Sebit

What Sebit does

Sebit Company Limited is a Hong Kong-based technology company founded in 2018 that develops AI, computer vision, deep learning, and 3D visualization solutions deployed on edge computing devices for industrial safety applications. Its product portfolio centers on three verticals: railway safety (AVANTE portable AI driving assistant and SPAD detection device for transit operators), escalator and lift safety (Escalator Object Identification System / EOIS, Smart Lift Passenger Flow Analysis, Adaptive AI Lift Control, AI Lift Door Inspector), and public infrastructure monitoring (Wet Market AI Monitoring, Smart People Counting). Core technical components include proprietary deep learning computer vision models with up to 98% accuracy in production, four granted Hong Kong patents, edge AI deployment without internet dependency, and IoT integration via Modbus and BACnet protocols.

Sebit generates revenue primarily through enterprise B2B sales of AI-powered hardware devices and customized software/IoT solutions, targeting railway operators (MTR Corporation, Singapore SMRT), government agencies (Hong Kong EMSD, Hong Kong Airport Authority), and elevator/escalator manufacturers (KONE, Mitsubishi Electric, Fujitec, Schindler, Thyssenkrupp, Anlev, Chevalier). The go-to-market motion is enterprise field sales supplemented by participation in industry events such as AsiaRail, HK Airport Authority Safety Technovation Day, and EMSD I&T Day, with solutions deployed in partnership with clients and quote-based pricing. The company holds HKSTP Incu-Tech residency and is a member of the NVIDIA Inception Program, supporting its R&D and go-to-market reach.

Sebit operates from the Hong Kong Science Park in Sha Tin with 11–50 employees. Recognitions include Gold and Silver Awards at the Geneva International Inventions Exhibition in 2022 for its SPAD detection device and Smart Lift Passenger Flow System respectively, and 2nd Runner-Up at the HKIE 2024 Electronic Project Competition for the AI Lift Door Inspector co-developed with EMSD.

Name

Sebit

Legal name

Sebit Company Limited

Website

https://sebit.world

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sebit is a Hong Kong-based technology company developing AI, computer vision, and edge-AI safety solutions for railway operators, building managers, and government agencies, with deployed products including escalator object detection, driver drowsiness/SPAD detection, and lift passenger-flow analytics.

Ownership category

akta.pro rank

Product category

AI Computer Vision Solutions for Industrial Safety

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• Computer vision solutions
• AI safety monitoring
• Railway safety technology
• Edge AI deployment
• Industrial IoT integration

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Hardware and Software Solutions: Sale of AI-powered hardware devices and associated software solutions for industrial safety applications. Products include portable AI driving assistants (AVANTE), escalator monitoring systems, and smart building solutions. Revenue is generated through product sales, customization, and deployment services.
2. Enterprise Software and IoT Solutions: Custom software development and IoT integration services for building management, transportation safety, and industrial monitoring. Includes Modbus/BACnet integration, cloud platform development, and edge computing solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sebit develops and deploys AI and computer vision solutions for industrial safety applications, including portable AI driving assistants for railways (AVANTE), escalator object detection systems, smart lift passenger flow analytics, and IoT integration solutions. The solutions are sold as customized enterprise hardware-software systems to railway operators, building management companies, and government departments across Hong Kong and Singapore. Revenue is generated through product sales, customization, and deployment services.

Product overview

Sebit is a Hong Kong-based tech company offering a portfolio of AI and Computer Vision solutions primarily focused on transportation safety and smart building applications. The core products include AVANTE (portable AI driving assistant for railways), the Escalator Object Identification System (EOIS) for detecting dangerous objects on escalators, and the Smart Lift Passenger Flow Analysis System for optimizing elevator usage. Additional offerings include the Transportation Safety Device/SPAD system for driver monitoring, Modbus and BACnet Integration for IoT connectivity, Remote Monitoring of Escalators, Smart People Counting, AI Monitoring for wet markets, and Edge Computing solutions. The products work across GPU servers, edge AI devices, and Linux embedded systems. Sebit serves clients in rail transit (MTR, Singapore Downtown/North-East Lines), elevators/escalators (KONE, Mitsubishi Electric, Fujitec, Schindler, Thyssenkrupp), and government agencies (EMSD, HK Airport Authority).

Differentiator

Problem solved

Functional benefit

Products and services

• AVANTE Portable AI driving assistant for railway systems featuring dual cameras to detect Signal Passed At Danger (SPAD) events and driver drowsiness. Provides instant audio-visual alerts to drivers and notifies the control room via SMS. Features over 6 hours of battery life and weighs approximately 2 kg. Deployed in Hong Kong MTR and Singapore's Downtown and North-East Lines (SMRT). Won Gold Award at Geneva International Inventions Exhibition 2022.
• Escalator Object Identification System (EOIS) AI object detection system that uses computer vision and deep learning models to detect tiny metal objects (nails, screws, keys, coins) at escalator comb plates. Triggers alarms when dangerous objects are detected to prevent escalator damage and accidents. Achieves up to 98% accuracy. Protected by Patent No. HK1263239. Co-created with MTR Corporation and deployed across 50+ Hong Kong MTR stations.
• Smart Lift Passenger Flow Analysis System AI-powered computer vision system that counts people in lifts and lobbies, retrieves real-time lift status (direction, floor, alarm) from building management systems, and displays crowdedness information on web-based dashboards. Uses privacy-preserving people detection with no video storage. Won Silver Award at Geneva International Inventions Exhibition 2022.
• Transportation Safety Device: Signal Passed At Danger (SPAD) Portable AI device (weighing 2 kg) for analyzing driver behaviors and detecting trackside conditions. Detects drowsiness, yawning, phoning, smoking, overspeed, stop signal violations, improper blade positions, foreign objects on track, and provides buffer stop reminders. Sends SMS alerts to the control room. Features dual cameras with audio-visual alarm signals and beeping sounds at buffer stops. Won Gold Award at Geneva International Inventions Exhibition 2022.
• Modbus and BACnet Integration Custom IoT solution that integrates Modbus and BACnet interfaces. Deploys Modbus Gateway to convert Modbus-RTU to Modbus-TCP. Programs on AWS cloud record sensor output for analysis and visualization on web portal and mobile applications. Designed for building management system integration.
• Remote Monitoring of Escalators IoT solution for remote monitoring of escalator status. Uses a single board computer to receive dry contact signals from escalators, transmits data via 4G/5G to cloud service, and displays real-time status on a supervisory panel webpage with alerts for sudden changes. Enables facilities teams to monitor escalator health remotely.
• Smart People Counting AI-based people counting solutions using video analytics. Provides wider coverage than traditional sensors, measures dwell time and shop floor navigation patterns, counts both people and large objects, and includes face masking for privacy protection.适用于 retail, healthcare, and commercial buildings requiring crowd analytics.
• AI Monitoring in Wet Market Video analytics system for monitoring escalators and surrounding areas in wet market environments. Features bulky object detection, abnormal event detection, escalator condition monitoring, and fall/collapse detection with real-time alert notifications. Includes live security feed, cloud-stored reports, and SMS/instant alerts. Includes face masking for privacy protection. Protected by Patents HK30048625, HK30043745, HK30045770. Co-created with EMSD of HKSAR Government.
• Edge Computing Platform Edge computing solutions enabling AI software to run on hardware devices at or near the data source. Processes data locally without requiring internet connection, eliminating bandwidth and latency limitations. Supports GPU servers, Edge AI devices, and Linux embedded systems for industrial applications including SPAD detection, escalator monitoring, and people counting.
• Adaptive AI Lift Control System AI system that measures real-time crowdedness in lift lobbies and cars to optimize lift assignments using AI models. Demonstrated at EMSD I&T Day 2024 by Sebit's software engineering team. Designed to reduce lift wait times during peak hours and improve elevator dispatch efficiency.
• AI Lift Door Inspector AI Real-time Lift Door Inspection System for automated 24/7 monitoring of elevator doors. Uses sensors, cameras, and 5G connectivity for predictive maintenance. Co-developed with EMSD of HKSAR Government. Won 2nd Runner-Up at HKIE 2024 Electronic Project Competition.

Quantifiable outcome

• 98% accuracy in detecting dangerous metal objects on escalators across deployed sites
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• NVIDIA Inception ProgramcoreTechnology or IntegrationMember of NVIDIA Inception Program, providing access to NVIDIA's AI platform, technical resources, and GPU computing capabilities for developing and deploying AI solutions.
• Hong Kong Science and Technology Parks (HKSTP)coreStrategic or Co-development PartnerSebit is located at Hong Kong Science Park and is an Incu-Tech company, benefiting from HKSTP's innovation ecosystem, funding programs, and R&D support.
• MTR CorporationcoreStrategic or Co-development PartnerCo-created Escalator Object Identification System (EOIS) with MTR Corporation. Solution deployed across 50+ MTR stations for detecting dangerous objects on escalators.
• Electrical and Mechanical Services Department (EMSD) of HKSAR GovernmentcoreStrategic or Co-development PartnerMultiple co-development partnerships including AI Lift Door Inspector system, Wet Market AI Monitoring system, and Adaptive AI Lift Control System. Partnership includes joint award recognition at HKIE 2024.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KONE: Global elevator/escalator OEM (and Sebit client/partner) offering 24/7 Connected Services and AI-driven maintenance — overlapping smart-elevator product space and potential distribution partner or competitor.
• Honeywell Building Technologies: Smart building IoT and occupant analytics vendor covering lifts, escalators and facilities — comparable to Sebit's lift people counting and remote escalator monitoring solutions.
• Hitachi Rail: Global rail signaling, rolling stock and station systems incumbent with significant investment in AI-driven driver assistance and predictive maintenance — competes for the same rail-safety budgets that AVANTE/SPAD targets.
• Bosch Building Technologies: Provider of AI video security, access control and building management solutions for commercial/industrial sites — directly comparable in smart building and predictive monitoring use cases.
• Dahua Technology: Large video surveillance and AI analytics provider with strong industrial and transportation safety deployments globally — similar underlying AI/CV technology and adjacent end-markets.
• Hikvision: World's largest video surveillance vendor with AI analytics for transportation, building, and public-sector safety — a plausible substitute or channel partner for Sebit's portfolio.
• Siemens Mobility: Major rail automation and digital services provider offering computer-vision-based monitoring and predictive maintenance for rail assets; overlaps with Sebit's railway safety and predictive maintenance offerings.

Direct peers

• SenseTime: Hong Kong-headquartered AI computer vision platform company with adjacent applications in smart city, transportation, and public safety — same core technology stack (CV/deep learning) and same Hong Kong ecosystem context as Sebit.
• Ipsotek: UK-based AI video analytics vendor focused on rule-based and AI scene understanding for safety, security and critical infrastructure (transit, public spaces) — directly comparable mission and deployment context to Sebit's EOIS and AVANTE products.

Others

• Cisco (IoT / Industrial Networking): Provides industrial IoT networking, edge compute and integration platforms that sit alongside Sebit's Modbus/BACnet, AWS cloud and edge AI stack — an infrastructure enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/sebit-world
• YouTubeyoutube.com/channel/UC1L-lIpocw7XNze7zNiYvtg
• Facebookfacebook.com/sebit.world
• LinkedInlinkedin.com/company/sebit-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebit