Seefood TV

What Seefood TV does

Seefood TV is an independent television production company headquartered in Oslo, Norway, founded in 2001 and owned by Aleksander Herresthal, Espen Eckbo, and Kristian Ødegård. The company develops and produces original entertainment formats spanning comedy, reality, drama, game shows, and children's programming, with a catalog of more than 35 distinct series formats. Recurring commissions include Celebrity Task Force (seven seasons), The Know Show (ten seasons), Kollektivet (eight seasons), Troop (four seasons), and Kongsvik (four seasons), indicating sustained broadcaster engagement across multiple titles over multiple years.

The company's commercial model combines production services for Norwegian broadcasters—primarily NRK, TV 2, and Discovery Networks Norway—with international format licensing. Internationally, Seefood operates both through an in-house distribution arm (Seefood Distribution) and through partnerships with established third-party distributors including ZDF Studios, Elk Entertainment, and Primitives. Formats have been licensed to broadcasters and producers in Sweden, Denmark, Finland, Poland, Germany, Netherlands, Belgium, England, Turkey, and Cyprus, with international recognition reflected in Rose d'Or (2025), Rockie Awards (2023), Canneseries (2024), and Prix Jeunesse awards, alongside 50+ Norwegian Gullruten nominations.

The execution model is built around the three owner-founders, who work as on-screen comedians and hosts, anchoring the company's comedy-led creative identity. There is no disclosed headcount, no disclosed revenue, and no observable technology or AI capability; the underlying "product" is creative IP and production capacity rather than a software platform. The principal commercial risks are concentration on three Norwegian broadcasters and the cyclical, project-driven nature of commission-based production revenue.

Name

Seefood TV

Legal name

Seefood TV

Website

https://seefood.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Seefood TV is an independent Norwegian television production company founded in 2001 that develops original comedy, reality, drama, and children's formats for broadcasters NRK, TV 2, and Discovery Networks Norway, with international format licensing across 10+ countries.

Ownership category

akta.pro rank

Product category

Television Production

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

Keywords

• TV production services
• Original format development
• Reality TV formats
• Comedy series production
• International format licensing

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Production Services for Broadcasters: Seefood TV produces original content commissioned by broadcasters such as NRK, TV 2, and Discovery Networks Norway. Revenue comes from production fees and creative development work for television networks.
2. Format Licensing: The company develops and owns TV formats that are licensed internationally. Formats like 'Celebrity Task Force' (Kompani Lauritzen) have been produced in Sweden, Denmark, Finland, and Poland, generating licensing revenue.
3. Distribution Sales: Seefood Distribution handles international sales and distribution of the company's formats and completed productions to markets worldwide through partners like ZDF Studios, Elk Entertainment, and Primitives.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Seefood TV is a Norwegian independent TV production company based in Oslo that develops and produces original TV formats across multiple genres including comedy, reality, drama, and children's programming for broadcasters such as NRK, TV 2, and Discovery+.

Product overview

Seefood TV is an independent Norwegian TV production company founded in 2001. It is not a software/technology company offering software products with integrations, APIs, or AI capabilities. Instead, it produces award-winning television content across multiple genres including comedy, drama, reality, game shows, and children's programming. The company portfolio includes over 35 distinct TV series and formats, many of which have won international awards such as Rose d'Or, Prix Jeunesse, Rockie Awards, Canneseries, and International Emmy nominations. Key productions include 'Santas in the Barn' (their founding production), 'The Box' (Rose d'Or 2025 winner), 'Celebrity Task Force' (7 seasons), 'Troop' (Rockie Awards 2023 winner), 'Superhero Academy' (Prix Jeunesse winner), and numerous Christmas Calendar formats. The company produces content for Norwegian broadcasters NRK, TV 2, and Discovery+, and has sold formats internationally to Sweden, Denmark, Finland, Poland, Germany, Netherlands, Belgium, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Original TV format production Development and production of original TV formats across comedy, reality, drama, and children's programming for Norwegian and Nordic broadcasters.
• International format licensing Licensing of Seefood TV's original TV formats to international markets and broadcasters.

Quantifiable outcome

• Format produced in 5+ countries
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and major.

• Seefood DistributioncoreChannel Partner/ Reseller/ DistributorSeefood TV's in-house distribution division that handles international sales and licensing of formats and completed productions to global markets.
• ZDF StudiosmajorChannel Partner/ Reseller/ DistributorInternational distribution partner handling global sales of Superhero Academy format. Represents one of Seefood TV's key international distribution relationships for reaching audiences beyond the Nordic region.
• Elk EntertainmentmajorChannel Partner/ Reseller/ DistributorInternational distribution partner for Send in the Clowns, helping bring this production to international audiences through their distribution network.
• PrimitivesmajorChannel Partner/ Reseller/ DistributorInternational distribution partner for Couples Therapy format, which has been optioned in Germany, Netherlands, Finland, England, Turkey, Cyprus and Poland.
• NRKcoreChannel Partner/ Reseller/ DistributorNorwegian public broadcaster and long-term production partner commissioning multiple Seefood TV productions including Santas in Disguise, Superhero Academy, Hit for Hit, and others.
• TV 2coreChannel Partner/ Reseller/ DistributorNorwegian commercial broadcaster commissioning The Box and other productions from Seefood TV.
• Discovery Networks NorwaycoreChannel Partner/ Reseller/ DistributorDiscovery's Norwegian operation commissioning productions including Santas in the Hay, Christmas at Blood Mountain, and It Could Have Been Worse.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ITV Studios: Production and global distribution arm of ITV plc and owner of Talpa Media formats (The Voice, Love Island). Significantly larger but a direct competitor for format commissions and international format sales in the same buyer markets.
• Fremantle: Global production and format distribution company (Got Talent, Idol, X Factor). Directly comparable in format development plus international licensing model, while operating at much larger scale across drama, entertainment and factual.
• BBC Studios: Commercial production and global distribution arm of the BBC, owner of globally licensed formats (Strictly Come Dancing, Doctor Who, Top Gear). Comparable in the format ownership and international licensing model, though at incomparably larger scale and as a public-broadcaster affiliate.
• Banijay Group: World's largest independent content producer and format licensor (Survivor, Big Brother, MasterChef, Temptation Island). Operates the same 'develop original formats, license internationally' business model as Seefood TV but at vastly greater scale and geographic reach.
• Nordic Entertainment Group (NENT / Viaplay Group): Nordic streaming and production group behind Viaplay and TV3 channels. Functions as both a commissioning buyer and a competing producer of Nordic originals, comparable to a vertically integrated version of Seefood TV's buyer-producer ecosystem.

Direct peers

• Yellow Bird: Swedish production company known for the Millennium trilogy and Nordic crime drama. Comparable as a Nordic indie producing internationally distributed content with similar broadcaster customer relationships.
• Mastiff Media: Swedish independent production company producing entertainment and reality formats for Nordic broadcasters. Comparable as a neighboring Nordic indie that develops and licenses formats across the same Scandinavian commercial free-to-air and streaming landscape.
• Strive Studios: Norwegian independent production company producing entertainment, reality and scripted content for Scandinavian broadcasters. Closest direct peer by geography, size and broadcaster customer base (NRK, TV 2).
• Nice Film: Norwegian independent production company producing scripted and entertainment content for Norwegian broadcasters. A domestic peer competing for the same NRK and TV 2 commissioning slots.
• All3Media: Independent UK production group with a portfolio of production labels and a strong format licensing operation. Closely comparable to Seefood TV's independent studio model of developing owned IP and packaging for international buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/seefood-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seefood TV