Paw and Order Dog Training - Upstate SC

What Paw and Order Dog Training - Upstate SC does

Paw and Order Dog Training - Upstate SC is a locally-owned franchise location of Paw & Order, LLC, operating in Greenville, South Carolina and serving 60+ communities across the Upstate region including Simpsonville, Mauldin, Greer, Spartanburg, and Anderson. The franchise is owned and operated by Drew Brashier, a lifelong Upstate resident who has integrated the business into the local community through school sponsorships and Chamber of Commerce board service. Service offerings include in-home dog training, board-and-train residential programs (3-6 weeks), group classes limited to 4-5 dogs, virtual one-on-one coaching, and AKC Canine Good Citizen and Therapy Dogs United certification programs, all delivered under a commitment-based pricing model where training continues until goals are met.

The underlying methodology follows the LIMA (Least Invasive, Minimally Aversive) balanced training framework, combining positive reinforcement (food, praise, toys) with thoughtfully applied corrections only after a dog demonstrates understanding of desired behaviors. All franchise trainers complete the standardized Paw & Order Dog Training Academy with extensive one-on-one coaching and shadowing before independent practice, ensuring quality consistency across the eight-location network spanning Pennsylvania, Florida, Minnesota, South Carolina, and Texas.

Revenue is generated primarily through professional services fees for customized training programs, with supplementary income from CGC certification exams ($30-$85), small-ticket branded merchandise (hats, t-shirts, hoodies), and free client community events that function as both retention and referral mechanisms. The business operates on a sales-led and community-led go-to-market motion, relying on veterinarian referrals, local brand presence, and word-of-mouth rather than paid digital advertising at scale.

Name

Paw and Order Dog Training - Upstate SC

Legal name

Paw & Order, LLC

Website

https://pawandorder.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Paw and Order Dog Training - Upstate SC is a Greenville, SC-based franchise of the Paw & Order network, owned by Drew Brashier, delivering commitment-based in-home, board-and-train, group, and virtual dog training plus AKC/Therapy Dog certifications to pet owners across 60+ Upstate South Carolina communities using the LIMA balanced methodology.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

akta.pro secondary industry

Long-Term/Extended-Stay Boarding (HSANADAJ)

Keywords

• Dog training services
• Obedience training
• Board and train
• Puppy training
• Behavioral training

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Stay & Train (Board & Train) Program: Dogs stay with trainers for 3-6 weeks receiving daily one-on-one training, socialization, and field trips. Package includes drop-off evaluation, training, go-home lesson, and follow-up home visit. Revenue recognized upon completion of program milestones.
2. In-Home Dog Training: Trainer travels to client's home for personalized one-on-one training sessions. Commitment-based pricing means clients pay one flat fee for the complete program until goals are met.
3. Group Classes: Obedience and manners classes limited to 4-5 dogs per session. Classes include CGC prep, AKC STAR Puppy prep, and Therapy Dog certification prep. Revenue per class session.
4. Virtual Dog Training: One-on-one online coaching sessions delivered via video consultation. Mirrors in-home training approach but conducted remotely for clients outside service areas or with scheduling constraints.
5. Canine Good Citizen Certification: CGC exam administration and certification. $30 for training program clients, $85 for non-clients. Additional AKC title recording fees of $15-25.
6. Merchandise Sales: Branded apparel and accessories including hats ($35), t-shirts ($12-22), hoodies ($40), and sweatshirts ($40) sold through the online store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Paw & Order Dog Training – Upstate SC provides customized, balanced (LIMA) dog training services to pet owners across Greenville, Simpsonville, Spartanburg, Anderson and surrounding Upstate South Carolina communities. Core services include in-home one-on-one training, an intensive 3-6 week Stay & Train (board & train) program, group classes, virtual video training, AKC Canine Good Citizen and Therapy Dog certification, plus free Adventures for clients. Programs are sold commitment-based, meaning training continues until goals are met and includes lifetime support.

Product overview

Paw & Order Dog Training operates as a franchise network offering professional dog training services across multiple locations. The core offering consists of In-Home Dog Training (personalized at-home sessions), Stay & Train Board & Train (intensive 3-6 week residential programs), Group Classes (limited to 4-5 dogs for focused attention), and Virtual Dog Training (remote coaching). The company also provides specialized certification programs for AKC Canine Good Citizen and Therapy Dog certification through Therapy Dogs United. Premium offerings include the Turnkey Puppy Program (8-9 week luxury immersion for puppies, Pittsburgh only). All programs are commitment-based, meaning trainers work with clients until goals are met. Free client adventures provide ongoing socialization opportunities. Services vary by location.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most dogs graduate within 4 weeks of board & train program
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Therapy Dogs UnitedcoreStrategic or Co-development PartnerOfficial certification partner for therapy dog training and evaluation. Paw & Order trainers are certified evaluators authorized to test and certify therapy dogs through the TDU program. Dogs must pass AKC CGC before eligibility for TDU certification.
• American Kennel Club (AKC)coreStrategic or Co-development PartnerPaw & Order locations have approved CGC Evaluators who administer the 10-step Canine Good Citizen test. CGC certification is a prerequisite for therapy dog programs and recognized by homeowner insurance companies and apartments/condos.
• International Association of Canine Professionals (IACP)coreStrategic or Co-development PartnerFounder Elissa Weimer-Sentner serves as Chairwoman of the IACP Therapy Dog Committee. Paw & Order trainers are IACP members. IACP provides professional development, networking, and industry standards for dog training professionals.
• Monks of New SketeminorStrategic or Co-development PartnerThe world-renowned Monks of New Skete have recommended Paw & Order's VIP Turnkey Puppy Program, providing third-party endorsement of the program's quality and effectiveness.
• Animal Humane SocietyminorStrategic or Co-development PartnerTwin Cities location owner John Rossakis completed a three-month internship at the Animal Humane Society in St. Paul, MN and was later hired as an animal behaviorist leading group classes and in-home training.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zoom Room Dog Training: U.S. dog training franchise built around group classes, socialization, and agility in dedicated indoor training facilities. Comparable franchise model with emphasis on group classes and certification prep (similar to Paw & Order's CGC/Therapy Dog offerings).
• Bark Busters Home Dog Training: Global in-home dog training franchise network with a similar commitment-based, lifetime-support model and territorial franchise structure. Closely aligned in service delivery (trainer travels to client's home) and customer profile.
• Dogtopia: Large U.S. dog daycare franchise that has expanded into structured training programs. Comparable franchise scale and overlap on training-integrated daycare/boarding services.
• Sit Means Sit: National dog training franchise offering in-home lessons, group classes, and board & train across the U.S. — directly comparable franchise model, similar service portfolio, and overlapping target customer (family dog owners seeking obedience/behavioral solutions).

Broad incumbents

• Petco Dog Training: Big-box pet retailer offering group dog training classes and in-store programs. Competes for the same family dog owner segment but at lower price points and with broader retail footprint rather than in-home/board & train specialization.
• PetSmart Dog Training: National big-box pet retailer with group training classes (Akita/Smart approach). Competes for puppy and obedience segments at lower price points and uses store-based delivery rather than in-home service.

Emerging players

• Wag!: Digital marketplace offering dog walking, sitting, and increasingly training-adjacent services. Overlaps on the pet care customer and competes for incremental training/digital delivery share.
• Rover: Online pet care marketplace for boarding, sitting, walking, and increasingly training referrals. Adjacent rather than direct, but competes for the same pet owner wallet and offers similar in-home/online delivery formats.

Others

• International Association of Canine Professionals (IACP): Industry association for canine professionals. Paw & Order founder chairs its Therapy Dog Committee, making IACP both a credentialing body and a peer/governance ecosystem in which this company has outsized influence.
• American Kennel Club (AKC): National kennel club that administers the CGC and STAR Puppy programs Paw & Order trainers evaluate. Ecosystem partner and industry standard-setter; relevant as both a distribution channel and competitive credentialing authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/paw_n_order
• Instagraminstagram.com/paw_and_order_dog_training
• TikToktiktok.com/@pawandorderdogtrainer
• Facebookfacebook.com/pawandorderupstate
• LinkedInlinkedin.com/company/paw-order

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paw and Order Dog Training - Upstate SC