Workplace Health & Safety Show

What Workplace Health & Safety Show does

The Workplace Health & Safety Show (WHSS) is an Australian trade exhibition and education program organized by National Media Pty Ltd (ABN 94 121 601 394), a Sydney-based private limited company. The core product is a 2-day trade exhibition held annually in three Australian cities - New South Wales (ICC Sydney, October), Queensland (BCEC Brisbane, March), and Victoria (MCEC Melbourne, June) - targeting workplace health and safety (WHS) professionals across construction, manufacturing, transport and logistics, healthcare, mining, retail, and government. Each show features 200+ exhibitor brands, 50+ CPD-accredited sessions, 70+ expert speakers, and an audience of 6,000+ safety professionals. The event positions itself as a one-stop WHS marketplace with 1,000+ solutions under one roof, live demonstrations, and case-study content.

WHSS is operated with a small team (11-50 employees) and runs an owned ecosystem of supplementary products: the Champions of Safety Awards (Rising Star, Pioneer, and Icon categories), The Pitch Off ($50,000 EML Group-funded innovation competition), the WHS Show Safety Ambassadors Program (12 industry professionals), and the Psychosocial & Wellbeing Summit (CU Health partnership). The underlying technology stack is event-operations oriented rather than AI-native: L\u00fcp Tickets handles registration and digital badge printing, FFAIR Portal provides the exhibitor center, and MapYourShow powers interactive floor plans, with lead scanning devices available to exhibitors for in-hall lead capture.

The revenue model is anchored in exhibitor and sponsor sales (booth space, Spotlight and general sponsorship tiers) with a secondary, modest visitor ticketing stream (free online pre-registration; AUD 75 walk-up fee). Visitor marketing relies on a multi-channel mix including LinkedIn, Facebook, Instagram, email, blog, press releases, an exhibitor marketing toolkit, and the year-round Safety Ambassadors Program. There is no disclosed revenue, no external institutional investment, and no evidence of M&A activity; WHSS operates as a flagship event property within the National Media portfolio.

Name

Workplace Health & Safety Show

Legal name

National Media Pty Ltd

Website

https://whsshow.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Workplace Health & Safety Show is an Australian trade exhibition and education program, run across three cities (Sydney, Brisbane, Melbourne), serving 6,000+ WHS professionals and 200+ exhibitor brands with CPD-accredited sessions, awards, and an innovation competition.

Ownership category

akta.pro rank

Product category

Trade Show / Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Occupational Health & Safety (EHS) Programs & Training (OSHA-style) (EDAEAKAI)

Keywords

• Workplace safety events
• Trade exhibition services
• Occupational health conferences
• B2B trade shows
• WHS industry events

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor/Sponsor Revenue: Primary revenue from companies purchasing exhibition space and sponsorship packages. Over 200 exhibitors invest substantially to access the event audience. Sponsor packages include Spotlight Sponsor and general sponsorship tiers.
2. Visitor Ticket Sales: Free registration for pre-registered visitors; $75 onsite fee for walk-up attendees. Early bird and saver ticket tiers available at discounted rates.
3. The Pitch Off Competition: $50,000 in funding provided by EML Group's Mutual Benefits Program for innovation competition winners, showcasing safety innovation at the show

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Workplace Health & Safety Show is an annual, multi-city B2B trade exhibition and education program dedicated to the workplace health and safety industry in Australia, held across Sydney, Brisbane, and Melbourne. It brings together 200+ exhibitors and 6,000+ safety professionals, supplemented by 50+ CPD-accredited sessions, an industry awards program, and a startup pitch competition. The show is owned and operated by National Media Pty Ltd.

Product overview

The Workplace Health & Safety Show is a multi-city trade exhibition event in Australia (Sydney, Brisbane, Melbourne) serving as a marketplace for workplace health and safety solutions. The event features 200+ exhibitors showcasing safety technologies, PPE, and consulting services alongside a comprehensive educational program with 50+ CPD-accredited sessions. Core offerings include the main exhibition events, Champions of Safety Awards recognizing industry leaders, The Pitch Off innovation competition with $50,000 in funding, and a Safety Ambassadors Program connecting industry professionals year-round. The event provides registration and ticketing services through Lüp Tickets and exhibitor management via the FFAIR Portal platform.

Differentiator

Problem solved

Functional benefit

Brands

• Champions of Safety Awards: Awards program recognising outstanding professionals in workplace health and safety
• The Pitch Off

Products and services

• Workplace Health & Safety Show (Sydney edition) Annual B2B trade exhibition held in Sydney that brings together 200+ WHS exhibitors and 6,000+ safety professionals, combined with 50+ CPD-accredited sessions. Designed for WHS vendors and the WHS decision-makers of Australian enterprises.
• Workplace Health & Safety Show (Brisbane edition) Annual B2B trade exhibition held in Brisbane featuring WHS exhibitors, CPD-accredited sessions, and networking for the Queensland WHS community. Designed for WHS vendors and enterprise safety professionals.
• Workplace Health & Safety Show (Melbourne edition) Annual B2B trade exhibition held in Melbourne featuring WHS exhibitors, CPD-accredited sessions, and networking for the Victorian WHS community. Designed for WHS vendors and enterprise safety professionals.
• Champions of Safety Awards An industry awards program run alongside the Workplace Health & Safety Show that recognises excellence in the Australian WHS sector. Open to individuals, teams, and organisations in the WHS community, designed to celebrate leadership and innovation in workplace safety.
• The Pitch Off A startup pitch competition held as part of the Workplace Health & Safety Show, providing WHS-focused startups and innovators with a platform to present their products to a panel of industry judges, investors, and the WHS audience.
• Safety Ambassadors Program A formal ambassador program associated with the Workplace Health & Safety Show, designed to elevate prominent WHS professionals who champion workplace safety in Australia and support the show's community and content.
• CPD-Accredited Conference Program An education program of 50+ CPD-accredited sessions run alongside each Workplace Health & Safety Show edition, enabling WHS professionals to earn Continuing Professional Development points while learning about WHS compliance, best practice, and innovation.
• Exhibitor Booth and Sponsorship Packages Paid booth, sponsorship, and partnership packages sold to WHS vendors who wish to exhibit at the Workplace Health & Safety Show. Includes access to the FFAIR exhibitor portal, MapYourShow event platform, and on-site Lead Scanner for capturing attendee leads.
• Attendee Registration and Ticketing Ticketed registration for attendees of the Workplace Health & Safety Show, available at three price tiers — Free pre-registration, $45 Saver, and $75 Onsite — and processed via the Lúp-powered ticketing system.

Quantifiable outcome

• 6,000+ safety professionals per event
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• CU HealthflagshipStrategic or Co-development Partner · 1 January 2026Named Psychosocial & Wellbeing Summit Partner across all Workplace Health & Safety Shows in 2026, supporting content programming on mental health and psychosocial risk management.
• National Media Pty LtdcoreOthersNational Media Pty Ltd (ABN 94 121 601 394) is the organiser of the Workplace Health & Safety Show and its associated events. They are responsible for overall event delivery, registration management, exhibitor relations, and marketing.
• EML GroupflagshipStrategic or Co-development PartnerEML Group's Mutual Benefits Program partners with WHSS to host The Pitch Off innovation competition, offering $50,000 in funding to game-changing workplace health, safety, and wellbeing ideas. In FY25, EML committed over $5M to injury prevention and research/innovation initiatives.
• Safety Champions SoftwarecoreGTM or Marketing PartnerProud sponsor of the Champions of Safety Awards across all Workplace Health & Safety Shows, supporting recognition of outstanding safety professionals.
• Lüp TicketscoreTechnology or IntegrationAuthorised ticketing provider for event registration, ticket processing, and badge printing. Visitors subject to Lüp's Terms of Use and Privacy Policy. Lead scanner delivery and support also facilitated through Lüp.
• ICC SydneycoreOthersVenue partner for New South Wales show. Located at 14 Darling Drive, NSW 2000.
• BCEC (Brisbane Convention & Exhibition Centre)coreOthersVenue partner for Queensland show. Located at Grey Street, South Brisbane, QLD, 4101.
• MCEC (Melbourne Convention & Exhibition Centre)coreOthersVenue partner for Victoria show. Located at 1 Convention Centre, South Wharf, VIC, 3006.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Informa Markets: Global B2B exhibitions organizer operating hundreds of trade shows including Australian workplace safety events. Largest incumbent in the trade show organizer category, with broader portfolio and international scale.
• Reed Exhibitions (RX Global): One of the world's largest B2B exhibition organizers with global portfolio across industries. Comparable as a broad incumbent in trade show organization, though not specifically focused on WHS.
• dmg events: International B2B exhibition organizer with portfolio spanning industrial, energy, construction, and safety events in Australia and globally. Comparable as an incumbent in industry-specific trade exhibitions.

Direct peers

• Sydney Build Expo: Major Australian construction and infrastructure trade show held in Sydney. Comparable B2B trade exhibition model serving construction industry buyers — one of WHSS's core vertical segments — with exhibitor booths and CPD-accredited content.
• Safety in Action: Australian workplace health and safety trade exhibition series organized by Informa Markets across multiple cities, featuring exhibitors, demonstrations, and safety education sessions. Closest direct competitor to WHSS in the Australian WHS exhibition category.
• National Manufacturing Week Australia: Australian B2B trade exhibition serving manufacturing, engineering, and industrial technology sectors with exhibitor booths and education programs. Comparable as a multi-vertical industry trade show with similar attendee profile including manufacturers — a key WHSS target segment.
• CeMAT Australia: Materials handling, intralogistics, and supply chain trade exhibition in Australia organized by Hannover Fairs. Comparable industry-specific B2B exhibition model with exhibitor-driven revenue and CPD-style conference content.
• Total Facilities (Facilities Management Expo): Australian B2B trade exhibition for facilities, workplace, and built environment professionals with exhibitor showcase and education sessions. Comparable in format and overlapping with WHSS enterprise audience (HR, wellbeing, workplace management buyers).

Emerging players

• Australian Institute of Health & Safety (AIHS): Australia's peak body for workplace health and safety professionals, running its own annual conference, awards, and continuing professional development programs. Comparable as a competing CPD content and community platform for the same safety professional audience.

Regional players

• Hannover Fairs Australia: Australian arm of Deutsche Messe running industrial B2B exhibitions including CeMAT. Comparable as a regional operator of industry-specific trade shows with shared exhibitor ecosystem and similar venue partnerships across Australian cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/whsshow
• YouTubeyoutube.com/@whsshow
• Facebookfacebook.com/WorkplaceHealthandSafetyShow
• LinkedInlinkedin.com/company/workplace-health-safety-show
• Instagraminstagram.com/whsshow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workplace Health & Safety Show