danish electrical and maritime electronics service company founded in 1950, headquartered in Hvide Sande with a second office in Thyborøn. It serves private, commercial, and maritime customers along the West Jutland coast with installation, service, and the proprietary Penta+ plotter.

Ownership category

akta.pro rank

Product category

Maritime and Industrial Electrical Services

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices) (TLAHAMAI)

akta.pro secondary industry

Piping, HVAC & Auxiliary Systems Repair (TLAKAKAH)

Keywords

• Maritime electrical services
• Electrical installation services
• Maritime electronics service
• Refrigeration and heat pumps
• Maritime navigation equipment

Headquarters

HQ city

Thyborøn

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Installation Services: Professional installation, service and maintenance of electrical systems for private homes, businesses, and maritime vessels. Revenue generated through service fees, project-based work, and ongoing maintenance contracts.
2. Cooling Technology Services: Authorized cooling technology services including installation, service and maintenance of heat pumps, cooling and freezing equipment, cold rooms and ice machines for businesses and private customers.
3. Maritime Electronics: Service and repair of maritime electronic equipment including radar, echo sounder, sonar, autopilot, plotter systems, electronic charts, navigation equipment, GPS, catch measurement equipment, gyro/satellite compass, communication equipment, TV and video surveillance, and satellite TV.
4. Penta+ Products: Sale and distribution of Penta+ maritime plotter systems and related software/s chart updates (MaxProDB41).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vest-El A/S delivers professional electrical installation, service, and maintenance for private homes, commercial and industrial businesses, and maritime vessels along the Danish West Jutland coast from offices in Hvide Sande and Thyborøn. The company also provides authorized refrigeration and heat-pump installation and servicing, and maritime electronics repair covering radar, sonar, autopilot, GPS, and communication systems. In addition to services, Vest-El distributes the proprietary Penta+ maritime plotter system for fishing, merchant, ferry, rescue, tugboat, dredger, and port vessels.

Product overview

Vest-El A/S is a local electrical and electronics company serving private, commercial, and maritime sectors along the Danish west coast, with operations since 1950. The company was formed through a fusion of several experienced companies: electrical expertise from Niels Jørgen Winther and Orla Jensen, and electronics from HSR Skibselektronik ApS and TSR Electronics A/S. The product portfolio includes Penta+, a proprietary maritime plotter system developed in collaboration with users, maritime electronics services (radar, sonar, autopilot, navigation), and comprehensive electrical services for private (new installations, renovations, EV chargers), commercial/industrial (offices, warehouses, construction), and maritime sectors (installation, troubleshooting, control panel production). Additionally, authorized refrigeration and heat pump services are offered for both businesses and private customers.

Differentiator

Problem solved

Functional benefit

Brands

• Penta+: A strong, stable and reliable maritime plotter developed by TSR Electronic in close collaboration with customers. Designed for demanding maritime environments where reliability and user-friendliness are essential. Used in fishing, merchant fleet, ferries, rescue boats, tugboats, sand and gravel dredgers, and ports.

Products and services

• Penta+ Maritime Plotter

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Installatørgruppen ApSparent companyOthers · 1 June 2024Since June 2024, Vest-El A/S has been part of Installatørgruppen ApS. This provides Vest-El with the backing of a larger organization while maintaining local operations and customer relationships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thyborøn Skibsvaerft ApS: Shipyard operating in Thyborøn harbor, adjacent to Vest-El's Thyborøn electronics office. Provides vessel repair and outfitting services that overlap with Vest-El's marine electrical and electronics offering.
• Danelec Marine: Danish-headquartered marine electronics manufacturer specializing in ECDIS, VDR, and navigation electronics. Directly comparable to Vest-El's maritime electronics service and Penta+ plotter activity from a product/category standpoint, but operating as a global product OEM rather than regional service provider.
• Semco Maritime: Danish-headquartered offshore and marine services contractor delivering electrical, instrumentation, communication, and navigation system work for the offshore wind, oil & gas, and maritime sectors. Directly comparable to Vest-El's marine electrical and electronics installation/service business, but at significantly larger scale and broader geographic reach.
• Karstensens Skibsvaerft A/S: Danish shipyard in Skagen that builds and repairs fishing, offshore, and commercial vessels and routinely coordinates vessel electrical outfitting and electronic system installation work — directly comparable to Vest-El's maritime electrical and electronic service.
• Hvide Sande Skibsvaerft ApS: Local shipyard operating in Hvide Sande harbor — the same harbor as Vest-El's headquarters. Performs vessel repair, maintenance, and outfitting work directly overlapping with Vest-El's marine electrical installation and service customer base.

Broad incumbents

• Navico (Simrad/Lowrance/B&G): Global marine electronics OEM group producing Simrad, Lowrance, and B&G navigation systems for commercial and recreational marine markets. Direct plotter competitor to Penta+ and a major third-party equipment platform serviced by Vest-El's electronics technicians.
• Furuno: Japan-headquartered global marine electronics OEM (radar, fishfinders, GNSS, navigation). Competes in the plotter/navigation category against Vest-El's Penta+ product and supplies the third-party electronics on which Vest-El performs service and repair work.
• Wärtsilä Marine: Finland-headquartered global provider of marine services, electrical & automation systems, and lifecycle support for commercial and offshore vessels. Competes with Vest-El on vessel electrical/automation work and offers broader geographic and lifecycle service coverage.
• Kongsberg Maritime: Norwegian-headquartered supplier of integrated navigation, automation, and marine electrical systems to merchant, offshore, and naval markets. Overlaps with Vest-El's maritime navigation/electrical install work at the integrated-systems end of the market Vest-El does not serve.

Regional players

• Wexøe A/S: Danish electrical contractor covering installation, automation, and energy solutions across Denmark. Comparable as a fellow Danish electrical contractor serving commercial and industrial customers, but operating at significantly larger scale and with broader geographic reach than Vest-El.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VestEl.96900900
• LinkedInlinkedin.com/company/vest-el-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vest-El