Mobin

What Mobin does

Mobin is an Iranian electronic freight marketplace and fleet management platform operated by PINOPS Computer Services Company (شرکت خدمات رایانه‌ای پینوپس). The platform connects three primary user groups — drivers and fleet owners, cargo owners, and licensed transport companies — through a mobile application for drivers (a lightweight 2MB app) and a web-based administrative panel for transport companies. Its underlying technology stack combines a web-based fleet management system with mobile applications, a multi-parameter cargo matching engine (matching by vehicle type, load capacity, origin, destination, price, and time), GPS-based real-time tracking, online payment processing, and SMS/Telegram-integrated communications. Tender and bidding functionality is included for transport-company participation.

Mobin monetizes through three revenue streams: subscription fees that vary by user type and approximate needs, service charges for specific platform capabilities, and usage-based account charging via system or banking deposits. The business operates under a self-serve, product-led go-to-market model with no field sales intermediaries, distributing via direct web access at mobin.co.ir and mobile app stores, supplemented by Telegram channels for driver engagement. The platform holds an electronic transport marketplace license issued by the Road Maintenance and Transportation Organization of Iran, which obligates compliance with the country's Electronic Road Freight Transport Marketplace Regulations.

The platform is exclusively domestic, serving the Iranian transportation ecosystem with no disclosed geographic expansion, no external funding rounds, no acquisitions, and no enterprise anchor customers. Operating scale is modest, with 11–50 employees and no published revenue figures. Competition is fragmented, and Mobin's differentiator is its unified, regulator-licensed marketplace combining matching, tracking, payments, and tendering in a single interface with multi-channel communication.

Name

Mobin

Legal name

شرکت خدمات رایانه‌ای PINOPS (PINOPS Computer Services Company)

Website

https://www.mobin.co.ir

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobin is an Iranian electronic freight marketplace and fleet management platform that connects drivers, cargo owners, and transport companies through a mobile app and web panel, providing cargo matching, GPS tracking, online payments, and tender management under a license from the Road Maintenance and Transportation Organization of Iran.

Ownership category

akta.pro rank

Product category

Fleet Management and Freight Marketplace Software

NAICS

Freight Transportation Arrangement (48851), Support Activities for Road Transportation (4884), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

End-to-End Supply Chain Control Tower Platforms (TLAEAKAA)

Keywords

• Fleet management software
• Cargo matching platform
• Freight transportation
• Logistics marketplace
• GPS fleet tracking

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Fees: Users pay subscription fees based on user type and approximate needs. Subscription periods may vary. Fees are non-refundable once paid.
2. Service Charges: Additional charges for specific services displayed in the service costs menu. Fees are determined based on conditions specified in that section.
3. Account Charging: Users deposit funds into their account through the system or banking channels, separate from subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mobin operates a unified fleet management and cargo matching platform connecting three participant groups in Iran's freight ecosystem: drivers/fleet owners, cargo owners, and transport companies. The platform offers a mobile application for drivers to view and request cargo, and a web-based administrative panel for transport companies to manage dispatchers, participate in tenders, and track fleet locations. Core capabilities include intelligent cargo matching by vehicle type, load, origin, destination, price and time; GPS-based fleet tracking; online payment processing; and SMS/Telegram-based communication.

Product overview

Mobin is a unified fleet management and planning system developed by PINOPS technology company. The platform consists of a mobile application for drivers and a web-based administrative panel for transportation companies. The system facilitates cargo matching between transportation companies, cargo owners, and fleet drivers through an intelligent matching algorithm that considers vehicle type, load capacity, origin, destination, price, and time parameters. Additional features include GPS tracking, online payment processing, SMS and Telegram-based communications, and tender management for transportation companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobin Driver App (اپلیکیشن رانندگان مبین)
• Mobin Web Panel (پنل تحت وب)
• Cargo Matching System (سامانه تخصیص بار)
• GPS Tracking Service

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Road Maintenance and Transportation Organization of IrancoreStrategic or Co-development PartnerMobin operates under an electronic transport marketplace license from the Road Maintenance and Transportation Organization of Iran. The company is obligated to comply with Article 10, Clause 6 of the 'Electronic Road Freight Transport Marketplace Regulations'. This is the regulatory body overseeing electronic freight platforms in Iran.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Uber Freight: Digital freight marketplace connecting shippers with carriers via mobile/web platform. Directly comparable business model to Mobin as a freight matching intermediary serving shippers (cargo owners) and carriers (drivers/transport companies).
• Convoy: Digital freight network using technology to match shippers with trucking capacity. Same core concept as Mobin - electronic marketplace eliminating friction between freight demand and supply through algorithmic matching.
• Loadsmart: AI-powered freight matching platform for truckload shipping. Comparable technology approach to Mobin, using algorithms to match freight orders with available carriers based on multiple parameters.
• Freightos: Online freight marketplace for international and domestic shipping with electronic booking and pricing. Comparable marketplace model connecting cargo owners with carriers, though focused more on international ocean and air freight.
• Truckstop.com: Load board and freight matching platform connecting brokers and carriers. One of the oldest digital freight marketplaces, serving same fundamental purpose as Mobin in matching freight with available capacity.
• DAT Freight & Analytics: Largest freight matching load board in North America with extensive carrier and broker network. Direct peer as freight marketplace intermediary with data analytics overlay, similar to Mobin's matching + tracking combination.

Emerging players

• project44: Supply chain visibility platform providing real-time shipment tracking across transportation modes. Comparable to Mobin's GPS tracking feature but focused primarily on visibility rather than marketplace matching.
• FourKites: Real-time supply chain visibility platform with predictive ETA capabilities. Comparable visibility and tracking technology to Mobin, though primarily serves enterprise shippers rather than operating as marketplace.

Broad incumbents

• Flexport: Digital freight forwarder offering end-to-end logistics services through technology platform. Broader scope than Mobin but shares technology-first approach to traditional freight intermediary role.
• Maersk: Global integrated logistics company with digital platform connecting shippers, carriers, and customs services. Massive incumbent with overlapping digital marketplace ambitions, though serving primarily international container shipping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobin-its

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobin